Attribution and marketing mix modeling for enterprise buyers
Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of an enterprise B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
22%
Contested · Rockerbox 17%
22Adobe Marketo Measure17Rockerbox10Dreamdata52others
22% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.Adobe Marketo Measure leads at 22%, replacing Rockerbox, which led at 15% and stands at 17% now: 5 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Dreamdata26%Contested=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketDreamdata32%Contested▲+5Since October 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise.Standing →Enterprise
Adobe Marketo Measure22%Contested↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.This page
Dreamdata26%Contested=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.Standing →Mid-marketDreamdata32%Contested▲+5Since October 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise.Standing →EnterpriseAdobe Marketo Measure22%Contested↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Adobe Marketo Measure22%20%40accepted challenger▲+9Since October 2026: 13% → 22%, +9 points. Inside the 11-point floor: within noise.13% → 22%
Adobe Marketo Measure22%20%40accepted challenger▲+9Since October 2026: 13% → 22%, +9 points. Inside the 11-point floor: within noise.13% → 22%02
Rockerbox17%19%47accepted challenger▲+2Since October 2026: 15% → 17%, +2 points. Inside the 11-point floor: within noise.15% → 17%
Rockerbox17%19%47accepted challenger▲+2Since October 2026: 15% → 17%, +2 points. Inside the 11-point floor: within noise.15% → 17%03Dreamdata10%6%36accepted challenger▼−2Since October 2026: 12% → 10%, −2 points. Inside the 11-point floor: within noise.12% → 10%
Dreamdata10%6%36accepted challenger▼−2Since October 2026: 12% → 10%, −2 points. Inside the 11-point floor: within noise.12% → 10%04
Analytic Partners8%18%38accepted challenger▲+1Since October 2026: 7% → 8%, +1 point. Inside the 11-point floor: within noise.7% → 8%
Analytic Partners8%18%38accepted challenger▲+1Since October 2026: 7% → 8%, +1 point. Inside the 11-point floor: within noise.7% → 8%05
HockeyStack7%4%25accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%
HockeyStack7%4%25accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%06
Measured5%3%36accepted challenger▲+2Since October 2026: 3% → 5%, +2 points. Inside the 11-point floor: within noise.3% → 5%
Measured5%3%36accepted challenger▲+2Since October 2026: 3% → 5%, +2 points. Inside the 11-point floor: within noise.3% → 5%07
Recast3%18%22accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%
Recast3%18%22accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%08
Mutinex2%9%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Mutinex2%9%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the eight products at 0%, ordered by negative rate
16
Triple Whale0%64%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Triple Whale0%64%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Nielsen Marketing Mix Modeling0%41%17criticized challenger▼−5Since October 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise.5% → 0%
Nielsen Marketing Mix Modeling0%41%17criticized challenger▼−5Since October 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise.5% → 0%14
Northbeam0%40%30criticized challenger▼−7Since October 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise.7% → 0%
Northbeam0%40%30criticized challenger▼−7Since October 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise.7% → 0%13
Meta Robyn0%32%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Meta Robyn0%32%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Google Meridian Lab in the set0%30%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Google Meridian Lab in the set0%30%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Adobe Mix Modeler0%8%13accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Adobe Mix Modeler0%8%13accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%09
Ipsos MMA0%0%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Ipsos MMA0%0%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Meridian is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Dreamdata vs RecastDreamdata vs NorthbeamDreamdata vs Meta RobynDreamdata vs HockeyStackRockerbox vs Google Analytics 4Rockerbox vs Google MeridianRockerbox vs RecastRockerbox vs NorthbeamRockerbox vs Meta RobynRockerbox vs HockeyStackGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs RecastGoogle Analytics 4 vs NorthbeamGoogle Analytics 4 vs Meta RobynGoogle Analytics 4 vs HockeyStackGoogle Meridian vs RecastGoogle Meridian vs NorthbeamGoogle Meridian vs Meta RobynGoogle Meridian vs HockeyStackRecast vs NorthbeamRecast vs Meta RobynRecast vs HockeyStackNorthbeam vs Meta RobynNorthbeam vs HockeyStackMeta Robyn vs HockeyStack
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809
