11 categories · RankedSprout Social
Sprout Social is a social media management tool from Sprout, built for social media professionals, small teams, and organizations running large-scale social operations · sproutsocial.com ↗
Gane, the publisher, sells software in Competitive intel and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at mid-market. Ranked 3 of 56 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Buffer is first at 46%.
Ranked first. Next is Buffer at 22%. 10 of 14 models made it the first choice when asked directly.
Oktopost is first at 27%.
Why models recommend it
“Strong for teams; excels in analytics, inbox, reporting, and customer care. Good for mid-sized with collaboration features. Starts ~$249/month; scales well.”Grok 4.20 · Scale-constrained question · first choice
“Best-in-class reporting and engagement features, but per-seat cost adds up. If you have 15–25 social users, this is a strong choice.”DeepSeek V4 Flash · Scale-constrained question · first choice
“Mid-market to Enterprise (All-in-one) | Exceptional UI, strong team workflows, robust reporting, top-tier customer support.”Gemini 3.5 Flash · Scale-constrained question · first choice
“Sprout Social or Hootsuite are the top choices due to their comprehensive feature sets and scalability”Mistral Small · Paraphrase question · first choice
What gives them pause
“Note on "Avoid": Platforms like Hootsuite and Sprout Social, while powerful, typically start at $99–$149/month”Qwen 3.7 Flash · Budget-constrained question · warning
“Sprout Social's Trustpilot score is 2.0/5 from 79 reviews... no LinkedIn monitoring and no TikTok monitoring.”Claude Haiku 4.5 · Negative question · warning
“full Hootsuite/Sprout Social (often $99–200+/month) unless you have dedicated budget”Grok 4.20 · Budget-constrained question · warning
“Generally too expensive for limited budgets”Kimi K2 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Sprout Social, over the 292 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 193 | 8 | Compare → | |
| 122 | 38 | Compare → | |
| 82 | 3 | Compare → | |
| 75 | 18 | View → | |
| 62 | 0 | View → | |
| 55 | 4 | View → | |
| 54 | 18 | Compare → | |
| 51 | 15 | Compare → | |
| 43 | 3 | View → | |
| 42 | 1 | View → |
What the models named instead of Sprout Social →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Sprout Social's own site, not checked by Gane.
- For
- social media professionals, small teams, teams handling a lot of profiles with high engagement, cross-functional teams, and organizations with large-scale social media operations
- Price stated
- Standard, Professional, Advanced
- Starting price
- 79.00
- Free plan or trial
- Try free for 30 days
- Integrations
- 2
- Certifications
- SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS
- Hosting
- United States
- Customers named
- ScottsMiracle-Gro, Kraft Heinz, Jollibee, Vodafone, Bosch, Wipro, DHL, Glassdoor
- Headquarters
- Chicago, United States
- Founded
- 2010
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 247 of the 292 answers that named Sprout Social and are not a share of its labels.
Domains cited
532 of the 581 domain citations in answers naming Sprout Social came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 7 | 1 | 11 |
| GPT-5.4 mini | 2 | 0 | 2 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 5 | 0 | 2 | 8 |
| Perplexity Sonar | 1 | 3 | 1 | 0 | 5 |
| Grok 4.20 | 3 | 0 | 2 | 4 | 9 |
| Mistral Small | 2 | 0 | 4 | 1 | 7 |
| DeepSeek V4 Flash | 3 | 1 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 2 | 2 | 1 | 3 | 8 |
| Kimi K2 | 2 | 1 | 1 | 3 | 7 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 0 | 4 |
| MiniMax M2.5 | 2 | 2 | 2 | 1 | 7 |
| GPT-6 Luna | 1 | 2 | 1 | 1 | 5 |
| Muse Glimmer 30B | 3 | 1 | 2 | 1 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,424 | 5 | 2026-09-24 | SEO, Social media | |
| Report or ebook | 176 | 6 | 2026-08-07 | SEO, Social media | |
| Glossary or explainer | 114 | 4 | 2026-09-25 | ||
| Webinar or virtual event | 107 | 5 | 2026-08-17 | CRM, Social media | |
| News or press | 95 | 6 | 2026-09-16 | Influencer | |
| Case study | 71 | 5 | 2026-08-29 | ||
| Template or tool | 68 | 2 | 2026-08-17 | Social media | |
| Comparison | 58 | 1 | 2026-07-07 | ||
| Podcast or video | 30 | 0 | 2025-04-08 | ||
| Conference or event | 20 | 0 | 2026-05-14 |
Most recent
- 2026-09-25Native advertising glossary or explainer
- 2026-09-24Holiday shopping trends blog
- 2026-09-24Evergreen content glossary or explainer
- 2026-09-17Social media discoverability blog
- 2026-09-16Social media saturation blog
- 2026-09-16Consumers plan to spend less this holiday season and turn to social for entire shopping journey news or press
How it is countedHide how it is counted
Every page sproutsocial.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (18); 18 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.