Search and social advertising platforms for enterprise buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
67%
Clear leader
67Skai12Marin Software04Google Search Ads 36016others
67% of first choices, clear leader.
Since October 2026▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.Skai held the lead, +23 points on 44%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-market
Optmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.Standing →Enterprise
Skai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.This page
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketOptmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.Standing →EnterpriseSkai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Skai67%9%66endorsed leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.44% → 67%
Skai67%9%66endorsed leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.44% → 67%02
Marin Software12%32%57criticized challenger▲+1Since October 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise.11% → 12%
Marin Software12%32%57criticized challenger▲+1Since October 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise.11% → 12%03
Google Search Ads 360 Lab in the set4%11%36accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Google Search Ads 360 Lab in the set4%11%36accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%04Optmyzr4%32%28criticized challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
Optmyzr4%32%28criticized challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%05
Smartly2%10%41accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Smartly2%10%41accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the five products at 0%, ordered by negative rate
10
Adalysis0%58%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adalysis0%58%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Madgicx0%36%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Madgicx0%36%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08Google Ads Lab in the set0%19%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Google Ads Lab in the set0%19%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%06
Adobe Advertising0%9%34accepted challenger▼−7Since October 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise.7% → 0%
Adobe Advertising0%9%34accepted challenger▼−7Since October 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise.7% → 0%07
Sprinklr Marketing0%7%15accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Sprinklr Marketing0%7%15accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Search Ads 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models two times of 52. Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Optmyzr vs HubSpot AdsOptmyzr vs SkaiOptmyzr vs LinkedIn Campaign ManagerOptmyzr vs AdalysisGoogle Ads vs Meta AdsGoogle Ads vs AdzoomaGoogle Ads vs HubSpot AdsGoogle Ads vs SkaiGoogle Ads vs LinkedIn Campaign ManagerGoogle Ads vs AdalysisMeta Ads vs AdzoomaMeta Ads vs HubSpot AdsMeta Ads vs SkaiMeta Ads vs LinkedIn Campaign ManagerMeta Ads vs AdalysisAdzooma vs HubSpot AdsAdzooma vs SkaiAdzooma vs LinkedIn Campaign ManagerAdzooma vs AdalysisHubSpot Ads vs SkaiHubSpot Ads vs LinkedIn Campaign ManagerHubSpot Ads vs AdalysisSkai vs LinkedIn Campaign ManagerSkai vs AdalysisLinkedIn Campaign Manager vs Adalysis
One product takes 67% of first choices here, so the chart would put nine markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category.
What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Marin Software32%
18 of 57 labels negative · 10 of 14 models · 5 hard negative
“Avoid Marin for new deployments — its future remains uncertain post-bankruptcy.” DeepSeek V4 Flash, comparative prompt
Optmyzr32%
9 of 28 labels negative · 6 of 14 models · 4 hard negative
“Likely eliminate: Optmyzr, Adalysis, Madgicx—strong optimization tools but lacking enterprise-grade security certifications and SSO/SCIM capabilities.” Kimi K2, scale prompt
Adalysis58%
7 of 12 labels negative · 6 of 14 models · 3 hard negative
“Adalysis does not cover paid social channels at all. This makes it unsuitable for enterprises requiring integrated search and social management” Mistral Small, negative prompt
Skai9%
6 of 66 labels negative · 6 of 14 models
“Solid for omnichannel commerce media at scale, but evaluate total cost of ownership against newer alternatives.” Kimi K2, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 979 links across 309 sites, every framing counted. Ranked by the number of answers carrying the site or page. 52 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Rework35 answers · 37 citations · 11 models
vendor site · Guideflow34 answers · 34 citations · 12 models
28 answers · 53 citations · 11 models
vendor site · AdStellar28 answers · 48 citations · 12 models
