Retail media platforms for small business buyers
Asked as “retail media advertising platform”, and as “platform to run and manage retail media ads”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
51%
Clear leader
51Amazon Ads13Walmart Connect06LinkedIn Campaign Manager30others
51% of first choices, clear leader.
Since October 2026▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.Amazon Ads held the lead, +13 points on 38%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.This pageMid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.Standing →Enterprise
Skai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.Standing →
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.This pageMid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.Standing →EnterpriseSkai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Amazon Ads51%10%52endorsed leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.38% → 51%
Amazon Ads51%10%52endorsed leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.38% → 51%02
Walmart Connect13%16%57accepted challenger▲+3Since October 2026: 10% → 13%, +3 points. Inside the 11-point floor: within noise.10% → 13%
Walmart Connect13%16%57accepted challenger▲+3Since October 2026: 10% → 13%, +3 points. Inside the 11-point floor: within noise.10% → 13%03
LinkedIn Campaign Manager6%0%10accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
LinkedIn Campaign Manager6%0%10accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%04
Quartile4%12%17accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Quartile4%12%17accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%05
AdLib4%27%11criticized challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
AdLib4%27%11criticized challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%06
Perpetua2%17%12accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Perpetua2%17%12accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%07
Amazon Advertising2%64%11criticized challenger▼−27Since October 2026: 29% → 2%, −27 points. Past the 11-point floor: movement.29% → 2%
Amazon Advertising2%64%11criticized challenger▼−27Since October 2026: 29% → 2%, −27 points. Past the 11-point floor: movement.29% → 2%Show the five products at 0%, ordered by negative rate
10Kroger0%70%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
12
Target Roundel0%61%36criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Target Roundel0%61%36criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Kroger Precision Marketing0%57%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Kroger Precision Marketing0%57%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Pacvue0%55%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Pacvue0%55%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Instacart Ads0%18%33accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Instacart Ads0%18%33accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809K10
1112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Amazon Ads51%
Amazon Ads51%02Walmart Connect13%
Walmart Connect13%03LinkedIn Campaign Manager6%
LinkedIn Campaign Manager6%04Quartile4%
Quartile4%05AdLib4%
AdLib4%06Perpetua2%
Perpetua2%07Amazon Advertising2%
Amazon Advertising2%08Instacart Ads0%
Instacart Ads0%09Pacvue0%
Pacvue0%10Kroger0%
11Kroger Precision Marketing0%
Kroger Precision Marketing0%12Target Roundel0%
Target Roundel0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Target Roundel61%
22 of 36 labels negative · 13 of 14 models · 7 hard negative
“Avoid or use only with extreme caution platforms that require high budgets, agency partnerships, or have opaque eligibility rules, such as Target Roundel” GLM 4.7 FlashX, negative prompt
Kroger Precision Marketing57%
12 of 21 labels negative · 10 of 14 models · 3 hard negative
“The platforms to be most cautious about are Target Roundel and Kroger Precision Marketing (both have minimums that are unrealistic for small budgets)” DeepSeek V4 Flash, negative prompt
Walmart Connect16%
9 of 57 labels negative · 8 of 14 models
“Large, Established Retailer "Hosted" Media Networks (e.g., Walmart Connect, Amazon Ads, Target Roundel): ... can be extremely competitive and expensive” MiniMax M2.5, negative prompt
Pacvue55%
11 of 20 labels negative · 7 of 14 models
“You don't need a third-party optimization platform (like Pacvue, Perpetua, or Quartile) until your spend justifies the cost.” DeepSeek V4 Flash, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 812 links across 217 sites, every framing counted. Ranked by the number of answers carrying the site or page. 63 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
40 answers · 55 citations · 11 models
33 answers · 34 citations · 10 models
31 answers · 46 citations · 11 models
26 answers · 27 citations · 12 models
vendor site · Guideflow23 answers · 23 citations · 11 models
publisher (Gane)18 answers · 22 citations · 9 models
16 answers · 16 citations · 8 models
vendor site · Amazon14 answers · 36 citations · 7 models
vendor site · Osmos13 answers · 22 citations · 7 models
13 answers · 13 citations · 9 models
