Attribution and marketing mix modeling for enterprise buyers
Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of an enterprise B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
16%
Contested · Dreamdata 12%
16Adobe Marketo Measure12Dreamdata11HockeyStack61others
16% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the eight products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models one time of 44. Google Meridian is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Dreamdata vs Triple WhaleDreamdata vs HockeyStackDreamdata vs Google MeridianDreamdata vs CaliberMindGoogle Analytics 4 vs RecastGoogle Analytics 4 vs MeasuredGoogle Analytics 4 vs Triple WhaleGoogle Analytics 4 vs HockeyStackGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs CaliberMindRecast vs MeasuredRecast vs Triple WhaleRecast vs HockeyStackRecast vs Google MeridianRecast vs CaliberMindMeasured vs Triple WhaleMeasured vs HockeyStackMeasured vs Google MeridianMeasured vs CaliberMindTriple Whale vs HockeyStackTriple Whale vs Google MeridianTriple Whale vs CaliberMindHockeyStack vs Google MeridianHockeyStack vs CaliberMindGoogle Meridian vs CaliberMind
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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21Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Adobe Marketo Measure16%
Adobe Marketo Measure16%02Dreamdata12%
Dreamdata12%03HockeyStack11%
HockeyStack11%04Measured9%
Measured9%05Adobe Mix Modeler7%
Adobe Mix Modeler7%06SegmentStream7%
SegmentStream7%07Lifesight4%
Lifesight4%08Rockerbox2%
Rockerbox2%09Improvado2%
Improvado2%10Recast2%
Recast2%11Google Analytics 3602%
Google Analytics 3602%12Mutinex2%
Mutinex2%13Analytic Partners2%
Analytic Partners2%14Google Meridian0%
Google Meridian0%15LiftLab0%
LiftLab0%16Meta Robyn0%
Meta Robyn0%17Northbeam0%
Northbeam0%18Adobe Analytics0%
Adobe Analytics0%19Nielsen Marketing Mix Modeling0%
Nielsen Marketing Mix Modeling0%20Cometly0%
Cometly0%21Triple Whale0%
Triple Whale0%What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Triple Whale54%
7 of 13 labels negative · 7 of 12 models · 3 hard negative
“SMB and DTC-Specific "Plug-and-Play" Platforms * Examples: Triple Whale, Northbeam (specifically for non-DTC enterprises)... Ecosystem Lock-In: Triple Whale is tightly coupled with Shopify” Gemini 3.5 Flash, negative prompt
Analytic Partners30%
6 of 20 labels negative · 6 of 12 models · 2 hard negative
“Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services).” Grok 4.20, budget prompt
Northbeam33%
6 of 18 labels negative · 6 of 12 models · 2 hard negative
“Examples: Triple Whale, Northbeam (specifically for non-DTC enterprises)” Gemini 3.5 Flash, negative prompt
Adobe Analytics33%
5 of 15 labels negative · 5 of 12 models · 2 hard negative
“Avoid GA4 free version, Adobe Analytics without existing ecosystem, and platform-specific attribution as primary measurement systems.” Mistral Small, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 345 links across 144 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado16 answers · 26 citations · 3 models
vendor site · Cometly11 answers · 22 citations · 3 models
vendor site · SegmentStream11 answers · 15 citations · 3 models
vendor site · HockeyStack9 answers · 11 citations · 3 models
vendor site · Prescient AI8 answers · 10 citations · 3 models
vendor site · Gartner7 answers · 8 citations · 4 models
vendor site · Measured6 answers · 12 citations · 1 model
vendor site · Usermaven6 answers · 12 citations · 2 models
vendor site · Adobe6 answers · 6 citations · 4 models
vendor site · LiftLab5 answers · 6 citations · 2 models
vendor site · Factors.ai5 answers · 5 citations · 2 models
vendor site · Mammoth5 answers · 5 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
8 answers · 3 models
7 answers · 3 models
7 answers · 3 models
5 answers · 2 models
5 answers · 2 models
5 answers · 1 model
5 answers · 2 models
5 answers · 1 model
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing attribution and marketing mix modeling platform”, “marketing attribution and marketing mix modeling platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Adobe parent site Adobe Marketo Measure 16%, Adobe Marketing Campaign Analytics 2% | 18% | 80 | 1,220,000 | 117,563 | |||
| Dreamdata dreamdata.io | 12% | 151 | 1,000 | 6 | 4,088 | 20 | |
| HockeyStack hockeystack.com | 11% | 96 | 3,600 | 46 | 3,061 | 15 | |