10111213141516Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Adobe Marketo Measure22%
Adobe Marketo Measure22%02Rockerbox17%
Rockerbox17%03Dreamdata10%
Dreamdata10%04Analytic Partners8%
Analytic Partners8%05HockeyStack7%
HockeyStack7%06Measured5%
Measured5%07Recast3%
Recast3%08Mutinex2%
Mutinex2%09Ipsos MMA0%
Ipsos MMA0%10Sellforte0%
Sellforte0%11Adobe Mix Modeler0%
Adobe Mix Modeler0%12Google Meridian0%
Google Meridian0%13Meta Robyn0%
Meta Robyn0%14Northbeam0%
Northbeam0%15Nielsen Marketing Mix Modeling0%
Nielsen Marketing Mix Modeling0%16Triple Whale0%
Triple Whale0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Northbeam40%
12 of 30 labels negative · 9 of 14 models · 4 hard negative
“Northbeam is flagged negatively in enterprise prompts... “Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services).”” Muse Glimmer 30B, negative prompt
Triple Whale64%
9 of 14 labels negative · 8 of 14 models · 6 hard negative
“reviewers report data inaccuracy, buggy attribution, and trust issues. That's especially concerning for large enterprises” GPT-5.4 mini, negative prompt
Adobe Analytics67%
6 of 9 labels negative · 6 of 14 models · 3 hard negative
“Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services).” Muse Glimmer 30B, negative prompt
Analytic Partners18%
7 of 38 labels negative · 6 of 14 models · 3 hard negative
“avoid managed-only Analytic Partners / Nielsen with $200K–$750K+/yr variable services” Muse Glimmer 30B, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1055 links across 247 sites, every framing counted. Ranked by the number of answers carrying the site or page. 72 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Usermaven41 answers · 71 citations · 13 models
publisher (Gane)34 answers · 49 citations · 11 models
32 answers · 44 citations · 10 models
vendor site · Measured26 answers · 34 citations · 11 models
vendor site · Cometly24 answers · 50 citations · 10 models
vendor site · Adobe22 answers · 25 citations · 11 models
vendor site · Improvado21 answers · 27 citations · 10 models
19 answers · 19 citations · 9 models
vendor site · Admetrics17 answers · 19 citations · 8 models
vendor site · SegmentStream16 answers · 21 citations · 9 models
vendor site · LiftLab16 answers · 16 citations · 9 models
vendor site · Vexpower15 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
28 answers · 12 models
24 answers · 11 models
19 answers · 9 models
18 answers · 11 models
17 answers · 8 models
16 answers · 8 models
15 answers · 10 models
15 answers · 7 models
14 answers · 8 models
13 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing attribution and marketing mix modeling platform”, “marketing attribution and marketing mix modeling platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Adobe parent site Adobe Marketo Measure 22%, Adobe Marketing Campaign Analytics 0% | 22% | 80 | 1,220,000 | 117,563 | |||
| Rockerbox rockerbox.com | 17% | 82 | 1,600 | 13 | 2,095 | 8 | |
| Dreamdata dreamdata.io | 10% | 151 | 1,000 | 6 | 4,088 | 20 | |
| Analytic Partners analyticpartners.com | 8% | 74 | 1,900 | 64 | 7,373 | 5 | |
| HockeyStack hockeystack.com | 7% | 96 | 3,600 | 46 | 3,061 | 15 | |
| Measured measured.com | 5% | 83 | 110,000 | 264,524 | 24,514 | $513 | 13 |
| CaliberMind calibermind.com | 5% | 18 | 260 | 0 | 150 | 6 | |
| Paramark paramark.com | 5% | 12 | |||||
| Recast getrecast.com | 3% | 75 | 5,400 | 16,436 | 3,125 | 0 | |
| SegmentStream segmentstream.com | 3% | 17 | 70 | 0 | 781 | 0 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (cometly.com, improvado.io, liftlab.com). The first result for “best marketing attribution and marketing mix modeling platform” is cometly.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing attribution and marketing mix modeling platform for an enterprise B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing attribution and marketing mix modeling platforms and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Rockerboxno first choiceChangedno first choiceSegmentStreamagainst: Analytic Partners, Nielsen Marketing Mix Modelingno first choiceagainst: Adobe Analytics, Arima, HockeyStack, Mutinex, Neuralift, Recast
Four alternatives
Adobe Marketo Measure, Dreamdata, HockeyStack, MeasuredTen alternatives
Adobe Marketing Campaign Analytics, Adobe Marketo Measure, CaliberMind, Dreamdata, HubSpot Marketing Hub, Neustar, Northbeam, RevSure, Rockerbox, Ruler AnalyticsTen alternatives
Adobe Analytics, Adobe Mix Modeler, Circana, Google Analytics 360, Google Meridian, Measured, Nielsen Marketing Mix Modeling, Northbeam, Rockerbox, SegmentStreamTwo alternatives
Adobe Marketing Campaign Analytics, RockerboxGPT-5.4 miniHockeyStackAdobe Marketo Measure, Analytic PartnersChangedAdobe Marketo Measure, Google MeridianAdobe Marketo Measureagainst: Adjust, Singularno first choiceagainst: Adjust, Invoca, Singular, Triple Whale
