Audience and consumer insights platforms for enterprise buyers
Asked as “audience insights platform”, and as “consumer insights and audience research tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
32%
Contested · Qualtrics 16%
32GWI16Qualtrics146sense38others
32% of first choices, contested.
Since October 2026▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.GWI held the lead, +10 points on 22%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.Standing →Mid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.Standing →Enterprise
GWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.This page
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.Standing →Mid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.Standing →EnterpriseGWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01GWI32%18%56endorsed leader▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.22% → 32%
GWI32%18%56endorsed leader▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.22% → 32%02
Qualtrics16%21%33accepted challenger▼−3Since October 2026: 19% → 16%, −3 points. Inside the 11-point floor: within noise.19% → 16%
Qualtrics16%21%33accepted challenger▼−3Since October 2026: 19% → 16%, −3 points. Inside the 11-point floor: within noise.19% → 16%03
6sense14%6%17accepted challenger▲+5Since October 2026: 9% → 14%, +5 points. Inside the 11-point floor: within noise.9% → 14%
6sense14%6%17accepted challenger▲+5Since October 2026: 9% → 14%, +5 points. Inside the 11-point floor: within noise.9% → 14%04
Demandbase10%4%23accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%
Demandbase10%4%23accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%05
Attest6%10%10accepted challenger▲+6Since October 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise.0% → 6%
Attest6%10%10accepted challenger▲+6Since October 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise.0% → 6%06
Adobe Real-Time CDP2%14%28accepted challenger▼−5Since October 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise.7% → 2%
Adobe Real-Time CDP2%14%28accepted challenger▼−5Since October 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise.7% → 2%07
Audiense2%11%18accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Audiense2%11%18accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%08
YouGov Profiles2%7%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
YouGov Profiles2%7%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the eight products at 0%, ordered by negative rate
16
SurveyMonkey0%42%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
SurveyMonkey0%42%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Sprinklr Insights0%36%11criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Sprinklr Insights0%36%11criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%14
Nielsen One0%33%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Nielsen One0%33%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Brandwatch Consumer Intelligence0%16%31accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Brandwatch Consumer Intelligence0%16%31accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Adobe Analytics0%14%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Adobe Analytics0%14%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13
Salesforce Data Cloud0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Salesforce Data Cloud0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Pulsar Platform0%6%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Pulsar Platform0%6%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%10
Meltwater0%0%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Meltwater0%0%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213141516Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01GWI32%
GWI32%02Qualtrics16%
Qualtrics16%036sense14%
6sense14%04Demandbase10%
Demandbase10%05Attest6%
Attest6%06Adobe Real-Time CDP2%
Adobe Real-Time CDP2%07Audiense2%
Audiense2%08YouGov Profiles2%
YouGov Profiles2%09Brandwatch Consumer Intelligence0%
Brandwatch Consumer Intelligence0%10Meltwater0%
Meltwater0%11Pulsar Platform0%
Pulsar Platform0%12Adobe Analytics0%
Adobe Analytics0%13Salesforce Data Cloud0%
Salesforce Data Cloud0%14Nielsen One0%
Nielsen One0%15Sprinklr Insights0%
Sprinklr Insights0%16SurveyMonkey0%
SurveyMonkey0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
GWI18%
10 of 56 labels negative · 8 of 14 models · 2 hard negative
“Large enterprises should avoid or approach with caution platforms like GWI (due to data inaccuracy and regional limitation)” Muse Glimmer 30B, negative prompt
Qualtrics21%
7 of 33 labels negative · 6 of 14 models · 1 hard negative
“Avoid: Enterprise tools like Qualtrics unless you have dedicated research staff—they're often overkill and overpriced” Muse Glimmer 30B, negative prompt
SurveyMonkey42%
5 of 12 labels negative · 5 of 14 models · 3 hard negative
“G2 reviews criticize SurveyMonkey as expensive for limited features in enterprise contexts, with fragmented workflows. Avoid for high-stakes decisions” Grok 4.20, negative prompt
Nielsen One33%
5 of 15 labels negative · 5 of 14 models · 1 hard negative