| Measured measured.com | 9% | 83 | 110,000 | 264,524 | 24,514 | $513 | 13 |
| Adobe Mix Modeler adobe.com Adobe Mix Modeler 7%, Adobe Experience Cloud 2% | 9% | 58 | 110 | 1 | 242,010,966 | $9,855 | 119 |
| SegmentStream segmentstream.com | 7% | 17 | 70 | 0 | 781 | 0 | |
| CaliberMind calibermind.com | 7% | 18 | 260 | 0 | 150 | 6 | |
| Lifesight lifesight.io | 4% | 15 | 480 | 16 | 8,357 | $121 | 19 |
| Google parent site Google Analytics 360 2%, Google LightweightMMM 2% | 4% | 58 | 2,900 | 46 | |||
| Rockerbox rockerbox.com | 2% | 82 | 1,600 | 13 | 2,095 | 8 |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (cometly.com, gartner.com, improvado.io, liftlab.com). The first result for “best marketing attribution and marketing mix modeling platform” is cometly.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing attribution and marketing mix modeling platform for an enterprise B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing attribution and marketing mix modeling platforms and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Adobe Marketo Measure, Dreamdataagainst: CaliberMindno first choiceChangedAdobe Mix Modeler, Rockerboxagainst: Nielsen Marketing Mix ModelingAdobe Mix Modeleragainst: Neustarno first choicenothing named
Two alternatives
HockeyStack, NorthbeamOne alternative
NeustarOne alternative
LifesightGPT-5.4 miniCaliberMind, DreamdataAdobe Marketo MeasureChangedGoogle Marketing PlatformDreamdata, MixModeleragainst: Adjustno first choicenothing named
One alternative
Nielsen Marketing Mix ModelingThree alternatives
Adobe Mix Modeler, BaselineMix, RockerboxOne alternative
Adobe AnalyticsThree alternatives
Adobe Marketo Measure, ChannelMix, DemandbaseGemini 3.5 FlashCaliberMindCaliberMindHeldagainst: Analytic PartnersMeasuredMeasuredno first choiceagainst: Google Meridian, HockeyStack, Meta Robyn, Northbeam, Rockerbox, SegmentStream, TikTok Ads, Triple Whale
Five alternatives
HockeyStack, Lifesight, Measured, RevSure, Ruler AnalyticsFour alternatives
HockeyStack, Measured, Paramark, TransUnionSeven alternatives
Adobe Mix Modeler, Analytic Partners, Ipsos MMA, Nielsen Marketing Mix Modeling, Prescient AI, Recast, RockerboxFive alternatives
Adobe Mix Modeler, Analytic Partners, CaliberMind, Google Meridian, Meta RobynPerplexity SonarAdobe Marketo Measure, RockerboxAdobe Marketo MeasureChangedno first choiceSegmentStreamno first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Cometly, Google Analytics 4, HubSpot Marketing Hub, Hyros, LinkedIn, Meta, Triple Whale, Windsor.ai
Two alternatives
Dreamdata, HockeyStackFive alternatives
Dreamdata, HockeyStack, Rockerbox, SegmentStream, UsermavenOne alternative
Adobe Mix ModelerGrok 4.20Adobe Marketo MeasureAdobe Marketo Measure, Adobe Mix ModelerChangedagainst: Keen Decision Systems, LiftLab, Measured, SegmentStreamMeasured, RockerboxSegmentStreamagainst: Adobe Mix Modeler, Analytic Partners, Nielsen Marketing Mix ModelingMeasuredagainst: Adobe Marketo Measure, Adobe Mix Modeler, Circana, Cometly, Ekimetrics, Google Meridian, Ipsos MMA, Kantar, Meta Robyn, Nielsen Marketing Mix Modeling, Northbeam, OptiMine, Recast, Rockerbox, Triple Whale, Uber Orbit
Five alternatives
Dreamdata, Funnel, HockeyStack, RevSure, RockerboxFour alternatives
Dreamdata, Google Meridian, HockeyStack, Salesforce Einstein AttributionThree alternatives
Adobe Analytics, Analytic Partners, Google Analytics 360Three alternatives
Google Analytics 360, Google Meridian, MeasuredFour alternatives
Adobe Mix Modeler, Improvado, Prescient AI, SegmentStreamMistral SmallDreamdata, HockeyStackCaliberMind, SegmentStream, SellforteChangedno first choiceAdobe Mix ModelerGoogle LightweightMMMagainst: Convertro, VisualIQagainst: Adobe Analytics, AppsFlyer, Google Analytics 4, HockeyStack, Meta Ads, Northbeam, TikTok Ads, Triple Whale
Six alternatives
Adobe Marketo Measure, Adobe Mix Modeler, Cometly, RevSure, Salesforce Marketing Cloud Intelligence, SegmentStreamOne alternative
DemandbaseTwo alternatives
Improvado, MeasuredSix alternatives
AWS Clean Rooms, Adobe Analytics, Amazon Marketing Cloud, LiveRamp's Identity Graph + MMM solutions, Meta Robyn, Rockset + custom MMMDeepSeek V4 FlashAdobe Marketing Campaign Analytics, HockeyStackAdobe Marketo Measure, Adobe Mix ModelerChangedRockerboxSegmentStreamagainst: Adobe Mix Modeler, Measured, Mutinexno first choiceagainst: Analytic Partners, Circana, Fluency, Google Analytics 4, Hyros, Kantar, Merkle, Neuralift, Nielsen Marketing Mix Modeling, Northbeam, Prescient AI, Triple Whale, Viant