12 answers · 14 citations · 9 models
vendor site · Skai11 answers · 19 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 10 models
33 answers · 10 models
28 answers · 11 models
26 answers · 12 models
23 answers · 11 models
22 answers · 10 models
17 answers · 8 models
16 answers · 8 models
13 answers · 9 models
11 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best retail media advertising platform”, “retail media advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Best Google position |
|---|---|---|---|---|---|---|
| Amazon Ads amazon.jobs | 51% | 174 | 18,100 | 2,303 | ||
| Walmart Connect walmartconnect.com | 13% | 145 | 4,400 | 1,026 | ||
| LinkedIn parent site LinkedIn Campaign Manager 6% | 6% | 118 | 11,100,000 | 77,031 | ||
| Quartile quartile.com | 4% | 29 | ||||
| AdLib getadlib.com | 4% | 47 | 33,100 | 997 | 12,294 | |
| Amazon parent site Amazon Sponsored Products 2%, Amazon Advertising 2% | 4% | 40 | 151,000,000 | 1,380,939 | ||
| Perpetua perpetua.io | 2% | 14 | ||||
| Topsort topsort.com | 2% | 20 | 2 | |||
| CitrusAd citrusad.com | 2% | 17 | 140 | 3 | 170 | |
| Amazon Ads self-service sponsored ads | 2% |
Google's top ten for the two searches hold 17 sites; 2 of them are among the sites the models cited here (advertising.amazon.com, skai.io). The first result for “best retail media advertising platform” is tinuiti.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best retail media advertising platform for a small B2B company?”Paraphrase“Which platform to run and manage retail media ads would you recommend to a small business that sells to other businesses?”Comparative“What are the top retail media platforms for a small team and how do they differ?”Budget-constrained“What is the best retail media advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a retail media advertising platform. What should we look at?”Negative“Which retail media platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5DemandbaseLinkedIn Campaign ManagerChangedAmazon Adsagainst: Best Buy Media, Kroger Precision Marketing, Target Roundel, Walmart ConnectAmazon Ads, Walmart Connectno first choiceagainst: Amazon Advertising, Walmart
Four alternatives
AdRoll, Amazon Advertising Solutions, Brandzooka, Walmart ConnectOne alternative
Google AdsThree alternatives
AdLib, Criteo Retail Media, Instacart AdsTwo alternatives
Scale Insights, eBayGPT-5.4 miniAmazon AdsMicrosoft Advertising with its retail media offeringChangedAmazon AdsAmazon Ads self-service sponsored adsno first choiceagainst: Amazon Ads, Walmart Connect
One alternative
Walmart ConnectTwo alternatives
Instacart Ads, Target RoundelThree alternatives
Instacart Ads, Target Roundel, Walmart ConnectOne alternative
Walmart ConnectGemini 3.5 FlashAmazon AdsPerpetuaChangedagainst: Pacvue, SkaiAmazon AdsAmazon Adsagainst: Kroger Precision Marketing, Target's Roundelno first choiceagainst: Amazon Advertising, Best Buy Ads, DoorDash Ads, Home Depot Retail Media Network, Instacart Ads, Target Roundel, Uber Eats Ads, Walmart Connect
Four alternatives
Alibaba.com, Lowe’s One Digital, Orange Apron Media, Staples or Office Depot NetworkFour alternatives
Amazon Advertising Console, Helium 10, Quartile, Walmart ConnectThree alternatives
Instacart Ads, Walmart Connect, eBay AdsFour alternatives
Etsy Ads, Instacart Ads, Walmart Connect, eBay Promoted ListingsPerplexity SonarLinkedIn Campaign Manageragainst: Amazon Ads, Criteo, Pacvue, QuartileAmazon Ads, Walmart ConnectChangedagainst: Criteo Commerce Max, PacvueAmazon Ads, Walmart Connectagainst: AdLib, PacvueAmazon Adsagainst: AdLibno first choiceagainst: Best Buy Ads, Criteo Retail Media, Kroger Precision Marketing, Target Roundel
Two alternatives
AdRoll ABM, Google AdsThree alternatives
HubSpot, LinkedIn Campaign Manager, QuartileThree alternatives
Criteo Commerce Max, Instacart Ads, SkaiTwo alternatives
Instacart Ads, Walmart ConnectGrok 4.20Amazon Adsagainst: Target Retail Media, The Trade DeskLinkedIn Campaign ManagerChangedagainst: Amazon Ads, Criteo Retail Media, Walmart ConnectAmazon Adsagainst: Costco, KrogerAmazon Adsno first choiceagainst: Albertsons, Amazon Ads, Citrus Ad, Kroger Precision Marketing, Target Roundel, TikTok Shop
Four alternatives
Intentwise, Pacvue, Teikametrics, Walmart ConnectSix alternatives
Google Ads, Microsoft Ads, Pacvue, Perpetua, Quartile, TeikametricsThree alternatives
AdLib, Target Roundel, Walmart ConnectTwo alternatives
Target Roundel, Walmart ConnectMistral SmallAdLibAdLibHeldAmazon AdsAmazon Adsno first choiceagainst: Amazon Advertising, Criteo, Instacart Ads, Kroger Precision Marketing, Pacvue, Target Roundel, Walmart Connect
Five alternatives
Ad Badger, Adtomic, Amazon Ads, Scale Insights, SellozoSix alternatives
Ad Badger, Adtomic, Amazon Ads, FCC Ads Manager, Scale Insights, SellozoSix alternatives
AdLib, Instacart Ads, Kroger Precision Marketing, Perpetua, Target Roundel, Walmart ConnectTwo alternatives
