9 categories · RankedHootsuite
Hootsuite is a social media marketing and management dashboard for marketers · hootsuite.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Buffer is first at 46%.
Sprout Social is first at 47%. 0 of 14 models made it the first choice when asked directly.
Oktopost is first at 27%.
Why models recommend it
“have established reputations, transparent practices, and the resources to adapt to constant social media API changes”MiniMax M2.5 · Negative question · first choice
“Hootsuite is described as the most established name in social media management and best for enterprise teams.”Muse Glimmer 30B · Comparative question · first choice
“Choose Hootsuite for broad platform coverage, monitoring, and scalable team management.”Perplexity Sonar · Comparative question · first choice
“The gold standard for large-scale team collaboration and enterprise reporting”MiniMax M2.5 · Comparative question · first choice
What gives them pause
“Note on "Avoid": Platforms like Hootsuite and Sprout Social ... generally outside the scope of a "limited budget."”Qwen 3.7 Flash · Budget-constrained question · warning
“staying away from Hootsuite is recommended as there are better social media scheduling tools available”Claude Haiku 4.5 · Negative question · warning
“What to Avoid - Hootsuite - While popular, prices have reportedly more than doubled recently”Kimi K2 · Budget-constrained question · warning
“Often cited for security, reliability, and support concerns, especially for large enterprises.”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Hootsuite, over the 257 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 193 | 30 | Compare → | |
| 135 | 36 | Compare → | |
| 74 | 18 | View → | |
| 70 | 0 | Compare → | |
| 67 | 0 | View → | |
| 54 | 17 | Compare → | |
| 50 | 2 | View → | |
| 45 | 17 | Compare → | |
| 40 | 1 | View → | |
| 34 | 1 | View → |
What the models named instead of Hootsuite →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Hootsuite's own site, not checked by Gane.
- For
- marketers
- Price stated
- No commitment. Just smarter social media management and listening.
- Starting price
- $99per monthper user/month
- Free plan or trial
- risk-free trial or demo
- Integrations
- 100 · 7 (its own pages disagree)
- Customers named
- Barceló Hotel Group, DaVita, Mapfre, Antalis, Auckland Philharmonia Orchestra, Hydro-Québec, Barcelo Hotel Group, The Gym Group
- Headquarters
- Vancouver, Canada
- Founded
- 2008
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 220 of the 257 answers that named Hootsuite and are not a share of its labels.
Domains cited
489 of the 548 domain citations in answers naming Hootsuite came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 2 | 7 |
| GPT-5.4 mini | 0 | 2 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 2 | 6 |
| Perplexity Sonar | 1 | 0 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 5 | 1 | 5 | 11 |
| Mistral Small | 1 | 1 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 3 | 7 |
| Llama 4 Maverick | 0 | 2 | 2 | 2 | 6 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 2 | 6 |
| Kimi K2 | 0 | 3 | 2 | 3 | 8 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 1 | 6 |
| MiniMax M2.5 | 2 | 2 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 2 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,389 | 76 | 2026-09-28 | ||
| News or press | 291 | undated | |||
| Report or ebook | 233 | 5 | 2026-08-27 | ||
| Webinar or virtual event | 136 | undated | |||
| Comparison | 28 | 0 | 2026-06-23 | ||
| Case study | 22 | undated | |||
| Template or tool | 19 | 0 | 2026-06-30 | ||
| Conference or event | 13 | 0 | 2023-07-11 | ||
| Glossary or explainer | 6 | 1 | 2026-07-09 |
Most recent
- 2026-09-28Social media tools blog
- 2026-09-28Millennials social media blog
- 2026-09-25Social crm blog
- 2026-09-25Predictive media intelligence blog
- 2026-09-25Hootsuite tips blog
- 2026-09-24Marketing silos blog
How it is countedHide how it is counted
Every page hootsuite.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.