Four alternatives
Dreamdata, Measured, Recast, RockerboxTwo alternatives
Dreamdata, SegmentStreamFive alternatives
Adobe Mix Modeler, Analytic Partners, Measured, Northbeam, SegmentStreamOne alternative
RockerboxLlama 4 Maverickno first choiceHockeyStackChangedno first choiceno first choiceno first choiceagainst: Adobe Mix Modeler, Analytic Partners, Cometly
Four alternatives
Dreamdata, HubSpot Marketing Hub, Northbeam, RockerboxQwen 3.7 FlashDreamdata, HockeyStack, Lift LabAdobe Experience CloudChangedno first choiceCassandra, Recast, Windsor.aiagainst: Adjust, Google Meridian, HubSpot Marketing Hub, Meta Robyn, Salesforce Sales Cloud, SegmentTerminusagainst: Adobe Analytics, MediaMath, Salesforce Revenue Cloudagainst: Meta
One alternative
Keen InsightsFive alternatives
6sense, Epsilon, Lattice Engines, Rockerbox, TerminusOne alternative
Analytic PartnersFour alternatives
Adobe Analytics, Adobe Mix Modeler, Google Marketing Platform, Ruler AnalyticsTwo alternatives
6sense, DemandbaseKimi K2HockeyStack, RevSureagainst: Adobe Marketo Measure, Analytic PartnersAdobe Marketo MeasureChangedMeasured, Recastagainst: Cometly, Lifesight, Triple WhaleImprovadoagainst: 6sense, Adobe Marketo Measure, Dreamdata, HubSpot Marketing Hub, NorthbeamLifesight, Measured, Mutinexagainst: Google Meridian, Recast, Rockerboxagainst: Adobe Analytics, Adobe Marketo Measure, Dreamdata, Google Analytics 4, HockeyStack
Three alternatives
Dreamdata, Keen Decision Systems, RecastFive alternatives
Dreamdata, HockeyStack, Measured, Recast, RockerboxNine alternatives
Adobe Mix Modeler, Analytic Partners, Circana, Google Meridian, Haus, Nielsen Marketing Mix Modeling, Northbeam, Rockerbox, SegmentStreamTwo alternatives
HockeyStack, MeasuredTwo alternatives
Haus, SegmentStreamGLM 4.7 FlashXAnalytic Partners, LifesightDreamdataChangedSegmentStreamMeasuredagainst: Analytic Partners, Nielsen Marketing Mix Modelingno first choicenothing named
Six alternatives
Dreamdata, Measured, Mutinex, Paramark, Rockerbox, UsermavenTwo alternatives
Adobe Mix Modeler, RockerboxFive alternatives
Adobe Customer Journey Analytics, Google Analytics 360, LiftLab, Measured, Salesforce Marketing Cloud IntelligenceThree alternatives
Marketing Evolution, Recast, RockerboxMiniMax M2.5Adobe Marketo Measureagainst: Adobe AnalyticsDreamdata, HockeyStackChangedSegmentStreamGoogle Analytics 360Measuredagainst: Google Meridianagainst: Meta Robyn, Northbeam, Rockerbox, Triple Whale
Three alternatives
Dreamdata, HockeyStack, ImprovadoThree alternatives
Adobe Marketo Measure, Northbeam, RockerboxTen alternatives
Adobe Analytics / Customer Journey Analytics, Adobe Mix Modeler, Dreamdata, Google Analytics 360, Improvado, LiftLab, Measured, Recast, Rockerbox, Salesforce Marketing Cloud IntelligenceFour alternatives
Adobe Mix Modeler, Cometly, Measured, MutinexSeven alternatives
Adobe Mix Modeler, Circana, Keen Decision Systems, Nielsen Marketing Mix Modeling, Recast, Rockerbox, SegmentStreamBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:15 | yes | 8 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:53 | yes | 2 | 8 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:30 | yes | 27 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 23:08 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:47 | yes | 0 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:45 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:56 | yes | 0 | 31 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:50 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:00 | yes | 0 | 40 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:01 | yes | 0 | 63 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:02 | yes | 0 | 22 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:10 | yes | 0 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:56 | no | 0 | 3 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:43 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:44 | yes | 24 | 33 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 23:44 | yes | 20 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:50 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:17 | yes | 0 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:34 | yes | 0 | 66 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:29 | yes | 0 