25 answers · 25 citations · 10 models
vendor site · Skai24 answers · 40 citations · 10 models
vendor site · HubSpot23 answers · 26 citations · 10 models
20 answers · 32 citations · 9 models
publisher (Gane)14 answers · 14 citations · 8 models
vendor site · Marin Software11 answers · 22 citations · 5 models
11 answers · 11 citations · 7 models
vendor site · Clicks Geek9 answers · 11 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
34 answers · 11 models
30 answers · 12 models
19 answers · 10 models
15 answers · 8 models
15 answers · 9 models
12 answers · 7 models
12 answers · 7 models
12 answers · 7 models
11 answers · 8 models
10 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Skai skai.io Skai 67%, Skai, formerly Kenshoo 2% | 69% | 165 | 6,600 | 2,387 | 12,905 | 35 | |
| Marin Software marinsoftware.com | 12% | 82 | 480 | 72 | 7,694 | 1 | |
| Google parent site Google Search Ads 360 4%, Google Marketing Platform 0%, Google Ads 0% | 4% | 201 | 550,000 | 15,818 | |||
| Optmyzr optmyzr.com | 4% | 123 | 1,000 | 16 | 1,519 | 11 | 3 |
| Smartly smartly.io | 2% | 212 | 5,400 | 483 | 8,983 | 44 | |
| Metadata.io metadata.io | 2% | 32 | 170 | 0 | 12,715 | 0 | |
| Adpulse adpulse.app | 2% | 1 | |||||
| Metadata.ai | 2% | ||||||
| Salesforce parent site Salesforce Marketing Cloud 2% | 2% | 317 | 550,000 | 60,632 | |||
| Adobe parent site Adobe Advertising 0% | 0% | 81 | 1,220,000 | 117,563 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (adstellar.ai, blog.hubspot.com, clicksgeek.com, marinsoftware.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for an enterprise B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade paid search and social ads management platforms and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5SkaiSkai, SmartlyChangedSkaiSkaino first choiceagainst: Marin Software, Meta Ads, Skai, Smartly
Five alternatives
Google Search Ads 360, Hootsuite Ads, Metadata.io, Smartly, Sprinklr MarketingTwo alternatives
GetCrux, Sprinklr MarketingFour alternatives
Google Search Ads 360, Marin Software, Smartly, Sprinklr MarketingTwo alternatives
Google Search Ads 360, Marin SoftwareGPT-5.4 miniSkaiSkaiHeldGoogle Search Ads 360, Skaiagainst: Marin SoftwareSkaiagainst: Adobe Advertisingno first choiceagainst: Google Ad Manager, Hootsuite Ads, SOCi, Smartly, Sprinklr Social
Three alternatives
Google Search Ads 360, Smartly, Sprinklr MarketingTwo alternatives
Google Search Ads 360, Sprinklr MarketingTwo alternatives
Smartly, Sprinklr MarketingOne alternative
Sprinklr MarketingGemini 3.5 FlashMetadata.ioMetadata.aiChangedGoogle Search Ads 360SkaiSkaiagainst: AdEspresso, Adzooma, Marin Software, Plai, Revealbot, WordStream Advisor
Three alternatives
Google Search Ads 360, Marin Software, SkaiThree alternatives
Adobe Advertising, Marin Software, SkaiFive alternatives
Adobe Advertising, Marin Software, Skai, Smartly, Sprinklr MarketingFour alternatives
Fluency, Google Search Ads 360, Meta Business Manager, Sprinklr MarketingFour alternatives
Adobe Advertising, Marin Software, Smartly, Sprinklr MarketingPerplexity SonarSkaiSkaiHeldGoogle Search Ads 360, Skaiagainst: Google Ads, Meta AdsSkaino first choiceagainst: Adzooma, Google Search Ads 360, Madgicx, Marin Software, Opteo, Pacvue, Skai, Smartly, Sprinklr Advertising
Six alternatives
6sense, Demandbase, Google Search Ads 360, Marin Software, Metadata.io, SmartlyFive alternatives
6sense, Influ2, MarinOne Search, Optmyzr, SmartlyThree alternatives
Adobe Advertising, Marin Software, SmartlyThree alternatives
Google Search Ads 360, Marin Software, SmartlyGrok 4.20Skaiagainst: Marin SoftwareOptmyzrChangedagainst: Google Ads, LinkedIn Campaign Manager, Salesforce Marketing CloudGoogle Search Ads 360against: Adalysis, OptmyzrSkaiagainst: Marin SoftwareSkaiagainst: Wevionagainst: AdEspresso, AdRoll, Marin Software, Revealbot
Two alternatives
Adobe Advertising, HubSpot AdsThree alternatives
Marin Software, Semrush Advertising Toolkit, SmartlyFive alternatives
Adobe Advertising, Basis, Marin Software, Skai, SmartlyTwo alternatives
Google Search Ads 360, Sprinklr MarketingThree alternatives
Adverity, Google Marketing Platform, OptmyzrMistral SmallGoogle Search Ads 360, SkaiOptmyzrChangedGoogle Search Ads 360, Smartlyagainst: AdEspressoSkaino first choiceagainst: AdEspresso, Adalysis, Marin Software, Optmyzr
Two alternatives
6sense, Influ2Four alternatives
Google Ads, Madgicx, Microsoft Advertising, SkaiFour alternatives
Marin Software, Optmyzr, Skai, Sprinklr MarketingTwo alternatives
Marin Software, SmartlyDeepSeek V4 FlashSkaiSkaiHeldagainst: Optmyzr, WordStream AdvisorGoogle Search Ads 360, Skaiagainst: Marin Software, OptmyzrSkaiagainst: Madgicx, Optmyzr, WordStream Advisorno first choiceagainst: Adzooma, Marin Software, Skai, TrueClicks
Four alternatives
6sense, Adobe Advertising, Demandbase, Marin SoftwareTwo alternatives
