Marketing resource management
Asked as “marketing resource management platform”, and as “marketing planning, budgeting and calendar tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
19%
Contested · Wrike for Marketing 17%
19monday.com Work Management17Wrike for Marketing15ClickUp48others
19% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.monday.com Work Management leads at 19%, replacing Wrike for Marketing, which led at 24% and stands at 17% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
monday.com Work Management39%Contested▲+12Since October 2026: 27% → 39%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketmonday.com Work Management19%Contested↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.This pageEnterprise
Aprimo29%Contested▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.Standing →
monday.com Work Management39%Contested▲+12Since October 2026: 27% → 39%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketmonday.com Work Management19%Contested↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.This pageEnterpriseAprimo29%Contested▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01monday.com Work Management19%9%53accepted challenger▲+6Since October 2026: 13% → 19%, +6 points. Inside the 11-point floor: within noise.13% → 19%
monday.com Work Management19%9%53accepted challenger▲+6Since October 2026: 13% → 19%, +6 points. Inside the 11-point floor: within noise.13% → 19%02
Wrike for Marketing17%11%47accepted challenger▼−7Since October 2026: 24% → 17%, −7 points. Inside the 11-point floor: within noise.24% → 17%
Wrike for Marketing17%11%47accepted challenger▼−7Since October 2026: 24% → 17%, −7 points. Inside the 11-point floor: within noise.24% → 17%03
ClickUp15%9%22accepted challenger▲+2Since October 2026: 13% → 15%, +2 points. Inside the 11-point floor: within noise.13% → 15%
ClickUp15%9%22accepted challenger▲+2Since October 2026: 13% → 15%, +2 points. Inside the 11-point floor: within noise.13% → 15%04
Asana6%17%35accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
Asana6%17%35accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%05
Teamwork.com6%7%14accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%
Teamwork.com6%7%14accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%06
HubSpot Marketing Hub6%17%12accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
HubSpot Marketing Hub6%17%12accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%07
Marmind4%17%18accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Marmind4%17%18accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%08
Uptempo4%32%25criticized challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%
Uptempo4%32%25criticized challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%09
Teamhood2%10%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Teamhood2%10%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%10Aprimo2%42%38criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Aprimo2%42%38criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the seven products at 0%, ordered by negative rate
17Trello0%67%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
16
Adobe Workfront0%58%26criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Workfront0%58%26criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Kantata0%40%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Kantata0%40%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
Screendragon0%31%13criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Screendragon0%31%13criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13
Bynder0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Bynder0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Smartsheet0%10%21accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Smartsheet0%10%21accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%12
IntelligenceBank0%5%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
IntelligenceBank0%5%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
monday.com Work Management vs Teamwork.commonday.com Work Management vs HubSpot Marketing Hubmonday.com Work Management vs Marmindmonday.com Work Management vs UptempoWrike for Marketing vs ClickUpWrike for Marketing vs AsanaWrike for Marketing vs Teamwork.comWrike for Marketing vs HubSpot Marketing HubWrike for Marketing vs MarmindWrike for Marketing vs UptempoClickUp vs AsanaClickUp vs Teamwork.comClickUp vs HubSpot Marketing HubClickUp vs MarmindClickUp vs UptempoAsana vs Teamwork.comAsana vs HubSpot Marketing HubAsana vs MarmindAsana vs UptempoTeamwork.com vs HubSpot Marketing HubTeamwork.com vs MarmindTeamwork.com vs UptempoHubSpot Marketing Hub vs MarmindHubSpot Marketing Hub vs UptempoMarmind vs Uptempo
