Search and social advertising platforms
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of a mid-market B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
20%
Contested · Google Ads 12%
20Optmyzr12Google Ads11Adzooma57others
20% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.Optmyzr leads at 20%, replacing Google Ads, which led at 13% and stands at 12% now: 8 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-market
Optmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.This pageEnterprise
Skai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.Standing →
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketOptmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.This pageEnterpriseSkai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Optmyzr20%6%49accepted challenger▲+8Since October 2026: 12% → 20%, +8 points. Inside the 11-point floor: within noise.12% → 20%
Optmyzr20%6%49accepted challenger▲+8Since October 2026: 12% → 20%, +8 points. Inside the 11-point floor: within noise.12% → 20%02Google Ads Lab in the set12%7%46accepted challenger▼−1Since October 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise.13% → 12%
Google Ads Lab in the set12%7%46accepted challenger▼−1Since October 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise.13% → 12%03
Meta Ads11%9%32accepted challenger▲+6Since October 2026: 5% → 11%, +6 points. Inside the 11-point floor: within noise.5% → 11%
Meta Ads11%9%32accepted challenger▲+6Since October 2026: 5% → 11%, +6 points. Inside the 11-point floor: within noise.5% → 11%04
Adzooma11%5%20accepted challenger▼−2Since October 2026: 13% → 11%, −2 points. Inside the 11-point floor: within noise.13% → 11%
Adzooma11%5%20accepted challenger▼−2Since October 2026: 13% → 11%, −2 points. Inside the 11-point floor: within noise.13% → 11%05
HubSpot Ads7%12%16accepted challenger▲+7Since October 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise.0% → 7%
HubSpot Ads7%12%16accepted challenger▲+7Since October 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise.0% → 7%06Skai4%15%34accepted challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%
Skai4%15%34accepted challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%07
LinkedIn Campaign Manager4%0%25accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
LinkedIn Campaign Manager4%0%25accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%08
Adalysis4%0%20accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Adalysis4%0%20accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%09
Smartly2%26%23criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Smartly2%26%23criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%10
WordStream Advisor2%36%14criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
WordStream Advisor2%36%14criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the eight products at 0%, ordered by negative rate
18
Demandbase0%36%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Demandbase0%36%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%17
Marin Software0%32%25criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%
Marin Software0%32%25criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%12
Madgicx0%22%27accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Madgicx0%22%27accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%16
AdEspresso0%22%18accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
AdEspresso0%22%18accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Microsoft Advertising0%0%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Microsoft Advertising0%0%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%15
TikTok Ads0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
TikTok Ads0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13
Google Search Ads 360 Lab in the set0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Google Search Ads 360 Lab in the set0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
