Account-based marketing platforms for small business buyers
Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of a small B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
40%
Contested · Apollo.io 22%
40HubSpot Marketing Hub22Apollo.io17AdRoll ABM22others
40% of first choices, contested.
Since October 2026▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.HubSpot Marketing Hub held the lead, +1 point on 39%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
HubSpot Marketing Hub40%Contested▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.This pageMid-market
AdRoll ABM52%Clear leader▼−1Since October 2026: 53% → 52%, −1 point. Inside the 11-point floor: within noise.Standing →Enterprise
Demandbase46%Clear leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.Standing →
HubSpot Marketing Hub40%Contested▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.This pageMid-marketAdRoll ABM52%Clear leader▼−1Since October 2026: 53% → 52%, −1 point. Inside the 11-point floor: within noise.Standing →EnterpriseDemandbase46%Clear leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HubSpot Marketing Hub40%14%65endorsed leader▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.39% → 40%
HubSpot Marketing Hub40%14%65endorsed leader▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.39% → 40%02
Apollo.io22%0%54accepted challenger▲+3Since October 2026: 19% → 22%, +3 points. Inside the 11-point floor: within noise.19% → 22%
Apollo.io22%0%54accepted challenger▲+3Since October 2026: 19% → 22%, +3 points. Inside the 11-point floor: within noise.19% → 22%03AdRoll ABM17%20%59accepted challenger▼−6Since October 2026: 23% → 17%, −6 points. Inside the 11-point floor: within noise.23% → 17%
AdRoll ABM17%20%59accepted challenger▼−6Since October 2026: 23% → 17%, −6 points. Inside the 11-point floor: within noise.23% → 17%04
ZenABM7%0%13accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%
ZenABM7%0%13accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%05
Terminus2%58%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Terminus2%58%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the seven products at 0%, ordered by negative rate
12Demandbase0%93%59criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Demandbase0%93%59criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
6sense0%92%60criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
6sense0%92%60criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Factors.ai0%10%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Factors.ai0%10%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%06
RB2B0%0%36accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
RB2B0%0%36accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%07
Dealfront0%0%34accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Dealfront0%0%34accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
LinkedIn Sales Navigator0%0%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
LinkedIn Sales Navigator0%0%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Prospeo0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Prospeo0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
AdRoll ABM vs DemandbaseAdRoll ABM vs 6senseHubSpot Marketing Hub vs Apollo.ioHubSpot Marketing Hub vs TerminusHubSpot Marketing Hub vs DemandbaseHubSpot Marketing Hub vs 6senseApollo.io vs TerminusApollo.io vs DemandbaseApollo.io vs 6senseTerminus vs DemandbaseTerminus vs 6senseDemandbase vs 6sense
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01HubSpot Marketing Hub40%
HubSpot Marketing Hub40%02Apollo.io22%
Apollo.io22%03AdRoll ABM17%
AdRoll ABM17%04ZenABM7%
ZenABM7%05Terminus2%
Terminus2%06RB2B0%
RB2B0%07Dealfront0%
Dealfront0%08LinkedIn Sales Navigator0%
LinkedIn Sales Navigator0%09Prospeo0%
Prospeo0%10Factors.ai0%
Factors.ai0%116sense0%
6sense0%12Demandbase0%
Demandbase0%What they warned about
Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Demandbase93%
55 of 59 labels negative · 14 of 14 models · 29 hard negative
“The gold standard - if you've got $65K+ and a team to run it"... "don't publish pricing, require a sales call, and assume a RevOps team you probably don't have yet.” Muse Glimmer 30B, negative prompt
6sense92%
