November 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › GTM › Marketing › Competitive intel › Enterprise · November 2026 Edition

Competitive intelligence tools for enterprise buyers

Asked as “competitive intelligence tool”, and as “competitor tracking platform for product marketing”, on behalf of an enterprise B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Standing · first-choice share
54%
Clear leader
54Crayon29Klue05CompeteIQ12others

54% of first choices, clear leader.

Since October 2026▲+10Since October 2026: 44% → 54%, +10 points. Inside the 11-point floor: within noise.Crayon held the lead, +10 points on 44%, inside the 11-point floor.
ShowinginAll 112 categories in the November 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Crayon54%18%77endorsed leader▲+10Since October 2026: 44% → 54%, +10 points. Inside the 11-point floor: within noise.44% → 54%
02Klue29%19%72accepted challenger▼−6Since October 2026: 35% → 29%, −6 points. Inside the 11-point floor: within noise.35% → 29%
03Contify5%2%44accepted challenger▼−5Since October 2026: 10% → 5%, −5 points. Inside the 11-point floor: within noise.10% → 5%
04Similarweb4%17%35accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Show the three products at 0%, ordered by negative rate
06Kompyte0%37%35criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
07Semrush0%36%25criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
05AlphaSense0%10%39accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Crayon54%
02Klue29%
03Contify5%
04Similarweb4%
05AlphaSense0%
06Kompyte0%
07Semrush0%

What they warned about

Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Klue
19%
14 of 72 labels negative · 11 of 14 models · 4 hard negative
“Avoid if your organization prioritizes ironclad data security; opt for alternatives with better breach track records.” Grok 4.20, negative prompt
Crayon
18%
14 of 77 labels negative · 11 of 14 models · 2 hard negative
“recommendations include avoiding "enterprise-priced suites like Crayon, Klue, or Kompyte until you truly need scale."” Grok 4.20, negative prompt
Kompyte
37%
13 of 35 labels negative · 10 of 14 models · 3 hard negative
“Start-up-only pricing models that don’t scale | Kompyte, some “budget-friendly” CI platforms.” GLM 4.7 FlashX, negative prompt
Semrush
36%
9 of 25 labels negative · 8 of 14 models · 1 hard negative
“criticized for high pricing, navigation limitations, and data inconsistencies... may not scale ethically for large orgs” Grok 4.20, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 949 links across 303 sites, every framing counted. Ranked by the number of answers carrying the site or page. 38 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

publisher (Gane)30 answers · 32 citations · 10 models
vendor site · Klue29 answers · 41 citations · 11 models
24 answers · 36 citations · 10 models
23 answers · 42 citations · 12 models
21 answers · 26 citations · 10 models
vendor site · Contify20 answers · 35 citations · 11 models
vendor site · Crayon18 answers · 26 citations · 7 models
vendor site · Miniloop17 answers · 17 citations · 9 models
vendor site · Prospeo15 answers · 17 citations · 8 models
vendor site · Kompyte15 answers · 15 citations · 9 models
vendor site · SyncGTM15 answers · 15 citations · 8 models
vendor site · Hootsuite13 answers · 13 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best competitive intelligence tool”, “competitive intelligence tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Crayon crayon.co54%29790,50038,1088,355
Klue klue.com29%2842,90016810,35751
Contify contify.com5%129320168,138
CompeteIQ competeiq.io5%6
Similarweb similarweb.com4%25449,5006161,862,0431172
Northern Light northernlight.com
Northern Light SinglePoint 2%, Northern Light 0%
2%173022020
Awingu2%
AlphaSense alpha-sense.com0%20040,50053094,848$73118
Kompyte kompyte.com0%15632054,269
Brand24 brand24.com0%2182,9006128,16467

Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (klue.com). The first result for “best competitive intelligence tool” is optimizegeo.ai.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best competitive intelligence tool for an enterprise B2B company?”Paraphrase“Which competitor tracking platform for product marketing would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade competitive intelligence tools and how do they differ?”Budget-constrained“What is the best competitive intelligence tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a competitive intelligence tool. What should we look at?”Negative“Which competitive intelligence tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Crayon, Klue
Two alternativesAlphaSense, Kompyte
CrayonChanged
Two alternativesContify, Klue
Klue
Six alternativesAlphaSense, Brandwatch, Contify, Crayon, Semrush, Valona Intelligence
Klue
One alternativeCrayon
no first choiceagainst: LocateSmarter LLC, SalesIntel Research, Inc.
GPT-5.4 miniContify, Klue
Two alternativesAlphaSense, Crayon
CrayonChanged
One alternativeKlue
Klue
Three alternativesAlphaSense, Contify, Crayon
CompeteIQagainst: Crayon, Klue, Kompyteno first choicenothing named
Gemini 3.5 FlashKlue
Four alternativesAlphaSense, Contify, Crayon, Kompyte
KlueHeld
Three alternativesContify, Crayon, Valona Intelligence
Crayon, Klue
Three alternativesAlphaSense, Contify, Similarweb
Contify
Three alternativesCompeteIQ, Crayon, Klue
Klue
Two alternativesContify, Crayon
against: Kompyte, Semrush
nothing named
Perplexity SonarCrayon
Five alternativesAlphaSense, Contify, Klue, Semrush, Similarweb
CrayonHeld
One alternativeKlue
Crayon
Eight alternativesAhrefs, AlphaSense, Brandwatch, Clozd, Contify, Klue, Semrush, Similarweb
against: Visualping
Crayon
Two alternativesAlphaSense, Contify
no first choiceagainst: Contify, Crayon, Klue, Owler, Semrush, Similarweb, SpyFu, Visualping
Grok 4.20Klue
Four alternativesAlphaSense, Crayon, Kompyte, Semrush
CrayonChanged
Two alternativesKlue, Kompyte
against: Ahrefs, Semrush
Crayon, Klue
Three alternativesContify, Semrush, Similarweb
against: Apify
Klue
One alternativeSimilarweb
against: Crayon
no first choiceagainst: Crayon, Klue, Kompyte, Semrush, Similarweb
Mistral SmallCrayon
Two alternativesKlue, SyncGTM
CrayonHeld
One alternativeKlue
Similarweb
Five alternativesAhrefs, Crayon, Intelligence Node, Klue, Kompyte
Crayon, Klue
One alternativeSimilarweb
against: Semrush
no first choice
Two alternativesCrayon, Klue
against: CI Radar, Kompyte, Meltwater
against: Crayon, Klue, Kompyte
DeepSeek V4 FlashCrayon, Klue
Four alternativesAlphaSense, Contify, Kompyte, Similarweb
against: Semrush
CrayonChanged
Three alternativesAlphaSense, Contify, Klue
Klue
Five alternativesAlphaSense, Contify, Crayon, Kompyte, Similarweb
Crayon
One alternativeKlue
no first choiceagainst: AlphaSense, CB Insights, Crayon, Gartner, Klue, Kompyte
Llama 4 MaverickCrayon
Three alternativesKlue, Kompyte, Similarweb
CrayonHeld
Four alternativesAlphaSense, Contify, Klue, Kompyte
no first choiceSimilarweb
One alternativeContify
Crayon, Similarweb
Three alternativesBigtincan, Profound, Scrunch
against: AlphaSense, Crayon, Klue, Kompyte
Qwen 3.7 FlashCrayon, Klue
Three alternativesAlphaSense, Kompyte, Similarweb
CrayonChanged
One alternativeKlue
no first choice
Seven alternativesAlphaSense, Contify, Crayon, Klue, Semrush, Sensor Tower, Similarweb
Awingu
Two alternativesContify, Crayon
no first choiceagainst: AlphaSense, CB Insights, Crayon, Klue, Owler, Visualping
Kimi K2Klue
Three alternativesAlphaSense, Crayon, Kompyte
CrayonChanged
Three alternativesContify, Klue, Kompyte
Klue
Four alternativesAlphaSense, Contify, Crayon, Kompyte
Northern Light SinglePoint
Three alternativesContify, Crayon, Stravito
against: Klue
no first choiceagainst: Crayon, Klue, Kompyte, Public ChatGPT, consumer Claude
GLM 4.7 FlashXCrayon, Klue
Three alternativesAlphaSense, Contify, Similarweb
CrayonChanged
One alternativeKlue
no first choiceCrayon
One alternativeKlue
against: Kompyte, Similarweb
Crayon
Three alternativesContify, Klue, Kompyte
against: Distill Intelligence, Kompyte, Market Inside, anVendor
MiniMax M2.5Crayon, Klue
Seven alternativesBrand24, Cognism, Distill Intelligence, Lumen, Outreach, Semrush, Similarweb
CrayonChanged
Two alternativesAlphaSense, Klue
no first choiceCompeteIQ
One alternativeKompyte Unlimited Plan
against: AlphaSense, Crayon, Klue, Similarweb
Contify
Three alternativesAlphaSense, Comintelli, Klue
against: Crayon
against: Ahrefs, Alexa, Brandwatch, ChatGPT, Claude, Crayon, Klue, Kompyte, Moz, Perplexity, RankTrackr, Scrapy, Semrush, Similarweb, Talkwalker, WebCEO
GPT-6 LunaKlue
One alternativeCrayon
CrayonChanged
One alternativeKlue
no first choice
Seven alternativesAlphaSense, CB Insights, Contify, Crayon, Klue, Kompyte, Similarweb
Crayon
One alternativeKompyte
Crayon
One alternativeNorthern Light SinglePoint
against: Klue
against: Crayon, Klue, Semrush, Similarweb
Muse Glimmer 30BCrayon, KlueCrayonChanged
One alternativeKlue
against: Kompyte
Crayon, Klue
Three alternativesAlphaSense, Contify, Similarweb
against: Kompyte
CompeteIQagainst: Crayon, Klueno first choiceagainst: Semrushnothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 12:46yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:58yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 13:58yes1224 s
