Attribution and marketing mix modeling for small business buyers
Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of a small B2B company. 66 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
26%
Contested · Google Analytics 4 17%
26Dreamdata17Google Analytics 411HubSpot Marketing Hub47others
26% of first choices, contested.
Since October 2026=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.Dreamdata held the lead, ±0 points on 26%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Dreamdata26%Contested=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.This pageMid-marketDreamdata32%Contested▲+5Since October 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise.Standing →Enterprise
Adobe Marketo Measure22%Contested↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.Standing →
Dreamdata26%Contested=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.This pageMid-marketDreamdata32%Contested▲+5Since October 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise.Standing →EnterpriseAdobe Marketo Measure22%Contested↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Dreamdata26%6%36accepted challenger=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.26% → 26%
Dreamdata26%6%36accepted challenger=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.26% → 26%02
Google Analytics 4 Lab in the set17%9%46accepted challenger▼−1Since October 2026: 18% → 17%, −1 point. Inside the 11-point floor: within noise.18% → 17%
Google Analytics 4 Lab in the set17%9%46accepted challenger▼−1Since October 2026: 18% → 17%, −1 point. Inside the 11-point floor: within noise.18% → 17%03
HubSpot Marketing Hub11%3%31accepted challenger▲+5Since October 2026: 6% → 11%, +5 points. Inside the 11-point floor: within noise.6% → 11%
HubSpot Marketing Hub11%3%31accepted challenger▲+5Since October 2026: 6% → 11%, +5 points. Inside the 11-point floor: within noise.6% → 11%04
Google Meridian Lab in the set8%37%46criticized challenger▲+5Since October 2026: 3% → 8%, +5 points. Inside the 11-point floor: within noise.3% → 8%
Google Meridian Lab in the set8%37%46criticized challenger▲+5Since October 2026: 3% → 8%, +5 points. Inside the 11-point floor: within noise.3% → 8%05
Ruler Analytics6%0%33accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%
Ruler Analytics6%0%33accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%06
Triple Whale5%24%29accepted challenger=heldSince October 2026: 5% → 5%, ±0 points. Inside the 11-point floor: within noise.5% → 5%
Triple Whale5%24%29accepted challenger=heldSince October 2026: 5% → 5%, ±0 points. Inside the 11-point floor: within noise.5% → 5%07
Meta Robyn3%43%37criticized challenger=heldSince October 2026: 3% → 3%, ±0 points. Inside the 11-point floor: within noise.3% → 3%
Meta Robyn3%43%37criticized challenger=heldSince October 2026: 3% → 3%, ±0 points. Inside the 11-point floor: within noise.3% → 3%08
Cometly2%0%15accepted challenger▼−3Since October 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise.5% → 2%
Cometly2%0%15accepted challenger▼−3Since October 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise.5% → 2%09
Recast2%23%26accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Recast2%23%26accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%10
HockeyStack2%7%15accepted challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%
HockeyStack2%7%15accepted challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%11
Cassandra2%12%16accepted challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%
Cassandra2%12%16accepted challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%12
Northbeam2%38%37criticized challenger▼−4Since October 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise.6% → 2%
Northbeam2%38%37criticized challenger▼−4Since October 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise.6% → 2%13
Rockerbox2%39%18criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Rockerbox2%39%18criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the six products at 0%, ordered by negative rate
18
Nielsen Marketing Mix Modeling0%82%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Nielsen Marketing Mix Modeling0%82%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%19Adobe Marketo Measure0%67%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Marketo Measure0%67%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%17
