Video advertising
Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a mid-market B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
24%
Contested · StackAdapt 22%
24LinkedIn Video Ads22StackAdapt18YouTube Ads36others
24% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.LinkedIn Video Ads leads at 24%, replacing StackAdapt, which led at 32% and stands at 22% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.Standing →Mid-market
LinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.This pageEnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.Standing →
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.Standing →Mid-marketLinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.This pageEnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01LinkedIn Video Ads24%16%31accepted challenger▲+7Since October 2026: 17% → 24%, +7 points. Inside the 11-point floor: within noise.17% → 24%
LinkedIn Video Ads24%16%31accepted challenger▲+7Since October 2026: 17% → 24%, +7 points. Inside the 11-point floor: within noise.17% → 24%02
StackAdapt22%0%26accepted challenger▼−10Since October 2026: 32% → 22%, −10 points. Inside the 11-point floor: within noise.32% → 22%
StackAdapt22%0%26accepted challenger▼−10Since October 2026: 32% → 22%, −10 points. Inside the 11-point floor: within noise.32% → 22%03YouTube Ads18%12%51accepted challenger▲+3Since October 2026: 15% → 18%, +3 points. Inside the 11-point floor: within noise.15% → 18%
YouTube Ads18%12%51accepted challenger▲+3Since October 2026: 15% → 18%, +3 points. Inside the 11-point floor: within noise.15% → 18%04
TikTok Ads12%18%38accepted challenger▲+10Since October 2026: 2% → 12%, +10 points. Inside the 11-point floor: within noise.2% → 12%
TikTok Ads12%18%38accepted challenger▲+10Since October 2026: 2% → 12%, +10 points. Inside the 11-point floor: within noise.2% → 12%05
Meta Ads8%9%43accepted challenger▼−3Since October 2026: 11% → 8%, −3 points. Inside the 11-point floor: within noise.11% → 8%
Meta Ads8%9%43accepted challenger▼−3Since October 2026: 11% → 8%, −3 points. Inside the 11-point floor: within noise.11% → 8%06
Demandbase CTV4%0%13accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
Demandbase CTV4%0%13accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%07
Vibe.co2%11%18accepted challenger▼−6Since October 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise.8% → 2%
Vibe.co2%11%18accepted challenger▼−6Since October 2026: 8% → 2%, −6 points. Inside the 11-point floor: within noise.8% → 2%08
The Trade Desk2%29%31criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
The Trade Desk2%29%31criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%09MNTN2%9%11accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Show the four products at 0%, ordered by negative rate
13
Google Display & Video 360 Lab in the set0%25%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Google Display & Video 360 Lab in the set0%25%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%12
Amazon DSP0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Amazon DSP0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Hulu0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Hulu0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Roku Ads0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Roku Ads0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
LinkedIn Video Ads vs Meta AdsLinkedIn Video Ads vs Demandbase CTVLinkedIn Video Ads vs Vibe.coLinkedIn Video Ads vs The Trade DeskStackAdapt vs YouTube AdsStackAdapt vs TikTok AdsStackAdapt vs Meta AdsStackAdapt vs Demandbase CTVStackAdapt vs Vibe.coStackAdapt vs The Trade DeskYouTube Ads vs TikTok AdsYouTube Ads vs Meta AdsYouTube Ads vs Demandbase CTVYouTube Ads vs Vibe.coYouTube Ads vs The Trade DeskTikTok Ads vs Meta AdsTikTok Ads vs Demandbase CTVTikTok Ads vs Vibe.coTikTok Ads vs The Trade DeskMeta Ads vs Demandbase CTVMeta Ads vs Vibe.coMeta Ads vs The Trade DeskDemandbase CTV vs Vibe.coDemandbase CTV vs The Trade DeskVibe.co vs The Trade Desk
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708M09
10111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LinkedIn Video Ads24%
LinkedIn Video Ads24%02StackAdapt22%