Two alternatives
Northbeam, RockerboxOne alternative
UsermavenFour alternatives
Adobe Experience Cloud, Adobe Marketing Campaign Analytics, Google Campaign Manager 360, Nielsen Marketing Mix ModelingTwo alternatives
Mitzu, OverstoryGemini 3.5 FlashAnalytic Partners, Neustar, TransUnionagainst: LiftLab, Measured, RecastDreamdata, RecastChangedagainst: Adobe Marketo Measure, Northbeam, Triple WhaleAnalytic Partners, Ipsos MMAagainst: Gain TheoryMeasured, Mutinexno first choiceagainst: Amazon Ads attribution, Google Ads conversion tracking, Hyros, Meta Ads Manager attribution, Northbeam, Triple Whale, Wicked Reports
Four alternatives
Adobe Marketo Measure, Dreamdata, Funnel, Keen Decision SystemsFour alternatives
Analytic Partners, Google Meridian, HockeyStack, Meta RobynSeven alternatives
Cassandra, Circana, Google Meridian, Haus.io, Measured, Meta Robyn, RecastThree alternatives
Analytic Partners, Google Meridian, Meta RobynPerplexity SonarAdobe Marketo MeasureDreamdata, RecastChangedagainst: RockerboxMeasuredImprovadoagainst: Analytic Partners, Nielsen Marketing Mix Modeling, Northbeam, Rockerboxno first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Analytic Partners, Google Analytics 4, Nielsen Marketing Mix Modeling, Northbeam, Triple Whale
Five alternatives
Adobe Mix Modeler, Analytic Partners, CaliberMind, Dreamdata, MeasuredTwo alternatives
Adobe Marketo Measure, LifesightSeventeen alternatives
Adobe Mix Modeler, Analytic Partners, Databricks custom build, Ekimetrics, Gain Theory, Google Analytics 360, Google Meridian, Ipsos MMA, Keen Decision Systems, MASS Analytics, Mutinex, Nielsen Marketing Mix Modeling, Northbeam, Recast, Rockerbox, Sellforte, SingularOne alternative
Adobe Marketing Campaign AnalyticsOne alternative
Adobe Mix ModelerGrok 4.20Dreamdataagainst: Google Analytics 360, Google MeridianDreamdata, MeasuredChangedagainst: Adobe Marketo MeasureAdobe Mix Modeler, Analytic Partnersagainst: Meta RobynHockeyStackagainst: Google's Lightweight MMM, RecastAnalytic Partners, Measuredagainst: Adobe Marketo Measure, Google Analytics 4's Data-Driven Attribution, Kantar, Neustar MarketShare, Nielsen VIQ, Northbeam, Recast, Rockerbox
Four alternatives
Adobe Marketo Measure, HockeyStack, Measured, RockerboxTwo alternatives
Analytic Partners, RecastNine alternatives
Dreamdata, Google Analytics 360, Google Meridian, Improvado, Ipsos MMA, Northbeam, Rockerbox, Salesforce Sales Cloud, SellforteFour alternatives
Adobe Marketing Campaign Analytics, Dreamdata, Measured, RockerboxMistral SmallAdobe Marketo Measure, HockeyStackagainst: RockerboxDreamdata, Rockerbox, SegmentStreamChangedno first choiceagainst: Google Meridian, Meta RobynAdobe Marketo Measure, Analytic Partnersno first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Adobe Mix Modeler, Analytic Partners, Dreamdata, Meta Robyn, Rockerbox, Triple Whale
Four alternatives
Adobe Mix Modeler, Analytic Partners, Dreamdata, MeasuredTwo alternatives
Adobe Marketo Measure, HockeyStackOne alternative
CometlyDeepSeek V4 FlashRockerboxAnalytic Partners, RockerboxChangedRockerboxRuler Analyticsagainst: Adobe Marketo Measure, OMD/Measured, RockerboxRockerboxagainst: Adobe Marketo Measure, Northbeamagainst: Analytic Partners, Attribution, Circana, Google Ads / GA4, Google Meridian, Kantar, LeadsRx, Meta Robyn, Nielsen Marketing Mix Modeling, Northbeam, PyMC-Marketing, Rockerbox, Triple Whale
Six alternatives
Adobe Marketo Measure, Analytic Partners, Dreamdata, HockeyStack, Ipsos MMA, MeasuredThree alternatives
Adobe Marketo Measure, Dreamdata, Ipsos MMANine alternatives
Adobe Marketo Measure, Analytic Partners, Cometly, Dreamdata, HockeyStack, Ipsos MMA, Nielsen Marketing Mix Modeling, Recast, SellforteOne alternative
Full Circle InsightsFour alternatives
Cometly, Dreamdata, Measured, SellforteLlama 4 MaverickRockerboxAdobe Marketo Measure, Dreamdata, RockerboxChangedno first choiceno first choiceno first choiceagainst: Adobe Analytics, Cometly, Google Analytics 4, Nielsen Marketing Mix Modeling, Northbeam, Triple Whale
Three alternatives
Adobe Marketo Measure, Cometly, HockeyStackQwen 3.7 FlashAdobe Marketo Measure42FluxChangedagainst: Google Analytics 4, Shopify pluginsno first choiceAdobe Marketo Measureagainst: Adobe Analytics, Attribution App, Dreamdata, Rockerboxno first choiceagainst: Google Analytics 4against: Adobe Marketing Cloud, Cometly, Google Analytics 4, Northbeam, Triple Whale
Three alternatives
Dreamdata, HockeyStack, RockerboxThree alternatives
Datorama, Demandbase, Salesforce Marketing Cloud IntelligenceSix alternatives
Adobe Marketo Measure, Adobe Mix Modeler, HockeyStack, Measured, Rockerbox, SellforteTwo alternatives
Northbeam, Triple WhaleKimi K2Adobe Marketo MeasureAdobe Marketo MeasureHeldNielsen Marketing Mix ModelingRockerboxno first choiceagainst: Google Analytics 360against: Funnel, Haus, Northbeam, Supermetrics
Four alternatives