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213141516T17
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01monday.com Work Management19%
monday.com Work Management19%02Wrike for Marketing17%
Wrike for Marketing17%03ClickUp15%
ClickUp15%04Asana6%
Asana6%05Teamwork.com6%
Teamwork.com6%06HubSpot Marketing Hub6%
HubSpot Marketing Hub6%07Marmind4%
Marmind4%08Uptempo4%
Uptempo4%09Teamhood2%
Teamhood2%10Aprimo2%
Aprimo2%11Smartsheet0%
Smartsheet0%12IntelligenceBank0%
IntelligenceBank0%13Bynder0%
Bynder0%14Screendragon0%
Screendragon0%15Kantata0%
Kantata0%16Adobe Workfront0%
Adobe Workfront0%17Trello0%
What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Aprimo42%
16 of 38 labels negative · 10 of 14 models · 6 hard negative
“Frequently flagged as one to avoid or be very cautious about... Best avoided unless you have robust IT/resources” Grok 4.20, negative prompt
Adobe Workfront58%
15 of 26 labels negative · 9 of 14 models · 3 hard negative
“several marketing resource management platforms that should be avoided or approached with caution... Adobe Workfront” Llama 4 Maverick, negative prompt
Trello
67%
8 of 12 labels negative · 6 of 14 models · 2 hard negative
“trying to force these to function as your MRM leads to "tool sprawl."” Kimi K2, negative prompt
Wrike for Marketing11%
5 of 47 labels negative · 5 of 14 models · 2 hard negative
“criticized for various reasons, such as high risk of scope creep and implementation failure” Llama 4 Maverick, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 760 links across 196 sites, every framing counted. Ranked by the number of answers carrying the site or page. 34 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
47 answers · 72 citations · 13 models
vendor site · Software Advice28 answers · 31 citations · 11 models
vendor site · Teamwork.com26 answers · 27 citations · 11 models
vendor site · GetApp23 answers · 35 citations · 8 models
17 answers · 18 citations · 11 models
vendor site · SourceForge17 answers · 17 citations · 6 models
vendor site · GanttPRO16 answers · 17 citations · 9 models
vendor site · Guideflow15 answers · 16 citations · 7 models
vendor site · Capterra14 answers · 21 citations · 6 models
14 answers · 15 citations · 7 models
14 answers · 14 citations · 9 models
vendor site · Forrester12 answers · 12 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
35 answers · 11 models
24 answers · 11 models
16 answers · 6 models
15 answers · 9 models
13 answers · 9 models
13 answers · 7 models
12 answers · 6 models
12 answers · 8 models
11 answers · 6 models
11 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing resource management platform”, “marketing resource management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Monday Sales CRM monday.com monday.com Work Management 19%, Monday Sales CRM 2%, monday.com AI Work Platform 2% | 23% | 127 | 320 | 2 | 691,961 | $164 | 119 | 4 |
| Wrike for Marketing wrike.com | 17% | 127 | 20 | 0 | 703,499 | $21,691 | 50 | |
| ClickUp clickup.com | 15% | 159 | 201,000 | 1,733 | 322,021 | $1,470 | 120 | |
| Asana asana.com | 6% | 165 | 301,000 | 6,012 | 1,486,362 | $110,925 | 113 | |
| Teamwork.com teamwork.com | 6% | 48 | 1,900 | 23 | 467,278 | 16 | ||
| HubSpot parent site HubSpot Marketing Hub 6% | 6% | 991 | 368,000 | 9,776 | ||||
| CoSchedule Marketing Suite coschedule.com | 6% | 100 | 20 | 0 | 38,502 | 1 | 6 | |
| Marmind marmind.com | 4% | 46 | 9 | |||||
| Uptempo uptempo.io | 4% | 62 | 9,900 | 2,872 | 5,750 | |||
| Teamhood teamhood.com | 2% | 15 |
Google's top ten for the two searches hold 18 sites; 4 of them are among the sites the models cited here (g2.com, getapp.com, thecmo.com, thedigitalprojectmanager.com). The first result for “best marketing resource management platform” is growthmethod.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing resource management platform for a mid-market B2B company?”Paraphrase“Which marketing planning, budgeting and calendar tool would you recommend to a mid-sized B2B company?”Comparative“What are the top marketing resource management platforms and how do they differ?”Budget-constrained“What is the best marketing resource management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing resource management platform. What should we look at?”Negative“Which marketing resource management platforms should I avoid or be cautious about?”