StackAdapt22%03YouTube Ads18%
YouTube Ads18%04TikTok Ads12%
TikTok Ads12%05Meta Ads8%
Meta Ads8%06Demandbase CTV4%
Demandbase CTV4%07Vibe.co2%
Vibe.co2%08The Trade Desk2%
The Trade Desk2%09MNTN2%
10Roku Ads0%
Roku Ads0%11Hulu0%
Hulu0%12Amazon DSP0%
Amazon DSP0%13Google Display & Video 3600%
Google Display & Video 3600%What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads18%
7 of 38 labels negative · 7 of 14 models · 1 hard negative
“Many enterprise buyers tend to avoid or heavily restrict TikTok for sensitive brand categories due to concerns about brand safety” Mistral Small, negative prompt
The Trade Desk29%
9 of 31 labels negative · 7 of 14 models
“Unlike enterprise DSPs (like The Trade Desk or Google DV360) that require massive monthly minimum spends ($25k–$50k+) or dedicated ad ops teams” Gemini 3.5 Flash, paraphrase prompt
YouTube Ads12%
6 of 51 labels negative · 6 of 14 models
“YouTube Ads and Meta Ads are also mentioned as having some negative labels, but not to the same extent as X” Llama 4 Maverick, negative prompt
LinkedIn Video Ads16%
5 of 31 labels negative · 5 of 14 models · 1 hard negative
“Platforms to Avoid on a Tight Budget * LinkedIn Ads: ... very high Cost-Per-Click (CPC) and CPM rates” Gemini 3.5 Flash, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
69 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 716 links across 241 sites, every framing counted. Ranked by the number of answers carrying the site or page. 51 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
22 answers · 22 citations · 10 models
vendor site · Demandbase20 answers · 34 citations · 12 models
vendor site · Vibe.co20 answers · 26 citations · 9 models
vendor site · TikTok14 answers · 19 citations · 10 models
13 answers · 15 citations · 9 models
vendor site · Google Search12 answers · 22 citations · 7 models
vendor site · LinkedIn12 answers · 15 citations · 7 models
12 answers · 14 citations · 8 models
12 answers · 12 citations · 8 models
publisher (Gane)11 answers · 12 citations · 8 models
vendor site · Guideflow11 answers · 11 citations · 7 models
vendor site · RichAds10 answers · 10 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
20 answers · 9 models
14 answers · 10 models
12 answers · 8 models
12 answers · 8 models
12 answers · 7 models
10 answers · 7 models
9 answers · 7 models
9 answers · 7 models
9 answers · 7 models
9 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| LinkedIn parent site LinkedIn Video Ads 24%, LinkedIn CTV Ads 2%, LinkedIn CTV 0% | 26% | 84 | 11,100,000 | 77,031 | |||
| StackAdapt stackadapt.com | 22% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 |
| YouTube Ads youtube.com | 18% | 116 | 14,800 | 9,294 | 3,335,384,769 | $40 | 7 |
| TikTok Ads tiktok.com | 12% | 130 | 22,200 | 1,238 | 318,250,761 | $58,994 | 92 |
| Meta meta.com Meta Ads 8% | 8% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 |
| Demandbase CTV demandbase.com | 4% | 34 | 42,531 | 34 | |||
| Vibe.co vibe.co | 2% | 51 | 1,900 | 4 | 13,556 | $75 | 60 |
| The Trade Desk thetradedesk.com | 2% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 |
| MNTN | 2% | 450,000 | 336 | ||||
| MNTN Performance TV | 2% |
Google's top ten for the two searches hold 14 sites; 1 of them are among the sites the models cited here (linkedin.com). The first result for “best video advertising platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video advertising platform for a mid-market B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a mid-sized B2B company?”Comparative“What are the top video advertising platforms and how do they differ?”Budget-constrained“What is the best video advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video Ads, StackAdaptYouTube AdsChangedVibe.coagainst: Google Display & Video 360Facebook/Instagram Video Ads, YouTube Adsno first choiceagainst: YouTube Ads
Three alternatives
Vibe.co, Vidyard, WistiaTwo alternatives
LinkedIn Video Ads, The Trade DeskFour alternatives
Amazon DSP, Google AdMob, Simpli.fi, StackAdaptFour alternatives
LinkedIn Video Ads, Taboola, Teads, TikTok AdsGPT-5.4 miniLinkedIn Video Adsagainst: Meta AdsLinkedIn CTV AdsChangedYouTube AdsYouTube Adsagainst: LinkedIn Video Ads, Programmatic videono first choicenothing named