Direct recommendationPerplexity Sonarsonar2026-11-01 16:15yes103 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:29yes58 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 09:48yes525 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 16:12yes2228 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 08:50yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:26yes523 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:47yes1532 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:10yes1028 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:14yes534 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 13:56yes419 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:39yes1513 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:01yes208 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 11:12yes46 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 13:31yes822 s
ParaphrasePerplexity Sonarsonar2026-11-01 14:26yes103 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:40yes108 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 10:26yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 09:08yes2520 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:56yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 17:12yes531 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:51yes1527 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 08:52yes2371 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 14:47yes535 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 11:02yes319 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:19yes1419 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:26yes1010 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:47yes59 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 17:18no016 s
ComparativePerplexity Sonarsonar2026-11-01 11:19yes107 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:47yes1020 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 16:29yes2016 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 15:58yes2257 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:55yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:04yes529 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 13:03yes1572 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 17:33yes2459 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:33yes529 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 12:42yes720 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:59yes1323 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:54yes179 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:09yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 13:28yes1322 s
Budget constrainedPerplexity Sonarsonar2026-11-01 15:55yes103 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 15:47yes910 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 09:18yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:00yes2150 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 14:36yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 16:35no037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 14:31yes2547 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 15:45yes2236 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:46yes1847 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 10:14yes213 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:59yes2422 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 08:47no09 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 17:24yes39 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 16:27no023 s
Scale constrainedPerplexity Sonarsonar2026-11-01 14:44yes109 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 15:01yes1517 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 15:41no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:01yes2415 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:16yes55 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 15:31yes528 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:16yes2432 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 16:39yes2521 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 14:57yes1026 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 09:40yes426 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:41yes1524 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:46yes3615 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 16:54yes46 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 14:36no019 s
Negative framingPerplexity Sonarsonar2026-11-01 14:49yes104 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:37yes1917 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 14:34yes57 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 14:56yes2429 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:45yes55 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 14:29yes958 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 15:18yes2527 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 14:56yes2396 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:59yes20150 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 09:29yes324 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 13:30yes2336 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Alexa
Awingu
CI Radar
Competely.ai
Gartner
Intellicomp CI
Kompyte Unlimited Plan
Market Inside
Public ChatGPT
RankTrackr
SOMIN
SalesIntel Research, Inc.
Semantic Scholar
anVendor
consumer Claude
Discontinued, still offered
No shut-down product was recommended here.
← Click fraud protectionMarketing CMS →