Claude Haiku 4.5ClickUpCoSchedule Marketing SuiteChangedWrike for MarketingClickUpno first choiceagainst: Kantata, SAP Marketing Cloud, Scoro, Workamajig, Wrike for Marketing, monday.com Work Management
Two alternatives
Adobe Marketo Engage, HubSpot Marketing HubFour alternatives
HubSpot Marketing Hub, Storyflow, TrueNorth, monday.com Work ManagementFive alternatives
Adobe Workfront, Allocadia, Aprimo, Asana, ScoroFour alternatives
ResourceSpace, Teamhood, Teamwork.com, monday.com Work ManagementGPT-5.4 miniAsanaAsanaHeldAdobe Workfront, AprimoAsanaagainst: Aprimo, Workfrontno first choicenothing named
Four alternatives
Ansira, Aprimo, Wrike for Marketing, monday.com Work ManagementTwo alternatives
Annum, UptempoFive alternatives
Asana, Smartsheet, The Ansira Platform, Wrike for Marketing, monday.com Work ManagementOne alternative
monday.com Work ManagementGemini 3.5 FlashWrike for Marketingagainst: Adobe Workfront, Aprimo, TrelloPlanful for MarketingChangedagainst: Adobe Workfront, Trello, UptempoAdobe Workfront, AprimoClickUpagainst: Adobe Workfront, Aprimo, SAS, Workamajigno first choiceagainst: Adobe Workfront, Aprimo, Asana, ClickUp, Seismic, Teradata MRM, Trello, Unica, Uptempo, monday.com Work Management
Four alternatives
Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work ManagementThree alternatives
Airtable, Smartsheet, monday.com Work ManagementSix alternatives
Asana, Productive, Uptempo, Workamajig, Wrike for Marketing, monday.com Work ManagementFour alternatives
FunctionFox, Notion, Wrike for Marketing, monday.com Work ManagementPerplexity SonarHubSpot Marketing HubUptempoChangedagainst: CoSchedule Marketing SuiteAprimomonday.com Work Managementagainst: Adobe Workfront, Aprimono first choiceagainst: Adobe Workfront, Airtable, Aprimo, Asana, Kantata, MediaValet, Scoro, Trello, Widen, monday.com Work Management
Four alternatives
Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for MarketingTwo alternatives
Asana, monday.com Work ManagementEleven alternatives
Asana, Brandfolder, Bynder, Float, Kantata, Productive, Resource Guru, Scoro, Smartsheet, Wrike for Marketing, monday.com Work ManagementThree alternatives
Asana, ClickUp, Teamwork.comGrok 4.20monday.com Work Managementagainst: Adobe Experience Manager, Aprimo, MarmindWrike for MarketingChangedagainst: TrelloAprimoClickUp, monday.com Work Managementagainst: Aprimo, Uptempo, WorkfrontMonday Sales CRM, monday.com Work Managementagainst: Adobe Workfront, Marmind, Oracle, SAP, Salesforce Marketing Cloud, Screendragonagainst: Adobe Marketo Engage, Adobe Workfront, Aprimo, Bynder, HubSpot Marketing Hub, Image Relay, Kantata, Marketing 360, MediaValet, Oracle Eloqua, Planview, Salesforce Marketing Cloud Account Engagement, Screendragon, Smartsheet, Widen, Wrike for Marketing, monday.com Work Management
Three alternatives
Asana, Smartsheet, Wrike for MarketingSix alternatives
Asana, ClickUp, CoSchedule Marketing Suite, Marmind, Uptempo, monday.com Work ManagementFour alternatives
Allocadia, Smartsheet, Wrike for Marketing, monday.com Work ManagementThree alternatives
Filecamp, Smartsheet, Wrike for MarketingFive alternatives
Smartsheet, Teamwork.com, Uptempo, Workamajig, Wrike for MarketingMistral SmallAprimo, SAS Customer Intelligence 360MarmindChangedno first choiceWrike for Marketing, monday.com Work Managementno first choiceagainst: Adobe Campaign, Adobe Workfront, Aprimo, Bynder, Image Relay, Infor, Kantata, MediaValet, Planview, Screendragon, Widen, Wrike for Marketing
Two alternatives
IntelligenceBank, SAP Marketing CloudFive alternatives
ClickUp, CoSchedule Marketing Suite, HubSpot Marketing Hub, Storyflow, Wrike for MarketingOne alternative
Teamwork.comDeepSeek V4 FlashWrike for Marketingagainst: UptempoCoSchedule Marketing SuiteChangedagainst: UptempoAprimoagainst: TrelloClickUpno first choiceagainst: Adobe Workfrontagainst: Adobe Campaign, Adobe Marketo Engage, Adobe Workfront, Aprimo, HubSpot Marketing Hub, Marketing 360, Oracle Eloqua, Salesforce Marketing Cloud
Three alternatives
IntelligenceBank, Smartsheet, monday.com Work ManagementThree alternatives
Asana, ClickUp, Wrike for MarketingEight alternatives
ClickUp, GanttPRO, SAP Marketing Cloud, SAS Customer Intelligence 360, Teamhood, Uptempo, Wrike for Marketing, monday.com Work ManagementTwo alternatives
Teamhood, monday.com Work ManagementFour alternatives
Aprimo, BrandMaker, Bynder, UptempoLlama 4 Maverickno first choiceWrike for MarketingChangedno first choiceTeamwork.comno first choiceagainst: Adobe Workfront, Aprimo, Bynder, Smartsheet, Wrike for Marketing
Four alternatives
Asana, ClickUp, Planable, monday.com Work ManagementThree alternatives
Celoxis, ClickUp, monday.com Work ManagementQwen 3.7 FlashAkiliagainst: Adobe Workfrontmonday.com Work ManagementChangedagainst: Excel/SheetsAdobe Workfrontagainst: Asana, ClickUpTeamwork.comagainst: Widenno first choiceagainst: Asana, Oracle Demantra, Trelloagainst: Basecamp, Kornit Digital, Marvian / Unilever’s Internal Tools, Microsoft Dynamics 365 Sales, SAP S/4HANA / Oracle ERP Modules, Standard Asana/Trello Boards, Workfront