Adobe Advertising, Marin SoftwareTwo alternatives
Adobe Advertising, The Trade DeskOne alternative
Marin SoftwareLlama 4 Maverickno first choiceSkaiChangedSkaino first choiceno first choiceagainst: Marin Software, Skai
Three alternatives
Adobe Advertising, Marin Software, OptmyzrThree alternatives
Birch, Marin Software, SmartlyQwen 3.7 FlashSkaiMarin SoftwareChangedMarin Software, SkaiSkaiagainst: Google Search Ads 360no first choiceagainst: Adalysis, Google Search Ads 360, Madgicx, Microsoft Advertising (Bing) Native Interface, Opteo, Pinterest Ads Native, Ziptee
Three alternatives
Adobe Advertising, Google Search Ads 360, Marin SoftwareTwo alternatives
Kenshoo HCL, SmartlyThree alternatives
Fluency, Pacvue, SmartlyOne alternative
Marin SoftwareKimi K2Marin Software, Skaiagainst: Adobe AdvertisingSkaiChangedSkaiagainst: Marin SoftwareMarin SoftwareSkaiagainst: Adalysis, Madgicx, Marin Software, Optmyzragainst: Acquisio, Adalysis, Adobe Advertising, Kenshoo, Marin Software, Optmyzr, Skai, WordStream Advisor
Two alternatives
Demandbase, Google Marketing PlatformTwo alternatives
Adobe Advertising, Marin SoftwareFour alternatives
Adobe Advertising, Fluency, Google Marketing Platform, SmartlyTwo alternatives
Adalysis, SkaiThree alternatives
Adobe Advertising, Google Campaign Manager 360, SmartlyGLM 4.7 FlashXSkaiSalesforce Marketing CloudChangedGoogle Search Ads 360, HubSpot Marketing Hub, Marin Software, SkaiSkaino first choiceagainst: AdRoll, Adalysis, Birch, Google Search Ads 360, Madgicx, Optmyzr
Four alternatives
6sense, AdStellar, Demandbase, SmartlyOne alternative
SmartlyTen alternatives
Adobe Advertising, Bïrch, Hootsuite Ads, Madgicx, Optmyzr, Smartly, Sprout Social, StackAdapt, Synter Media, The Trade DeskTwo alternatives
Adpulse.app, Pace AdsMiniMax M2.5Marin Software, SkaiGoogle Search Ads 360, Marin SoftwareChangedSkaiAdpulseno first choiceagainst: AdEspresso, Sprinklr Marketing, Trinity**, WordStream Advisornothing named
Eight alternatives
6sense, Adobe Advertising, Demandbase, Fluency, Google Ads, Google Search Ads 360, LinkedIn Campaign Manager, Microsoft AdvertisingThree alternatives
LinkedIn Campaign Manager, Optmyzr, SkaiSix alternatives
Adobe Advertising, Google Marketing Platform, Google Search Ads 360, Marin Software, Optmyzr, SmartlyThree alternatives
AdManage, Marin Software, SkaiGPT-6 LunaSkaiSkaiHeldSkaiagainst: Marin SoftwareSkaiagainst: Marin Softwareno first choiceagainst: Google Ads, Marin Software, Meta Ads, Skai, Smartly, TikTok Ads, X
Four alternatives
Google Ads, Google Search Ads 360, LinkedIn Campaign Manager, SmartlyFive alternatives
Adobe Advertising, Google Search Ads 360, Pacvue, Smartly, Sprinklr Social AdvertisingMuse Glimmer 30BMarin Software, SkaiSkaiChangedSkai, SmartlySkai, formerly Kenshoono first choiceagainst: AdEspresso, Adalysis, Optmyzr
Two alternatives
Adobe Advertising, Google Search Ads 360One alternative
Marin SoftwareTwo alternatives
Google Search Ads 360, Marin SoftwareFour alternatives
Adobe Advertising, Google Search Ads 360, Marin Software, SmartlyBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:37 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:30 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:27 | yes | 12 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 10:30 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:22 | yes | 16 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:48 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:19 | yes | 21 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:18 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:06 | yes | 10 | 52 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:12 | yes | 20 | 31 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:50 | yes | 20 | 89 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:43 | yes | 10 | 52 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:29 | yes | 5 | 24 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:33 | yes | 13 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:38 | yes | 19 | 11 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:42 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:37 | no | 0 | 16 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 09:30 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:28 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:06 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:24 | yes | 25 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:41 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:02 | no | 0 | 32 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:33 | yes | 20 | 25 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:27 | yes | 25 | 36 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:10 | yes | 10 | 39 