Social media management for small business buyers
Asked as “social media management platform”, and as “social media scheduling and monitoring tool”, on behalf of a small B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
46%
Clear leader
46Buffer21Zoho Social07Sprout Social25others
46% of first choices, clear leader.
Since October 2026▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.Buffer held the lead, −5 points on 51%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Buffer46%Clear leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.This pageMid-market
Sprout Social47%Clear leader▲+17Since October 2026: 30% → 47%, +17 points. Past the 11-point floor: movement.Standing →Enterprise
Oktopost27%Contested↗new leaderNew leader since October 2026: Oktopost (27%) replaces Sprout Social (26% then, 18% now), 9 points clear, inside the 11-point floor.Standing →
Buffer46%Clear leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.This pageMid-marketSprout Social47%Clear leader▲+17Since October 2026: 30% → 47%, +17 points. Past the 11-point floor: movement.Standing →EnterpriseOktopost27%Contested↗new leaderNew leader since October 2026: Oktopost (27%) replaces Sprout Social (26% then, 18% now), 9 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Buffer46%1%72endorsed leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.51% → 46%
Buffer46%1%72endorsed leader▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.51% → 46%02
Zoho Social21%0%40accepted challenger▲+13Since October 2026: 8% → 21%, +13 points. Past the 11-point floor: movement.8% → 21%
Zoho Social21%0%40accepted challenger▲+13Since October 2026: 8% → 21%, +13 points. Past the 11-point floor: movement.8% → 21%03Sprout Social7%51%61criticized challenger▲+5Since October 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise.2% → 7%
Sprout Social7%51%61criticized challenger▲+5Since October 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise.2% → 7%04
Hootsuite5%48%58criticized challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%
Hootsuite5%48%58criticized challenger▲+5Since October 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise.0% → 5%05
SocialPilot4%0%33accepted challenger▼−2Since October 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise.6% → 4%
SocialPilot4%0%33accepted challenger▼−2Since October 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise.6% → 4%06
Agorapulse4%14%28accepted challenger▼−2Since October 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise.6% → 4%
Agorapulse4%14%28accepted challenger▼−2Since October 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise.6% → 4%07Oktopost4%8%12accepted challenger▼−8Since October 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise.12% → 4%
Oktopost4%8%12accepted challenger▼−8Since October 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise.12% → 4%08
Meta Business Suite2%10%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Meta Business Suite2%10%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%09
HubSpot Social2%30%10criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
HubSpot Social2%30%10criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the two products at 0%, ordered by negative rate
11
Later0%15%34accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Later0%15%34accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Metricool0%3%29accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Metricool0%3%29accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Buffer46%
Buffer46%02Zoho Social21%
Zoho Social21%03Sprout Social7%
Sprout Social7%04Hootsuite5%
Hootsuite5%05SocialPilot4%
SocialPilot4%06Agorapulse4%
Agorapulse4%07Oktopost4%
Oktopost4%08Meta Business Suite2%
Meta Business Suite2%09HubSpot Social2%
HubSpot Social2%10Metricool0%
Metricool0%11Later0%
Later0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sprout Social51%
31 of 61 labels negative · 14 of 14 models · 4 hard negative
“Overkill for SMBs needing just posting/analytics (e.g., one review explicitly says "Do not buy this as a small business")” Muse Glimmer 30B, negative prompt
Hootsuite48%
28 of 58 labels negative · 12 of 14 models · 8 hard negative
“Why avoid or be cautious? Recent reviews ... highlight its per-user pricing starting at $99/month ... which scales quickly and feels "restrictive" or "too expensive"” Muse Glimmer 30B, negative prompt
Later15%
5 of 34 labels negative · 5 of 14 models
“may not suit businesses that need more than just visual content scheduling. It can also become costly as needs grow.” Mistral Small, negative prompt
Sprinklr Social100%
5 of 5 labels negative · 4 of 14 models · 4 hard negative
“Sprinklr is an enterprise giant. Contracts frequently cost tens of thousands of dollars per year, feature a massive learning curve” Gemini 3.5 Flash, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 748 links across 220 sites, every framing counted. Ranked by the number of answers carrying the site or page. 15 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Buffer39 answers · 49 citations · 12 models