55 of 60 labels negative · 14 of 14 models · 26 hard negative
“6sense charges from $2,500/month... These platforms are designed for enterprise deals and mature organizations, not small businesses.” Claude Haiku 4.5, negative prompt
Terminus58%
15 of 26 labels negative · 10 of 14 models · 9 hard negative
“regularly grouped with the big three expensive stacks... "The expensive platforms (6sense, Demandbase, Terminus) buy you intent data, ad orchestration, and reporting — not the strategy itself."” Muse Glimmer 30B, negative prompt
AdRoll ABM20%
12 of 59 labels negative · 8 of 14 models · 6 hard negative
“Don't buy paid media platforms without an ad budget: Specialized ABM ad tools (like RollWorks) require thousands of dollars per month in ad spend” Gemini 3.5 Flash, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 744 links across 161 sites, every framing counted. Ranked by the number of answers carrying the site or page. 28 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Albato39 answers · 39 citations · 10 models
vendor site · Prospeo36 answers · 58 citations · 10 models
vendor site · HubSpot35 answers · 36 citations · 11 models
19 answers · 33 citations · 9 models
19 answers · 20 citations · 8 models
vendor site · ZenABM18 answers · 24 citations · 9 models
vendor site · Factors.ai18 answers · 20 citations · 11 models
vendor site · Userled17 answers · 17 citations · 8 models
16 answers · 16 citations · 8 models
vendor site · Coffee14 answers · 18 citations · 8 models
vendor site · Capterra14 answers · 16 citations · 8 models
vendor site · Demandbase14 answers · 15 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 10 models
34 answers · 11 models
27 answers · 10 models
18 answers · 8 models
17 answers · 8 models
16 answers · 8 models
13 answers · 8 models
13 answers · 7 models
12 answers · 7 models
10 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “account-based marketing platform”, “best account-based marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 40%, HubSpot ABM Software 3%, HubSpot CRM 0% | 43% | 991 | 368,000 | 9,776 | ||||
| Apollo.io apollo.io | 22% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| AdRoll ABM adroll.com | 17% | 204 | 110 | 0 | 52,273 | 18 | ||
| ZenABM zenabm.com | 7% | 21 | 50 | 1 | 1,020 | 1 | 5 | |
| EngageBay engagebay.com | 2% | 40 | 880 | 8 | 67,570 | 1 | ||
| Mutiny mutinyhq.com | 2% | 69 | 110,000 | 3,032 | 680 | 0 | ||
| ActiveCampaign activecampaign.com | 2% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| Propensity ABM propensity.com | 2% | 5 | 4,134 | $1,093 | 24 | |||
| Fibbler fibbler.co | 2% | 6 | ||||||
| HubSpot's ABM module | 2% |
Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (coffee.ai, demandbase.com, factors.ai, g2.com, zenabm.com). The first result for “account-based marketing platform” is forbes.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best account-based marketing platform for a small B2B company?”Paraphrase“Which ABM platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top account-based marketing platforms for a small team and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Propensity ABMHubSpot Marketing HubChangedAdRoll ABM, HubSpot Marketing HubActiveCampaign, Apollo.iono first choiceagainst: 6sense, Bombora, Demandbase, HubSpot Marketing Hub, Terminus
Three alternatives
ActiveCampaign, Apollo.io, RB2BThree alternatives
6sense, Apollo.io, Propensity ABMTwo alternatives
EngageBay, FreshsalesGPT-5.4 miniAdRoll ABMagainst: 6senseAdRoll ABMHeldagainst: 6sense, DemandbaseHubSpot Marketing Hubagainst: DemandbaseHubSpot Marketing Hubagainst: 6sense, Demandbaseno first choiceagainst: 6sense, Demandbase, Foundry ABM
One alternative
HubSpot Marketing HubOne alternative
HubSpot's built-in ABM toolsTwo alternatives
AdRoll ABM, UserledOne alternative
AdRoll ABMGemini 3.5 FlashHubSpot Marketing Hubagainst: 6sense, DemandbaseHubSpot Marketing HubHeldagainst: 6sense, DemandbaseAdRoll ABM, HubSpot Marketing Hubagainst: DemandbaseApollo.ioagainst: 6sense, AdRoll ABM, DemandbaseAdRoll ABMagainst: 6sense, Demandbaseagainst: 6sense, Demandbase, HubSpot Enterprise for ABM, Metadata.io, Terminus
Two alternatives
AdRoll ABM, Metadata.ioThree alternatives
