Marketing automation and campaign management for small business buyers
Asked as “marketing automation platform”, and as “marketing automation and campaign management tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
37%
Contested · ActiveCampaign 35%
37HubSpot Marketing Hub35ActiveCampaign22Brevo06others
37% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: HubSpot Marketing Hub (37%) replaces ActiveCampaign (39% then, 35% now), 2 points clear, inside the 11-point floor.HubSpot Marketing Hub leads at 37%, replacing ActiveCampaign, which led at 39% and stands at 35% now: 2 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
HubSpot Marketing Hub37%Contested↗new leaderNew leader since October 2026: HubSpot Marketing Hub (37%) replaces ActiveCampaign (39% then, 35% now), 2 points clear, inside the 11-point floor.This pageMid-marketHubSpot Marketing Hub65%Consensus▲+2Since October 2026: 63% → 65%, +2 points. Inside the 11-point floor: within noise.Standing →Enterprise
Adobe Marketo Engage69%Clear leader▲+16Since October 2026: 53% → 69%, +16 points. Past the 11-point floor: movement.Standing →
HubSpot Marketing Hub37%Contested↗new leaderNew leader since October 2026: HubSpot Marketing Hub (37%) replaces ActiveCampaign (39% then, 35% now), 2 points clear, inside the 11-point floor.This pageMid-marketHubSpot Marketing Hub65%Consensus▲+2Since October 2026: 63% → 65%, +2 points. Inside the 11-point floor: within noise.Standing →EnterpriseAdobe Marketo Engage69%Clear leader▲+16Since October 2026: 53% → 69%, +16 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HubSpot Marketing Hub37%22%73endorsed leader▲+6Since October 2026: 31% → 37%, +6 points. Inside the 11-point floor: within noise.31% → 37%
HubSpot Marketing Hub37%22%73endorsed leader▲+6Since October 2026: 31% → 37%, +6 points. Inside the 11-point floor: within noise.31% → 37%02
ActiveCampaign35%5%73endorsed leader▼−4Since October 2026: 39% → 35%, −4 points. Inside the 11-point floor: within noise.39% → 35%
ActiveCampaign35%5%73endorsed leader▼−4Since October 2026: 39% → 35%, −4 points. Inside the 11-point floor: within noise.39% → 35%03
Brevo22%3%62accepted challenger▼−3Since October 2026: 25% → 22%, −3 points. Inside the 11-point floor: within noise.25% → 22%
Brevo22%3%62accepted challenger▼−3Since October 2026: 25% → 22%, −3 points. Inside the 11-point floor: within noise.25% → 22%04
Mailchimp4%23%47accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Mailchimp4%23%47accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%05
MailerLite2%0%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
MailerLite2%0%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
10Adobe Marketo Engage0%86%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Marketo Engage0%86%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Salesforce Marketing Cloud Account Engagement0%70%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Salesforce Marketing Cloud Account Engagement0%70%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Keap0%55%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Keap0%55%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%06
Klaviyo0%12%32accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Klaviyo0%12%32accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%07
Omnisend0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Omnisend0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
HubSpot Marketing Hub vs BrevoHubSpot Marketing Hub vs MailchimpHubSpot Marketing Hub vs ActiveCampaign
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.All six head-to-head pages: the top four products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01HubSpot Marketing Hub37%
HubSpot Marketing Hub37%02ActiveCampaign35%
ActiveCampaign35%03Brevo22%
Brevo22%04Mailchimp4%
Mailchimp4%05MailerLite2%
MailerLite2%06Klaviyo0%
Klaviyo0%07Omnisend0%
Omnisend0%08Keap0%
Keap0%09Salesforce Marketing Cloud Account Engagement0%
Salesforce Marketing Cloud Account Engagement0%10Adobe Marketo Engage0%
Adobe Marketo Engage0%What they warned about
Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Kimi K2, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Marketing Hub22%
16 of 73 labels negative · 12 of 14 models
“ActiveCampaign, HubSpot, Ontraport, and Keap may not be the best fit for small businesses due to their complexity, pricing, or limited features” Llama 4 Maverick, negative prompt
Adobe Marketo Engage86%
18 of 21 labels negative · 11 of 14 models · 10 hard negative
“generally avoid unless you have complex multi-channel programs, substantial contact volume, technical support, and a dedicated marketing-operations owner” Perplexity Sonar, negative prompt
Oracle Eloqua100%
8 of 8 labels negative · 8 of 14 models · 6 hard negative
“Buyer feedback emphasizes it's not SMB-friendly and can feel bloated... Skip unless you have enterprise needs.” Grok 4.20, negative prompt
Salesforce Marketing Cloud100%
9 of 9 labels negative · 8 of 14 models · 6 hard negative
“demands significant training and expertise, and its pricing reflects its enterprise capabilities and can be cost-prohibitive for small to mid-market businesses” Claude Haiku 4.5, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
