Programmatic and display advertising for enterprise buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of an enterprise B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
32%
Contested · The Trade Desk 25%
32Demandbase Advertising25The Trade Desk15Google Display & Video 36028others
32% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.Demandbase Advertising leads at 32%, replacing The Trade Desk, which led at 39% and stands at 25% now: 7 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.Standing →Enterprise
Demandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.This page
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.Standing →EnterpriseDemandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Demandbase Advertising32%0%26endorsed leader▲+7Since October 2026: 25% → 32%, +7 points. Inside the 11-point floor: within noise.25% → 32%
Demandbase Advertising32%0%26endorsed leader▲+7Since October 2026: 25% → 32%, +7 points. Inside the 11-point floor: within noise.25% → 32%02
The Trade Desk25%10%70accepted challenger▼−14Since October 2026: 39% → 25%, −14 points. Past the 11-point floor: movement.39% → 25%
The Trade Desk25%10%70accepted challenger▼−14Since October 2026: 39% → 25%, −14 points. Past the 11-point floor: movement.39% → 25%03
Google Display & Video 360 Lab in the set15%22%55accepted challenger▲+5Since October 2026: 10% → 15%, +5 points. Inside the 11-point floor: within noise.10% → 15%
Google Display & Video 360 Lab in the set15%22%55accepted challenger▲+5Since October 2026: 10% → 15%, +5 points. Inside the 11-point floor: within noise.10% → 15%04
6sense10%0%21accepted challenger▲+6Since October 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise.4% → 10%
6sense10%0%21accepted challenger▲+6Since October 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise.4% → 10%05
Adobe Advertising3%5%22accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%
Adobe Advertising3%5%22accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%06
Basis2%21%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Basis2%21%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%07StackAdapt2%30%20criticized challenger▼−4Since October 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise.6% → 2%
StackAdapt2%30%20criticized challenger▼−4Since October 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise.6% → 2%Show the four products at 0%, ordered by negative rate
11MediaMath0%75%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
08
Amazon DSP0%26%35criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Amazon DSP0%26%35criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%09
Microsoft Invest0%21%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Microsoft Invest0%21%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Yahoo DSP0%20%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Yahoo DSP0%20%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models nine times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910M11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Demandbase Advertising32%
Demandbase Advertising32%02The Trade Desk25%
The Trade Desk25%03Google Display & Video 36015%
Google Display & Video 36015%046sense10%
6sense10%05Adobe Advertising3%
Adobe Advertising3%06Basis2%
Basis2%07StackAdapt2%
StackAdapt2%08Amazon DSP0%
Amazon DSP0%09Microsoft Invest0%
Microsoft Invest0%10Yahoo DSP0%
Yahoo DSP0%11MediaMath0%
What they warned about
Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, Llama 4 Maverick, Kimi K2 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Display & Video 36022%
12 of 55 labels negative · 9 of 14 models
“If using integrated tech stacks (such as Google Display & Video 360 combined with Google Ad Manager), enterprises must enforce independent log-level audits” Gemini 3.5 Flash, negative prompt
Amazon DSP26%
9 of 35 labels negative · 8 of 14 models
“flags Amazon DSP with 22% negative labels: "reports indicate that Amazon's DSP continues to transact on "Made-for-Advertising" (MFA) websites"” Muse Glimmer 30B, negative prompt
The Trade Desk10%
7 of 70 labels negative · 6 of 14 models
“The Trade Desk and Google Display & Video 360 are considered enterprise standards, but they have high minimum spend thresholds and are quote-based.” Llama 4 Maverick, negative prompt
MediaMath
75%
9 of 12 labels negative · 5 of 14 models · 4 hard negative
“MediaMath filed for Chapter 11 in 2023 and now operates at much smaller scale under Infillion, creating continuity, support, and roadmap risk.” Perplexity Sonar, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 863 links across 299 sites, every framing counted. Ranked by the number of answers carrying the site or page. 32 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Demandbase37 answers · 66 citations · 13 models
vendor site · 6sense34 answers · 37 citations · 13 models