Target Roundel, Walmart ConnectDeepSeek V4 FlashAmazon Adsagainst: Walmart ConnectAmazon AdsHeldagainst: CommerceIQ, Intentwise, Kroger Precision, Pacvue, Skai, Target RoundelAmazon Adsagainst: Instacart Ads, Kroger, Target RoundelAmazon Adsagainst: Pacvue, Perpetua, QuartileAmazon Adsagainst: Amazon DSP, Target Roundelagainst: Amazon DSP, DoorDash Ads, Kroger Precision Marketing, Target Roundel, Uber Eats Ads, Walmart Connect
Four alternatives
Criteo, LinkedIn Campaign Manager, Mirakl Ads, QuartileThree alternatives
Quartile, Teikametrics, Walmart ConnectTwo alternatives
Walmart Connect, eBay AdsFour alternatives
Instacart Ads, Instagram, Meta Ads, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectLlama 4 MaverickQuartileno first choiceChangedAmazon Ads, Instacart Ads, Walmart ConnectAmazon Adsno first choiceagainst: Amazon Advertising, Target Roundel, Walmart Connect
Two alternatives
RMIQ, TopsortThree alternatives
Amazon Ads, CitrusAd, CriteoTwo alternatives
AdLib, Epsilon Retail MediaThree alternatives
Kroger Precision Marketing, Target Roundel, Walmart ConnectQwen 3.7 FlashAmazon AdsAmazon AdsHeldAmazon Adsagainst: Kroger Precision, Meta Retail Media / Social Commerce, Target RoundelWalmart Connectno first choiceagainst: Amazon Advertising, Kroger Precision Marketing, Nordstrom, Pacvue, Target Plus
Four alternatives
Ad Badger, Perpetua, Teikametrics, Walmart ConnectFour alternatives
Ad Badger, Perpetua, Sellozo, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectOne alternative
Amazon Sponsored ProductsKimi K2Amazon Adsagainst: Instacart, Kroger, Target PlusAmazon Business via Amazon AdsChangedagainst: Costco, Instacart, Kroger, Target RoundelAmazon Adsagainst: Target RoundelAmazon Adsagainst: Amazon DSP, Target RoundelCitrusAd, Topsortagainst: Costco Media, Instacart, Kroger, Target Roundel
Five alternatives
Google Ads, LinkedIn Campaign Manager, Mirakl Ads, Topsort, Walmart ConnectOne alternative
Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectGLM 4.7 FlashXWalmart Connectagainst: Instacart, Kroger, Target PlusQuartileChangedAmazon Adsagainst: ADvendio, Instacart Ads, Kroger Precision Marketing, Pacvue, Target RoundelAmazon Ads, Walmart Connectagainst: AdLib, Criteo‑managed networks, Instacart Ads, Kroger Precision Marketing, Target Roundelno first choiceagainst: Criteo, Kroger Precision Marketing, Pacvue, Target Roundel
Three alternatives
AdLib, Amazon Ads, Criteo Commerce MaxThree alternatives
Adbrew, Amazon Ads, Walmart ConnectFour alternatives
Quartile, Stackline, Teikametrics, Walmart ConnectMiniMax M2.5Amazon AdvertisingAmazon AdsChangedAmazon Adsagainst: Kroger Precision Marketing, Target RoundelAmazon Sponsored Productsno first choiceagainst: Amazon Ads, Target Roundel, Walmart Connect
Three alternatives
Koddi Ads, Quartile, Staples ConnectTwo alternatives
Staples Media Network, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectThree alternatives
Instacart Ads, Target Roundel, Walmart ConnectGPT-6 LunaAmazon AdsAmazon Business Sponsored ProductsChangedagainst: SkaiTeikametricsagainst: Pacvue, Perpetua, SkaiAmazon Adsno first choiceagainst: Target Roundel
One alternative
QuartileMuse Glimmer 30BAmazon AdsAmazon AdsHeldagainst: Amazon AdvertisingAmazon Ads, Walmart Connectagainst: Kroger Precision Marketing, Target RoundelWalmart Connectno first choiceagainst: Amazon Advertising, Best Buy Ads, Chewy's, Instacart Ads, Kroger, Target Plus, Walmart
Two alternatives
Quartile, Walmart ConnectTwo alternatives
LinkedIn Campaign Manager, Walmart ConnectTwo alternatives
Criteo Retail Media Platform, Instacart AdsFour alternatives
Amazon Ads Sponsored Products / Sponsored Brands, Criteo Retail Media, Microsoft Advertising, PromoteIQBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:52 | yes | 18 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:31 | yes | 5 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:09 | yes | 11 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:42 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:05 | yes | 5 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:40 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:48 | yes | 24 | 23 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:18 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:00 | yes | 5 | 31 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:09 | yes | 20 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:44 | yes | 14 | 36 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:54 | yes | 20 | 43 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:20 | yes | 2 | 11 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:47 | yes | 13 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:27 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:21 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:41 | no | 0 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:20 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:56 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:38 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:52 | yes | 23 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:23 | yes | 5 | 4 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:28 | yes | 