vendor site · HubSpot33 answers · 35 citations · 9 models
30 answers · 34 citations · 8 models
25 answers · 28 citations · 9 models
vendor site · NapoleonCat21 answers · 21 citations · 9 models
vendor site · PostPlanify18 answers · 19 citations · 8 models
15 answers · 16 citations · 10 models
vendor site · Software Advice14 answers · 18 citations · 7 models
vendor site · LinkedIn14 answers · 16 citations · 9 models
vendor site · Capterra13 answers · 29 citations · 9 models
vendor site · Sprout Social12 answers · 14 citations · 6 models
12 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 9 models
28 answers · 8 models
25 answers · 11 models
25 answers · 9 models
21 answers · 9 models
12 answers · 7 models
12 answers · 8 models
11 answers · 7 models
8 answers · 5 models
8 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best social media management platform”, “social media management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Buffer buffer.com | 46% | 202 | 90,500 | 35,151 | 966,256 | 18 | ||
| Zoho parent site Zoho Social 21% | 21% | 70 | 3,600 | 24 | ||||
| Sprout Social sproutsocial.com | 7% | 247 | 49,500 | 719 | 932,473 | 120 | 8 | |
| Hootsuite hootsuite.com | 5% | 220 | 49,500 | 1,036 | 748,222 | 119 | ||
| SocialPilot socialpilot.co | 4% | 58 | 6,600 | 43 | 93,623 | $3,149 | 21 | |
| Agorapulse agorapulse.com | 4% | 76 | 3,600 | 35 | 73,939 | 2 | ||
| Oktopost oktopost.com | 4% | 167 | 1,000 | 11 | 7,471 | 6 | ||
| Meta parent site Meta Business Suite 2% | 2% | 18 | ||||||
| PostPlanify postplanify.com | 2% | 16 | ||||||
| HubSpot parent site HubSpot Social 2%, HubSpot Marketing Hub 0% | 2% | 991 | 368,000 | 9,776 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (linkedin.com, softwareadvice.com, sproutsocial.com). The first result for “best social media management platform” is zapier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best social media management platform for a small B2B company?”Paraphrase“Which social media scheduling and monitoring tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top social media management platforms for a small team and how do they differ?”Budget-constrained“What is the best social media management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a social media management platform. What should we look at?”Negative“Which social media management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Buffer, Hootsuiteagainst: Sprout SocialBuffer, HootsuiteHeldBufferBufferno first choiceagainst: Hootsuite
One alternative
HubSpot SocialThree alternatives
Later, Sendible, Sprout SocialFour alternatives
Loomly, SocialBee, Vista Social, Zoho SocialFive alternatives
Later, Metricool, Publer Professional, Sendible, SocialPilotGPT-5.4 miniBufferBufferHeldBufferagainst: Sprout SocialBufferno first choicenothing named
Two alternatives
Hootsuite, Sprout SocialTwo alternatives
Hootsuite, Sprout SocialTwo alternatives
Hootsuite, LaterThree alternatives
Metricool, Vista Social, Zoho SocialGemini 3.5 FlashBuffer, SocialPilotagainst: Sprout SocialAgorapulseChangedagainst: Sprout SocialBuffer, SocialPilotagainst: Hootsuite, Sprout SocialBufferAgorapulseagainst: Sprinklr Socialagainst: Brandwatch, Hootsuite, HubSpot Social, Khoros, Sprinklr Social, Sprout Social
Three alternatives
Agorapulse, HubSpot Social, OktopostTwo alternatives
Oktopost, SocialPilotThree alternatives
Agorapulse, Later, MetricoolFour alternatives
Meta Business Suite, Metricool, SocialPilot, Zoho SocialFour alternatives
Buffer, Metricool, SocialPilot, Sprout SocialPerplexity SonarBufferagainst: OktopostHubSpot SocialChangedBuffer, Vista Socialagainst: Hootsuite, Sprout SocialBufferagainst: Hootsuite, Sprout Socialno first choiceagainst: Hootsuite, HopperHQ, HubSpot Marketing Hub for social-only use, Loomly, Social Pilot, Sprout Social
Three alternatives
Agorapulse, Metricool, PlanableFour alternatives
Agorapulse, Buffer, Sprout Social, Zoho SocialThree alternatives
Later, Metricool, SocialPilotThree alternatives
Metricool, SocialPilot, Zoho SocialGrok 4.20Zoho Socialagainst: HootsuiteSprout SocialChangedSocialPilot, Zoho Socialagainst: HubSpot Social, Later, NapoleonCatBufferno first choiceagainst: Hootsuite, Meta Business Suite, SEMrush Social, Sprinklr Social, Sprout Social, Thryv
Four alternatives
Buffer, HubSpot Social, SocialPilot, Sprout SocialThree alternatives
Buffer, Hootsuite, HubSpot's Social Media ToolFour alternatives
Agorapulse, Buffer, Hootsuite, Sprout SocialThree alternatives
Later, Metricool, Zoho SocialMistral SmallZoho SocialSprout SocialChangedBuffer, Zoho Socialagainst: Sprout SocialBufferno first choiceagainst: Hootsuite, HubSpot Social, Later, Sprout Social