AdRoll ABM, Apollo.io, LinkedIn Campaign ManagerThree alternatives
6sense, Influ2, Metadata.ioFive alternatives
Clay, Dealfront, HubSpot CRM, HubSpot Marketing Hub, ZenABMTwo alternatives
HubSpot Marketing Hub, TerminusPerplexity SonarHubSpot Marketing Hubagainst: 6sense, DemandbaseHubSpot Marketing HubHeldagainst: 6sense, DemandbaseHubSpot's native ABM toolsagainst: 6sense, Demandbase, TerminusHubSpot Marketing Hubagainst: 6sense, Demandbaseno first choiceagainst: 6sense, Demandbase, Terminus, ZoomInfo ABM features
Four alternatives
AdRoll ABM, Apollo.io, LinkedIn Sales Navigator, ZenABMTwo alternatives
AdRoll ABM, Apollo.ioOne alternative
AdRoll ABMThree alternatives
Apollo.io, RB2B, ZenABMGrok 4.20AdRoll ABM, HubSpot ABM Softwareagainst: 6sense, Demandbase, ZoomInfo MarketingAdRoll ABM, HubSpot Marketing HubChangedagainst: 6sense, Cargo, Demandbase, UserledAdRoll ABMagainst: 6sense, DemandbaseEngageBay, HubSpot Marketing Hubagainst: 6sense, DemandbaseHubSpot Marketing Hubagainst: Adobe Experience Cloud, Adobe Marketo Engageagainst: 6sense, Demandbase, Terminus, ZoomInfo Marketing
Four alternatives
Apollo.io, Dealfront, Factors.ai, RB2BTwo alternatives
Apollo.io, LinkedIn Sales NavigatorThree alternatives
Apollo.io, HubSpot Marketing Hub, TerminusTwo alternatives
AdRoll ABM, Apollo.ioThree alternatives
6sense, Demandbase, ProspeoMistral SmallMutinyAdRoll ABM, HubSpot Marketing HubChangedagainst: 6sense, DemandbaseApollo.io, Dealfront, RB2Bagainst: Factors.aiZenABMagainst: HubSpot Marketing Hubno first choiceagainst: AdRoll, Galaksion, LocaliQ, Marketing.biz, RichAds
Four alternatives
Apollo.io, Dealfront, HubSpot Marketing Hub, RB2BTwo alternatives
Apollo.io, ZoomInfo SMB PlanTwo alternatives
HubSpot Marketing Hub, MutinyFour alternatives
Apollo.io, Dealfront, Mutiny, RB2BDeepSeek V4 FlashAdRoll ABMagainst: 6sense, Demandbase, TerminusApollo.ioChangedagainst: 6sense, DemandbaseHubSpot Marketing Hubagainst: 6sense, Demandbase, TerminusAdRoll ABMagainst: 6sense, Demandbase, HubSpot Marketing HubHubSpot Marketing Hubagainst: 6sense, AdRoll ABM, Demandbaseagainst: 6sense, Adobe, Demandbase, Oracle, Salesforce ABM add-ons, Terminus/ABX
Two alternatives
Apollo.io, HubSpot Marketing HubThree alternatives
HubSpot Marketing Hub, LinkedIn Sales Navigator, RB2BFive alternatives
AdRoll ABM, Apollo.io, Dealfront, Mutiny, RB2BFour alternatives
Apollo.io, Dealfront, RB2B, ZenABMFive alternatives
Apollo.io, Clay, Dealfront, LinkedIn Campaign Manager, RB2BLlama 4 MaverickAdRoll ABMagainst: HubSpot Marketing HubHubSpot Marketing HubChangedno first choiceZenABMagainst: HubSpot Marketing HubApollo.ioagainst: 6sense, AdRoll ABM, Demandbase, HubSpot Marketing Hub
Three alternatives
Apollo.io, Dealfront, RB2BFour alternatives
Apollo.io, Dealfront, RB2B, ZenABMThree alternatives
Apollo.io, Dealfront, RB2BThree alternatives
Dealfront, HubSpot Marketing Hub, RB2BQwen 3.7 FlashHubSpot Marketing Hubagainst: 6sense, DemandbaseApollo.ioChangedagainst: 6sense, Demandbase, TerminusApollo.ioagainst: 6sense, Outreach, Salesloft, TerminusApollo.ioagainst: Salesforce Marketing Cloud Account Engagementno first choiceagainst: AdRoll ABM, Demandbase, Engagio, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Two alternatives
AdRoll ABM, ProspeoTwo alternatives
HubSpot Marketing Hub, LemlistThree alternatives
Dealfront, Lemlist, LinkedIn Sales NavigatorFour alternatives
Dealfront, EngageBay, HubSpot Marketing Hub, RB2BKimi K2AdRoll ABM, HubSpot ABM Softwareagainst: 6sense, DemandbaseApollo.io, HubSpot Marketing HubChangedagainst: 6sense, AdRoll ABM, Demandbase, TerminusAdRoll ABMagainst: 6sense, DemandbaseApollo.ioagainst: Demandbase, HubSpot Marketing Hubno first choiceagainst: 6sense, Demandbase, Mutiny, Terminus
One alternative
TerminusTwo alternatives
Dealfront, RB2BFour alternatives
Apollo.io, Dealfront, HubSpot Marketing Hub, RB2BTwo alternatives
Dealfront, RB2BEight alternatives
Abmatic AI, AdRoll ABM, Apollo.io, Factors.ai, HubSpot Marketing Hub, LinkedIn Sales Navigator, Mutiny, TerminusGLM 4.7 FlashXHubSpot's ABM moduleagainst: 6sense, DemandbaseHubSpot Marketing HubChangedagainst: 6sense, Adobe Marketo Engage, DemandbaseApollo.ioApollo.io, ZenABMagainst: 6sense, AdRoll ABM, DemandbaseHubSpot Marketing Hubagainst: AdRoll ABM, Demandbaseagainst: 6sense, AdRoll ABM, Demandbase, Madison Logic, Terminus, ZoomInfo Marketing
