Retail media platforms for enterprise buyers
Asked as “retail media advertising platform”, and as “platform to run and manage retail media ads”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
40%
Contested · Amazon Ads 12%
40Skai12Amazon Ads10Amazon Advertising38others
40% of first choices, contested.
Since October 2026▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.Skai held the lead, +10 points on 30%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.Standing →Mid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.Standing →Enterprise
Skai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.This page
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.Standing →Mid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.Standing →EnterpriseSkai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Skai40%0%41endorsed leader▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.30% → 40%
Skai40%0%41endorsed leader▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.30% → 40%02Amazon Ads12%34%38criticized challenger▲+1Since October 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise.11% → 12%
Amazon Ads12%34%38criticized challenger▲+1Since October 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise.11% → 12%03
Amazon Advertising10%21%19accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%
Amazon Advertising10%21%19accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%04
Pacvue8%9%34accepted challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%
Pacvue8%9%34accepted challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%05
Walmart Connect8%32%41criticized challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%
Walmart Connect8%32%41criticized challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%06Kevel Retail Media Cloud4%6%18accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
07Mirakl Ads4%0%11accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Show the seven products at 0%, ordered by negative rate
14
Instacart Ads0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Instacart Ads0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13
Kroger Precision Marketing0%20%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Kroger Precision Marketing0%20%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Target Roundel0%19%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Target Roundel0%19%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Criteo0%14%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Criteo0%14%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
CitrusAd0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
CitrusAd0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Epsilon Retail Media0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Epsilon Retail Media0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Topsort0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Topsort0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405K06
M07
08091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Skai40%
Skai40%02Amazon Ads12%
Amazon Ads12%03Amazon Advertising10%
Amazon Advertising10%04Pacvue8%
Pacvue8%05Walmart Connect8%
Walmart Connect8%06Kevel Retail Media Cloud4%
07Mirakl Ads4%
08Criteo0%
Criteo0%09Epsilon Retail Media0%
Epsilon Retail Media0%10Target Roundel0%
Target Roundel0%11Topsort0%
Topsort0%12CitrusAd0%
CitrusAd0%13Kroger Precision Marketing0%
Kroger Precision Marketing0%14Instacart Ads0%
Instacart Ads0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amazon Ads34%
13 of 38 labels negative · 9 of 14 models
“Amazon Ads and Walmart Connect are major places for brands to buy media, but they are not licensable infrastructure for a third-party retailer building its own network.” Perplexity Sonar, negative prompt
Walmart Connect32%
13 of 41 labels negative · 9 of 14 models
“Walmart Connect for brands without meaningful Walmart distribution. It can be a poor fit for online-only products or businesses spending below its relatively high entry point” Perplexity Sonar, negative prompt
Instacart Ads29%
4 of 14 labels negative · 4 of 14 models · 1 hard negative
“Instacart Ads - flagged with high negative feedback (27% criticized rate in enterprise surveys)” MiniMax M2.5, negative prompt
Target Roundel19%
4 of 21 labels negative · 4 of 14 models
“Target Roundel: Strong first‑party data, but smaller total inventory than Amazon or Walmart.” GLM 4.7 FlashX, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1007 links across 304 sites, every framing counted. Ranked by the number of answers carrying the site or page. 63 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
36 answers · 56 citations · 13 models
vendor site · Osmos28 answers · 48 citations · 10 models
vendor site · Skai24 answers · 50 citations · 10 models
publisher (Gane)24 answers · 30 citations · 10 models
17 answers · 27 citations · 9 models