Analytic Partners, Dreamdata, HockeyStack, Ipsos MMATwo alternatives
Dreamdata, RockerboxNine alternatives
Adobe Mix Modeler, Analytic Partners, Google Meridian, Measured, Meta Robyn, Mutinex, Northbeam, Recast, RockerboxFour alternatives
Measured, Northbeam, Paramark, Triple WhaleEight alternatives
Adobe Marketo Measure, AppsFlyer, Dreamdata, HockeyStack, Northbeam, Recast, Rockerbox, SellforteGLM 4.7 FlashXCaliberMindCaliberMind, RockerboxChangedDreamdata, Measured, Mutinex, RockerboxUsermavenno first choiceagainst: Analytic Edge, Ekimetrics, Meta Robyn, Neustar, Nielsen Marketing Mix Modelingnothing named
Four alternatives
Adobe Marketo Measure, Analytic Partners, Dreamdata, MeasuredThree alternatives
Adobe Marketo Measure, Gain Theory, MeasuredFive alternatives
Adobe Customer Journey Analytics, Analytic Partners, HockeyStack, Improvado, LifesightTwo alternatives
Measured, RecastMiniMax M2.5Adobe Marketo MeasureAdobe Marketo Measure, NeustarecommChangedRockerbox, Sellforteagainst: Adobe Customer Journey Analytics, Adobe Marketo Measure, Analytic Partners, Google Analytics 360, Google Meridian, ImprovadoParamarkno first choiceagainst: Adjust, AppsFlyeragainst: Google, Google Analytics 4, LinkedIn, Meta
Five alternatives
Analytic Partners, Dreamdata, Factors.ai, HockeyStack, MeasuredOne alternative
Visual IQNine alternatives
Cometly, Dreamdata, Haus, HockeyStack, Ipsos MMA, Measured, Neuralift, Northbeam, SegmentStreamOne alternative
RockerboxGPT-6 LunaHockeyStackCaliberMindChangedno first choiceagainst: Google MeridianParamarkno first choiceagainst: Adjust, AppsFlyer, Google Ads data-driven attribution, Google Meridian, Meta Ads reporting, Meta Robyn, Northbeam, Rockerbox
Four alternatives
Adobe Marketo Measure, Analytic Partners, Dreamdata, EkimetricsOne alternative
RecastNine alternatives
Adjust, Adobe Customer Journey Analytics, Analytic Partners, AppsFlyer, Circana, DV Rockerbox, Ekimetrics, Ipsos MMA, TransUnionTwo alternatives
Google Meridian, RockerboxMuse Glimmer 30BRockerboxAdobe Marketo Measure, CaliberMind B2B Marketing Mix Modeling for EnterprisesChangedAdobe Customer Journey AnalyticsParamarkagainst: Google Meridian, Meta Robynno first choiceagainst: Adobe Analytics, Analytic Partners, Google Analytics 4, Google Meridian, Nielsen Marketing Mix Modeling, Northbeam, Triple Whale
Six alternatives
Adobe Marketo Measure, Analytic Partners, Dreamdata, Ipsos MMA, OptiMine, TransUnionTwo alternatives
Dreamdata, MeasuredTwelve alternatives
Admetrics, Analytic Partners, Dreamdata, Google Analytics 360, HockeyStack, Improvado, Measured, Northbeam, Odins.ai, Rockerbox, Sellforte, UsermavenOne alternative
Dema.aiBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:13 | yes | 17 | 11 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:50 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:15 | yes | 11 | 29 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:37 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:42 | yes | 9 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:27 | yes | 10 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:53 | yes | 23 | 39 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:22 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:47 | yes | 5 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:12 | yes | 18 | 29 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:18 | yes | 23 | 67 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:13 | yes | 5 | 26 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:51 | yes | 5 | 22 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:24 | yes | 21 | 32 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:00 | yes | 19 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:38 | yes | 3 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:00 | yes | 13 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:21 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:54 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:45 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:39 | yes | 21 | 26 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:41 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:47 | no | 0 | 53 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:07 | yes | 17 | 22 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:37 | yes | 13 | 39 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:41 | no | 0 | 12 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:11 | yes | 3 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:14 | yes | 19 | 26 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:50 | yes | 17 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:05 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:02 | yes | 8 | 30 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 11:04 | yes | 10 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:36 | yes | 15 