7 categories · RankedTalkwalker
Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams · talkwalker.com ↗
Gane, the publisher, sells software in Competitive intel and AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Brand24 is first at 45%.
Muck Rack is first at 42%.
Meltwater is first at 52%.
Why models recommend it
“Brandwatch/Talkwalker for deep social/AI consumer intelligence and crisis detection”Muse Glimmer 30B · Comparative question · alternative
“Preferred by some for monitoring (though they also have criticisms)”DeepSeek V4 Flash · Negative question · alternative
“Advanced analytics, AI sentiment, and predictive audience modeling”Grok 4.20 · Comparative question · alternative
“For crisis and reputation risk: Consider Talkwalker/Lumen”Perplexity Sonar · Comparative question · alternative
What gives them pause
“Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound”Grok 4.20 · Budget-constrained question · warning
“Avoid enterprise-heavy options like Meltwater or Talkwalker”Grok 4.20 · Direct question · warning
“They can overrepresent highly vocal groups, bots, platform users, or people discussing the topic publicly”Perplexity Sonar · Negative question · warning
“Risks include over-reliance on potentially biased/aggregated data and privacy issues in social scraping”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Talkwalker, over the 80 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 65 | 18 | View → | |
| 52 | 11 | View → | |
| 42 | 4 | View → | |
| 42 | 1 | View → | |
| 31 | 9 | View → | |
| 24 | 5 | View → | |
| 20 | 1 | View → | |
| 19 | 1 | View → | |
| 17 | 1 | View → | |
| 17 | 0 | View → |
What the models named instead of Talkwalker →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Talkwalker's own site, not checked by Gane.
- For
- marketing, PR, and insights teams
- Price stated
- Pick your plan to get a custom quote
- Free plan or trial
- Request a demo
- Integrations
- 100
- Customers named
- Bayes Business School, Orange, Yves Rocher, University of Sydney, HelloFresh
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 72 of the 80 answers that named Talkwalker and are not a share of its labels.
Domains cited
217 of the 217 domain citations in answers naming Talkwalker came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 2 | 1 | 4 | 7 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 172 | undated | Social media | ||
| Report or ebook | 96 | undated | |||
| Case study | 29 | undated | |||
| Glossary or explainer | 9 | undated | |||
| Comparison | 6 | undated | |||
| Template or tool | 5 | undated | SEO | ||
| Podcast or video | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page talkwalker.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.