Semrush Advertising Toolkit0%0%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Semrush Advertising Toolkit0%0%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other thirteen models six times of 52. Google Search Ads 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Optmyzr vs HubSpot AdsOptmyzr vs SkaiOptmyzr vs LinkedIn Campaign ManagerOptmyzr vs AdalysisGoogle Ads vs Meta AdsGoogle Ads vs AdzoomaGoogle Ads vs HubSpot AdsGoogle Ads vs SkaiGoogle Ads vs LinkedIn Campaign ManagerGoogle Ads vs AdalysisMeta Ads vs AdzoomaMeta Ads vs HubSpot AdsMeta Ads vs SkaiMeta Ads vs LinkedIn Campaign ManagerMeta Ads vs AdalysisAdzooma vs HubSpot AdsAdzooma vs SkaiAdzooma vs LinkedIn Campaign ManagerAdzooma vs AdalysisHubSpot Ads vs SkaiHubSpot Ads vs LinkedIn Campaign ManagerHubSpot Ads vs AdalysisSkai vs LinkedIn Campaign ManagerSkai vs AdalysisLinkedIn Campaign Manager vs Adalysis
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112131415161718Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Optmyzr20%
Optmyzr20%02Google Ads12%
Google Ads12%03Meta Ads11%
Meta Ads11%04Adzooma11%
Adzooma11%05HubSpot Ads7%
HubSpot Ads7%06Skai4%
Skai4%07LinkedIn Campaign Manager4%
LinkedIn Campaign Manager4%08Adalysis4%
Adalysis4%09Smartly2%
Smartly2%10WordStream Advisor2%
WordStream Advisor2%11Microsoft Advertising0%
Microsoft Advertising0%12Madgicx0%
Madgicx0%13Google Search Ads 3600%
Google Search Ads 3600%14Semrush Advertising Toolkit0%
Semrush Advertising Toolkit0%15TikTok Ads0%
TikTok Ads0%16AdEspresso0%
AdEspresso0%17Marin Software0%
Marin Software0%18Demandbase0%
Demandbase0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
WordStream Advisor36%
5 of 14 labels negative · 5 of 14 models · 4 hard negative
“terrible customer service, requested serval times that I to cancel my subscription, but the company keeps trying to charge my credit card, very deceptive practices, customer beware.” Muse Glimmer 30B, negative prompt
Marin Software32%
8 of 25 labels negative · 5 of 14 models · 3 hard negative
“you generally want to avoid enterprise-level platforms (like Marin Software or Kenshoo) that charge high monthly base fees” Qwen 3.7 Flash, budget prompt
Madgicx22%
6 of 27 labels negative · 5 of 14 models · 1 hard negative
“has a Trustpilot score of 1.7 out of 5 across 271 reviews, with 46% one-star ratings. It has billing complaints on Trustpilot” Claude Haiku 4.5, negative prompt
6sense57%
4 of 7 labels negative · 4 of 14 models · 1 hard negative
“What to avoid: Enterprise platforms like 6sense and Demandbase” DeepSeek V4 Flash, direct prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 927 links across 273 sites, every framing counted. Ranked by the number of answers carrying the site or page. 52 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Rework34 answers · 34 citations · 12 models
vendor site · HubSpot31 answers · 37 citations · 9 models
26 answers · 47 citations · 11 models
vendor site · Guideflow26 answers · 30 citations · 10 models
vendor site · Clicks Geek25 answers · 27 citations · 11 models
vendor site · Optmyzr20 answers · 25 citations · 9 models
vendor site · Capterra14 answers · 25 citations · 9 models
13 answers · 14 citations · 8 models
publisher (Gane)13 answers · 14 citations · 9 models
vendor site · AdFlint12 answers · 26 citations · 8 models
12 answers · 15 citations · 9 models
12 answers · 12 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 12 models
26 answers · 9 models
22 answers · 9 models
12 answers · 8 models
10 answers · 8 models
10 answers · 9 models
9 answers · 8 models
8 answers · 6 models
8 answers · 5 models
7 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Optmyzr optmyzr.com | 20% | 123 | 1,000 | 16 | 1,519 | 11 | 3 | |
| Google parent site Google Ads 12%, Google Search Ads 360 0% | 12% | 201 | 550,000 | 15,818 | ||||
| HubSpot parent site HubSpot Ads 7%, HubSpot Marketing Hub 5% | 12% | 991 | 368,000 | 9,776 | ||||
| Meta meta.com Meta Ads 11% | 11% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Adzooma adzooma.com | 11% | 66 | 320 | 3 | 1,259 | 0 | ||
| Metadata.io metadata.io | 9% | 32 | 170 | 0 | 12,715 | 0 | ||
| AdFlint adflint.com | 5% | 31 | ||||||
| Skai skai.io | 4% | 165 | 6,600 | 2,387 | 12,905 | 35 | ||
| LinkedIn parent site LinkedIn Campaign Manager 4% | 4% | 118 | 11,100,000 | 77,031 | ||||
| Adalysis adalysis.com | 4% | 38 | 320 | 1 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (blog.hubspot.com, clicksgeek.com, optmyzr.com, searchengineland.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for a mid-market B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top paid search and social ads management platforms and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Ads, Metadata.ioOptmyzrChangedHootsuite AdsGoogle Ads, Meta Adsno first choiceagainst: Google Ad Manager, Google Ads, Hootsuite Ads, Madgicx, Meta Ads, WordStream Advisor