Three alternatives
HubSpot Marketing Hub, Smartsheet, monday.com Work ManagementThree alternatives
ClickUp, Smartsheet, Wrike for MarketingFive alternatives
Klaxoon, Oracle WorkPlan, Wrike for Marketing, Ziflow, monday.com Work ManagementThree alternatives
Smartsheet, Wrike for Marketing, monday.com Work ManagementFive alternatives
Acuity, Asana, Planbox, Workday Studio, monday.com Work ManagementKimi K2HubSpot Marketing Hubagainst: Adobe Marketo EngageCoSchedule Marketing Suite, monday.com Work ManagementChangedagainst: Marmind, UptempoAdobe WorkfrontClickUpno first choiceagainst: Aprimoagainst: Allocadia, Aprimo, Asana, BrandMaker, Hive9, Marin Software, Microsoft Dynamics Marketing, Omnicom Agency, Plannuh, Teamhood, Trello, Uptempo, monday.com Work Management
Two alternatives
Aprimo, IntelligenceBankOne alternative
Wrike for MarketingFive alternatives
Allocadia, Aprimo, Brandworkz, IntelligenceBank, MarmindThree alternatives
Teamhood, Teamwork.com, monday.com Work ManagementSeven alternatives
Asana, Brandfolder, Bynder, IntelligenceBank, Workfront, Wrike for Marketing, monday.com Work ManagementGLM 4.7 FlashXWrike for Marketing, monday.com AI Work PlatformMarmindChangedAprimo, MarmindTeamhoodno first choiceagainst: Adobe Workfront, Asana, BrandMaker, Filestage, Teamwork.com, Uptempo, Wrike for Marketing, monday AI Work Platform
Two alternatives
IntelligenceBank, MarmindFive alternatives
ClickUp, Planful for Marketing, Workday Adaptive Planning, Wrike for Marketing, monday.com Work ManagementSix alternatives
Adobe Marketo Measure, Brandfolder, Hive, IntelligenceBank, Wrike for Marketing, monday.com Work ManagementSeven alternatives
Asana, ClickUp, GanttPRO, Resource Guru, Smartsheet, Trello, monday.com Work ManagementMiniMax M2.5HubSpot Marketing HubWrike for Marketing, monday.com Work ManagementChangedAprimoClickUp, monday.com Work Managementno first choicenothing named
Four alternatives
Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work ManagementFour alternatives
Dreamdata, Marmind, Planful for Marketing, Proof AnalyticsSeven alternatives
BrandMaker, Marmind, SAP Marketing Cloud, SAS Customer Intelligence 360, Screendragon, Wrike for Marketing, monday.com Work ManagementThree alternatives
Asana, Teamwork.com, Wrike for MarketingGPT-6 LunaWrike for MarketingUptempoChangedAprimo, UptempoClickUpno first choiceagainst: Adobe Workfront, Aprimo, Opal, Screendragon
Two alternatives
Aprimo, UptempoThree alternatives
Adobe Workfront, Screendragon, Wrike for MarketingMuse Glimmer 30BWrike for Marketing, monday AI Work Platform, monday.com Work ManagementEtropoChangedno first choiceTeamwork.comagainst: Aprimono first choiceagainst: Acquia DAM, Brandfolder, Bynder, Data Dwell, Frontify, IntelligenceBank
Two alternatives
Aprimo, BrandMakerThree alternatives
Marmind, TrueNorth, UptempoThree alternatives
GanttPRO, Resource Guru, TeamhoodBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:15 | yes | 10 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:51 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:24 | yes | 9 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:40 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:23 | yes | 11 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:20 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:31 | yes | 23 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:55 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:28 | no | 0 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:08 | yes | 20 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:45 | yes | 12 | 55 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:42 | yes | 8 | 75 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:01 | yes | 4 | 16 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:11 | yes | 17 | 32 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:13 | yes | 10 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:22 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:25 | yes | 6 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 14:46 | yes | 10 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:17 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:18 | yes | 5 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:09 | yes | 24 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:49 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:50 | no | 0 | 31 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:53 | yes | 17 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:39 | yes | 18 | 21 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:22 | yes | 8 | 24 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:55 | yes | 1 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:23 | yes | 13 | 21 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:29 | yes | 12 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:58 | yes | 5 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:52 | yes | 6 | 19 