Analytic Partners0%58%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Analytic Partners0%58%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%16
Measured0%41%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Measured0%41%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Sellforte0%20%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Sellforte0%20%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models eleven times of 52. Google Meridian is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models five times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Dreamdata vs RecastDreamdata vs NorthbeamDreamdata vs Meta RobynDreamdata vs HockeyStackRockerbox vs Google Analytics 4Rockerbox vs Google MeridianRockerbox vs RecastRockerbox vs NorthbeamRockerbox vs Meta RobynRockerbox vs HockeyStackGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs RecastGoogle Analytics 4 vs NorthbeamGoogle Analytics 4 vs Meta RobynGoogle Analytics 4 vs HockeyStackGoogle Meridian vs RecastGoogle Meridian vs NorthbeamGoogle Meridian vs Meta RobynGoogle Meridian vs HockeyStackRecast vs NorthbeamRecast vs Meta RobynRecast vs HockeyStackNorthbeam vs Meta RobynNorthbeam vs HockeyStackMeta Robyn vs HockeyStack
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213
141516171819Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Dreamdata26%
Dreamdata26%02Google Analytics 417%
Google Analytics 417%03HubSpot Marketing Hub11%
HubSpot Marketing Hub11%04Google Meridian8%
Google Meridian8%05Ruler Analytics6%
Ruler Analytics6%06Triple Whale5%
Triple Whale5%07Meta Robyn3%
Meta Robyn3%08Cometly2%
Cometly2%09Recast2%
Recast2%10HockeyStack2%
HockeyStack2%11Cassandra2%
Cassandra2%12Northbeam2%
Northbeam2%13Rockerbox2%
Rockerbox2%14Pretty Insights0%
Pretty Insights0%15Sellforte0%
Sellforte0%16Measured0%
Measured0%17Analytic Partners0%
Analytic Partners0%18Nielsen Marketing Mix Modeling0%
Nielsen Marketing Mix Modeling0%19Adobe Marketo Measure0%
Adobe Marketo Measure0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Meridian37%
17 of 46 labels negative · 10 of 14 models · 3 hard negative
“Avoid as a first choice unless the company has in-house Python/R, statistics, and econometrics expertise.” Perplexity Sonar, negative prompt
Northbeam38%
14 of 37 labels negative · 9 of 14 models · 5 hard negative
“Avoid B2C/E-Commerce Tools: Platforms like *Northbeam*... usually perform poorly for low-volume B2B lead generation.” Gemini 3.5 Flash, direct prompt
Adobe Analytics100%
9 of 9 labels negative · 8 of 14 models · 7 hard negative
“Enterprise-grade attribution tools are almost universally a poor fit for small business budgets and timelines: Adobe Analytics: Listed at $2,000+/month” Kimi K2, negative prompt
Meta Robyn43%
16 of 37 labels negative · 7 of 14 models · 4 hard negative
“pure Python-based open-source MMM frameworks (*Robyn*, *LightweightMMM*) are optimized for high-volume B2C transactions” Gemini 3.5 Flash, direct prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
70 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 982 links across 245 sites, every framing counted. Ranked by the number of answers carrying the site or page. 72 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Cometly31 answers · 68 citations · 11 models
vendor site · Usermaven27 answers · 35 citations · 10 models
vendor site · Admetrics27 answers · 29 citations · 10 models
publisher (Gane)26 answers · 33 citations · 10 models
25 answers · 31 citations · 9 models
21 answers · 21 citations · 10 models
vendor site · Sellforte19 answers · 20 citations · 10 models
vendor site · Mammoth19 answers · 19 citations · 7 models
vendor site · Improvado16 answers · 20 citations · 9 models
vendor site · Shopify16 answers · 19 citations · 7 models
vendor site · SegmentStream16 answers · 16 citations · 8 models
vendor site · Pretty Insights15 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 9 models
21 answers · 10 models
20 answers · 10 models
19 answers · 7 models
15 answers · 7 models
13 answers · 7 models
13 answers · 6 models
13 answers · 9 models
12 answers · 8 models
10 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing attribution and marketing mix modeling platform”, “marketing attribution and marketing mix modeling platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Dreamdata dreamdata.io | 26% | 151 | 1,000 | 6 | 4,088 | 20 | ||