vendor site · Improvado25 answers · 29 citations · 11 models
17 answers · 17 citations · 9 models
publisher (Gane)15 answers · 15 citations · 9 models
vendor site · Madgicx13 answers · 14 citations · 8 models
vendor site · LinkedIn13 answers · 13 citations · 6 models
12 answers · 17 citations · 5 models
vendor site · The Trade Desk11 answers · 14 citations · 5 models
vendor site · Guideflow11 answers · 11 citations · 7 models
vendor site · Hey Sid11 answers · 11 citations · 6 models
vendor site · ZoomInfo10 answers · 10 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 12 models
28 answers · 11 models
17 answers · 9 models
16 answers · 10 models
14 answers · 9 models
11 answers · 9 models
11 answers · 8 models
10 answers · 7 models
10 answers · 6 models
10 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Demandbase Piper DSP demandbase.com Demandbase Advertising 32%, Demandbase Piper DSP 2% | 33% | 62 | 42,531 | 34 | ||||
| The Trade Desk thetradedesk.com | 25% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| Google parent site Google Display & Video 360 15%, Google Display 2%, Google Marketing Platform 0% | 17% | 169 | ||||||
| 6sense 6sense.com 6sense 10%, 6sense Revenue AI 2% | 12% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| Adobe parent site Adobe Advertising 3% | 3% | 81 | 1,220,000 | 117,563 | ||||
| Basis basis.com | 2% | 58 | 27,100 | 18,059 | 9,941 | $141 | 15 | |
| LinkedIn parent site LinkedIn Campaign Manager 2% | 2% | 118 | 11,100,000 | 77,031 | ||||
| StackAdapt stackadapt.com | 2% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| Adelphic | 2% | |||||||
| Google's Display & Video 360 | 2% |
Google's top ten for the two searches hold 15 sites; 1 of them are among the sites the models cited here (improvado.io). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for an enterprise B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade programmatic advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Google Display & Video 360, The Trade DeskDemandbase Advertising, Google Display & Video 360ChangedThe Trade DeskAdobe Advertising, The Trade Deskno first choiceagainst: Microsoft Invest
Three alternatives
6sense, Demandbase Advertising, StackAdaptTwo alternatives
Basis, The Trade DeskSix alternatives
Amazon DSP, Basis, DV360, Microsoft Invest, Spotify Ad Exchange, StackAdaptOne alternative
Yahoo DSPGPT-5.4 miniThe Trade DeskGoogle Display & Video 360ChangedThe Trade DeskGoogle Displayno first choicenothing named
One alternative
StackAdaptOne alternative
The Trade DeskThree alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360One alternative
The Trade DeskGemini 3.5 Flash6sense Revenue AI, Demandbase AdvertisingDemandbase AdvertisingChangedGoogle Display & Video 360, The Trade DeskBasisThe Trade Deskagainst: Amazon DSP, Google Ad Manager, Google Display & Video 360, Meta Ads, TikTok Ads, YouTube
Three alternatives
Google Display & Video 360, The Trade Desk, ZoomInfo MarketingThree alternatives
6sense, Google Display & Video 360, The Trade DeskFour alternatives
Adobe Advertising, Amazon DSP, Microsoft Advertising, Microsoft InvestSix alternatives
Adobe Advertising, BidsCube, Epom DSP, Google Display & Video 360, Kayzen, The Trade DeskFour alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Yahoo DSPPerplexity SonarDemandbase AdvertisingDemandbase AdvertisingHeldThe Trade Deskagainst: Basis, StackAdaptStackAdaptagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: Amazon DSP, Criteo, DV360, MediaMath, Microsoft Invest
Four alternatives
6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade DeskOne alternative
The Trade DeskFive alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Microsoft Invest, Yahoo DSPOne alternative
BasisGrok 4.20Demandbase AdvertisingGoogle Display & Video 360Changedagainst: StackAdaptGoogle Display & Video 360, The Trade Deskagainst: CriteoGoogle Display & Video 360against: Adobe Advertising, Amazon DSP, Basis, StackAdaptno first choiceagainst: MediaMathagainst: AdTheorent, Amazon DSP, Comcast’s Beeswax, Criteo, DeepIntent, Epsilon, Google Display & Video 360, MediaMath, Microsoft Invest, PulsePoint, Quantcast, Roku OneView, StackAdapt, Yahoo DSP
Four alternatives
6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade DeskFive alternatives
6sense, Adobe Advertising, Demandbase Advertising, The Trade Desk, ZoomInfo MarketingTwo alternatives
Adobe Advertising, Amazon DSPOne alternative
The Trade DeskMistral SmallDemandbase Advertising, The Trade Desk6sense, Demandbase AdvertisingChangedThe Trade DeskThe Trade Deskno first choiceagainst: Google Display & Video 360, Meta Ads, YouTube
Two alternatives
6sense, StackAdaptTwo alternatives
Google Marketing Platform, The Trade DeskFour alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Quantcast PlatformOne alternative