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 12:43 | yes | 10 | 10 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:36 | yes | 5 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:58 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:02 | yes | 23 | 28 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:15 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:26 | no | 0 | 29 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:03 | yes | 15 | 45 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:58 | yes | 18 | 25 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:59 | yes | 8 | 48 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:28 | yes | 8 | 19 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:38 | yes | 14 | 21 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:33 | yes | 17 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:40 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:37 | yes | 7 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:18 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:00 | yes | 10 | 13 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:16 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:16 | yes | 18 | 23 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:24 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:36 | yes | 5 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:43 | yes | 10 | 49 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:10 | yes | 18 | 23 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:09 | yes | 5 | 27 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:32 | yes | 1 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:45 | yes | 14 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:50 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:18 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:43 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 09:14 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:38 | yes | 10 | 21 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:48 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:22 | yes | 22 | 36 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:43 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:46 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:09 | yes | 14 | 47 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:30 | yes | 10 | 30 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:17 | no | 0 | 21 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:31 | yes | 2 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:33 | yes | 15 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:31 | yes | 14 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:40 | yes | 2 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:06 | yes | 5 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:22 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:15 | yes | 15 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:37 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:26 | yes | 25 | 35 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:46 | yes | 9 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:49 | no | 0 | 36 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:15 | yes | 23 | 69 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:15 | yes | 22 | 93 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:06 | no | 0 | 17 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:35 | yes | 5 | 17 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:14 | yes | 15 | 22 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Workfront
CoSchedule read as CoSchedule Marketing Suite
HubSpot read as HubSpot Marketing Hub
HubSpot (Operations Hub) read as HubSpot Marketing Hub
Monday read as monday.com Work Management
Monday.com read as monday.com Work Management
Monday.com (Marketing OS) read as monday.com Work Management
Monday.com (Monday Marketing) read as monday.com Work Management
Planful read as Planful for Marketing
Wrike read as Wrike for Marketing
monday Work Management read as monday.com Work Management
monday.com read as monday.com Work Management
monday.com (AI Work Platform) read as monday.com Work Management
monday.com (Enterprise) read as monday.com Work Management
monday.com (Work OS / monday marketing) read as monday.com Work Management
monday.com (monday Work Management) read as monday.com Work Management
monday.com (monday marketing) read as monday.com Work Management
Unresolved, counted raw
Admation
Adobe Marketo Measure formerly Bizible
Akili
Allocadia Software Inc.
Aprimo US LLC
Excel/Sheets
FunctionFox
GETitOUT
IBM Corporation
Klaxoon
Kornit Digital
Marvian / Unilever’s Internal Tools
Omnicom Agency
Oracle
Oracle Corporation
Oracle Demantra
Oracle WorkPlan (Marshall Webcom)
Planbox
Plannuh
SAP
SAP S/4HANA / Oracle ERP Modules
SAP SE
SAS Institute Inc.
Salesforce
Standard Asana/Trello Boards
Taiga
Teradata MRM
Uptempo formerly BrandMaker
Workday Studio
Discontinued, still offered
No shut-down product was recommended here.