Three alternatives
Google Ads, LinkedIn Campaign Manager, Marin SoftwareThree alternatives
AdEspresso, Google Ads, LinkedIn Ads ManagerFour alternatives
Google Search Ads 360, Skai, Smartly, Sprout SocialFour alternatives
Buffer, Madgicx, SocialPilot, WaskGPT-5.4 miniSkaiSkaiHeldSkaiGoogle Ads, Meta Adsagainst: AdStage, Metadata.iono first choiceagainst: AdScale, AddShoppers, RichAds, impact.com
Three alternatives
Adobe Advertising, Google Search Ads 360, SmartlyTwo alternatives
Metadata.io, OptmyzrTwo alternatives
Adalysis, Semrush Advertising ToolkitGemini 3.5 FlashMetadata.ioMetadata.ioHeldno first choiceGoogle Ads, Meta Adsno first choicenothing named
Three alternatives
AdRoll ABM, Demandbase, OptmyzrFour alternatives
HubSpot Marketing Hub, Optmyzr, Revealbot, ShapeFive alternatives
Madgicx, Optmyzr, Skai, Smartly, Sprinklr AdsSix alternatives
AdEspresso, HubSpot Ads, Kliken, Looker Studio, Madgicx, Ryze AIPerplexity SonarHubSpot Marketing Hubagainst: SmartlyHubSpot AdsChangedagainst: SmartlyGoogle Ads, Meta AdsGoogle Ads, Meta Adsagainst: Marin Software, Optmyzr, Skai, Smartlyno first choiceagainst: Madgicx, Marin Software, Pacvue, Smartly
Six alternatives
6sense, Demandbase, Google Ads, LinkedIn Campaign Manager, Metadata.io, Microsoft AdvertisingThree alternatives
Google Ads, LinkedIn Campaign Manager, OptmyzrTen alternatives
Adalysis, Amazon Ads, Apple Search Ads, LinkedIn Campaign Manager, Marin Software, Microsoft Advertising, Optmyzr, Skai, Smartly, TikTok AdsThree alternatives
AdFlint, Adzooma, HubSpot AdsGrok 4.20HubSpot Adsagainst: 6sense, Demandbase, ZoomInfoOptmyzrChangedagainst: AdEspresso, SmartlyGoogle Ads, Meta AdsAdzoomano first choiceagainst: AdEspresso, The Trade Deskagainst: AdRoll, Adtomic, Helium 10, Kenshoo, Marin Software, Marketing360
Five alternatives
AdRoll, Adalysis, Google Ads, LinkedIn Campaign Manager, OptmyzrFour alternatives
Adalysis, AgencyAnalytics, HubSpot Ads, MadgicxEight alternatives
Adobe Advertising, Amazon Ads, LinkedIn Campaign Manager, Madgicx, Microsoft Advertising, Optmyzr, Skai, SmartlyFive alternatives
AdEspresso, AdFlint, Google Ads, Meta Ads, WordStream AdvisorMistral SmallStackAdaptAdalysis, OptmyzrChangedGoogle Ads, Meta AdsGoogle Ads, Meta Adsno first choiceagainst: AdCreative.ai, Adtomic, Marin Software, Optmyzr, Skai
Four alternatives
Demandbase, Google Ads, LinkedIn Campaign Manager, SmartlyTwo alternatives
Clicks Geek, Semrush Advertising ToolkitEight alternatives
Apple Search Ads, Google Search Ads 360, LinkedIn Campaign Manager, Microsoft Advertising, Optmyzr, Skai, Smartly, TikTok AdsFour alternatives
AdEspresso, AdFlint, Adzooma, OpteoDeepSeek V4 FlashAdRoll ABMagainst: 6sense, DemandbaseOptmyzrChangedagainst: AdEspresso, Madgicx, Smartlyno first choiceAdzoomano first choiceagainst: AdEspresso, Google Ads native platform, KlientBoost, LocaliQ, Madgicx, Marketing 360, WordStream Advisor
Two alternatives
Madgicx, OptmyzrTwo alternatives
Bïrch, HubSpot AdsThree alternatives
AdEspresso, Madgicx, Semrush Advertising ToolkitFour alternatives
Google Search Ads 360, Marin Software, Skai, SmartlyLlama 4 Maverickno first choiceOptmyzrChangedGoogle AdsAdFlintno first choicenothing named
One alternative
LinkedIn Ads ManagerFour alternatives
LinkedIn Campaign Manager, Meta Ads, Pinterest, RedditQwen 3.7 FlashOptmyzragainst: Marin Software, SkaiOptmyzrHeldno first choiceRevealbotagainst: Kenshoo, Marin SoftwareAdalysis, Optmyzragainst: HubSpot Ads, Zohoagainst: Marin Software, Reddit Ads, Skai
Three alternatives
Demandbase, Marin Software, StackAdaptOne alternative
AdzoomaThree alternatives
Google Ads, Madgics, OptmyzrThree alternatives
Madgicx, Smartly, SupermetricsKimi K2Metadata.ioagainst: 6sense, Demandbase, Marin Software, SkaiHubSpot Marketing Hub, OptmyzrChangedGoogle Ads, Meta AdsAdzooma, WordStream Advisoragainst: OptmyzrSmartlyagainst: Adzooma, Google Ads, Meta Ads, WordStream Advisor
Four alternatives
AdRoll ABM, Adalysis, Madgicx, OptmyzrOne alternative
AdzoomaEleven alternatives
