Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
Index › GTM › Marketing › Social media › Sprout Social vs Oktopost
Social media management · November 2026 Edition

Sprout Social vs Oktopost

Ten of fourteen models named Sprout Social first on the direct prompt; three named Oktopost. Sprout Social was named by fourteen of the fourteen models and Oktopost by eleven and Sprout Social carries 63 labels and Oktopost 16, so the shares are not directly comparable.

Sprout Social

endorsed leader

Chicago, United States, founded 2010. Named in eleven categories this edition.

Oktopost

accepted challenger

Named in five categories this edition.

First-choice share47%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 12; printed, not drawn.
Labels6316A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Sprout Social reading right to left. Rank and label count are printed, not drawn.Hootsuite was named alongside these two in nine of the fourteen direct answers. Sprout Social vs Buffer · Sprout Social vs Zoho Social · Sprout Social vs Agorapulse

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Sprout SocialFirst choices, of fourteen modelsOktopost
Direct103
Paraphrase1031 against Oktopost
Comparative20
Budget-constrained004 against Sprout Social
Scale-constrained30
Negative007 against Sprout Social
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Sprout Social and Oktopost were named in the same answer fifty-four times, of the 292 answers naming Sprout Social and the 174 naming Oktopost. In those answers Oktopost took the first choice eighteen times and Sprout Social sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Sprout Social and Oktopost stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Sprout Social Oktopost first choice named as an alternative argued againstblank: not namedEach cell is one answer, Sprout Social on the left and Oktopost on the right.

The direct prompt

The plain question, one answer per model, grouped by where Sprout Social and Oktopost stood in it.

Sprout Social first, Oktopost an alternative

10 of 14 modelsOktopost was named in the answer but not as the choice, or not at all.
GPT-5.4 miniSprout Social alternatives: Hootsuite, Oktopost, Planable
Perplexity SonarSprout Social alternatives: Buffer, Oktopost, Planable, SocialPilot
Grok 4.20Sprout Social alternatives: Agorapulse, Hootsuite, HubSpot Social
Mistral SmallSprout Social alternatives: Hootsuite, Oktopost
DeepSeek V4 FlashSprout Social alternatives: Agorapulse, Emplifi, Hootsuite, HubSpot Marketing Hub
Qwen 3.7 FlashSprout Social alternatives: Agorapulse, Oktopost
Kimi K2Sprout Social alternatives: Agorapulse, Hootsuite
GLM 4.7 FlashXSprout Social alternatives: Agorapulse, HubSpot Social Media Management Software
MiniMax M2.5Sprout Social alternatives: Agorapulse, Buffer, Hootsuite, Zoho Social
Muse Glimmer 30BSprout Social alternatives: Agorapulse, Buffer, Hootsuite

Oktopost first, Sprout Social an alternative

3 of 14 modelsSprout Social was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
Llama 4 MaverickOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
GPT-6 LunaOktopost alternatives: Sprout Social

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Sprout Social leads by four points.
Sprout Social7%#3 of 11
Oktopost4%#7 of 11
The full small business standing →
Mid-marketThe figures above
Sprout Social leads by thirty-five points.
Sprout Social47%#1 of 12
Oktopost12%#3 of 12
The full mid-market standing →
Enterprise
The order flips: Oktopost leads at enterprise.
Oktopost27%#1 of 11
Sprout Social18%#3 of 11
The full enterprise standing →

What the models said about Sprout Social

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Note on "Avoid": Platforms like Hootsuite and Sprout Social, while powerful, typically start at $99–$149/month” Qwen 3.7 Flash · budget prompt · hard negative
“Generally too expensive for limited budgets” Kimi K2 · budget prompt · hard negative
“Strong for teams; excels in analytics, inbox, reporting, and customer care. Good for mid-sized with collaboration features. Starts ~$249/month; scales well.” Grok 4.20 · scale prompt · first choice
“Best-in-class reporting and engagement features, but per-seat cost adds up. If you have 15–25 social users, this is a strong choice.” DeepSeek V4 Flash · scale prompt · first choice
“Mid-market to Enterprise (All-in-one) | Exceptional UI, strong team workflows, robust reporting, top-tier customer support.” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Oktopost

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“The best social media management platform for a mid-market B2B company is Oktopost, as it is specifically designed for B2B businesses” Llama 4 Maverick · direct prompt · first choice
“Oktopost — *Best Dedicated B2B Platform* ... If your primary goal is lead generation & sales enablement: Go with Oktopost.” Gemini 3.5 Flash · paraphrase prompt · first choice
“My pick: Oktopost—if your company's social program is primarily B2B, especially LinkedIn-focused” GPT-6 Luna · direct prompt · first choice
Also compared
Sprout Social vs BufferSprout Social vs Zoho SocialSprout Social vs AgorapulseSprout Social vs HootsuiteBuffer vs OktopostOktopost vs Zoho SocialOktopost vs AgorapulseOktopost vs HootsuiteAll fifteen head-to-head pages and the full social media standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.