2 categories · RankedMuck Rack
Muck Rack is a communications platform for PR teams, used for journalist research, outreach and pitching, and for media monitoring · muckrack.com ↗
Leads at mid-market. Ranked 3 of 46 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Brand24 is first at 45%.
Ranked first. Next is Brand24 at 24%. 9 of 14 models made it the first choice when asked directly.
Meltwater is first at 52%.
Why models recommend it
“Choose Muck Rack if: Pitching journalists, maintaining media relationships, and having a modern CRM interface are your top priorities.”Gemini 3.5 Flash · Comparative question · first choice
“The Industry Standard: Muck Rack ... has become the de facto standard for independent PR professionals and in-house B2B teams”Qwen 3.7 Flash · Paraphrase question · first choice
“Muck Rack stands out as the best overall PR and media monitoring platform for a mid-market B2B company”Grok 4.20 · Direct question · first choice
“Muck Rack and Meltwater are the top choices due to their comprehensive features and scalability”Mistral Small · Direct question · first choice
What gives them pause
“Avoid big enterprise platforms like Meltwater, Cision, or Muck Rack”DeepSeek V4 Flash · Budget-constrained question · warning
“may not require the multi-million dollar complexity of an enterprise tool (like Cision or Muck Rack) just yet”Qwen 3.7 Flash · Scale-constrained question · warning
“Limited functionality and incomplete media coverage... Weak reporting/analysis and mobile support.”Grok 4.20 · Negative question · warning
“powerful but generally use custom pricing and are harder to justify on a tight budget”Perplexity Sonar · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Muck Rack, over the 161 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 148 | 38 | Compare → | |
| 139 | 18 | Compare → | |
| 87 | 33 | Compare → | |
| 75 | 17 | Compare → | |
| 65 | 1 | View → | |
| 58 | 4 | View → | |
| 48 | 2 | Compare → | |
| 42 | 2 | View → | |
| 40 | 0 | Compare → | |
| 35 | 1 | View → |
What the models named instead of Muck Rack →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Muck Rack's own site, not checked by Gane.
- For
- PR Teams
- Certifications
- SOC 2
- Customers named
- Real Chemistry, Walker Sands, Bollare, Golin, Renewcomm, Allison+Partners, Zapier, Patagonia
- Headquarters
- New York City, United States
- Founded
- 2009
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 143 of the 161 answers that named Muck Rack and are not a share of its labels.
Domains cited
410 of the 449 domain citations in answers naming Muck Rack came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 1 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 3 | 2 | 0 | 1 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 2 | 5 |
| Grok 4.20 | 2 | 0 | 1 | 1 | 4 |
| Mistral Small | 2 | 0 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 1 | 6 |
| Llama 4 Maverick | 2 | 0 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 1 | 5 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 0 | 4 |
| MiniMax M2.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-6 Luna | 2 | 1 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,770 | 20 | 2026-09-25 | SEO, Direct mail | |
| News or press | 97 | 0 | 2025-07-01 | ||
| Webinar or virtual event | 66 | 3 | 2026-09-24 | ||
| Podcast or video | 46 | 1 | 2026-08-14 | ||
| Glossary or explainer | 43 | 0 | 2025-08-01 | ||
| Conference or event | 23 | 1 | 2026-08-26 | ||
| Report or ebook | 18 | 0 | 2024-07-01 | ||
| Comparison | 18 | 0 | 2023-08-01 | SEO | |
| Template or tool | 11 | 0 | 2023-08-01 | ||
| Case study | 7 | 0 | 2024-12-01 |
Most recent
- 2026-09-25Ai visibility media measurement blog
- 2026-09-24Get your people quoted webinar recap webinar or virtual event
- 2026-09-23Above the fold webinar faqs webinar or virtual event
- 2026-09-21Measure pr crisis that never happened blog
- 2026-09-17Above the fold webinar webinar or virtual event
- 2026-09-16Introducing newsjacking opportunities blog
Events in person
- October 28, 2026Generative Pulse SummitNew York City, null · takes part
As the event pages on muckrack.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page muckrack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.