17 answers · 18 citations · 11 models
vendor site · Guideflow17 answers · 17 citations · 8 models
vendor site · Criteo15 answers · 26 citations · 8 models
vendor site · AdButler14 answers · 29 citations · 10 models
vendor site · LinkedIn13 answers · 16 citations · 8 models
vendor site · RFP.ai10 answers · 15 citations · 7 models
10 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 11 models
24 answers · 10 models
17 answers · 11 models
17 answers · 8 models
14 answers · 8 models
13 answers · 9 models
9 answers · 6 models
8 answers · 5 models
8 answers · 7 models
8 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best retail media advertising platform”, “retail media advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Skai skai.io | 40% | 165 | 6,600 | 2,387 | 12,905 | 35 | 3 |
| Amazon Ads amazon.jobs | 12% | 174 | 18,100 | 2,303 | |||
| Amazon parent site Amazon Advertising 10% | 10% | 40 | 151,000,000 | 1,380,939 | |||
| Pacvue pacvue.com | 8% | 77 | 2,900 | 59 | |||
| Walmart Connect walmartconnect.com | 8% | 145 | 4,400 | 1,026 | |||
| Kevel Retail Media Cloud kevel.com | 4% | 22 | 5,478 | 0 | 4 | ||
| Mirakl Ads mirakl.com | 4% | 18 | 5 | ||||
| AdLib getadlib.com | 2% | 47 | 33,100 | 997 | 12,294 | 0 | |
| LinkedIn parent site LinkedIn Campaign Manager 2% | 2% | 118 | 11,100,000 | 77,031 | |||
| Stackline Ad Manager stackline.com | 2% | 3 |
Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (criteo.com, iab.com, linkedin.com, skai.io). The first result for “best retail media advertising platform” is tinuiti.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best retail media advertising platform for an enterprise B2B company?”Paraphrase“Which platform to run and manage retail media ads would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade retail media platforms and how do they differ?”Budget-constrained“What is the best retail media advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a retail media advertising platform. What should we look at?”Negative“Which retail media platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Campaign Manageragainst: Amazon Advertising, Amazon DSP, Walmart Connectno first choiceChangedAmazon Ads, Walmart Connectagainst: Google, MetaAmazon Adsno first choicenothing named
One alternative
Google AdsThree alternatives
Pacvue, Skai, Target RoundelTwo alternatives
Target Roundel, Walmart ConnectGPT-5.4 miniPacvuePacvueHeldCitrusAd/Epsilon, Microsoft Retail MediaInstacart’s enterprise retail media stackagainst: Walmart Connectno first choicenothing named
Three alternatives
Epsilon Retail Media, Skai, The Trade DeskThree alternatives
Adobe Advertising DSP, Criteo, SkaiSeven alternatives
AdKernel, CommerceIQ, Criteo Commerce Max, Kevel Retail Media Cloud, Koddi, Pacvue, SkaiGemini 3.5 FlashAmazon Advertising, Kevel Retail Media CloudMirakl Ads, SkaiChangedAmazon Adsagainst: Microsoft's PromoteIQKevel Retail Media Cloud, Skaino first choicenothing named
Seven alternatives
Alibaba.com Marketing Services, Criteo Retail Media, Lowe's MVPs, Mirakl Ads, Pacvue, The Home Depot Pro Xtra, TopsortFour alternatives
CommerceIQ, Criteo Commerce Grid / Retail Media Platform, Kevel Retail Media Cloud, PacvueFourteen alternatives
CitrusAd, CommerceIQ, Criteo Retail Media, Flywheel, Instacart Ads, Kevel Retail Media Cloud, Kroger Precision Marketing, Mirakl Ads, Pacvue, Skai, Target Roundel, Topsort, Walmart Connect, ZitchaThree alternatives
CitrusAd, Pacvue, TopsortPerplexity SonarAmazon AdsSkaiChangedagainst: Amazon Adsno first choiceSkaiagainst: Amazon Ads, Walmart Connectno first choiceagainst: Amazon Ads, Best Buy, Costco, Home Depot, Instacart, Kroger, Roundel, Target Plus, Walmart Connect
Five alternatives
AdLib, Criteo Commerce Max, Pacvue, The Trade Desk, Walmart ConnectThree alternatives
Criteo Commerce Max, Pacvue, QuartileEleven alternatives
Amazon Ads, Criteo Commerce Yield, Epsilon Retail Media, Kevel Retail Media Cloud, Koddi, Mirakl Ads, Moloco Commerce Media, Pacvue, Skai, Topsort, Walmart ConnectOne alternative
PacvueGrok 4.20Amazon AdvertisingSkaiChangedagainst: Amazon Ads, Walmart ConnectAmazon AdsTarget's Roundelagainst: Amazon Ads, Walmart Connectno first choiceagainst: Albertsons Media Collective, Amazon Ads, Instacart Ads, Kroger Precision Marketing, Microsoft Retail Media, Target Roundel, TikTok Shop, Walmart Connect
Two alternatives
Criteo Retail Media, Walmart ConnectThree alternatives
Microsoft Retail Media, Pacvue, The Trade DeskSix alternatives
Criteo, Instacart Ads, Kroger Precision Marketing, Rokt, Target Roundel, Walmart ConnectFour alternatives
Adnuntius, Criteo, Kroger Precision Marketing, SkaiMistral SmallAmazon Ads, SkaiAmazon Advertising, Walmart ConnectChangedAmazon AdvertisingWalmart Connectagainst: Amazon Adsno first choiceagainst: GAP
Three alternatives
ADvendio, Intentwise, QuartileThree alternatives