70 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 644 links across 221 sites, every framing counted. Ranked by the number of answers carrying the site or page. 26 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
27 answers · 28 citations · 9 models
23 answers · 34 citations · 10 models
23 answers · 31 citations · 9 models
vendor site · Zapier19 answers · 22 citations · 11 models
vendor site · Software Advice18 answers · 25 citations · 8 models
vendor site · Capterra17 answers · 26 citations · 8 models
vendor site · Improvado16 answers · 16 citations · 10 models
vendor site · Rework13 answers · 15 citations · 9 models
vendor site · ActiveCampaign11 answers · 15 citations · 6 models
vendor site · Brevo11 answers · 12 citations · 6 models
9 answers · 11 citations · 7 models
vendor site · Infobip9 answers · 9 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
27 answers · 9 models
16 answers · 10 models
15 answers · 10 models
14 answers · 9 models
13 answers · 9 models
12 answers · 7 models
9 answers · 6 models
9 answers · 8 models
8 answers · 7 models
8 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing automation platform”, “marketing automation platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 37% | 37% | 991 | 368,000 | 9,776 | ||||
| ActiveCampaign activecampaign.com | 35% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| Brevo brevo.com | 22% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| Intuit mailchimp.com Mailchimp 4% | 4% | 328 | 368,000 | 6,862 | 1,931,402 | $1,214 | 107 | |
| MailerLite mailerlite.com | 2% | 150 | 49,500 | 311 | 59,716 | $85 | 115 | |
| Klaviyo klaviyo.com | 0% | 365 | 90,500 | 1,560 | 200,057 | $572 | 20 | 5 |
| Omnisend omnisend.com | 0% | 199 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Kit kit.com | 0% | 42 | 90,500 | 355,784 | 208,645 | $10 | 98 | |
| Zoho parent site Zoho Marketing Automation 0%, Zoho CRM 0%, Zoho Campaigns 0%, Zoho Marketing+ 0% | 0% | 331 | 49,500 | 660 | ||||
| EngageBay engagebay.com | 0% | 40 | 880 | 8 | 67,570 | 1 |
Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best marketing automation platform” is pipeline.zoominfo.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing automation platform for a small B2B company?”Paraphrase“Which marketing automation and campaign management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top marketing automation platforms for a small team and how do they differ?”Budget-constrained“What is the best marketing automation platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing automation platform. What should we look at?”Negative“Which marketing automation platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Adobe Marketo EngageHubSpot Marketing HubChangedHubSpot Marketing HubBrevono first choiceagainst: Adobe Marketo Engage, Brevo, Customer.io, Drip, Mailchimp, Salesforce Marketing Cloud
Three alternatives
ActiveCampaign, Mailchimp, Zoho CRMFive alternatives
ActiveCampaign, Brevo, EngageBay, Freshsales, MailchimpTwo alternatives
ActiveCampaign, MailerLiteGPT-5.4 miniHubSpot Marketing HubActiveCampaignChangedHubSpot Marketing HubBrevoagainst: ActiveCampaign, HubSpot Marketing Hubno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Attentive, Brevo, Campaigner, HighLevel, LocaliQ, Maropost Marketing Cloud
Two alternatives
ActiveCampaign, MailchimpTwo alternatives
Brevo, HubSpot Marketing HubFour alternatives
ActiveCampaign, Brevo, Klaviyo, MailchimpOne alternative
MailchimpGemini 3.5 FlashActiveCampaign, HubSpot Marketing HubActiveCampaignChangedActiveCampaignBrevoagainst: HubSpot Marketing Hub, Klaviyo, MailchimpHubSpot Marketing Hubagainst: Adobe Marketo Engage, Salesforce Marketing Cloudagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Keap, Klaviyo, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Two alternatives
Brevo, Zoho Marketing AutomationFour alternatives
Brevo, HubSpot Marketing Hub, Zoho Marketing Automation, Zoho OneFive alternatives
Brevo, HubSpot Marketing Hub, Kit, Klaviyo, MailchimpFour alternatives
ActiveCampaign, MailerLite, Omnisend, Systeme.ioSix alternatives
ActiveCampaign, Brevo, Customer.io, Klaviyo, Omnisend, UserlistPerplexity SonarActiveCampaignHubSpot Marketing HubChangedActiveCampaignBrevoagainst: HubSpot Marketing Hubno first choiceagainst: Adobe Marketo Engage, Braze, Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo, Mailchimp, Omnisend, Oracle Eloqua, Salesforce Marketing Cloud
Three alternatives
Brevo, HubSpot Marketing Hub, Zoho Marketing AutomationTwo alternatives
ActiveCampaign, BrevoFive alternatives
Brevo, HubSpot Marketing Hub, Keap, Mailchimp, OmnisendThree alternatives
ActiveCampaign, Mailchimp, OmnisendGrok 4.20HubSpot Marketing Hubagainst: Adobe Marketo Engage, Klaviyo, Salesforce Marketing Cloud Account EngagementHubSpot Marketing HubHeldagainst: Customer.ioActiveCampaign, HubSpot Marketing Hubagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementBrevoagainst: HubSpot Marketing HubActiveCampaignagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagementagainst: Adobe Experience Cloud, Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud
Two alternatives
ActiveCampaign, BrevoThree alternatives
ActiveCampaign, Brevo, Zoho Marketing AutomationFour alternatives
Brevo, Klaviyo, Mailchimp, OmnisendThree alternatives
ActiveCampaign, Klaviyo, OmnisendFive alternatives
Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo, MailchimpMistral SmallActiveCampaignHubSpot Marketing HubChangedHubSpot Marketing HubHubSpot Marketing Hubno first choiceagainst: ActiveCampaign, HubSpot Marketing Hub, Keap, Ontraport
Four alternatives
Brevo, EngageBay, HubSpot Marketing Hub, Zoho Marketing AutomationThree alternatives
ActiveCampaign, Brevo, GetResponseFive alternatives
ActiveCampaign, Brevo, Constant Contact, Klaviyo, MailchimpThree alternatives
ActiveCampaign, Brevo, MailchimpDeepSeek V4 FlashHubSpot Marketing HubActiveCampaignChangedagainst: MailchimpHubSpot Marketing HubMailerLiteHubSpot Marketing Hubagainst: Mailchimpagainst: Act-On, Adobe Marketo Engage, HubSpot Marketing Hub, Keap, Oracle Eloqua, Salesforce Marketing Cloud
Three alternatives
ActiveCampaign, Brevo, Zoho Marketing AutomationTwo alternatives
Brevo, HubSpot Marketing HubFour alternatives
ActiveCampaign, Brevo, Klaviyo, MailchimpThree alternatives
Brevo, HubSpot Marketing Hub, MoosendThree alternatives
ActiveCampaign, GetResponse, KlaviyoLlama 4 MaverickActiveCampaignActiveCampaignHeldHubSpot Marketing HubActiveCampaignno first choiceagainst: ActiveCampaign, HubSpot Marketing Hub, Keap, Ontraport
Four alternatives
Brevo, EngageBay, HubSpot Marketing Hub, Zoho Marketing AutomationFour alternatives
Brevo, Customer.io, HubSpot Marketing Hub, KlaviyoThree alternatives
ActiveCampaign, Klaviyo, OmnisendTwo alternatives
Brevo, MailchimpQwen 3.7 FlashHubSpot Marketing HubHubSpot Marketing HubHeldActiveCampaign, HubSpot Marketing HubBrevoagainst: HubSpot Marketing Hubno first choiceagainst: Adobe Marketo Engageagainst: ClickFunnels, Keap, Salesforce Marketing Cloud
Two alternatives
ActiveCampaign, KeapTwo alternatives
ActiveCampaign, BrevoThree alternatives
Brevo, Klaviyo, MailchimpTwo alternatives
ActiveCampaign, OmnisendKimi K2ActiveCampaignagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementHubSpot Marketing HubChangedActiveCampaign, HubSpot Marketing Hubagainst: MailchimpBrevoagainst: MailchimpActiveCampaignagainst: Mailchimpagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
Two alternatives
Brevo, HubSpot Marketing HubTwo alternatives
ActiveCampaign, BrevoThree alternatives
Brevo, Kit, OmnisendTwo alternatives
ActiveCampaign, HubSpot Marketing HubTwo alternatives
HubSpot Marketing Hub, KlaviyoGLM 4.7 FlashXHubSpot Marketing HubHubSpot Marketing HubHeldno first choiceBrevo, Mailchimpno first choiceagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Keap, Oracle Eloqua, Zoho Marketing Automation
Four alternatives
ActiveCampaign, Brevo, Customer.io, KlaviyoTwo alternatives
ActiveCampaign, BrevoSix alternatives
ActiveCampaign, GetResponse, HubSpot Marketing Hub, Kit, Klaviyo, MailchimpThree alternatives
ActiveCampaign, MailerLite, Zoho CampaignsMiniMax M2.5HubSpot Marketing HubActiveCampaignChangedBrevo, Constant ContactBrevo, Mailchimpno first choicenothing named
Two alternatives
ActiveCampaign, BrevoTwo alternatives
Brevo, HubSpot Marketing HubFive alternatives
ActiveCampaign, HubSpot Marketing Hub, Klaviyo, Omnisend, ZapierThree alternatives
ActiveCampaign, Klaviyo, SenderFive alternatives
ActiveCampaign, HubSpot Marketing Hub, Keap, Mailchimp, SendinblueGPT-6 LunaActiveCampaignActiveCampaignHeldHubSpot Marketing HubBrevoagainst: HubSpot Marketing Hubno first choiceagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud
Two alternatives
Brevo, HubSpot Marketing HubOne alternative
HubSpot Marketing HubFour alternatives
ActiveCampaign, Brevo, Klaviyo, MailerLiteOne alternative
MailerLiteMuse Glimmer 30BActiveCampaignHubSpot Marketing HubChangedActiveCampaign, HubSpot Marketing HubBrevoActiveCampaignagainst: Adobe Marketo Engage, Agentforce Marketing, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Two alternatives
Brevo, HubSpot Marketing HubOne alternative
ActiveCampaignFour alternatives
Brevo, Klaviyo, Mailchimp, Zoho Marketing+Two alternatives
ActiveCampaign, MailchimpTwo alternatives
Brevo, HubSpot Marketing HubBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:35 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:53 | yes | 1 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:43 | no | 0 | 13 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 14:09 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:43 | yes | 5 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:29 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:51 | yes | 17 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:59 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:30 | no | 0 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:34 | yes | 10 | 31 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:18 | yes | 19 | 114 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:06 | yes | 5 | 19 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:21 | yes | 3 | 16 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:11 | yes | 13 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:28 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:31 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:21 | no | 0 | 12 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:37 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:23 | yes | 5 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:36 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:47 | yes | 18 | 33 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:13 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:26 | yes | 5 | 24 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:40 | yes | 10 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:20 | yes | 19 | 45 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:24 | yes | 5 | 22 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:11 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:09 | yes | 13 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:57 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:01 | yes | 3 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:00 | yes | 8 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:16 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:13 | yes | 5 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:49 | yes | 5 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:56 | yes | 23 | 27 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:50 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:31 | yes | 5 | 32 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:17 | yes | 18 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:46 | no | 0 | 20 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:07 | yes | 5 | 21 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:42 | yes | 6 | 21 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:25 | yes | 13 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:11 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:40 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:05 | no | 0 | 13 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 13:55 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:14 | yes | 5 | 23 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:53 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:56 | yes | 15 | 19 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:30 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:51 | yes | 5 | 21 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:05 | yes | 9 | 51 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:42 | yes | 10 | 25 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:19 | yes | 5 | 15 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:15 | yes | 3 | 10 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:55 | yes | 10 | 14 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:22 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:56 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:21 | no | 0 | 12 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:45 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:56 | yes | 5 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:21 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:03 | yes | 19 | 23 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:04 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:01 | yes | 5 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:22 | yes | 20 | 46 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:23 | no | 0 | 50 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:15 | yes | 5 | 22 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:45 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:04 | yes | 14 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:36 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:13 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:45 | no | 0 | 15 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:08 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:06 | yes | 5 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:27 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:25 | yes | 24 | 27 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:28 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:43 | yes | 18 | 68 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:51 | yes | 15 | 34 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:48 | yes | 21 | 47 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:42 | no | 0 | 63 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:52 | yes | 4 | 14 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:59 | yes | 25 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Marketo Engage
HubSpot read as HubSpot Marketing Hub
HubSpot (Marketing Hub Pro) read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
HubSpot Marketing Hub Professional or Enterprise read as HubSpot Marketing Hub
HubSpot's Marketing Hub read as HubSpot Marketing Hub
Salesforce read as Salesforce Marketing Cloud Account Engagement
Zoho read as Zoho Marketing Automation
Unresolved, counted raw
Linked Helper
Zoho Marketing
Discontinued, still offered
No shut-down product was recommended here.