Two alternatives
AdRoll ABM, ProspeoTwo alternatives
AdRoll ABM, Apollo.ioFive alternatives
Dealfront, HubSpot Marketing Hub, Mutiny, RB2B, ZenABMThree alternatives
Dealfront, HubSpot Strategy, RB2BMiniMax M2.5HubSpot Marketing Hubagainst: 6sense, DemandbaseHubSpot Marketing HubHeldagainst: 6sense, DemandbaseApollo.io, RB2Bagainst: 6sense, Demandbase, TerminusApollo.ioTerminusagainst: 6sense, Demandbaseagainst: 6sense, Demandbase, Terminus
Two alternatives
AdRoll ABM, ProspeoThree alternatives
Apollo.io, Dealfront, RB2BThree alternatives
HubSpot Marketing Hub, Mutiny, ProspeoFour alternatives
EngageBay CRM, HubSpot Marketing Hub, Prospeo, RB2BThree alternatives
ABMatic, AdRoll ABM, BrightinfoGPT-6 LunaHubSpot Marketing Hubagainst: 6senseHubSpot Marketing HubHeldagainst: 6sense, DemandbaseHubSpot Marketing Hubagainst: 6senseHubSpot Marketing Hubagainst: 6senseno first choiceagainst: 6sense, AdRoll ABM, DemandScience, Demandbase
One alternative
AdRoll ABMOne alternative
AdRoll ABMTwo alternatives
AdRoll ABM, Factors.aiTwo alternatives
Apollo.io, RB2BOne alternative
HubSpot Marketing HubMuse Glimmer 30BFibbler, ZenABMagainst: 6sense, AdRoll ABM, DemandbaseApollo.io, HubSpot Marketing HubChangedagainst: 6sense, DemandbaseHubSpot Marketing Hubagainst: 6sense, DemandbaseApollo.ioagainst: 6sense, Demandbase, HubSpot Marketing HubApollo.io, HubSpot Marketing Hubagainst: 6sense, AdRoll ABM, Demandbaseagainst: 6sense, AdRoll ABM, Demandbase, Mutiny, Terminus
Five alternatives
Apollo.io, Dealfront, HubSpot Marketing Hub, LinkedIn Sales Navigator, RB2BFour alternatives
AdRoll ABM, Dealfront, RB2B, ZenABMFour alternatives
AdRoll ABM, Apollo.io, Dealfront, RB2BFive alternatives
AdRoll ABM, Dealfront, Prospeo, RB2B, ZenABMThree alternatives
Dealfront, LinkedIn Sales Navigator, RB2BBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:23 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:51 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:05 | yes | 7 | 16 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:22 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:29 | yes | 5 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:44 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:15 | yes | 24 | 26 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:19 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:51 | yes | 5 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:30 | yes | 10 | 25 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:34 | yes | 9 | 32 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:59 | yes | 5 | 29 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:05 | yes | 3 | 22 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:02 | yes | 14 | 35 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:38 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:28 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:35 | yes | 6 | 18 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:20 | yes | 10 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:12 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:09 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:06 | yes | 22 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:22 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:57 | no | 0 | 24 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:59 | yes | 8 | 15 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:58 | yes | 14 | 30 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:02 | yes | 5 | 15 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:52 | yes | 3 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:27 | yes | 14 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:52 | yes | 16 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:04 | yes | 2 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:04 | yes | 8 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 08:37 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:57 | yes | 10 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:51 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:00 | yes | 24 | 36 