“Avoid using low-cost, commodity panel providers (often sold via resellers like Nielsen or Ipsos but accessed through third-party brokers)” Qwen 3.7 Flash, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1006 links across 331 sites, every framing counted. Ranked by the number of answers carrying the site or page. 37 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
48 answers · 92 citations · 13 models
vendor site · Pulsar Platform30 answers · 32 citations · 11 models
vendor site · Listen Labs29 answers · 53 citations · 11 models
29 answers · 42 citations · 11 models
vendor site · GWI18 answers · 41 citations · 9 models
vendor site · Meltwater16 answers · 17 citations · 11 models
publisher (Gane)15 answers · 38 citations · 8 models
vendor site · TrustRadius14 answers · 16 citations · 8 models
13 answers · 13 citations · 9 models
vendor site · CleverX12 answers · 16 citations · 7 models
vendor site · Guideflow12 answers · 15 citations · 5 models
11 answers · 12 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
26 answers · 11 models
20 answers · 10 models
17 answers · 8 models
14 answers · 8 models
14 answers · 10 models
13 answers · 9 models
13 answers · 11 models
13 answers · 8 models
13 answers · 7 models
10 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “audience insights platform”, “best audience insights platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| GWI gwi.com | 32% | 137 | 3,600 | 1,658 | 338,733 | 37 | 9 | |
| Qualtrics qualtrics.com | 16% | 95 | 135,000 | 4,637 | 1,028,410 | $21 | 66 | |
| 6sense 6sense.com 6sense 14%, 6sense Revenue AI 2% | 16% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| Demandbase demandbase.com | 10% | 581 | 5,400 | 211 | 42,531 | 34 | ||
| Attest askattest.com | 6% | 29 | 33,100 | 5,171 | 220,392 | 26 | ||
| Adobe parent site Adobe Real-Time CDP 2%, Adobe Analytics 0% | 2% | 262 | 1,220,000 | 117,563 | ||||
| Audiense audiense.com | 2% | 55 | 880 | 36 | 8,425 | $29 | 19 | 4 |
| YouGov Profiles yougov.com | 2% | 34 | 90 | 0 | 3,370,329 | $9 | 102 | |
| Wynter wynter.com | 2% | 28 | 6,600 | 816 | 19,840 | 0 | ||
| Gartner | 2% | 49,500 | 3,915 |
Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (gwi.com, learn.g2.com, meltwater.com). The first result for “audience insights platform” is statsocial.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best audience insights platform for an enterprise B2B company?”Paraphrase“Which consumer insights and audience research tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade audience and consumer insights platforms and how do they differ?”Budget-constrained“What is the best audience insights platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an audience insights platform. What should we look at?”Negative“Which audience and consumer insights platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.56senseQualtricsChangedSurveySensumSprout Socialno first choiceagainst: Qualtrics
Seven alternatives
Adobe Analytics, Adobe Real-Time CDP, Brandwatch Consumer Intelligence, Demandbase, GWI, LinkedIn Analytics, MeltwaterThree alternatives
Forrester, Gartner, HubSpotSix alternatives
Adobe Analytics, Adobe Real-Time CDP, Attest, GWI, Qualtrics, TolunaOne alternative
GWIGPT-5.4 miniGWIGWI, QualtricsChangedno first choiceQualtricsno first choiceagainst: Mobilewalla
Two alternatives
Adobe Real-Time CDP, DemandbaseNine alternatives
Brandwatch Consumer Intelligence, GWI, Ipsos, Ipsos Synthesio, Kantar Marketplace, Morning Consult, Sprinklr Insights, Talkwalker, YouGov ProfilesTwo alternatives
Audiense, Brandwatch Consumer IntelligenceGemini 3.5 Flash6sense Revenue AI, DemandbaseQualtricsChangedno first choiceGWIagainst: Brandwatch Consumer Intelligence, Sprinklr Insights, Sprout SocialGWInothing named
Five alternatives
Bombora, CleverX, NewtonX, Qualtrics Enterprise Research Suite, ZoomInfoThree alternatives
6sense, Brandwatch Consumer Intelligence, WynterThree alternatives
Audiense, Resonate, TalkwalkerFive alternatives
Audiense, Brandwatch Consumer Intelligence, Pulsar Platform, Resonate, SimilarwebPerplexity SonarDemandbaseagainst: AudienseGWIChangedGWI, YouGov ProfilesAttestagainst: GWI, Pulsar Platform, YouGov Profilesno first choiceagainst: Qualtrics, SurveyMonkey
Five alternatives
6sense, Adobe Real-Time CDP, Bombora, GWI, Salesforce Data CloudTwo alternatives
Demandbase, QualtricsTen alternatives
Adobe Analytics, Audiense, Brandwatch Consumer Intelligence, Contentsquare, Demandbase, Medallia, Meltwater, NielsenIQ, Qualtrics, Salesforce Data CloudOne alternative
Brandwatch Consumer IntelligenceGrok 4.206senseQualtricsChangedAdobe Analytics, Adobe Real-Time CDP, GWI, QualtricsGWIagainst: Adobe Analytics, Audiense, Listen Labs, Resonateno first choiceagainst: Ipsos, Qualtrics, SurveyMonkey
Four alternatives
Bombora, Demandbase, G2 Buyer Intent, ZoomInfoSeven alternatives
Alida, Euromonitor, GWI, GlobalData, Medallia, Meltwater, Statista Consumer InsightsThree alternatives
Decode by Entropik, Listen Labs, RemeshTwo alternatives
