AdRoll ABM vs Basis
Four of fourteen models named AdRoll ABM first on the direct prompt; zero named Basis. AdRoll ABM was named by eleven of the fourteen models and Basis by twelve and AdRoll ABM carries 18 labels and Basis 21, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
By BASIS International, Albuquerque, founded 1985. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
AdRoll ABMFirst choices, of fourteen modelsBasis
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
AdRoll ABM Basis first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and Basis on the right.The direct prompt
AdRoll ABM first, Basis not the choice
4 of 14 modelsBasis was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM9%#3 of 13Basis2%#5 of 13Basis2%#6 of 11AdRoll ABM—not namedWhat the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about Basis
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“lean toward StackAdapt or Basis” Gemini 3.5 Flash · scale prompt · first choice
“I'd also evaluate Basis if your team's bigger need is coordinating programmatic with search, social, and campaign operations in one workflow.” GPT-6 Luna · paraphrase prompt · alternative
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*” Gemini 3.5 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.