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:23 | no | 0 | 59 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:42 | yes | 0 | 43 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:28 | yes | 0 | 59 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:59 | yes | 0 | 10 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:13 | yes | 16 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:16 | yes | 4 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:59 | yes | 18 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:47 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:19 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:16 | yes | 0 | 13 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:48 | yes | 0 | 113 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:57 | yes | 0 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:29 | yes | 0 | 41 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 22:56 | yes | 0 | 41 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:09 | yes | 0 | 180 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:44 | yes | 0 | 40 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:23 | yes | 16 | 10 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:43 | yes | 2 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:57 | yes | 13 | 29 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:08 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:02 | yes | 0 | 13 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:02 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:05 | yes | 0 | 59 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:35 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:53 | yes | 0 | 67 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:38 | yes | 0 | 48 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:16 | yes | 0 | 58 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:40 | yes | 0 | 90 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:11 | yes | 22 | 16 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 05:01 | yes | 1 | 11 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:30 | yes | 13 | 26 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 00:07 | yes | 20 | 12 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:13 | yes | 0 | 11 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:17 | no | 0 | 13 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:56 | yes | 0 | 68 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:36 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:57 | no | 0 | 36 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:49 | yes | 0 | 105 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:34 | yes | 0 | 33 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:47 | yes | 0 | 16 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:46 | yes | 23 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:47 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:40 | yes | 31 | 35 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:42 | yes | 19 | 10 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:46 | yes | 0 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:23 | yes | 0 | 17 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:39 | yes | 0 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:50 | yes | 0 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:51 | yes | 0 | 78 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:34 | yes | 0 | 123 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:34 | yes | 0 | 30 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:41 | yes | 0 | 80 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Mix Modeler
Google Analytics 4 (GA4) - Free Version read as Google Analytics 4
HubSpot read as HubSpot Marketing Hub
Keen read as Keen Decision Systems
Nielsen read as Nielsen Marketing Mix Modeling
Nielsen (NielsenIQ) read as Nielsen Marketing Mix Modeling
Salesforce read as Salesforce Sales Cloud
Unresolved, counted raw
Affise Performance
BaselineMix
ChannelMix
Lattice Engines
Lift Lab
LinkedIn
LiveRamp's Identity Graph + MMM solutions
Meta
Rockset + custom MMM
Salesforce Einstein Attribution
Uber Orbit
VisualIQ
Wishpath / Terminus
Discontinued, still offered
MiniMax M2.5 named Attribution 360 as mention on the paraphrase prompt. Discontinued.
Mistral Small named Google LightweightMMM as first choice on the scale prompt. Deprecated by Google in favor of Meridian.