Amazon Ads, Google Search Ads 360, HubSpot Marketing Hub, LinkedIn Campaign Manager, Marin Software, Microsoft Advertising, Optmyzr, Skai, Smartly, TikTok Ads, TrueClicksSeven alternatives
Adalysis, Birch, Google Ads, Madgicx, Meta Ads, Opteo, TrueClicksFour alternatives
HubSpot Marketing Hub, Madgicx, Optmyzr, SkaiGLM 4.7 FlashXHubSpot AdsAdzoomaChangedGoogle Ads, OptmyzrAdFlintno first choiceagainst: AdRoll, GSM360, Google Ads, Meta Ads, StackAdapt, The Trade Desk
Two alternatives
AdEspresso, Marin SoftwareTwo alternatives
Semrush Advertising Toolkit, SkaiSix alternatives
Adzooma, Hootsuite Ads, LinkedIn Campaign Manager, Meta Ads, Microsoft Advertising, Sprinklr MarketingFive alternatives
Adzooma, Buffer, HubSpot Ads, Opteo, WordStream AdvisorMiniMax M2.5Metadata.ioHubSpot Marketing Hub, LinkedIn Campaign ManagerChangedGoogle AdsGoogle Ads, Meta Adsno first choiceagainst: AdRoll, HubSpot Ads, Nanigans, Sprout Social, WordStream Advisor
Four alternatives
6sense, AdRoll ABM, Demandbase, HubSpot AdsFive alternatives
Google Ads, Microsoft Advertising, Optmyzr, Semrush PPC Toolkit, WordStream AdvisorFive alternatives
Amazon Ads, LinkedIn Campaign Manager, Meta Ads, Microsoft Advertising, TikTok AdsFour alternatives
AdEspresso, Microsoft Advertising, Skai, WordStream AdvisorGPT-6 LunaOptmyzrOptmyzrHeldno first choiceAdzoomano first choiceagainst: Madgicx
Two alternatives
HubSpot Ads, SkaiEight alternatives
Google Ads, Google Search Ads 360, Meta Ads, Microsoft Advertising, Optmyzr, Skai, Smartly, Sprinklr MarketingOne alternative
Google AdsMuse Glimmer 30BGoogle Ads, LinkedIn Campaign Manageragainst: 6sense, DemandbaseAdzoomaChangedGoogle Ads, Skai, SmartlyAdFlintno first choiceagainst: Madgicx, Skai, formerly Kenshoo, WordStream Advisor
Six alternatives
ActiveCampaign, Adzooma, HubSpot Ads, Marin Software, Optmyzr, SkaiThree alternatives
Google Ads, LinkedIn Ads Manager, OptmyzrThirteen alternatives
AdEspresso, AdRoll, Adalysis, Apple Search Ads, Google Search Ads 360, Hootsuite Ads, Madgicx, Microsoft Advertising, Optmyzr, Semrush Advertising Toolkit, Sprout Social, SpyFu, TrueClicksFive alternatives
AdControlCenter, Adzooma, Google Ads, Meta Ads, WaskThree alternatives
AdEspresso, Adzooma, SkaiBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:43 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:49 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:17 | yes | 11 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:17 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:03 | yes | 16 | 22 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:16 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:58 | yes | 22 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:32 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:17 | yes | 9 | 40 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:49 | yes | 24 | 37 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:54 | yes | 25 | 31 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:27 | yes | 19 | 65 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:38 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:34 | yes | 11 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:01 | yes | 10 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:47 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:33 | no | 0 | 14 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:00 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:56 | yes | 5 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:36 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:15 | yes | 23 | 23 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:54 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:02 | yes | 10 | 55 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:29 | yes | 14 | 28 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:21 | yes | 22 | 92 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:08 | yes | 14 | 39 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:41 | yes | 3 | 17 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:24 | yes | 23 | 27 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:23 | yes | 10 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:59 | yes | 4 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:02 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:17 