SMS and WhatsApp marketing platforms for enterprise buyers
Asked as “SMS marketing platform”, and as “text message and WhatsApp marketing tool”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
19%
Contested · Twilio Programmable Messaging 19%
19Braze19Twilio Programmable Messaging11TrueDialog52others
19% of first choices, contested.
Since October 2026▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.Braze held the lead, −5 points on 24%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-market
Customer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.Standing →Enterprise
Braze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.This page
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketCustomer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.Standing →EnterpriseBraze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Braze19%5%41accepted challenger▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.24% → 19%
Braze19%5%41accepted challenger▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.24% → 19%02
Twilio Programmable Messaging19%23%62accepted challenger▼−1Since October 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise.20% → 19%
Twilio Programmable Messaging19%23%62accepted challenger▼−1Since October 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise.20% → 19%03
TrueDialog11%0%17accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%
TrueDialog11%0%17accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%04
Infobip7%3%31accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%
Infobip7%3%31accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%05
Vibes6%0%13accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%
Vibes6%0%13accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%06
Attentive6%34%38criticized challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%
Attentive6%34%38criticized challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%07
Sinch4%11%27accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
Sinch4%11%27accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%08
Salesforce Marketing Cloud2%15%20accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Salesforce Marketing Cloud2%15%20accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%09
Gupshup2%8%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Gupshup2%8%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%10
SlickText2%21%14accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
SlickText2%21%14accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the four products at 0%, ordered by negative rate
14
WATI0%42%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
WATI0%42%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13
Klaviyo SMS0%32%25criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Klaviyo SMS0%32%25criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Bird0%24%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Bird0%24%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Iterable0%8%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Iterable0%8%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Customer.io vs Klaviyo SMSCustomer.io vs Respond.ioCustomer.io vs OmnisendCustomer.io vs WATIBrevo vs SimpleTextingBrevo vs Twilio Programmable MessagingBrevo vs Klaviyo SMSBrevo vs Respond.ioBrevo vs OmnisendBrevo vs WATISimpleTexting vs Twilio Programmable MessagingSimpleTexting vs Klaviyo SMSSimpleTexting vs Respond.ioSimpleTexting vs OmnisendSimpleTexting vs WATITwilio Programmable Messaging vs Klaviyo SMSTwilio Programmable Messaging vs Respond.ioTwilio Programmable Messaging vs OmnisendTwilio Programmable Messaging vs WATIKlaviyo SMS vs Respond.ioKlaviyo SMS vs OmnisendKlaviyo SMS vs WATIRespond.io vs OmnisendRespond.io vs WATIOmnisend vs WATI
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Braze19%
Braze19%02Twilio Programmable Messaging19%
Twilio Programmable Messaging19%03TrueDialog11%
TrueDialog11%04Infobip7%
Infobip7%05Vibes6%
Vibes6%06Attentive6%
Attentive6%07Sinch4%
Sinch4%08Salesforce Marketing Cloud2%
Salesforce Marketing Cloud2%09Gupshup2%
Gupshup2%10SlickText2%
SlickText2%11Bird0%
Bird0%12Iterable0%
Iterable0%13Klaviyo SMS0%
Klaviyo SMS0%14WATI0%
WATI0%What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Twilio Programmable Messaging23%
14 of 62 labels negative · 10 of 14 models · 5 hard negative
“Avoid pure low-cost tools (e.g., basic Twilio without a marketing layer) unless you have heavy dev resources” Grok 4.20, scale prompt
Attentive34%
13 of 38 labels negative · 8 of 14 models · 1 hard negative
“What I'd Avoid for B2B - Attentive” Kimi K2, paraphrase prompt
Klaviyo SMS32%
8 of 25 labels negative · 6 of 14 models · 1 hard negative
“Klaviyo does not suit brands sensitive to cost at scale ... so that's worth avoiding if predictability is critical.” Claude Haiku 4.5, budget prompt
WATI42%
5 of 12 labels negative · 5 of 14 models · 2 hard negative
“Simple bulk WhatsApp tools (like WATI or Whatso) – Fine for SMBs, but lack the enterprise integration” Kimi K2, paraphrase prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 863 links across 250 sites, every framing counted. Ranked by the number of answers carrying the site or page. 16 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · TrueDialog29 answers · 43 citations · 9 models
