7 categories · RankedBrandwatch
Brandwatch is a social media management, consumer intelligence, and influencer marketing suite built on AI, aimed at businesses and enterprise teams · brandwatch.com ↗
Gane, the publisher, sells software in Competitive intel and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Brand24 is first at 45%.
Muck Rack is first at 42%.
Meltwater is first at 52%.
Why models recommend it
“Chattermill, Brandwatch | Excellent for mining social media, reviews, and support tickets”Qwen 3.7 Flash · Scale-constrained question · alternative
“Choose Onclusive or Brandwatch if you need to present data to the board of directors”Qwen 3.7 Flash · Comparative question · alternative
“For social listening and brand intelligence: Choose Brandwatch or Talkwalker.”Perplexity Sonar · Comparative question · alternative
“Brandwatch/Talkwalker for deep social/AI consumer intelligence and crisis detection”Muse Glimmer 30B · Comparative question · alternative
What gives them pause
“Some users call it one of the "worst" due to aggressive sales... Avoid if your needs are basic.”Grok 4.20 · Negative question · warning
“What to Avoid on a Limited Budget Enterprise platforms like Meltwater, Cision, or Brandwatch”Grok 4.20 · Budget-constrained question · warning
“Brandwatch is considered too complex and high-end for most PR needs”Mistral Small · Negative question · warning
“Consider only if you need sophisticated PR, media intelligence, or large-scale social analytics; these are usually heavier and more expensive.”Perplexity Sonar · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Brandwatch, over the 142 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 103 | 27 | View → | |
| 83 | 15 | View → | |
| 65 | 5 | View → | |
| 48 | 17 | View → | |
| 42 | 5 | View → | |
| 42 | 0 | View → | |
| 38 | 4 | View → | |
| 36 | 1 | View → | |
| 34 | 3 | View → | |
| 28 | 2 | View → |
What the models named instead of Brandwatch →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Brandwatch's own site, not checked by Gane.
- For
- businesses; enterprise
- Price stated
- custom plans across three solutions
- Free plan or trial
- free demo
- Customers named
- Virgin Holidays, OnePlus, Metia, Bimbo, BBC, Bank of America, MyMichigan Health, Prosci
- Headquarters
- Brighton and Hove, United Kingdom
- Founded
- 2005
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 119 of the 142 answers that named Brandwatch and are not a share of its labels.
Domains cited
315 of the 315 domain citations in answers naming Brandwatch came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 2 | 4 |
| Grok 4.20 | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 4 | 1 | 5 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 5 | 1 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 976 | 8 | 2026-09-28 | Social media, SEO | |
| Report or ebook | 274 | 0 | 2025-10-10 | Social media | |
| Webinar or virtual event | 271 | 1 | 2026-07-15 | Social media | |
| News or press | 124 | 0 | 2026-04-01 | Content marketing, Influencer | |
| Case study | 96 | 2 | 2026-09-16 | ||
| Comparison | 10 | 0 | 2025-12-09 | ||
| Glossary or explainer | 9 | 0 | 2025-11-05 | ||
| Conference or event | 6 | 0 | 2020-08-10 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-285 social media news stories you need to read this week blog
- 2026-09-24Consumer intelligence wins blog
- 2026-09-16Mymichigan health case study
- 2026-09-09Prosci case study
- 2026-08-14Campaign measurement social search signals blog
- 2026-08-13Why enterprises need purpose built ai blog
How it is countedHide how it is counted
Every page brandwatch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.