10 | 89 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:40 | yes | 24 | 45 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:53 | yes | 20 | 87 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:25 | yes | 19 | 75 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:29 | yes | 2 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:34 | yes | 15 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:51 | yes | 14 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:26 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:28 | yes | 10 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 09:54 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:06 | yes | 5 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:25 | yes | 9 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:12 | yes | 22 | 55 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:07 | yes | 5 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:21 | yes | 14 | 51 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:47 | yes | 18 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:57 | yes | 23 | 114 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:51 | yes | 13 | 41 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:20 | yes | 6 | 19 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:46 | yes | 13 | 23 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:20 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:27 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:37 | yes | 5 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 16:12 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:58 | yes | 5 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:20 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:22 | yes | 17 | 15 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:12 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:24 | yes | 5 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:09 | yes | 15 | 28 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:41 | yes | 12 | 20 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:11 | yes | 5 | 26 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:51 | yes | 1 | 10 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:29 | yes | 14 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:57 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:17 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:25 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 11:19 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:56 | yes | 8 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:41 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:17 | yes | 20 | 36 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:23 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:09 | no | 0 | 25 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:50 | yes | 20 | 64 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:45 | yes | 15 | 19 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:03 | no | 0 | 30 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:00 | yes | 2 | 18 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:46 | yes | 12 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:57 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:40 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:48 | yes | 10 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 17:01 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:25 | yes | 10 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:20 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:35 | yes | 24 | 30 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:40 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:52 | yes | 9 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:14 | yes | 14 | 70 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:08 | yes | 20 | 28 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:09 | no | 0 | 26 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:44 | yes | 3 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:52 | yes | 12 | 27 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Amazon read as Amazon Advertising
Epsilon read as Epsilon Retail Media
Kevel read as Kevel Retail Media Cloud
LinkedIn read as LinkedIn Campaign Manager
Unresolved, counted raw
Alibaba.com
Amazon Ads Sponsored Products / Sponsored Brands
Amazon Ads self-service sponsored ads
Amazon Advertising Console (Amazon Business)
Amazon Advertising Solutions
Amazon Business Sponsored Products
Amazon Business via Amazon Ads
Best Buy Marketplace
Chewy's
Commerce Max
Criteo Retail Media Platform
Criteo‑managed networks
Etsy Ads
Google
Home Depot Retail Media Network
Lowe’s One Digital
Meta
Meta Retail Media / Social Commerce
Microsoft Advertising with its retail media offering
Microsoft/Google Search Ads
PayPal Ads
Quotient Retail Performance Media
Staples Media Network
Staples or Office Depot Network
Target Retail Media (Roundel)
Walmart Sponsored Search
eBay Promoted Listings (Standard)
Discontinued, still offered
No shut-down product was recommended here.