vendor site · Braze27 answers · 31 citations · 12 models
26 answers · 40 citations · 11 models
vendor site · Twilio22 answers · 40 citations · 8 models
vendor site · Vibes22 answers · 30 citations · 11 models
vendor site · Telnyx16 answers · 16 citations · 8 models
vendor site · Salesmessage14 answers · 14 citations · 7 models
vendor site · SlickText13 answers · 23 citations · 7 models
vendor site · Social Intents13 answers · 13 citations · 7 models
vendor site · Plivo12 answers · 12 citations · 7 models
vendor site · Sinch12 answers · 12 citations · 8 models
publisher (Gane)11 answers · 16 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 10 models
20 answers · 9 models
20 answers · 10 models
14 answers · 8 models
13 answers · 7 models
13 answers · 7 models
11 answers · 6 models
10 answers · 8 models
9 answers · 7 models
9 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sms marketing platform”, “sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Braze braze.com | 19% | 540 | 27,100 | 6,395 | 55,552 | $13,112 | 59 |
| Twilio parent site Twilio Programmable Messaging 19% | 19% | 215 | 135,000 | 4,343 | |||
| TrueDialog truedialog.com | 11% | 26 | |||||
| Infobip infobip.com | 7% | 45 | 2,900 | 82 | 74,825 | $767 | 68 |
| Vibes vibes.com | 6% | 35 | 90,500 | 61,094 | 15,318 | 79 | |
| Attentive attentive.com | 6% | 182 | 60,500 | 28,825 | 54,310 | $258 | 2 |
| Sinch sinch.com | 4% | 49 | 12,100 | 791 | 64,527 | $327 | 30 |
| Telnyx telnyx.com | 4% | 20 | 14,800 | 290 | 648,568 | 65 | |
| PitchPrfct pitchprfct.com | 4% | 3 | |||||
| Salesforce parent site Salesforce Marketing Cloud 2% | 2% | 317 | 550,000 | 60,632 |
Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (g2.com, salesmessage.com, slicktext.com). The first result for “best sms marketing platform” is zapier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best SMS marketing platform for an enterprise B2B company?”Paraphrase“Which text message and WhatsApp marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade SMS and WhatsApp marketing platforms and how do they differ?”Budget-constrained“What is the best SMS marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an SMS marketing platform. What should we look at?”Negative“Which SMS and WhatsApp marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5BrazeGupshup, InfobipChangedInfobipPitchPrfctagainst: Klaviyo SMSno first choiceagainst: WATI, WhatsApp
Three alternatives
Salesmsg, SendBlue, TextUsTwo alternatives
Twilio Programmable Messaging, WebEngageFour alternatives
Attentive, Braze, Twilio Programmable Messaging, WebEngageThree alternatives
SimpleTexting, SlickText, TatangoGPT-5.4 miniTwilio Programmable MessagingSinchChangedagainst: WhatsApp Business AppTwilio Programmable MessagingBrazeagainst: Twilio Programmable Messagingno first choicenothing named
Three alternatives
Braze, Salesforce Marketing Cloud, SinchTwo alternatives
Twilio Programmable Messaging, WhatsApp Business PlatformTwo alternatives
Infobip, SinchOne alternative
Klaviyo SMSGemini 3.5 FlashSMS-MagicInfobipChangedagainst: WhatsApp Business AppBrazeSlickText, Textedlyagainst: Textlineno first choiceagainst: BiteSpeed, Interakt, Postscript, SMSBump, WATI
Five alternatives
Braze, MessageIQ, Sakari, TextUs, Twilio Programmable MessagingThree alternatives
Bird, Salesforce Marketing Cloud, Twilio Programmable MessagingSeven alternatives
Attentive, Bird, Infobip, Klaviyo SMS, Salesforce Marketing Cloud, Sinch, Twilio Programmable MessagingFour alternatives
Braze, Sinch, Twilio Programmable Messaging, VibesPerplexity SonarBrazeagainst: SlickTextInfobipChangedBrazeTelnyxagainst: Attentive, Brazeno first choiceagainst: AiSensy, Attentive, Gupshup, Interakt, Klaviyo SMS, Respond.io, Twilio Programmable Messaging, WATI
Five alternatives
Agentforce Marketing, Customer.io, Iterable, Salesforce Marketing Cloud, Twilio Programmable MessagingFour alternatives
Gupshup, HubSpot Marketing Hub, Respond.io, Twilio Programmable MessagingEight alternatives
Attentive, Brevo, Gupshup, Infobip, Klaviyo SMS, Respond.io, Sinch, Twilio Programmable MessagingOne alternative
VibesGrok 4.20Brazeagainst: Attentive, Mobile Text Alerts, SimpleTexting, SlickTextTwilio Programmable MessagingChangedInfobip, Twilio Programmable Messagingagainst: Klaviyo SMSVibesagainst: Twilio Programmable MessagingAttentiveagainst: Twilio Programmable Messagingagainst: Attentive, Iterable, Klaviyo SMS, ManyChat, MoEngage, TextMagic, WATI
Three alternatives
Customer.io, Iterable, VibesFive alternatives
Bird, Brevo, Infobip, Respond.io, WATIFive alternatives
Braze, Gupshup, Plivo, Respond.io, WATIThree alternatives
Attentive, Braze, Salesforce Marketing CloudThree alternatives
Braze, Customer.io, SinchMistral SmallBrazeActiveCampaign, Social Intents, Textellent, Twilio Programmable MessagingChangedno first choiceTelnyxno first choiceagainst: Airship, Attentive, Braze, Courier, OneSignal, Postscript, Twilio Programmable Messaging
Four alternatives
Customer.io, Iterable, Salesforce Marketing Cloud, VibesTwo alternatives
Gupshup, Klaviyo SMSTwo alternatives