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:33 | yes | 10 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:27 | yes | 10 | 12 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:45 | yes | 25 | 55 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:24 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:07 | yes | 5 | 35 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:02 | yes | 25 | 71 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:33 | yes | 20 | 51 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:33 | yes | 18 | 63 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:25 | yes | 6 | 24 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:09 | yes | 14 | 31 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:57 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:24 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:13 | yes | 6 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:40 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:31 | yes | 19 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:27 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:26 | yes | 25 | 38 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:04 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:47 | no | 0 | 31 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:06 | yes | 9 | 56 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:55 | yes | 15 | 17 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:39 | no | 0 | 15 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:28 | yes | 2 | 12 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:56 | yes | 22 | 29 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:08 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:10 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:30 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:23 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:35 | yes | 15 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:14 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:05 | yes | 23 | 32 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:41 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:14 | yes | 10 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:28 | yes | 24 | 31 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:20 | yes | 15 | 68 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:06 | no | 0 | 167 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:56 | yes | 3 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:29 | yes | 15 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:40 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:20 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:03 | yes | 13 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 16:52 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:34 | yes | 14 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:35 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:53 | yes | 25 | 48 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:51 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:57 | yes | 24 | 66 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:14 | yes | 25 | 34 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:19 | yes | 25 | 31 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:37 | no | 0 | 28 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:24 | yes | 3 | 19 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:59 | yes | 23 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot Ad Management read as HubSpot Ads
HubSpot Ad Management Software read as HubSpot Ads
HubSpot Ads Management read as HubSpot Ads
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook + Instagram) read as Meta Ads
Meta's own ad tools read as Meta Ads
Microsoft Ads read as Microsoft Advertising
SEMrush read as Semrush Advertising Toolkit
Semrush read as Semrush Advertising Toolkit
Sprinklr read as Sprinklr Marketing
WordStream read as WordStream Advisor
WordStream (Now LocaliQ) read as WordStream Advisor
Unresolved, counted raw
AddShoppers
Bir.ch
GSM360
Google Ads native platform
Kliken
Madgics
Nanigans
Salesforce Advertising
Silver Spoon
Smarter Ecommerce
Sprinklr Ads
Zoho
Discontinued, still offered
No shut-down product was recommended here.