One alternative
YouTube AdsThree alternatives
Microsoft Advertising, StackAdapt, The Trade DeskThree alternatives
Amazon Ads, Meta Ads, TikTok AdsTwo alternatives
Meta Ads, TikTok AdsGemini 3.5 FlashLinkedIn Video AdsStackAdaptChangedagainst: Google Display & Video 360, The Trade Deskno first choiceMeta Ads, YouTube Adsagainst: Connected TV (CTV) / Hulu / Roku Ads, LinkedIn Video Adsno first choiceagainst: ExoClick, Meta Ads, PropellerAds, TikTok Ads, X
Three alternatives
MNTN, Meta Ads, YouTube AdsFive alternatives
6sense, Demandbase CTV, LinkedIn CTV, MNTN, Vibe.coEight alternatives
Amazon Ads, Amazon Prime Video, Hulu, LinkedIn Video Ads, Meta Ads, Roku Ads, TikTok Ads, YouTube AdsOne alternative
TikTok AdsPerplexity SonarStackAdaptagainst: The Trade DeskStackAdaptHeldagainst: The Trade Desk, Vibe.coYouTube AdsYouTube Adsno first choiceagainst: Google AdSense for Video, SpotX
Four alternatives
Demandbase CTV, LinkedIn Video Ads, Vibe.co, YouTube AdsThree alternatives
Google Display & Video 360, MNTN, TatariTen alternatives
Amazon DSP, Google Display & Video 360, MNTN, Meta Ads, Roku Ads, Samsung Ads, StackAdapt, The Trade Desk, TikTok Ads, Vibe.coThree alternatives
Meta Ads, TikTok Ads, Vibe.coGrok 4.20LinkedIn Video Adsagainst: Hulu, Meta Ads, Reddit Ads, The Trade Desk, TikTok AdsMNTNChangedagainst: Google Display & Video 360, The Trade DeskYouTube AdsTikTok Adsagainst: LinkedIn Video AdsYouTube Adsagainst: Adsterra, Google Video Partners, YouTube Ads
One alternative
YouTube AdsThree alternatives
Demandbase CTV, LinkedIn CTV, StackAdaptFive alternatives
Amazon Ads, Amazon Prime Video, Hulu, Meta Ads, TikTok AdsTwo alternatives
Meta Ads, YouTube AdsSix alternatives
Amazon DSP, DV360, Meta Ads, Roku Ads, The Trade Desk, TikTok AdsMistral SmallLinkedIn Video Ads, YouTube AdsStackAdaptChangedYouTube AdsMeta Ads, Vibe.cono first choiceagainst: TikTok Ads, X, YouTube Ads
One alternative
Demandbase CTVThree alternatives
Demandbase CTV, MNTN, The Trade DeskFive alternatives
Amazon Video Ads, Google Ad Manager, Meta Ads, Rumble Ads, TikTok AdsThree alternatives
Roku Ads, TikTok Ads, YouTube AdsDeepSeek V4 FlashLinkedIn Video AdsMNTN Performance TVChangedagainst: The Trade DeskYouTube AdsMeta Adsno first choiceagainst: Google Video Partners, LinkedIn Video Ads, TikTok Ads
Three alternatives
Demandbase CTV, StackAdapt, YouTube AdsTwo alternatives
Demandbase CTV, StackAdaptFour alternatives
Amazon Ads, LinkedIn Video Ads, Meta Ads, TikTok AdsTwo alternatives
TikTok Ads, YouTube AdsLlama 4 MaverickStackAdaptStackAdaptHeldno first choiceTikTok Adsno first choiceagainst: Meta Ads, X, YouTube Ads
Seven alternatives
Demandbase CTV, MNTN, Simulmedia, The Trade Desk, Universal Ads, Vibe.co, tvScientificTwo alternatives
Meta Ads, YouTube AdsQwen 3.7 FlashLinkedIn Video Ads, YouTube AdsThe Trade DeskChangedagainst: Amazon DSP, Roku AdsGoogle AdsTikTok Adsagainst: Reach.cat, YouTube Adsno first choiceagainst: CPAGrip, MaxBounty, Taboola, Teads
Five alternatives
Demandbase CTV, Google Display, Meta Ads, StackAdapt, The Trade DeskThree alternatives
LiveRamp, Microsoft Advertising, Walmart ConnectFive alternatives
Amazon Video Ads, Hulu, Meta Ads, Roku Ads, TikTok AdsOne alternative
Meta AdsKimi K2LinkedIn Video AdsStackAdaptChangedagainst: The Trade DeskYouTube AdsTikTok Adsno first choiceagainst: Google Video Partners, LinkedIn Video Ads, Meta (Facebook/Instagram) Video, TikTok Ads, YouTube Ads
Three alternatives
StackAdapt, Vibe.co, YouTube AdsTwo alternatives
LinkedIn Video Ads, YouTube AdsTwo alternatives
Meta Ads, TikTok AdsTwo alternatives
Meta Ads, YouTube AdsGLM 4.7 FlashXLinkedIn Video Adsagainst: The Trade DeskStackAdaptChangedYouTube AdsTikTok Adsno first choicenothing named
Four alternatives
Demandbase CTV, Spotify Ads, StackAdapt, YouTube AdsOne alternative
Vibe.coThree alternatives
Amazon Prime Video, Meta Ads, TikTok AdsTwo alternatives
Instagram Reels, YouTube AdsMiniMax M2.5LinkedIn Video Adsagainst: DV360, The Trade DeskDemandbase CTVChangedGoogle Ads, YouTube AdsTikTok Adsno first choicenothing named
Two alternatives
Demandbase CTV, YouTube AdsFour alternatives