Attentive, VibesDeepSeek V4 FlashSalesforce Marketing CloudTwilio Programmable MessagingChangedTwilio Programmable MessagingTextSpotagainst: Attentive, Twilio Programmable MessagingAttentiveagainst: Heyswap / Heymarket, Salesforce Marketing Cloud, Twilio Programmable Messagingagainst: Attentive, Bird, Postscript, Sinch, Twilio Programmable Messaging, WhatsApp Business App
Three alternatives
HubSpot Marketing Hub, Twilio Programmable Messaging, VibesThree alternatives
Braze, Gupshup, InfobipSix alternatives
Attentive, Bird, Infobip, Klaviyo SMS, Sinch, VonageOne alternative
SlickTextTwo alternatives
Braze, TrueDialogLlama 4 MaverickBrazeTwilio Programmable MessagingChangedno first choicePitchPrfctTrueDialogagainst: Attentive, Klaviyo SMS, Twilio Programmable Messaging
Five alternatives
ActiveCampaign, Customer.io, Iterable, Knock, VeroThree alternatives
Attentive, Infobip, SimpleTextingThree alternatives
Attentive, Braze, Twilio Programmable MessagingThree alternatives
SimpleTexting, SlickText, Twilio Programmable MessagingQwen 3.7 FlashBrazeagainst: Salesforce Marketing CloudInfobipChangedno first choiceagainst: Salesforce Marketing CloudPostscriptagainst: Twilio Programmable Messagingno first choiceagainst: Bird, HubSpot Marketing Hub, Mailchimp, Salesforce, Sinch, Vonage
Four alternatives
Customer.io, Iterable, MessageIQ, TrueDialogFour alternatives
Airship, HubSpot Marketing Hub, Salesforce Messaging, Twilio Programmable MessagingFive alternatives
Attentive, Braze, Infobip, Klaviyo SMS, Twilio Programmable MessagingThree alternatives
HubSpot Marketing Hub, Infobip, SinchKimi K2Twilio Programmable Messagingagainst: SMS-MagicTwilio Programmable MessagingHeldagainst: Attentive, WATI, WhatsoInfobip, Twilio Programmable Messagingagainst: AttentiveTrueDialogagainst: Bird, Plivo, Twilio Programmable MessagingAttentive, Brazeagainst: Klaviyo SMS, Omnisendagainst: Attentive, Bird, EZ Texting, Infobip, Klaviyo SMS, Postscript, SimpleTexting, SlickText, Twilio Programmable Messaging, Vonage
Five alternatives
360 SMS App, Message IQ, Salesmsg, TrueDialog, ValueTextFive alternatives
AlertMedia, Bird, Braze, Staffbase, WorkshopThree alternatives
Bird, Klaviyo SMS, SinchFour alternatives
MessageDesk, Salesforce Marketing Cloud, Sinch, VibesTwo alternatives
TrueDialog, Twilio Programmable MessagingGLM 4.7 FlashXVibesMeta WhatsApp Business Platform, TrueDialogChangedSlickText, WhatsApp Business PlatformTwilio Programmable Messagingagainst: SimpleTextingno first choiceagainst: Bird, Sinch, Telnyx, Twilio Programmable Messaging
Two alternatives
Braze, Twilio Programmable MessagingTwo alternatives
CM.com, SimpleTextingSeven alternatives
Attentive, Bird, Interakt, Mobile Text Alerts, Omnisend, Twilio Programmable Messaging, WATITwo alternatives
SlickText, TrueDialogMiniMax M2.5TrueDialog, Twilio Programmable MessagingTwilio Programmable MessagingChangedInfobip, Twilio Programmable MessagingTrueDialogno first choicenothing named
Three alternatives
Dexatel, HubSpot Marketing Hub, Salesforce Marketing CloudThree alternatives
Bird, Infobip, SinchSix alternatives
Bandwidth, Bird, Gupshup, Plivo, Sinch, VonageThree alternatives
Attentive, EZ Texting, MogliGPT-6 LunaSinchSinch CampaignsChangedBraze, Salesforce Marketing CloudVibesagainst: Attentiveno first choiceagainst: AWS End User Messaging, Klaviyo SMS, Twilio Programmable Messaging
Two alternatives
Salesforce Marketing Cloud, Twilio Programmable MessagingTwo alternatives
Infobip, Twilio Programmable MessagingFour alternatives
Bird, Infobip, Sinch, Twilio Programmable MessagingOne alternative
SinchMuse Glimmer 30BBrazeBrazeHeldAttentive, Braze, Gupshup, InsiderTrueDialogagainst: Attentive, EZ Texting, Mailchimpno first choiceagainst: WhatsApp Business App
Six alternatives
Agentforce Marketing, Message IQ, Salesforce Marketing Cloud, Salesmsg, TrueDialog, Twilio Programmable MessagingTwo alternatives
Infobip, Twilio Programmable MessagingFive alternatives
Bird formerly MessageBird, Infobip, Klaviyo SMS, Sinch, Twilio Programmable MessagingOne alternative
SlickTextBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:40 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:54 | yes | 3 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:02 | yes | 5 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:35 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:29 | yes | 7 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:43 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:36 | yes | 25 | 52 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:38 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:28 | yes | 5 | 29 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:57 | yes | 15 | 39 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:36 | yes | 13 | 40 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:13 | yes | 10 | 46 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:32 | yes | 4 | 16 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:56 | yes | 19 | 29 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:23 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:21 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:28 | no | 0 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 11:31 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:40 | yes | 