Brandwatch Consumer Intelligence, MeltwaterMistral SmallAdobe Real-Time CDP, GWIGWI, QualtricsChangedno first choiceAttestagainst: Comscore, GWIno first choiceagainst: Adobe Real-Time CDP, Brandwatch Consumer Intelligence, GWI, Ipsos, Kantar, Nielsen One, Outset, Qualtrics, Quantilope, Resonate, Statista Consumer Insights
Four alternatives
CleverX, Demandbase, Qualtrics, Salesforce Data CloudDeepSeek V4 Flash6senseGWIChangedno first choiceTelmarHelixaagainst: Brandwatch Consumer Intelligenceno first choiceagainst: Brandwatch Consumer Intelligence, GWI, Nielsen One, NielsenIQ, Sprinklr Insights, SurveyMonkey
Three alternatives
Demandbase, GWI, ZoomInfoThree alternatives
6sense, Demandbase, QualtricsOne alternative
AttestLlama 4 MaverickGWIno first choiceChangedno first choiceAttestno first choiceagainst: Attest, GWI, Qualtrics, Quantilope, SurveyMonkey, Toluna
Two alternatives
Adobe Analytics, Adobe Real-Time CDPQwen 3.7 FlashWynterGWIChangedno first choiceCivicScienceagainst: Adobe, Comscore, NielsenIQ, Quantcast, Salesforce, Tableauno first choiceagainst: 6sense, Brandwatch Consumer Intelligence, Demandbase, Demographics Pro, GWI, Ipsos, Nielsen One, Sprinklr Insights, ZoomInfo
Six alternatives
6sense, Bombora, GWI, Qualtrics, Salesforce Data Cloud, YouGov ProfilesTwo alternatives
Adobe Real-Time CDP, MeltwaterKimi K26sense, DemandbaseQualtricsChangedMedallia, QualtricsGWIagainst: Adobe Analytics, Nielsen One, Sprinklr Insightsno first choiceagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium, mParticle
Three alternatives
Bombora, GWI, Pulsar PlatformThree alternatives
Alida, GWI, MedalliaEight alternatives
Alida, Brandwatch Consumer Intelligence, Dynata, GWI, Meltwater, Quantilope, Remesh, Sprinklr InsightsOne alternative
Resonate Ignite PlatformGLM 4.7 FlashX6senseagainst: GWIGWIChangedno first choiceGWIagainst: Dynata, Nielsen Oneno first choiceagainst: Adobe Real-Time CDP, Audiense Discover, Comscore, Dstillery
Four alternatives
Adobe Real-Time CDP, Demandbase, Nielsen One, Pulsar PlatformThree alternatives
Audiense, Qualtrics Market Research, Salesforce Data CloudFive alternatives
Adobe Advertising, Akkio, Amplitude, Bionic, OmedaMiniMax M2.56sense, HG InsightsGartner, QualtricsChangedno first choiceTreasure Datano first choicenothing named
Three alternatives
Demandbase, Intentsify, ZoomInfoSix alternatives
Dovetail, GLG, NewtonX, Pulsar Platform, Similarweb, WynterEight alternatives
Adobe Real-Time CDP, Brandwatch Consumer Intelligence, GWI, Meltwater, Nielsen One, Qualtrics, Salesforce Data Cloud, SurveyMonkeyOne alternative
GWIGPT-6 LunaDemandbaseYouGov ProfilesChangedGWI, YouGov ProfilesAudienseagainst: GWIno first choiceagainst: GWI, Gravy Analytics / Venntel, InMarket, Kochava, Mobilewalla, Nielsen National Big Data + Panel TV, Nielsen radio PPM, Similarweb
One alternative
6senseOne alternative
GWISix alternatives
Circana, Ipsos, Kantar, MRI-Simmons, NIQ, QualtricsOne alternative
YouGov ProfilesMuse Glimmer 30B6sense, DemandbaseGWIChangedno first choiceGWIagainst: Qualtricsno first choiceagainst: Adobe Real-Time CDP, GWI, Qualtrics, SurveyMonkey, Typeform
Five alternatives
Adobe Analytics, Adobe Real-Time CDP, Audiense, Bombora, GWIFive alternatives
6sense, Adobe Analytics, Adobe Real-Time CDP, Demandbase, QualtricsFifteen alternatives
Adobe Analytics, Adobe Real-Time CDP, Brandwatch Consumer Intelligence, Comscore, Dynata+ Platform, GWI, Kantar, LiveRamp, Meltwater, Nielsen One, Numerator Verified Voices, Qualtrics Market Research, Sprinklr Insights, Talkwalker, UserTestingThree alternatives
AudienceView, Audiense Insights / Audience Intelligence Plan, We Are AudiencesBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:19 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:16 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:40 | yes | 9 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 10:09 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:57 | yes | 13 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:28 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:58 | yes | 25 | 33 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:49 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:46 | yes | 5 | 42 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:34 | yes | 15 | 38 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:58 | yes | 23 | 59 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:06 | yes | 10 | 42 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:44 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:53 | yes | 14 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:56 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:41 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:17 | yes | 7 | 18 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 14:07 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:12 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:06 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:09 | yes | 22 | 38 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:59 | yes | 9 | 5 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:58 | yes | 5 | 47 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:07 | yes | 15 | 69 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:53 | yes | 14 | 48 