| Google analytics.google.com Google Analytics 4 17% | 17% | 473 | 9,900 | 348 | ||||
| HubSpot parent site HubSpot Marketing Hub 11% | 11% | 991 | 368,000 | 9,776 | ||||
| Google parent site Google Meridian 8% | 8% | 104 | 720 | 46 | ||||
| Ruler Analytics ruleranalytics.com | 6% | 59 | 140 | 0 | 3,552 | 1 | 6 | |
| Triple Whale triplewhale.com | 5% | 70 | 8,100 | 147 | 11,483 | $335 | 62 | |
| cometly.com | 3% | |||||||
| Meta parent site Meta Robyn 3% | 3% | 82 | 90 | 1 | ||||
| Proof MMM proofanalytics.ai Proof Analytics 2%, Proof MMM 2% | 3% | 6 | ||||||
| Cometly cometly.com | 2% | 41 | 60,500 | 10 | 26,585 | 0 | 1 |
Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (cometly.com, improvado.io). The first result for “best marketing attribution and marketing mix modeling platform” is cometly.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing attribution and marketing mix modeling platform for a small B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top marketing attribution and marketing mix modeling platforms for a small team and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Cometly, Dreamdatano first choiceChangedCometly, Triple Whaleagainst: Google Meridian, SegmentStreamGoogle Analytics 4no first choiceagainst: Meta, Prescient AI
Three alternatives
Google Analytics 4, HubSpot Marketing Hub, NorthbeamSix alternatives
Cassandra, Dreamdata, Google Analytics 4, Measured, Northbeam, RecastFour alternatives
Attributer, Attribution App, Attrifast, NorthbeamGPT-5.4 miniHubSpot Marketing HubDreamdata, HubSpot Marketing Hub, LoomlyChangedAppsFlyer, Branchagainst: Meridian StudioGoogle Analytics 4, WhatConvertsno first choicenothing named
Two alternatives
Dreamdata, HockeyStackTwo alternatives
Google Analytics 4, Wicked ReportsFour alternatives
Adjust, Google Meridian, Singular, TenjinThree alternatives
CallRail, HubSpot Marketing Hub, MixModelerGemini 3.5 FlashDreamdataagainst: Google LightweightMMM, Meta Robyn, Northbeam, Triple WhaleDreamdataHeldagainst: Google Meridian, Meta RobynTriple Whaleagainst: NorthbeamRuler Analytics, Triple Whaleagainst: Measured, Recast, Rockerboxno first choiceagainst: Google LightweightMMM, Meta Robynagainst: Adobe Analytics, Analytic Partners, Gain Theory, Google Ads Native Conversion Tracking, Hyros, Neustar, Nielsen Marketing Mix Modeling, Northbeam, Salesforce Marketing Cloud Intelligence, TikTok Ads, Triple Whale, Wicked Reports
Three alternatives
HockeyStack, InfiniGrow, Native HubSpot Revenue AttributionFour alternatives
HockeyStack, HubSpot Marketing Hub, Lifesight, Ruler AnalyticsFour alternatives
Dreamdata, Prescient AI, Recast, Ruler AnalyticsFour alternatives
Google Analytics 4, Google Meridian, Meta Robyn, PyMC-MarketingPerplexity SonarDreamdata, HubSpot's native attribution reportingagainst: Factors.aiRuler AnalyticsChangedagainst: Google MeridianHubSpot Marketing Hubagainst: Google Meridian, Meta Robyn, RockerboxGoogle Analytics 4no first choiceagainst: Adobe Marketing Campaign Analytics, Analytic Partners, Google Meridian, Ipsos MMA, Meta Robyn, Nielsen Marketing Mix Modeling, Northbeam, Rockerbox, Triple Whale
Two alternatives
Cometly, Ruler AnalyticsTwo alternatives
GA Connector, HubSpot's native attributionSeven alternatives
Dreamdata, Funnel, Northbeam, Recast, Ruler Analytics, Triple Whale, Windsor.aiFour alternatives
Cassandra, Google Meridian, Meta Robyn, Windsor.aiGrok 4.20Dreamdataagainst: Adobe Marketo Measure, Measured, Northbeam, RockerboxDreamdata, Proof AnalyticsChangedagainst: 6sense, Adobe Marketo Measure, Measured, Recast, SellforteGoogle Analytics 4, Google Meridianagainst: Adobe Analytics, Analytic Partners, Measured, Nielsen Marketing Mix ModelingGoogle Analytics 4, Google Meridianagainst: Adobe Mix Modeler, Dreamdata, Measured, Recast, RockerboxNorthbeam, Triple Whaleagainst: Adobe Mix Modeler, Google Meridian, Meta Robyn, Nielsen Marketing Mix Modeling, Sellforteagainst: Adobe Marketing Campaign Analytics, Adobe Marketo Measure, Google Analytics 4, MASS Analytics, Measured, Meta Robyn, Nielsen Marketing Mix Modeling, Northbeam, Recast, Triple Whale
Two alternatives
HockeyStack, Ruler AnalyticsSix alternatives