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:41 | yes | 2 | 17 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:26 | yes | 14 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:25 | yes | 10 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:36 | yes | 11 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:08 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 09:55 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:41 | yes | 8 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:04 | yes | 15 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:43 | yes | 22 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:18 | yes | 5 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:11 | yes | 5 | 24 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:44 | yes | 25 | 39 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:15 | yes | 25 | 48 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:44 | yes | 12 | 60 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:41 | yes | 8 | 22 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:44 | yes | 23 | 46 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:29 | yes | 10 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:16 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:05 | yes | 7 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:59 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:58 | yes | 15 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:33 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:21 | yes | 21 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:49 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:56 | yes | 5 | 22 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:15 | yes | 18 | 40 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:57 | yes | 22 | 38 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:44 | yes | 22 | 84 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:26 | yes | 2 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:20 | yes | 20 | 34 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:40 | yes | 19 | 10 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:49 | yes | 4 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:08 | no | 0 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 12:11 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:22 | yes | 10 | 14 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:58 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:54 | yes | 24 | 50 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:07 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:58 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:40 | yes | 25 | 34 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:03 | yes | 25 | 73 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:19 | no | 0 | 35 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:18 | yes | 4 | 24 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:31 | yes | 14 | 29 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:08 | yes | 36 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:19 | yes | 5 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:00 | no | 0 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 17:26 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:37 | yes | 14 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:55 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:36 | yes | 24 | 32 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:01 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:49 | yes | 14 | 75 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:19 | yes | 25 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:45 | yes | 25 | 112 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:21 | no | 0 | 18 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:42 | yes | 5 | 34 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:48 | yes | 23 | 37 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Advertising
Adobe Advertising Cloud DSP read as Adobe Advertising
Hootsuite read as Hootsuite Ads
HubSpot Ads Management read as HubSpot Ads
Meta read as Meta Ads
Microsoft Ads read as Microsoft Advertising
SEMrush read as Semrush Advertising Toolkit
Sprinklr read as Sprinklr Marketing
Sprinklr (Sprinklr Marketing / Paid Ads) read as Sprinklr Marketing
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
Unresolved, counted raw
Adchive
Adpulse.app
Campaign Manager 360
Google's Search Ads 360
GrowEasy
Hootsuite Social Advertising
Kenshoo HCL
LinkedIn Business Manager
MarinOne Search
Microsoft Advertising (Bing) Native Interface
Microsoft Entra
Pace Ads
Pinterest Ads Native
Sprinklr Advertising
Sprinklr Social Advertising
StitcherAds
Synter Media
Trinity**(StackAdapt)
Wevion
Ziptee
Discontinued, still offered
No shut-down product was recommended here.