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:53 | yes | 5 | 28 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:11 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:53 | yes | 8 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:57 | yes | 10 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:16 | yes | 7 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:16 | yes | 10 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 12:11 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:18 | yes | 9 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:09 | yes | 15 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:03 | yes | 20 | 49 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:53 | yes | 7 | 5 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:32 | yes | 9 | 43 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:06 | yes | 25 | 66 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:58 | yes | 24 | 220 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:50 | yes | 24 | 51 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:13 | yes | 8 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:42 | yes | 15 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:44 | yes | 26 | 12 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:34 | yes | 4 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:00 | yes | 18 | 24 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 14:22 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:24 | yes | 22 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:17 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:49 | yes | 23 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:13 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:15 | yes | 24 | 152 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:47 | yes | 24 | 34 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:54 | yes | 24 | 51 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:08 | yes | 21 | 39 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:34 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:16 | yes | 22 | 31 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:53 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:56 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:18 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:40 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:31 | yes | 15 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:16 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:39 | yes | 25 | 43 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:19 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:16 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:04 | yes | 25 | 34 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:57 | yes | 25 | 24 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:27 | yes | 10 | 35 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:48 | yes | 4 | 22 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:48 | yes | 14 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:13 | yes | 28 | 15 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:20 | yes | 9 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:08 | no | 0 | 11 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:02 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:48 | yes | 13 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:39 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:26 | yes | 25 | 31 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:55 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:09 | yes | 20 | 77 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:43 | yes | 25 | 51 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:55 | yes | 25 | 93 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:30 | no | 0 | 31 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:56 | yes | 5 | 47 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:26 | yes | 21 | 35 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Brandwatch read as Brandwatch Consumer Intelligence
Brandwatch (Cision) read as Brandwatch Consumer Intelligence
Brandwatch (Consumer Intelligence) read as Brandwatch Consumer Intelligence
Brandwatch (by Cision) read as Brandwatch Consumer Intelligence
Nielsen read as Nielsen One
Pulsar read as Pulsar Platform
Sprinklr read as Sprinklr Insights
Sprinklr (Sprinklr Insights) read as Sprinklr Insights
Statista read as Statista Consumer Insights
Statista Premium read as Statista Consumer Insights
YouGov read as YouGov Profiles
Unresolved, counted raw
Adobe
Appier Axion / Affinio
AudienceView
Audiense Insights / Audience Intelligence Plan
Bionic
Bloomberg Media
CivicScience
Decode by Entropik
Decooda
Demographics Pro
Dynata+ Platform
EnjoyHQ
Gartner
Ipsos Synthesio
Lotame Audience Intelligence
Lotame Spherical Platform
Meltwater Audience Intelligence
Merciv
Morning Consult Intelligence
Nielsen National Big Data + Panel TV
Nielsen radio PPM
Officevibe
Omeda
Peakon
Qualtrics Enterprise Research Suite
Quantcast Platform
Salesforce
TelmarHelixa
We Are Audiences
Discontinued, still offered
No shut-down product was recommended here.