2 categories · RankedMutinex
Mutinex is an always-on marketing mix modeling platform used for attribution, scenario planning and budget optimization · mutinex.co ↗
Gane, the publisher, sells software in Attribution & MMM and AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%. 0 of 14 models made it the first choice when asked directly.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“GrowthOS (Free) ... 100% free AI visibility report”DeepSeek V4 Flash · Budget-constrained question · alternative
“Scenario planning and budget optimization focus.”Grok 4.20 · Comparative question · alternative
What gives them pause
“Be cautious with "Automated"/SaaS MMM Platforms that hide assumptions (e.g., Recast, Measured, Mutinex, Admetrics)”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Mutinex, over the 22 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 20 | 0 | View → | |
| 17 | 2 | View → | |
| 15 | 2 | View → | |
| 14 | 0 | View → | |
| 14 | 0 | View → | |
| 13 | 1 | View → | |
| 13 | 1 | View → | |
| 11 | 2 | View → | |
| 11 | 1 | View → | |
| 10 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Mutinex's own site, not checked by Gane.
- For
- modern marketing teams; revenue leaders making the next budget decision; marketing leaders
- Certifications
- SOC 2
- Hosting
- Sydney, Melbourne, New York, Australia, United States, customer's region, global
- Customers named
- Domino's, Optus, Asahi, One NZ, Asahi Beverages, Youi, Suntory, endota
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 21 of the 22 answers that named Mutinex and are not a share of its labels.
Domains cited
Seventy-two of the seventy-nine domain citations in answers naming Mutinex came from a third party's page. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 106 | 1 | 2026-08-26 | ||
| Case study | 12 | 0 | 2025-10-02 | ||
| Glossary or explainer | 6 | 0 | 2024-11-07 | ||
| Report or ebook | 2 | undated | |||
| Comparison | 2 | 0 | 2025-06-12 | ||
| Webinar or virtual event | 1 | 0 | 2026-05-19 |
Most recent
- 2026-08-26Ai visibility and signals are live blog
- 2026-05-19Growthos on demand is here webinar or virtual event
- 2025-12-18Introducing campaign varying mmm go beyond the channel blog
- 2025-12-17Top 5 tips on becoming a commercial marketer blog
- 2025-12-15Why ruthless prioritization beats cost cutting blog
- 2025-12-12Screens at scale and the potential to double your roi blog
How it is countedHide how it is counted
Every page mutinex.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.