September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › ABM › Enterprise · September 2026 Edition

Account-based marketing platforms for enterprise buyers

Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of an enterprise B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
47%
Clear leader
47Demandbase306sense09Abmatic AI14others

47% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Demandbase47%17%64endorsed leader
026sense30%23%65accepted challenger
03Terminus4%31%36criticized challenger
04ZoomInfo Marketing2%10%31accepted challenger
05HubSpot Marketing Hub2%27%15criticized challenger
Show the two products at 0%, ordered by negative rate
07AdRoll ABM0%40%42criticized challenger
06Madison Logic0%26%19criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Demandbase47%
026sense30%
03Terminus4%
04ZoomInfo Marketing2%
05HubSpot Marketing Hub2%
06Madison Logic0%
07AdRoll ABM0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
6sense
23%
15 of 65 labels negative · 11 of 12 models · 2 hard negative
“Enterprise ABM Platforms to Avoid for Your Use Case | 6sense | Custom pricing ... scales unpredictably with users” Kimi K2, budget prompt
AdRoll ABM
40%
17 of 42 labels negative · 9 of 12 models · 2 hard negative
“The Verdict: Avoid for complex enterprise environments, even if the price is tempting.” Gemini 3.5 Flash, negative prompt
Demandbase
17%
11 of 64 labels negative · 9 of 12 models · 2 hard negative
“Enterprise Platforms to Avoid for Predictability ... 6sense & Demandbase” GLM 4.7 FlashX, budget prompt
Terminus
31%
11 of 36 labels negative · 7 of 12 models · 4 hard negative
“Terminus, Mutiny's original product, and Common Room should be avoided due to discontinuation, mergers, or acquisition uncertainty” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 280 links across 111 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Demandbase18 answers · 24 citations · 4 models
vendor site · Gartner12 answers · 19 citations · 4 models
10 answers · 16 citations · 3 models
vendor site · Salesmotion7 answers · 10 citations · 3 models
vendor site · ZoomInfo7 answers · 8 citations · 2 models
vendor site · ZenABM7 answers · 8 citations · 2 models
vendor site · 6sense6 answers · 7 citations · 2 models
vendor site · Prismic6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · HG Insights5 answers · 6 citations · 2 models
5 answers · 5 citations · 3 models
5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “account-based marketing platform”, “best account-based marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Demandbase demandbase.com47%5815,40021142,531342
6sense 6sense.com30%61849,500316108,788$1,209120
Abmatic AI abmatic.ai9%20300872
Terminus demandscience.com
Terminus 4%, DemandScience 0%
4%9727,1003,2675,3208
Lusha lusha.com4%28012,10089352,570$1157
Salesforce parent site
Salesforce Marketing Cloud Account Engagement 4%
4%127550,00060,632
ZoomInfo parent site
ZoomInfo Marketing 2%, ZoomInfo MarketingOS 0%
2%51135,0001,810
HubSpot parent site
HubSpot Marketing Hub 2%, HubSpot Breeze Intelligence 0%
2%991368,0009,776
Madison Logic madisonlogic.com0%31880221,7815
Influ2 influ2.com0%341,000101,453$12117