Google Display & Video 360DeepSeek V4 FlashDemandbase AdvertisingDemandbase AdvertisingHeldGoogle Display & Video 360, The Trade Deskagainst: MediaMathAdelphicagainst: Basis, Google Display & Video 360, The Trade Deskno first choiceagainst: MediaMathagainst: Amazon DSP, Criteo, Google Display & Video 360, Index Exchange, Magnite, MediaMath, Microsoft Xandr, PubMatic, Quantcast, StackAdapt, TTD, Yahoo DSP
Three alternatives
6sense, Google Display & Video 360, The Trade DeskThree alternatives
6sense, Google Display & Video 360, The Trade DeskThree alternatives
Adobe Advertising, Amazon DSP, Microsoft InvestLlama 4 Maverick6sense, Demandbase Advertising, The Trade Desk6sense, Demandbase Advertising, LinkedIn Campaign ManagerChangedagainst: Google Display & Video 360, The Trade DeskGoogle Display & Video 360, The Trade DeskGoogle Display & Video 360, The Trade Deskno first choiceagainst: Amazon DSP, Google Display & Video 360, The Trade Desk
Two alternatives
Adobe Advertising, Amazon DSPQwen 3.7 FlashThe Trade DeskThe Trade DeskHeldAmazon DSP, Google Display & Video 360, The Trade DeskGoogle Display & Video 360, The Trade Deskno first choicenothing named
Three alternatives
6sense, Demandbase Advertising, Google Display & Video 360Four alternatives
Demandbase Advertising, Google Display & Video 360, Microsoft xCampaign, TerminusOne alternative
Yahoo DSPKimi K2Demandbase AdvertisingThe Trade DeskChangedThe Trade Deskagainst: MediaMathAdobe Advertisingagainst: Amazon DSP, Google Display & Video 360, The Trade Deskno first choiceagainst: LinkedIn Campaign Manager, YouTube
Four alternatives
6sense, Google Display & Video 360, Microsoft Invest, The Trade DeskTwo alternatives
Demandbase Advertising, Google Display & Video 360Four alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Microsoft InvestGLM 4.7 FlashXDemandbase AdvertisingDemandbase AdvertisingHeldno first choiceGoogle Display & Video 360, The Trade Deskno first choicenothing named
Four alternatives
6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade DeskOne alternative
The Trade DeskEight alternatives
6sense, Adobe Advertising, Amazon DSP, Demandbase Advertising, Google Display & Video 360, MediaMath, Microsoft Invest, The Trade DeskTwo alternatives
Adelphic, Amazon DSPMiniMax M2.56sense, Demandbase Advertising6sense, Demandbase AdvertisingHeldagainst: Google Display & Video 360no first choiceGoogle's Display & Video 360against: MediaMathno first choiceagainst: Amazon DSP, Google Display & Video 360, MediaMath, StackAdapt, The Trade Desk
Two alternatives
Adobe Advertising, Google Display & Video 360One alternative
The Trade DeskOne alternative
The Trade DeskGPT-6 LunaDemandbase AdvertisingDemandbase AdvertisingHeldGoogle Display & Video 360, The Trade DeskWaveband DSPno first choiceagainst: InMarket
One alternative
6senseTwo alternatives
Google Display & Video 360, The Trade DeskFour alternatives
Adobe Advertising, Amazon Ads, Criteo Commerce Max, Yahoo DSPMuse Glimmer 30B6sense, Demandbase Piper DSPThe Trade DeskChangedThe Trade DeskGoogle Display & Video 360, The Trade Deskno first choiceagainst: Amazon DSP, Google Display & Video 360, The Trade Desk
Two alternatives
LinkedIn Campaign Manager, The Trade DeskTwo alternatives
Demandbase Piper, Google Display & Video 360Five alternatives
Adform DSP, Amazon DSP, Google Display, StackAdapt, Yahoo DSPBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:14 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:50 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:55 | yes | 9 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 17:07 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:29 | yes | 5 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:22 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:15 | yes | 21 | 20 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:02 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:49 | yes | 13 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:06 | yes | 10 | 22 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:47 | yes | 22 | 27 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:00 | yes | 5 | 22 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:24 | yes | 3 | 17 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:58 | yes | 10 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:57 | yes | 16 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:57 | yes | 5 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:04 | yes | 12 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:47 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:50 | yes | 5 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:40 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:09 | yes | 22 | 17 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:52 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:29 | no | 0 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:22 | yes | 10 | 19 