Google Analytics 4, Google Meridian, Google's Lightweight MMM, HockeyStack, HubSpot Marketing Hub, Meta RobynNine alternatives
Dreamdata, Keen Decision Systems, Meta Robyn, Mixpanel, Pretty Insights, Recast, Ruler Analytics, Sellforte, Triple WhaleThree alternatives
Meta Robyn, Northbeam, Triple WhaleSeven alternatives
Cassandra, Fospha, Mutinex, Prescient AI, Recast, Rockerbox, WorkMagicMistral SmallCassandra, Ruler Analyticsagainst: Google Analytics 4Dreamdata, RecastChangedagainst: Northbeam, Triple WhaleCometlyGoogle Meridian, Meta RobynGoogle Analytics 4, Windsor.aiagainst: Adobe Analytics, Analytic Partners, Rocksetagainst: Adobe Analytics, Adobe Marketo Measure, Attribuly, Google Meridian, Meta Robyn, Northbeam
Three alternatives
Cometly, Recast, SellforteTwo alternatives
Attribution App, Google Analytics 4Five alternatives
Adobe Mix Modeler, HubSpot Marketing Hub, Prescient AI, Recast, Triple WhaleFive alternatives
Cassandra, Cometly, Google Analytics 4, HubSpot Marketing Hub, NorthbeamDeepSeek V4 FlashDreamdataRuler AnalyticsChangedagainst: Adobe Marketo Measure, Dreamdata, HockeyStack, Meta RobynRecast, Triple Whaleagainst: Google Analytics 4, Google Meridian, Meta Robyn, NorthbeamGoogle Analytics 4, Google Meridianagainst: CassandraHockeyStackagainst: Analytic Partners, Google Meridian, Ipsos MMA, Meta Robyn, Nielsen Marketing Mix Modelingagainst: Adobe Mix Modeler, Analytic Partners, Facebook Robyn, Google Meridian, Hyros, Keen Decision Systems, Meta, Nielsen Marketing Mix Modeling, Northbeam, Triple Whale
Five alternatives
Cassandra, Google Analytics 4, Google Meridian, Ruler Analytics, SegmentStreamThree alternatives
Cassandra, Google Analytics 4, Google MeridianFour alternatives
Cometly, Measured, Pretty Insights, Ruler AnalyticsThree alternatives
Meta Robyn, Pretty Insights, UsermavenSix alternatives
Cordial, Dreamdata, Measured, Mutinex, Recast, Ruler AnalyticsLlama 4 Maverickcometly.comDreamdataChangedno first choicecometly.comno first choiceagainst: Northbeam
Five alternatives
Analytic Partners, Attribution, Measured, Recast, RockerboxFive alternatives
Google Analytics 4 Lab, HubSpot Marketing Hub, Northbeam, Ruler Analytics, Triple WhaleThree alternatives
Google Meridian, Meta Robyn, SegmentStreamQwen 3.7 FlashDreamdataHubSpot Marketing Hub, RockerboxChangedRockerbox, TripleWhiskagainst: Adobe Mix Modeler, Google Analytics 4Attribution Appagainst: Google Meridianno first choiceagainst: Adobe Mix Modeler, Salesforce Sales Cloudagainst: Adobe Analytics, HubSpot Marketing Hub, Northbeam, Oracle Fusion, Salesforce Marketing Cloud
Two alternatives
HubSpot Marketing Hub, RockerboxFour alternatives
Google Analytics 4, HubSpot Breeze Intelligence, Looker Studio, NorthbeamTwo alternatives
CallRail, Ruler AnalyticsOne alternative
Triple WhaleKimi K2DreamdataDreamdataHeldagainst: Cassandra, RecastGoogle Analytics 4Google Analytics 4against: Northbeam, Proof MMMno first choiceagainst: Adobe Analytics, Adobe Marketo Measure
Three alternatives
Attribution App, HockeyStack, Ruler AnalyticsTwo alternatives
Google Analytics 4, Ruler AnalyticsEight alternatives
Cassandra, Google Meridian, Meta Robyn, Mixpanel, Pretty Insights, Proof Analytics, Ruler Analytics, Triple WhaleSeven alternatives
Google Meridian, Meta Robyn, Mixpanel, Pretty Insights, Recast, Ruler Analytics, Triple WhaleGLM 4.7 FlashXDreamdataagainst: Google Meridian, Meta RobynGoogle Analytics 4, Proof MMMChangedagainst: Adobe Marketing Campaign Analytics, Adobe Marketo MeasureGoogle Analytics 4Google Analytics 4, MixModeleragainst: Proof MMMno first choiceagainst: Google Meridian, Meta Robynagainst: Adobe Analytics, Adobe Marketo Measure, Google Meridian, Meta Robyn
Three alternatives
Attribution App, HubSpot Marketing Hub, Ruler AnalyticsFive alternatives
Dreamdata, HockeyStack, Northbeam, Pretty Insights, SegMetricsNine alternatives
Admetrics, Attributer, Google Meridian, HubSpot Marketing Hub, Mammoth Analytics, Meta Robyn, Ruler Analytics, SegMetrics, SellforteThree alternatives
HubSpot Marketing Hub, Pretty Insights, Windsor.aiMiniMax M2.5HubSpot Marketing Hubagainst: Econometrics, Nielsen Marketing Mix ModelingDreamdataChangedCometly, Rybbitagainst: SegmentStreamGoogle Analytics 4, HubSpot Marketing Hubagainst: HyrosTriple Whaleagainst: Adobe Analytics, Fullstory, Google Analytics 360, Heap, Mixpanel, Nielsen Marketing Mix Modeling, Oracle CX Marketing Suite, SAP Marketing Cloud
