SMS and WhatsApp marketing platforms
Asked as “SMS marketing platform”, and as “text message and WhatsApp marketing tool”, on behalf of a mid-market B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
19%
Contested · Brevo 10%
19Customer.io10Brevo07SimpleTexting64others
19% of first choices, contested.
Since October 2026▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.Customer.io held the lead, +2 points on 17%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-market
Customer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.This pageEnterprise
Braze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.Standing →
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketCustomer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.This pageEnterpriseBraze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Customer.io19%0%14accepted challenger▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.17% → 19%
Customer.io19%0%14accepted challenger▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.17% → 19%02
Brevo10%4%26accepted challenger=heldSince October 2026: 10% → 10%, ±0 points. Inside the 11-point floor: within noise.10% → 10%
Brevo10%4%26accepted challenger=heldSince October 2026: 10% → 10%, ±0 points. Inside the 11-point floor: within noise.10% → 10%03SimpleTexting7%12%25accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%
SimpleTexting7%12%25accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%04
Twilio Programmable Messaging5%19%42accepted challenger▼−1Since October 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise.6% → 5%
Twilio Programmable Messaging5%19%42accepted challenger▼−1Since October 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise.6% → 5%05
Klaviyo SMS5%13%30accepted challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%
Klaviyo SMS5%13%30accepted challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%06
Respond.io5%0%18accepted challenger▲+3Since October 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise.2% → 5%
Respond.io5%0%18accepted challenger▲+3Since October 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise.2% → 5%07
Omnisend5%5%19accepted challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%
Omnisend5%5%19accepted challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%08
WATI3%7%28accepted challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%
WATI3%7%28accepted challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%09
EZ Texting3%11%19accepted challenger▼−3Since October 2026: 6% → 3%, −3 points. Inside the 11-point floor: within noise.6% → 3%
EZ Texting3%11%19accepted challenger▼−3Since October 2026: 6% → 3%, −3 points. Inside the 11-point floor: within noise.6% → 3%10
Textedly3%0%13accepted challenger▼−7Since October 2026: 10% → 3%, −7 points. Inside the 11-point floor: within noise.10% → 3%
Textedly3%0%13accepted challenger▼−7Since October 2026: 10% → 3%, −7 points. Inside the 11-point floor: within noise.10% → 3%11
SlickText2%0%19accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
SlickText2%0%19accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%12
Attentive2%22%27accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Attentive2%22%27accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%13
HubSpot Marketing Hub2%0%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
HubSpot Marketing Hub2%0%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%14
Bird2%17%12accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Bird2%17%12accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%15
TextMagic2%15%13accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
TextMagic2%15%13accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%16
Sinch2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Sinch2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the four products at 0%, ordered by negative rate
20
Postscript0%25%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Postscript0%25%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%19
AiSensy0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
AiSensy0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%17Braze0%13%23accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Braze0%13%23accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%18
ActiveCampaign0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
ActiveCampaign0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
Customer.io vs Klaviyo SMSCustomer.io vs Respond.ioCustomer.io vs OmnisendCustomer.io vs WATIBrevo vs SimpleTextingBrevo vs Twilio Programmable MessagingBrevo vs Klaviyo SMSBrevo vs Respond.ioBrevo vs OmnisendBrevo vs WATISimpleTexting vs Twilio Programmable MessagingSimpleTexting vs Klaviyo SMSSimpleTexting vs Respond.ioSimpleTexting vs OmnisendSimpleTexting vs WATITwilio Programmable Messaging vs Klaviyo SMSTwilio Programmable Messaging vs Respond.ioTwilio Programmable Messaging vs OmnisendTwilio Programmable Messaging vs WATIKlaviyo SMS vs Respond.ioKlaviyo SMS vs OmnisendKlaviyo SMS vs WATIRespond.io vs OmnisendRespond.io vs WATIOmnisend vs WATI
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314151617181920Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Customer.io19%
Customer.io19%02Brevo10%
Brevo10%03SimpleTexting7%
SimpleTexting7%04Twilio Programmable Messaging5%