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:35 | yes | 18 | 88 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:49 | yes | 9 | 64 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:30 | yes | 2 | 15 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:44 | yes | 13 | 19 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:09 | yes | 18 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:23 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:48 | no | 0 | 17 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 14:56 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:55 | yes | 5 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:26 | yes | 5 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:33 | yes | 22 | 31 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:44 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:07 | yes | 5 | 38 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:31 | yes | 15 | 30 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:38 | yes | 22 | 70 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:50 | yes | 11 | 31 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:19 | yes | 7 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:22 | yes | 14 | 26 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:57 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:54 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:47 | yes | 10 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:21 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:44 | yes | 8 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:58 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:53 | yes | 23 | 19 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:04 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:46 | yes | 5 | 43 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:54 | yes | 25 | 40 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:54 | yes | 24 | 47 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:04 | no | 0 | 84 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:48 | yes | 2 | 19 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:56 | yes | 22 | 31 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:23 | yes | 27 | 16 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:39 | yes | 4 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:04 | no | 0 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 14:08 | yes | 10 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:08 | yes | 5 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:38 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:09 | yes | 20 | 38 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:12 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:44 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:22 | yes | 25 | 40 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:45 | yes | 15 | 46 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:28 | no | 0 | 26 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:45 | yes | 3 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:07 | yes | 15 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:54 | yes | 20 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:49 | yes | 7 | 10 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:57 | no | 0 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:43 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:24 | yes | 15 | 23 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:09 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:34 | yes | 23 | 23 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:41 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:02 | no | 0 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:14 | yes | 25 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:37 | yes | 14 | 59 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:06 | yes | 14 | 44 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:15 | yes | 5 | 24 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:31 | yes | 24 | 45 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adform read as Adform DSP
Adobe read as Adobe Advertising
Adobe Advertising Cloud DSP read as Adobe Advertising
Adobe Advertising DSP read as Adobe Advertising
Amazon read as Amazon DSP
Demandbase read as Demandbase Advertising
Demandbase One read as Demandbase Advertising
Epom read as Epom DSP
Google read as Google Display & Video 360
Google Display and Video 360 read as Google Display & Video 360
Meta read as Meta Ads
TikTok read as TikTok Ads
Unresolved, counted raw
BidsCube
Comcast’s Beeswax
DeepIntent
Demandbase Piper
Demandbase Piper DSP
Epom AdServer
Google's Display & Video 360 (DV360)
Kayzen
Microsoft xCampaign (Xandr)
Pathful
Quantcast Platform
TTD
Waveband DSP (Adwave)
Xandr Invest (Microsoft)
permit.io
Discontinued, still offered
No shut-down product was recommended here.