Six alternatives
Databox, Dealfront, Google Analytics 4, Improvado, Ruler Analytics, Windsor.aiFour alternatives
Google Analytics 4, HubSpot Marketing Hub, Northbeam, Ruler AnalyticsFive alternatives
Admetrics, Dreamdata, Google Analytics 4, HockeyStack, Meta RobynThree alternatives
Attributio, Bitrix24, RockerboxThree alternatives
Attribution.app, Northbeam, SourceLoopGPT-6 LunaHubSpot Marketing Hubagainst: Google MeridianHubSpot Marketing HubHeldTriple Whaleagainst: Haus, Measured, RecastGoogle Analytics 4against: Triple Whaleno first choiceagainst: Analytic Partners, Circana, GA4 key-event attribution, Ipsos MMA, Kantar, Rockerbox
One alternative
DreamdataTwo alternatives
Dreamdata, Google MeridianFour alternatives
Dreamdata, Google Meridian, HubSpot attribution reports, NorthbeamTwo alternatives
Google Meridian, HubSpot Marketing HubMuse Glimmer 30BDreamdataagainst: Google Meridian, Meta Robyn, RockerboxDreamdata, Google MeridianChangedagainst: Proof MMMAdmetrics, Cometly, SellforteDigital Analytics by Dreamdata, Google Meridian, Meta Robynno first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Adobe Mix Modeler, Google LightweightMMM, Google Meridian, Meta Robyn, Northbeam
Four alternatives
Funnel, MixModeler, Proof MMM, Ruler AnalyticsFour alternatives
Cometly, Pretty Insights, Stella, UsermavenFive alternatives
Bestever, Google Analytics 4, Google Meridian, Measured, Meta RobynFour alternatives
Admetrics, Google Analytics 4, Pretty Insights, Proof MMMBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:24 | yes | 19 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:22 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:25 | no | 0 | 17 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:24 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:02 | yes | 5 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:04 | yes | 10 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:49 | yes | 24 | 26 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:49 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:15 | yes | 19 | 56 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:28 | yes | 24 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:45 | yes | 23 | 16 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:05 | no | 0 | 33 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:47 | yes | 3 | 18 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:56 | yes | 15 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:01 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:27 | yes | 0 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:39 | yes | 10 | 28 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:31 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:17 | yes | 15 | 13 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:14 | yes | 5 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:40 | yes | 25 | 32 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:40 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:23 | no | 0 | 37 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:04 | yes | 19 | 57 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:02 | yes | 24 | 90 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:54 | yes | 14 | 44 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:55 | yes | 4 | 18 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:05 | yes | 24 | 34 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:12 | yes | 18 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:44 | yes | 8 | 12 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:46 | yes | 17 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 16:20 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:21 | yes | 15 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:53 | yes | 15 | 12 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:24 | yes | 25 | 32 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:20 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:07 | no | 0 | 33 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:21 | yes | 24 | 34 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:55 | yes | 23 | 25 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:13 | yes | 10 | 27 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:24 | yes | 8 | 32 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:55 | yes | 15 | 28 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:02 | yes | 16 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:58 | yes | 4 | 8 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:13 | yes | 6 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 09:50 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:51 | yes | 10 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:36 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:26 | yes | 25 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:27 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:59 | yes | 16 | 46 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:55 | yes | 23 | 34 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:09 | yes | 24 | 110 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:46 | no | 0 | 33 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:53 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:22 | yes | 24 | 41 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:51 | no | 0 | 8 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:21 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:58 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:31 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:22 | yes | 5 | 14 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:37 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:47 | yes | 24 | 34 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:58 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:11 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:36 | yes | 23 | 26 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:03 | yes | 25 | 44 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:57 | yes | 25 | 49 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:35 | yes | 4 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:27 | yes | 15 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:29 | yes | 18 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:52 | no | 0 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:40 | yes | 13 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 16:27 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:26 | yes | 19 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:48 | yes | 9 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:30 | yes | 22 | 32 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:10 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:54 | yes | 15 | 39 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:25 | yes | 15 | 55 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:04 | yes | 23 | 45 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:32 | no | 0 | 29 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:32 | yes | 4 | 26 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:48 | yes | 14 | 20 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Mix Modeler
HubSpot read as HubSpot Marketing Hub
HubSpot (Built-in Attribution) read as HubSpot Marketing Hub
HubSpot Marketing Attribution read as HubSpot Marketing Hub
Keen read as Keen Decision Systems
Nielsen read as Nielsen Marketing Mix Modeling
Nielsen (Visual IQ) read as Nielsen Marketing Mix Modeling
Nielsen (legacy tools) read as Nielsen Marketing Mix Modeling
Salesforce read as Salesforce Sales Cloud
Unresolved, counted raw
Attributio
Attribution.app
Attributionly
Bestever
CalqMind
Digital Analytics by Dreamdata
Econometrics
Facebook Robyn
Fairing
GA4 key-event attribution
Google Ads Native Conversion Tracking
Google Analytics 4 Lab
HubSpot attribution reports
HubSpot's native attribution
HubSpot's native attribution reporting
KnoCommerce
MMA
Madgistics
MassTer
Media Planning Tool
MediaMixModel (by Google)
Meridian Studio
Meta
Native HubSpot Revenue Attribution
Orbit Analytics
Pecan AI
PipedForce
PyMC Marketing
Rockfish
Rockset (for custom MMM)
Seeda
Sellfor
Simon-Kucher
TripleWhisk (by Tealium)
Discontinued, still offered
Kimi K2 named Google LightweightMMM as mention on the budget prompt. Deprecated by Google in favor of Meridian.
GPT-5.4 mini named Attribution 360 as mention on the budget prompt. Discontinued.
Grok 4.20 named Google LightweightMMM as mention on the budget prompt. Deprecated by Google in favor of Meridian.