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:46 | yes | 10 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:37 | yes | 24 | 59 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:54 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:38 | yes | 5 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:10 | yes | 19 | 69 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:45 | yes | 23 | 55 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:07 | yes | 25 | 128 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:24 | yes | 11 | 34 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:51 | yes | 15 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:47 | yes | 16 | 10 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:14 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:44 | yes | 13 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:34 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:46 | yes | 17 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:13 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:39 | yes | 24 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:37 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:24 | yes | 25 | 114 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:57 | yes | 25 | 73 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:19 | yes | 23 | 33 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:54 | yes | 24 | 62 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:13 | yes | 3 | 19 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:03 | yes | 23 | 27 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:19 | yes | 18 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:41 | yes | 3 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:14 | no | 0 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 09:43 | yes | 10 | 11 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:59 | yes | 15 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:41 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:03 | yes | 25 | 40 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:37 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:39 | no | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:59 | yes | 25 | 43 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:51 | yes | 20 | 61 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:03 | no | 0 | 43 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:22 | yes | 5 | 27 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:21 | yes | 14 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:24 | yes | 24 | 15 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:32 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:41 | no | 0 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 15:40 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:21 | yes | 15 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:35 | yes | 10 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:09 | yes | 25 | 40 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:58 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:19 | yes | 15 | 50 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:07 | yes | 24 | 96 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:34 | yes | 23 | 66 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:46 | yes | 22 | 47 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:27 | yes | 5 | 23 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:40 | yes | 24 | 37 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe (Customer Journey Analytics / Marketo Measure / Mix Modeler) read as Adobe Mix Modeler
Adobe (Marketing Campaign Analytics & Marketo Measure/Bizible) read as Adobe Mix Modeler
Keen read as Keen Decision Systems
Nielsen read as Nielsen Marketing Mix Modeling
Nielsen (Marketing Mix Modeling) read as Nielsen Marketing Mix Modeling
Salesforce read as Salesforce Sales Cloud
Salesforce (Marketing Intelligence / Einstein) read as Salesforce Sales Cloud
Unresolved, counted raw
42Flux
Amazon Ads attribution
CaliberMind B2B Marketing Mix Modeling for Enterprises
Databricks custom build
Dema.ai
Fractal
Full Circle Insights
Google
Google Ads conversion tracking
Google Ads data-driven attribution
Google Analytics 4's Data-Driven Attribution
Google's LightweightMMM
Haus.io
Ipsos Mma: Activate
LinkedIn
Measurable
Meta
Meta Ads Manager attribution
Meta Ads reporting
MetricFlow
Neustarecomm (formerly MarketShare)
Nielsen VIQ
OMD/Measured
Odins.ai
Overstory
Scrooge
Shopify plugins
Discontinued, still offered
Grok 4.20 named Google LightweightMMM as mention on the direct prompt. Deprecated by Google in favor of Meridian.
MiniMax M2.5 named Visual IQ as alternative on the paraphrase prompt. Acquired by Nielsen 2017; standalone MTA discontinued.
Gemini 3.5 Flash named Google LightweightMMM as mention on the negative prompt. Deprecated by Google in favor of Meridian.