LinkedIn Video Ads, Microsoft Video and CTV, StackAdapt, The Trade DeskThree alternatives
Amazon Video Ads, Meta Ads, TikTok AdsTwo alternatives
Google Ads, Meta's Facebook and Instagram AdsGPT-6 LunaLinkedIn Video AdsStackAdaptChangedagainst: DV360YouTube AdsMeta Adsagainst: TikTok Adsno first choicenothing named
One alternative
YouTube AdsOne alternative
LinkedIn CTVSix alternatives
Amazon Ads, Google Display & Video 360, LinkedIn Video Ads, Meta Ads, The Trade Desk, TikTok AdsTwo alternatives
LinkedIn Video Ads, YouTube AdsMuse Glimmer 30BLinkedIn Video Ads, StackAdaptDemandbase CTVChangedno first choiceYouTube Adsagainst: Adwave, MNTN, Vibe.cono first choiceagainst: Google Video Partners – YouTube partner inventory, Primis.tech, RollerAds, TikTok Ads
One alternative
YouTube AdsTwo alternatives
StackAdapt, Vibe.coTwo alternatives
Meta Ads, TikTok AdsBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:35 | yes | 14 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:15 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:46 | no | 0 | 18 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:35 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:28 | yes | 5 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:18 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:56 | yes | 14 | 19 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:19 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:39 | yes | 5 | 20 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:34 | yes | 9 | 43 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:17 | yes | 9 | 86 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:37 | yes | 14 | 46 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:13 | yes | 2 | 10 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:38 | yes | 15 | 27 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:28 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:18 | yes | 5 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:18 | yes | 14 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:06 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:31 | yes | 13 | 14 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:01 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:24 | yes | 20 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:35 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:12 | no | 0 | 30 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:35 | yes | 25 | 63 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:40 | yes | 14 | 89 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:26 | yes | 5 | 44 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:23 | yes | 3 | 17 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:34 | yes | 12 | 19 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:29 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:17 | yes | 4 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:09 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 17:27 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:36 | yes | 10 | 12 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:19 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:39 | yes | 25 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:10 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:22 | yes | 10 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:01 | yes | 15 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:59 | yes | 25 | 28 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:58 | yes | 10 | 23 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:05 | yes | 6 | 29 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:47 | yes | 13 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:27 | no | 0 | 5 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:21 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:13 | no | 0 | 15 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 17:15 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:18 | yes | 5 | 21 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:46 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:52 | yes | 9 | 16 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:22 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:27 | yes | 10 | 31 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:48 | yes | 13 | 41 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:55 | yes | 20 | 218 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:36 | yes | 5 | 16 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:13 | yes | 4 | 20 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:46 | yes | 14 | 23 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:37 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:08 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:11 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 14:28 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:32 | yes | 9 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:10 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:26 | yes | 17 | 29 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:57 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:44 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:24 | yes | 15 | 22 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:03 | yes | 14 | 27 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:51 | yes | 5 | 27 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:09 | yes | 3 | 14 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:07 | yes | 14 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:27 | yes | 19 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:24 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:47 | no | 0 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 08:56 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:56 | yes | 14 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:14 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:37 | yes | 23 | 37 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:20 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:52 | no | 0 | 31 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:24 | yes | 15 | 37 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:14 | yes | 23 | 133 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:56 | no | 0 | 22 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:02 | yes | 3 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:52 | yes | 14 | 22 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Amazon read as Amazon DSP
Demandbase read as Demandbase CTV
Facebook read as Meta Ads
Facebook (Reels/Feed) read as Meta Ads
Facebook (via Meta Ads) read as Meta Ads
Google YouTube Ads read as Google Ads
Instagram read as Meta Ads
Instagram (via Meta Ads) read as Meta Ads
LinkedIn read as LinkedIn Video Ads
LinkedIn (CTV + Video Ads) read as LinkedIn Video Ads
LinkedIn (video) read as LinkedIn Video Ads
LinkedIn Ads read as LinkedIn Video Ads
LinkedIn Campaign Manager read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (Facebook & Instagram Ads) read as Meta Ads
Meta (Facebook & Instagram Reels) read as Meta Ads
Meta (Facebook & Instagram Video Ads) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook + Instagram Reels) read as Meta Ads
Meta (Facebook/Instagram Reels) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta (Facebook/Instagram) video ads read as Meta Ads
Meta (Instagram & Facebook) read as Meta Ads
Meta (Instagram/Facebook Reels/Stories) read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Roku Ads Manager read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
TikTok Video Ads read as TikTok Ads
Twitter read as Twitter (X) Ads
YouTube read as YouTube Ads
YouTube (Google Ads video campaigns) read as YouTube Ads
YouTube (Google Ads) read as YouTube Ads
YouTube (Google) read as YouTube Ads
YouTube (Native) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
Unresolved, counted raw
4C
Adobe
Akool
Amazon Prime
CM360
CPAGrip
Cadent
Connected TV (CTV) / Hulu / Roku Ads
Google
Google AdSense for Video
Google Video Partners – YouTube partner inventory
Meta (Facebook/Instagram) Video
Meta's Facebook and Instagram Ads
Meta: Facebook & Instagram Reels
Microsoft Video and CTV
Netflix ads
Primis.tech
Programmatic video
Reach.cat
Roku Channel
Rumble Ads
The Roku Channel
Video Intelligence
VideoAmp
Xumo
YouTube native inventory
dataxu
Discontinued, still offered
No shut-down product was recommended here.