Twilio Programmable Messaging5%05Klaviyo SMS5%
Klaviyo SMS5%06Respond.io5%
Respond.io5%07Omnisend5%
Omnisend5%08WATI3%
WATI3%09EZ Texting3%
EZ Texting3%10Textedly3%
Textedly3%11SlickText2%
SlickText2%12Attentive2%
Attentive2%13HubSpot Marketing Hub2%
HubSpot Marketing Hub2%14Bird2%
Bird2%15TextMagic2%
TextMagic2%16Sinch2%
Sinch2%17Braze0%
Braze0%18ActiveCampaign0%
ActiveCampaign0%19AiSensy0%
AiSensy0%20Postscript0%
Postscript0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Twilio Programmable Messaging19%
8 of 42 labels negative · 7 of 14 models
“Twilio can have low per-message rates, but it's an API rather than a ready-made marketing dashboard, and carrier and phone-number fees add to the bill.” GPT-6 Luna, budget prompt
Attentive22%
6 of 27 labels negative · 5 of 14 models · 2 hard negative
“Multiple reports of aggressive sales practices, billing disputes, and unwanted calls to personal numbers.” GLM 4.7 FlashX, negative prompt
Klaviyo SMS13%
4 of 30 labels negative · 4 of 14 models
“Many buyers report frustration with high costs and missing features, especially with platforms like Attentive, Postscript, and Klaviyo SMS.” Mistral Small, negative prompt
Postscript25%
3 of 12 labels negative · 3 of 14 models · 1 hard negative
“Users report it as a "scam" with loopholes to charge without approval” Grok 4.20, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 818 links across 251 sites, every framing counted. Ranked by the number of answers carrying the site or page. 16 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Software Advice29 answers · 35 citations · 10 models
25 answers · 40 citations · 9 models
vendor site · Braze25 answers · 25 citations · 11 models
vendor site · Twilio18 answers · 26 citations · 8 models
vendor site · Salesmessage15 answers · 17 citations · 9 models
vendor site · Social Intents14 answers · 14 citations · 9 models
vendor site · TXTImpact12 answers · 15 citations · 8 models
vendor site · GetVero12 answers · 12 citations · 9 models
vendor site · Zapier10 answers · 10 citations · 6 models
vendor site · Capterra9 answers · 13 citations · 6 models
vendor site · TrueDialog9 answers · 13 citations · 6 models
9 answers · 10 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
28 answers · 10 models
25 answers · 11 models
19 answers · 8 models
14 answers · 9 models
13 answers · 7 models
12 answers · 9 models
10 answers · 6 models
9 answers · 7 models
9 answers · 6 models
8 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sms marketing platform”, “sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Customer.io customer.io | 19% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Brevo brevo.com | 10% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| SimpleTexting simpletexting.com | 7% | 138 | 18,100 | 66 | 110,549 | $1,355 | 76 | |
| Twilio parent site Twilio Programmable Messaging 5% | 5% | 215 | 135,000 | 4,343 | ||||
| Klaviyo SMS klaviyo.com | 5% | 73 | 210 | 19 | 200,057 | $572 | 20 | 4 |
| Respond.io respond.io | 5% | 39 | 590 | 17 | 29,215 | 23 | ||
| Omnisend omnisend.com | 5% | 199 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Salesmsg | 5% | 2,400 | 4 | |||||
| WATI wati.io | 3% | 65 | 1,900 | 150 | 6,309 | 24 | ||
| EZ Texting eztexting.com | 3% | 98 | 14,800 | 190 | 50,414 | $123 | 90 |
Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (g2.com, salesmessage.com, zapier.com). The first result for “best sms marketing platform” is zapier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best SMS marketing platform for a mid-market B2B company?”Paraphrase“Which text message and WhatsApp marketing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top SMS and WhatsApp marketing platforms and how do they differ?”Budget-constrained“What is the best SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an SMS marketing platform. What should we look at?”Negative“Which SMS and WhatsApp marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Customer.ioBrevo, Customer.ioChangedBloomreachTextedlyno first choiceagainst: AiSensy, Bird, Convertway, Twilio Programmable Messaging, Vonage, WATI, Whatso
Five alternatives
ActiveCampaign, Heymarket, Salesmsg, SlickText, VeroTwo alternatives
ActiveCampaign, Respond.ioSeven alternatives
Attentive, Braze, Klaviyo SMS, Omnisend, Postscript, SlickText, Twilio Programmable MessagingFour alternatives
EngageBay, Klaviyo SMS, Omnisend, SlickTextGPT-5.4 miniTwilio Programmable MessagingBrevoChangedno first choiceEZ Texting, SlickTextagainst: Twilio Programmable Messagingno first choicenothing named
Two alternatives
Braze, SimpleTextingTwo alternatives
Twilio Programmable Messaging, WATIOne alternative
SimpleTextingGemini 3.5 FlashSalesmsgRespond.ioChangedKlaviyo SMSSimpleTexting, TextMagicno first choiceagainst: GBWhatsApp, WhatsApp
Four alternatives
Customer.io, Mogli, Sakari, TextUsFour alternatives
Brevo, Sakari, SleekFlow, WATINine alternatives
Attentive, Bird, Brevo, Charles, Omnisend, Postscript, Respond.io, Twilio Programmable Messaging, WATIFive alternatives
Omnisend, Postscript, SlickText, Textedly, Twilio Programmable MessagingPerplexity SonarCustomer.ioagainst: Braze, Iterable, Telnyx, Twilio Programmable MessagingBrevoChangedagainst: Twilio Programmable MessagingKlaviyo SMSOmnisendno first choicenothing named
Two alternatives