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:01 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:17 | no | 0 | 37 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:51 | yes | 15 | 31 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:08 | yes | 17 | 192 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:20 | yes | 9 | 26 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:34 | yes | 5 | 21 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:18 | yes | 14 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:53 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:02 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:22 | yes | 9 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 15:20 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:43 | yes | 10 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:34 | yes | 5 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:19 | yes | 15 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:33 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:32 | yes | 5 | 31 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:19 | yes | 14 | 25 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:15 | yes | 9 | 66 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:28 | yes | 5 | 25 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:51 | yes | 4 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:11 | yes | 13 | 21 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:30 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:52 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:27 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 12:38 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:25 | yes | 5 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:40 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:20 | yes | 24 | 33 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:42 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:26 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:38 | yes | 20 | 28 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:55 | yes | 15 | 46 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:03 | yes | 5 | 32 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:02 | yes | 4 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:08 | yes | 13 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:25 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:59 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:46 | yes | 11 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 12:27 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:59 | yes | 15 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:30 | yes | 15 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:26 | yes | 23 | 28 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:39 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:07 | no | 0 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:22 | yes | 15 | 21 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:13 | yes | 24 | 25 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:32 | yes | 14 | 33 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:21 | yes | 4 | 14 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:38 | yes | 14 | 19 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Basic CRM) read as HubSpot Marketing Hub
HubSpot (Free CRM) read as HubSpot Marketing Hub
HubSpot (Marketing Hub Professional / Enterprise) read as HubSpot Marketing Hub
HubSpot (Marketing Hub Professional) read as HubSpot Marketing Hub
HubSpot ABM read as HubSpot Marketing Hub
HubSpot Native ABM read as HubSpot Marketing Hub
HubSpot's ABM tools read as HubSpot Marketing Hub
Propensity read as Propensity ABM
Salesforce read as Salesforce Marketing Cloud Account Engagement
ZoomInfo read as ZoomInfo Marketing
Unresolved, counted raw
ABMatic
Adobe
Brightinfo
Engagio
HubSpot ABM features
HubSpot Enterprise for ABM
HubSpot Strategy
HubSpot's ABM module
HubSpot's built-in ABM tools
HubSpot's native ABM tools
LinkedIn ad targeting
Marketing.biz
NRich
Oracle
Prospereo
Salesforce ABM add-ons
Zigpoll / Google Alerts
ZoomInfo ABM features
ZoomInfo SMB Plan
Discontinued, still offered
No shut-down product was recommended here.