Google's top ten for the two searches hold 15 sites; 6 of them are among the sites the models cited here (demandbase.com, g2.com, gartner.com, pipeline.zoominfo.com, tofuhq.com, zenabm.com). The first result for “account-based marketing platform” is forbes.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best account-based marketing platform for an enterprise B2B company?”Paraphrase“Which ABM platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade account-based marketing platforms and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Demandbase
Two alternatives6sense, ZoomInfo Marketing
no first choiceChanged6sense, Demandbase
Two alternativesTofu, ZoomInfo Marketing
Abmatic AIagainst: 6sense, AdRoll ABM, Demandbase, Terminusno first choicenothing named
GPT-5.4 miniDemandbase
One alternative6sense
against: AdRoll ABM, Terminus/ABX
DemandbaseHeld
Two alternatives6sense, TechTarget Priority Engine
6sense, Demandbase
Five alternativesAdRoll ABM, Madison Logic, N.Rich, Terminus, ZoomInfo Marketing
Demandbaseagainst: 6senseno first choicenothing named
Gemini 3.5 Flash6sense, Demandbase
Two alternativesMadison Logic, ZoomInfo Marketing
6sense, DemandbaseHeld
One alternativeZoomInfo MarketingOS
6sense, Demandbase
Two alternativesAdRoll ABM, Terminus
Terminus
Three alternativesAdRoll ABM, Metadata.io, Salesmotion
against: 6sense, Demandbase
6sense, Demandbase
Three alternativesAdobe Marketo Engage, Foundry Intent, HubSpot Marketing Hub
against: 6sense, AdRoll ABM, Demandbase, HubSpot Marketing Hub, Marketo ABM, Metadata.io, Terminus
Perplexity SonarDemandbase
Two alternatives6sense, Influ2
DemandbaseHeld
Two alternatives6sense, ZoomInfo Marketing
against: AdRoll ABM
6sense, Demandbase
Four alternativesDemandScience, Madison Logic, Terminus, ZoomInfo Marketing
against: AdRoll ABM
Abmatic AI
One alternativeDemandbase
against: 6sense
no first choiceagainst: AdRoll ABM, Bombora, HubSpot Marketing Hub
Grok 4.206sense, Demandbase, ZoomInfo Marketingagainst: AdRoll ABM, Madison LogicDemandbaseChanged
Three alternatives6sense, AdRoll ABM, ZoomInfo Marketing
6sense, Demandbase
Three alternativesAdRoll ABM, Terminus, ZoomInfo Marketing
Demandbase
One alternativeHubSpot Marketing Hub
against: 6sense, AdRoll ABM, Terminus
6sense, Demandbase
One alternativeAdRoll ABM
against: AdRoll ABM, Adobe Marketo Engage, HubSpot Marketing Hub, Madison Logic, Terminus, ZoomInfo Marketing
Mistral Small6sense, Demandbase
Three alternativesAdRoll ABM, Madison Logic, ZoomInfo Marketing
Salesforce Marketing Cloud Account EngagementChanged
Four alternatives6sense, AdRoll ABM, Demandbase, Terminus
6sense, Demandbase
Three alternativesMadison Logic, Terminus, ZoomInfo Marketing
Abmatic AI, Demandbase
One alternative6sense
no first choiceagainst: 6sense, Common Room, Demandbase, Mutiny, Terminus
DeepSeek V4 Flash6sense, Demandbase
One alternativeZoomInfo MarketingOS
against: AdRoll ABM, Terminus
DemandbaseChanged
Two alternatives6sense, ZoomInfo Marketing
6sense, Demandbase
Three alternativesMadison Logic, Terminus, ZoomInfo Marketing
against: AdRoll ABM
Terminus
One alternativeDemandbase
against: 6sense, AdRoll ABM
6sense, Demandbaseagainst: 6sense, AdRoll ABM, Demandbase, Folloze, Foundry ABM, Jabmo, Madison Logic, Terminus
Llama 4 Maverick6sense, Demandbase, Lusha6sense, DemandbaseChangedno first choiceLusha
Two alternatives6sense, Demandbase
no first choiceagainst: Demandbase
Qwen 3.7 Flash6sense, Demandbase
Three alternativesAdRoll RollWorks, Terminus, ZoomInfo Marketing
6sense, DemandbaseHeld
One alternativeTerminus
against: Adobe Marketo Engage
Demandbase
Four alternatives6sense, AdRoll ABM, Terminus, ZoomInfo Marketing
Abmatic AI
One alternativeSalesmotion
against: 6sense, Demandbase, Terminus
no first choiceagainst: AdRoll ABM, Adobe Marketo Engage, Datanyze, Dealfront, StackAdapt, ZoomInfo Marketing
Kimi K26sense, Demandbase
One alternativeZoomInfo Marketing
against: Terminus
DemandbaseChanged
One alternative6sense
6sense, Demandbase
Four alternativesAdRoll ABM, Influ2, Madison Logic, ZoomInfo Marketing
Salesforce Marketing Cloud Account Engagement
One alternativeHubSpot Marketing Hub
against: 6sense, AdRoll ABM, Demandbase, Terminus
6sense, Demandbase
Two alternativesAdRoll ABM, Terminus
against: 6sense, AdRoll ABM, Demandbase, Folloze, Madison Logic, Terminus
GLM 4.7 FlashX6sense
Two alternativesDemandbase, ZoomInfo Marketing
6senseHeld
Two alternativesDemandbase, ZoomInfo Marketing
Demandbase
Six alternatives6sense, AdRoll ABM, Foundry ABM, Influ2, Mutiny, ZoomInfo Marketing
HubSpot Marketing Hub
One alternativeAdRoll ABM
against: 6sense, Demandbase
no first choiceagainst: 6sense, AdRoll ABM, Adobe Marketo Engage, Bombora, Datanyze, Dealfront, Factors.ai, HubSpot Marketing Hub, Influ2, Intellimize, Madison Logic, Mutiny, Propensity ABM, Tofu, Userled, ZoomInfo Marketing
MiniMax M2.56sense, Demandbase
Four alternativesAdRoll ABM, DemandScience, HubSpot Breeze Intelligence, ZoomInfo Marketing
DemandbaseChanged
Three alternatives6sense, AdRoll ABM, Terminus
6sense, Demandbase
Four alternativesAdRoll ABM, Factors.ai, Terminus, ZoomInfo Marketing
Abmatic AI
One alternativeSalesmotion
against: 6sense, Demandbase
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:38yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:17yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:10yes1726 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:58yes155 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:26yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:18yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:39yes028 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:07yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:27yes044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:05yes030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:19yes094 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:12yes09 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:39no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:32yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:35yes1723 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:59yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:47yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:13no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:37yes037 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:08yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:17no030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:31yes024 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:28yes023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:51yes034 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:17yes711 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:39yes713 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:07yes1424 s
ComparativePerplexity Sonarsonar2026-09-15 03:06yes177 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:57yes05 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:06yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:10yes051 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:16yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:38yes038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:32yes0118 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:06yes0268 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:44yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:35yes168 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:42yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:49yes1726 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:19yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:09yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:45yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:22yes027 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:38yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:41yes044 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:52yes044 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:13yes038 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:24yes032 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:44yes1513 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:38yes39 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:51no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:45yes2020 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:49yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:53no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:36yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:50yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59no037 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:26yes074 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:28yes045 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:40yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:33yes159 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:55yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:43yes2033 s
Negative framingPerplexity Sonarsonar2026-09-15 04:27yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:00yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:07yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:48yes095 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:47yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:02yes032 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:08yes065 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:01yes096 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:15yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot ABM read as HubSpot Marketing Hub
Propensity read as Propensity ABM
ZoomInfo read as ZoomInfo Marketing
ZoomInfo Marketing OS read as ZoomInfo Marketing
Unresolved, counted raw
AdRoll RollWorks
Marketo ABM
Tribal
Discontinued, still offered
No shut-down product was recommended here.
← ReferralsAI marketing agents →