Three alternatives
Buffer, PostPlanify, SocialBeeTwo alternatives
Buffer, OktopostSeven alternatives
Agorapulse, Hootsuite, Loomly, NapoleonCat, Planable, Sendible, SocialPilotTwo alternatives
SocialPilot, Zoho SocialDeepSeek V4 FlashZoho Socialagainst: Hootsuite, Sprout SocialZoho SocialHeldagainst: Hootsuite, Sprout SocialBuffer, Zoho Socialagainst: Hootsuite, Sprout SocialBufferagainst: Hootsuite, Sprout SocialBuffer, Zoho Socialagainst: Hootsuite, Sprout Socialagainst: Hootsuite, Marketing 360, Sprout Social, TweetDeck
One alternative
BufferTwo alternatives
Buffer, OktopostOne alternative
SocialPilotTwo alternatives
Metricool, Zoho SocialTwo alternatives
Agorapulse, SocialPilotLlama 4 MaverickOktopostPostPlanify, PostivChangedZoho SocialZoho Socialno first choiceagainst: Hootsuite, Later, Sprout Social
Two alternatives
PostPlanify, Zoho SocialOne alternative
OktopostFour alternatives
Hootsuite, HubSpot Social, Loomly, SendibleThree alternatives
Buffer, Hootsuite, MetricoolQwen 3.7 FlashZoho SocialSocialPilotChangedagainst: Sprout SocialBufferagainst: HootsuiteZoho Socialno first choiceagainst: Agorapulse, Brandwatch, Crowdfire, Hootsuite, Later, MeetEdgar, Pallyy, Planoly, Sprinklr Social, Sprout Social
Three alternatives
Agorapulse, Buffer, TypefullyTwo alternatives
Buffer, HubSpot SocialThree alternatives
Later, Meta Business Suite, PlanableThree alternatives
Buffer, Meta Business Suite, SocialPilotFive alternatives
Buffer, Hootsuite, Later, Metricool, Sprout SocialKimi K2Buffer, Zoho SocialBufferChangedagainst: HootsuiteBuffer, Zoho Socialagainst: Hootsuite, Sprout SocialBufferagainst: Hootsuiteno first choiceagainst: Agorapulse, Hootsuite, Sprout Socialagainst: Brandwatch, Hootsuite, Sprout Social
Two alternatives
Hootsuite, SocialPilotOne alternative
SocialPilotFour alternatives
Agorapulse, Later, SocialBee, SocialPilotTwo alternatives
Later, Zoho SocialFive alternatives
Buffer, Cloud Campaign, Loomly, Planable, Zoho SocialGLM 4.7 FlashXBuffer, Zoho SocialBrand24, BufferChangedBufferBuffer, Meta Business Suiteagainst: Hootsuite, Sprout SocialHootsuite, Sprout Socialagainst: Facebook Creator Studio / Meta Business Suite, Hootsuite, Metricool, Post Planner, Sprinklr Social, Sprout Social
Four alternatives
Hootsuite, Oktopost, SocialPilot, Sprout SocialFour alternatives
BrandMentions, Hootsuite, SnitchFeed, Sprout SocialFour alternatives
Agorapulse, Hootsuite, Later, Sprout SocialThree alternatives
Metricool, Publer Professional, SocialPilotTwo alternatives
Buffer, SocialPilotMiniMax M2.5Buffer, Zoho SocialSprout SocialChangedZoho Socialagainst: Sprout SocialBufferno first choicenothing named
Two alternatives
Hootsuite, SendibleThree alternatives
Buffer, Hootsuite, Zoho SocialFour alternatives
Buffer, Hootsuite, NapoleonCat, SendibleThree alternatives
Meta Business Suite, Metricool, Zoho SocialGPT-6 LunaBufferZoho SocialChangedagainst: AgorapulseBufferagainst: Sprout SocialBufferno first choiceagainst: Hootsuite, Later, Sprout Social
Two alternatives
Metricool, OktopostOne alternative
BufferThree alternatives
Agorapulse, Later, MetricoolThree alternatives
Meta Business Suite, Metricool, Publer ProfessionalMuse Glimmer 30BOktopostBufferChangedBuffer, Publer ProfessionalBufferagainst: Hootsuite, Sprout Socialno first choiceagainst: Agorapulse, Buffer, Hootsuite, Loomly, Sprout Social
Four alternatives
Buffer, HubSpot Marketing Hub, PostPlanify, SocialPilotFive alternatives
DemandBird, Hootsuite, Metricool, Oktopost, PostPlanifyFive alternatives
Agorapulse, Hootsuite, Later, Sprout Social, Zoho SocialThree alternatives
Metricool, SocialPilot, Zoho SocialBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:45 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:28 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:42 | no | 0 | 17 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:17 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:05 | yes | 5 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:24 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:17 | yes | 24 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:39 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:00 | yes | 5 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:21 | yes | 8 | 17 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:46 | yes | 13 | 36 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:24 | yes | 5 | 16 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:18 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:23 | yes | 11 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:58 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:10 | yes | 2 | 11 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:47 | no | 0 | 13 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 17:10 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:51 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:41 