ADvendio, Intentwise, Kroger Precision MarketingSeven alternatives
ADvendio, AdButler, Criteo, Osmos, Pacvue, Target Roundel, Walmart ConnectOne alternative
Target RoundelDeepSeek V4 FlashSkaiSkaiHeldagainst: Amazon Ads, Walmart ConnectAmazon Ads, Criteo, Kevel Retail Media CloudSkaiagainst: Amazon Advertising, Criteo, Pacvue, Quartile, Tinuitino first choiceagainst: Amazon Advertising, Blinkit, Instamart, Kroger Precision Marketing, Macy's Media Network, Walmart, Zepto
Four alternatives
Amazon Ads, Criteo, Pacvue, The Trade DeskTwo alternatives
Kevel Retail Media Cloud, PacvueEight alternatives
Epsilon Retail Media, Instacart Ads, Kroger Precision Marketing, Pacvue, Skai, Target Roundel, Topsort, Walmart ConnectLlama 4 Maverickno first choiceSkaiChangedno first choiceAdLibno first choiceagainst: Amazon Ads, DoorDash Ads, Instacart Ads, Uber Advertising, Walmart Connect
Two alternatives
Quartile, RMIQQwen 3.7 FlashSkaiSkaiHeldAmazon AdsSkaiagainst: Pacvueno first choicenothing named
Four alternatives
AdLib, Measured, Microsoft Advertising, Walmart ConnectThree alternatives
Amazon Ads, Pacvue, The Trade DeskFour alternatives
Instacart, Target Plus, The Kroger Co., Walmart ConnectKimi K2Amazon AdvertisingPacvueChangedagainst: Amazon AdvertisingAmazon AdvertisingSkaiagainst: CommerceIQ, Criteo Commerce Max, Kevel Retail Media Cloud, Pacvueno first choiceagainst: Amazon Ads, DoorDash, Instacart, Uber
Two alternatives
6sense, DemandbaseFive alternatives
Criteo Retail Media, Intentwise, Quartile, Salesforce Media Cloud, SkaiSeven alternatives
CitrusAd, Criteo, Instacart Ads, Kevel Retail Media Cloud, Microsoft Retail Media, Target Roundel, Walmart ConnectGLM 4.7 FlashXSkaiSkai, Stackline Ad ManagerChangedno first choiceWalmart Connectagainst: Sponsored Productsno first choiceagainst: Amazon Ads, Kroger Precision Marketing, Target Roundel, Walmart Connect
Three alternatives
Mirakl Ads, Osmos, TopsortTwo alternatives
Amazon Ads, VantageTwo alternatives
Amazon DSP, CriteoMiniMax M2.5Mirakl Ads, VTEXSkaiChangedAmazon Ads, Walmart ConnectAdnuntius Retail Media, Amazon Adsno first choiceagainst: Amazon Ads, CitrusAd, Criteo, Instacart Ads, Target Roundel, Walmart Connect
Two alternatives
Amazon Ads, The Trade DeskThree alternatives
Criteo, Instacart Carrot Ads, KoddiNine alternatives
CitrusAd, Criteo, Epsilon Retail Media, Kevel Retail Media Cloud, Koddi, Mirakl Ads, Moloco Commerce Media, Osmos, TopsortOne alternative
SkaiGPT-6 LunaAmazon Ads, Amazon AdvertisingPacvueChangedno first choiceSkaino first choiceagainst: PromoteIQ
Three alternatives
LinkedIn Campaign Manager, Pacvue, SkaiTwo alternatives
Amazon Ads, SkaiMuse Glimmer 30BSkaiagainst: Walmart ConnectSkaiHeldCriteo, Epsilon Retail MediaAmazon Ads, Walmart Connectno first choiceagainst: Amazon Ads, Criteo, Instacart Ads, Target Roundel, Walmart Connect
Four alternatives
Amazon Ads, Intentwise, Pacvue, QuartileTwo alternatives
Pacvue, Stackline Ad ManagerTen alternatives
Amazon Advertising, CitrusAd, Kevel Retail Media Cloud, Koddi, Mirakl Ads, Moloco Commerce Media, Osmos, Topsort, Walmart Connect, ZitchaFour alternatives
AdLib, Instacart Ads, Kroger Precision Marketing, Target RoundelBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:15 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:12 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:15 | yes | 8 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 13:13 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:29 | yes | 15 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:49 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:55 | yes | 23 | 47 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:29 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:33 | yes | 5 | 42 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:08 | yes | 25 | 50 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:01 | yes | 23 | 52 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:56 | yes | 14 | 51 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:41 | yes | 3 | 44 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:52 | yes | 23 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:27 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:58 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:36 | yes | 9 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 17:17 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:17 | yes | 10 | 12 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:29 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:43 | yes | 22 | 26 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:07 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:57 | yes | 15 | 35 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:49 | yes | 23 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:53 | yes | 16 | 194 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:22 | yes | 13 | 116 