Programmatic and display advertising · November 2026 Edition
AdRoll ABM vs The Trade Desk
Four of fourteen models named AdRoll ABM first on the direct prompt; one named The Trade Desk. AdRoll ABM was named by eleven of the fourteen models and The Trade Desk by fourteen and AdRoll ABM carries 18 labels and The Trade Desk 54, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
First-choice share9%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%33%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 13; printed, not drawn.
Labels1854A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, AdRoll ABM reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in fourteen of the fourteen direct answers. StackAdapt vs AdRoll ABM · StackAdapt vs The Trade Desk · Choozle vs AdRoll ABM
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AdRoll ABMFirst choices, of fourteen modelsThe Trade Desk
Direct415 against The Trade Desk
Paraphrase135 against The Trade Desk
Comparative09
Budget-constrained006 against The Trade Desk
Scale-constrained001 against The Trade Desk
Negative041 against The Trade Desk
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where AdRoll ABM and The Trade Desk stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
AdRoll ABM The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and The Trade Desk on the right.The direct prompt
The plain question, one answer per model, grouped by where AdRoll ABM and The Trade Desk stood in it.
AdRoll ABM first, The Trade Desk an alternative
4 of 14 modelsThe Trade Desk was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashAdRoll ABM, StackAdapt alternatives: Demandbase Advertising, Influ2
Grok 4.20AdRoll ABM, StackAdapt alternatives: Google Display & Video 360, Hey Sid, The Trade Desk
Kimi K2AdRoll ABM alternatives: ABX, Google Display, LinkedIn Campaign Manager, Metadata.io, StackAdapt
Muse Glimmer 30BAdRoll ABM, StackAdapt alternatives: DemandScience, Hey Sid
The Trade Desk first, AdRoll ABM an alternative
1 of 14 modelsAdRoll ABM was named in the answer but not as the choice, or not at all.Mistral SmallStackAdapt, The Trade Desk alternatives: AdRoll ABM, Google Display & Video 360, LinkedIn Campaign Manager
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, LinkedIn Campaign Manager
Perplexity SonarStackAdapt alternatives: AdRoll ABM, Demandbase Advertising, LinkedIn Campaign Manager
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, LinkedIn Campaign Manager
Llama 4 MaverickStackAdapt alternatives: Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
Qwen 3.7 FlashStackAdapt alternatives: 6sense, Demandbase Advertising, LinkedIn Campaign Manager, The Trade Desk
GLM 4.7 FlashXStackAdapt alternatives: 6sense, Demandbase Advertising, Google Display & Video 360, LinkedIn Audience Network, Programmatic B2B Agency Services, The Trade Desk
MiniMax M2.5StackAdapt alternatives: AdRoll ABM, Basis, DemandScience
GPT-6 LunaStackAdapt alternatives: 6sense, AdRoll ABM, Basis, Demandbase Advertising
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniStackAdapt alternatives: Demandbase Advertising
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
The Trade Desk leads by three points.
The Trade Desk3%#8 of 17AdRoll ABM0%#– of 17Mid-marketThe figures above
The order flips: AdRoll ABM leads at mid-market.
AdRoll ABM9%#3 of 13The Trade Desk7%#4 of 13Enterprise
AdRoll ABM is not named for this buyer.
The Trade Desk25%#2 of 11AdRoll ABM—not namedWhat the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo unless you have at least $10K–$50K/month” Grok 4.20 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“The Trade Desk is the clearest choice when an advertiser wants broad CTV, audio, and open-web access outside a single media ecosystem.” Perplexity Sonar · comparative prompt · first choice
“Platforms with strong fraud protection (safer choices): The Trade Desk — Pre-bid filtering with IAS, DoubleVerify, and HUMAN Security” DeepSeek V4 Flash · negative prompt · first choice
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*” Gemini 3.5 Flash · negative prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.