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:43 | yes | 19 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:09 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:44 | yes | 5 | 27 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:44 | yes | 15 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:49 | yes | 19 | 53 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:36 | no | 0 | 64 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:40 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:18 | yes | 21 | 29 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:21 | yes | 10 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:28 | yes | 2 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:36 | no | 0 | 12 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:56 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:24 | yes | 5 | 12 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:44 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:20 | yes | 24 | 34 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:23 | yes | 5 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:00 | no | 0 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:20 | yes | 15 | 36 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:03 | yes | 14 | 25 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:29 | yes | 25 | 57 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:56 | yes | 6 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:40 | yes | 15 | 22 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:36 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:27 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:00 | yes | 13 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 14:44 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:45 | yes | 5 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:34 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:14 | yes | 10 | 14 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:57 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:52 | yes | 10 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:56 | yes | 10 | 16 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:42 | yes | 10 | 27 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:49 | yes | 5 | 23 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:27 | yes | 3 | 17 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:43 | yes | 15 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:27 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:58 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:03 | no | 0 | 14 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:49 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:05 | yes | 5 | 11 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:32 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:19 | yes | 20 | 26 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:41 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:04 | yes | 5 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:40 | yes | 20 | 57 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:31 | yes | 14 | 27 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:57 | no | 0 | 76 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:59 | yes | 4 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:05 | yes | 12 | 24 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:02 | yes | 19 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:46 | yes | 7 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:01 | yes | 9 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 16:43 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:28 | yes | 5 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:28 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:59 | yes | 25 | 28 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:52 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:44 | yes | 25 | 70 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:04 | yes | 24 | 51 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:21 | yes | 25 | 66 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:56 | yes | 18 | 56 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:42 | yes | 4 | 16 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:09 | yes | 15 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Social
HubSpot (Free/Professional Tier) read as HubSpot Social
HubSpot (Marketing Hub) read as HubSpot Social
HubSpot Social Media Software read as HubSpot Social
HubSpot Social Media Tools read as HubSpot Social
Sprinklr read as Sprinklr Social
Unresolved, counted raw
Agora Pulse
Facebook Creator Studio / Meta Business Suite
HeyOrca
HopperHQ
HubSpot Marketing Hub for social-only use
HubSpot's Social Media Tool
LinkedIn\u2019s scheduler
Post Planner
Social Pilot
TweetDeck
Discontinued, still offered
No shut-down product was recommended here.