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:26 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:06 | yes | 14 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:46 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:01 | yes | 9 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:38 | yes | 10 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:28 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:50 | yes | 9 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:49 | yes | 9 | 31 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:17 | yes | 19 | 48 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:17 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:32 | no | 0 | 34 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:16 | yes | 24 | 39 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:10 | yes | 22 | 49 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:11 | yes | 20 | 64 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:00 | yes | 11 | 27 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:07 | yes | 24 | 37 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:10 | yes | 18 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:00 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:05 | yes | 8 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 08:35 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:32 | yes | 14 | 13 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:47 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:35 | yes | 24 | 24 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:08 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:45 | yes | 23 | 90 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:19 | yes | 25 | 100 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:47 | yes | 24 | 64 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:30 | yes | 12 | 85 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:53 | yes | 1 | 17 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:39 | yes | 14 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:12 | yes | 18 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:03 | yes | 6 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:02 | no | 0 | 20 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:38 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:12 | yes | 10 | 19 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:14 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:15 | yes | 25 | 53 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:35 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:30 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:40 | yes | 25 | 36 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:40 | yes | 23 | 28 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:05 | yes | 14 | 36 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:19 | yes | 4 | 22 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:31 | yes | 15 | 29 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:00 | yes | 19 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:59 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:07 | no | 0 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:42 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:51 | yes | 14 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:11 | yes | 10 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:03 | yes | 24 | 61 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:18 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:22 | yes | 9 | 48 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:46 | yes | 25 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:23 | yes | 24 | 63 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:31 | yes | 15 | 54 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:29 | yes | 2 | 27 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:34 | yes | 15 | 25 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Amazon read as Amazon Advertising
Amazon Business Ads read as Amazon Advertising
Epsilon read as Epsilon Retail Media
Kevel read as Kevel Retail Media Cloud
Kevel (Kevel Retail Media Cloud) read as Kevel Retail Media Cloud
Kevel (Retail Media Cloud) read as Kevel Retail Media Cloud
LinkedIn read as LinkedIn Campaign Manager
Microsoft PromoteIQ read as Microsoft Retail Media
Unresolved, counted raw
AdKernel
Adnuntius Retail Media
Adobe Advertising DSP
CVS CMX
Criteo Commerce Grid / Retail Media Platform
GAP
Google
Home Depot's platform
Houzz
Instacart’s enterprise retail media stack (Carrot Ads / Instacart Ads Manager)
Instamart
Kingfisher/CitrusAd
Lowe's MVPs
Marriott / Uber for Business
McKesson
Meta
Microsoft's PromoteIQ
Mood Media
RangeMe
Ritelo
Rokt
Salesforce Media Cloud
Sponsored Products
The Home Depot Pro Xtra
The Kroger Co. (Kroger Connect)
Tinuiti
VTEX Ads
Xnurta
Discontinued, still offered
No shut-down product was recommended here.