5 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:44 | yes | 10 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:00 | yes | 25 | 30 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:56 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:02 | no | 0 | 30 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:02 | yes | 15 | 60 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:02 | yes | 15 | 29 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:45 | no | 0 | 10 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:38 | yes | 2 | 20 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:33 | yes | 23 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:13 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:48 | yes | 6 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:47 | yes | 13 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:17 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:03 | yes | 10 | 19 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:30 | yes | 10 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:31 | yes | 25 | 45 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:25 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:54 | yes | 9 | 29 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:46 | yes | 20 | 72 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:14 | yes | 24 | 121 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:30 | yes | 14 | 78 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:22 | yes | 6 | 27 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:16 | yes | 15 | 41 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:33 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:32 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:47 | yes | 7 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 11:12 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:30 | yes | 24 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:32 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:58 | yes | 22 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:49 | yes | 7 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:27 | no | 0 | 36 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:27 | yes | 20 | 118 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:23 | yes | 23 | 102 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:00 | yes | 13 | 107 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:09 | yes | 3 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:07 | yes | 20 | 34 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:08 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:06 | yes | 4 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:22 | no | 0 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 12:56 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:25 | yes | 14 | 17 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:12 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:44 | yes | 25 | 32 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:58 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:01 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:53 | yes | 14 | 62 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:16 | yes | 14 | 359 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:45 | no | 0 | 14 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:43 | yes | 3 | 30 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:27 | yes | 15 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:56 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:44 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:50 | no | 0 | 18 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:53 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:59 | yes | 10 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:53 | yes | 10 | 8 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:50 | yes | 25 | 57 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:38 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:54 | no | 0 | 36 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:40 | yes | 25 | 50 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:37 | yes | 25 | 74 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:09 | no | 0 | 58 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:45 | yes | 5 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:35 | yes | 23 | 39 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Klaviyo read as Klaviyo SMS
Klaviyo (Enterprise) read as Klaviyo SMS
Klaviyo (SMS) read as Klaviyo SMS
Twilio read as Twilio Programmable Messaging
Twilio (Conversations API) read as Twilio Programmable Messaging
Twilio (Twilio Engage / Segment) read as Twilio Programmable Messaging
Twilio (or Twilio-based platforms) read as Twilio Programmable Messaging
Twilio (with Twilio Engage) read as Twilio Programmable Messaging
Unresolved, counted raw
360 SMS App
BiteSpeed
Dexatel
Heyswap / Heymarket
Mogli SMS
Routeware
Salesforce
Salesforce Messaging
Salesforce Mobile Studio
SendBlue
Sinch Campaigns
Slack SMS integrations
Syniverse
TextRequest
ValueText
WhatsApp Business Platform
WhatsApp Business Platform (Official API)
Workshop
ZEPIC
Discontinued, still offered
No shut-down product was recommended here.