ActiveCampaign, SlickTextTwo alternatives
Respond.io, WATISeven alternatives
Attentive, Bird, Braze, Brevo, Omnisend, Twilio Programmable Messaging, WATITwo alternatives
SimpleTexting, TextMagicGrok 4.20Customer.ioagainst: Attentive, EZ Texting, Omnisend, SimpleTextingTwilio Programmable MessagingChangedagainst: ActiveCampaign, Bird, BrevoRespond.ioSimpleTextingno first choiceagainst: AiSensy, Attentive, Braze, EasySendSMS, Interakt, Klaviyo SMS, Postscript, SMSGlobal, Sinch, WATI
Three alternatives
ActiveCampaign, Braze, IterableTwo alternatives
TimelinesAI, WATITwelve alternatives
AiSensy, Attentive, Avochato, Brevo, EZ Texting, Infobip, SimpleTexting, SleekFlow, SlickText, Textedly, WATI, ZokoFive alternatives
EZ Texting, Klaviyo SMS, Mobile Text Alerts, SlickText, TextMagicMistral SmallAttentive, Twilio Programmable MessagingCustomer.io, Respond.io, folk CRMChangedno first choiceTXTImpactno first choiceagainst: Attentive, Klaviyo SMS, Postscript, SimpleTexting, Twilio Programmable Messaging
One alternative
InsiderThree alternatives
ActiveCampaign, EZ Texting, WATIThree alternatives
EZ Texting, SimpleTexting, TextMagicDeepSeek V4 FlashCustomer.ioagainst: EZ Texting, SimpleTextingSinchChangedKlaviyo SMS, Twilio Programmable MessagingMobile Text Alerts, Omnisendno first choiceagainst: Salesforce Marketing Cloudagainst: Attentive, Interakt, TextMagic, Twilio Programmable Messaging
Three alternatives
ActiveCampaign, HubSpot Marketing Hub, Twilio Programmable MessagingThree alternatives
Brevo, Twilio Programmable Messaging, WATIEight alternatives
360dialog, AiSensy, Attentive, Braze, Omnisend, Respond.io, WATI, WhatsApp Business PlatformTwo alternatives
Klaviyo SMS, TextedlyLlama 4 MaverickCustomer.ioWATIChangedno first choiceKlaviyo SMSno first choicenothing named
Four alternatives
Brevo, EZ Texting, SimpleTexting, SlickTextFour alternatives
SimpleTexting, SlickText, TextMagic, TextedlyQwen 3.7 FlashHubSpot Marketing Hubagainst: SegmentBirdChangedAttentiveProject Broadcast, Senderagainst: Twilio Programmable Messagingno first choicenothing named
Two alternatives
Customer.io, MarigoldThree alternatives
Respond.io, Twilio Programmable Messaging, WATISeven alternatives
Braze, Brevo, Iterable, Klaviyo SMS, Shopify Inbox / Shopify SMS, Twilio Programmable Messaging, WATIFive alternatives
EZ Texting, Klaviyo SMS, Omnisend, Postscript, SimpleTextingKimi K2SalesmsgCustomer.ioChangedTwilio Programmable MessagingKlaviyo SMS, Omnisendno first choicenothing named
Two alternatives
EZ Texting, SimpleTextingTwo alternatives
Brevo, Twilio Programmable MessagingThree alternatives
Brevo, HubSpot Marketing Hub, InfobipThree alternatives
EZ Texting, SlickText, TextMagicGLM 4.7 FlashXVibesagainst: Klaviyo SMSRespond.io, SimpleTexting, WATIChangedBrevo, InfobipTextedlyagainst: TXTImpactno first choiceagainst: AfterShip, Attentive, Automizely Messages
Three alternatives
SimpleTexting, SlickText, TrueDialogSix alternatives
AiSensy, Brevo, HubSpot Marketing Hub, Project Broadcast, Sinch, Twilio Programmable MessagingFive alternatives
EZ Texting, Klaviyo SMS, SimpleTexting, SlickText, TextMagicMiniMax M2.5Customer.io, OneSignalBrevoChangedagainst: Braze, Iterableno first choiceBrevo, SimpleTextingno first choicenothing named
Three alternatives
Brevo, Sinch, SlickTextThree alternatives
Customer.io, Respond.io, Twilio Programmable MessagingTwelve alternatives
Attentive, Braze, Brevo, HubSpot Marketing Hub, Infobip, Klaviyo SMS, Mobile Text Alerts, Omnisend, SleekFlow, Textedly, Twilio Programmable Messaging, WATITwo alternatives
ClickSend, KudosityGPT-6 LunaMogli, SakariSalesmsgChangedKlaviyo SMS, PostscriptSenderagainst: Twilio Programmable Messagingno first choicenothing named
One alternative
HubSpot's native SMS add-onOne alternative
BirdSix alternatives
Attentive, ManyChat, Respond.io, SimpleTexting, Twilio Programmable Messaging, WATIOne alternative
SimpleTextingMuse Glimmer 30BCustomer.ioBrevo, Customer.ioChangedTwilio Programmable MessagingEZ Texting, Klaviyo SMSno first choiceagainst: Attentive, BhashSMS, Chat API, Fast2SMS, Klaviyo SMS, MSG91, Postscript, SMSGlobal, TextMagic
One alternative
SalesmsgFour alternatives
Respond.io, Salesmsg, SendPulse, WATINine alternatives
Attentive, Bird formerly MessageBird, Braze, Infobip, Klaviyo SMS, ManyChat, Respond.io, Vibes, WATIThree alternatives
Omnisend, SimpleTexting, TextedlyBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:05 | yes | 9 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:22 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:29 | yes | 7 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:22 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:19 | yes | 11 | 16 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:02 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:54 | yes | 21 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:08 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:00 | no | 0 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:05 | yes | 18 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:48 | yes | 19 | 25 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:29 | yes | 5 | 26 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:28 | yes | 4 | 18 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:02 | yes | 20 | 30 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:19 | yes | 10 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:46 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:20 | yes | 11 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 09:44 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:33 | yes | 5 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:30 | yes | 10 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:30 | yes | 25 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:54 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:02 | no | 0 | 27 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:13 | yes | 10 | 44 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:55 | yes | 15 | 25 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:56 | yes | 5 | 14 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:02 | yes | 4 | 27 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:54 | yes | 23 | 35 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:49 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:00 | yes | 7 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:18 | yes | 15 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:30 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:20 | yes | 15 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:30 | yes | 15 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:16 | yes | 25 | 49 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:11 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:34 | yes | 5 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:05 | yes | 15 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:02 | yes | 15 | 49 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:02 | yes | 10 | 45 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:33 | yes | 12 | 33 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:02 | yes | 25 | 40 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:37 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:49 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:09 | yes | 8 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:25 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:04 | yes | 5 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:24 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:08 | yes | 25 | 29 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:46 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:28 | yes | 5 | 27 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:26 | yes | 9 | 15 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:19 | yes | 15 | 66 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:36 | yes | 5 | 31 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:51 | yes | 3 | 12 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:12 | yes | 12 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:00 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:12 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:05 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:46 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:29 | yes | 13 | 15 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:43 | no | 0 | 4 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:35 | yes | 21 | 57 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:24 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:02 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:02 | no | 0 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:08 | no | 0 | 15 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:58 | no | 0 | 29 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:12 | yes | 3 | 20 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:53 | yes | 15 | 24 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:28 | yes | 15 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:21 | yes | 9 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:21 | yes | 14 | 19 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 14:49 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:11 | yes | 15 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:01 | yes | 10 | 8 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:46 | yes | 25 | 51 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:13 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:07 | no | 0 | 34 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:18 | yes | 23 | 25 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:58 | yes | 23 | 136 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:05 | no | 0 | 17 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:37 | yes | 3 | 27 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:11 | yes | 23 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Klaviyo read as Klaviyo SMS
Klaviyo (SMS Add‑on) read as Klaviyo SMS
Klaviyo (SMS add-on) read as Klaviyo SMS
Klaviyo (SMS features) read as Klaviyo SMS
Twilio read as Twilio Programmable Messaging
Twilio (WhatsApp API) read as Twilio Programmable Messaging
Unresolved, counted raw
Airship Docs
Automizely Messages
Charles
Chat API
Convertway
Getgabs
HubSpot's native SMS add-on
Kanal
LinkedIn
Messagedly
Meta
Niswey
NovoChat
Sendwo
Shopify Inbox / Shopify SMS
Sleek Flow
TimelinesAI
Twilio WhatsApp
WhatChimp
WhatsApp Business Platform (Official API)
vipecloud
Discontinued, still offered
No shut-down product was recommended here.