September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › PR › Enterprise · September 2026 Edition

PR and media monitoring for enterprise buyers

Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of an enterprise B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
57%
Clear leader
57Meltwater23CisionOne06Brand2413others

57% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Meltwater57%20%66endorsed leader
02CisionOne23%20%60accepted challenger
03Brand246%45%11criticized challenger
04Muck Rack4%18%39accepted challenger
05Talkwalker2%17%24accepted challenger
Show the four products at 0%, ordered by negative rate
07Brandwatch0%30%33criticized challenger
09Agility PR Solutions0%9%11accepted challenger
08LexisNexis Newsdesk0%8%13accepted challenger
06Onclusive0%3%30accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Meltwater57%
02CisionOne23%
03Brand246%
04Muck Rack4%
05Talkwalker2%
06Onclusive0%
07Brandwatch0%
08LexisNexis Newsdesk0%
09Agility PR Solutions0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Meltwater
20%
13 of 66 labels negative · 9 of 12 models · 3 hard negative
“Why avoid/caution: Strong for global/broadcast but overwhelming for teams needing clean, real-time data without heavy filtering/training.” Grok 4.20, negative prompt
CisionOne
20%
12 of 60 labels negative · 8 of 12 models · 6 hard negative
“Highest caution: The dominant legacy incumbents ... Aggressive contract lock-in ... Audited "High Risk" billing record” DeepSeek V4 Flash, negative prompt
Brandwatch
30%
10 of 33 labels negative · 8 of 12 models
“Brandwatch may not be the best choice for teams that only care about earned media coverage, as it is a social intelligence tool first and a PR platform second.” Llama 4 Maverick, negative prompt
Muck Rack
18%
7 of 39 labels negative · 7 of 12 models
“Alternatives like Brandwatch or Muck Rack work for mid-tier but lack full enterprise depth for thousands of users.” Grok 4.20, paraphrase prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 318 links across 109 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

13 answers · 16 citations · 3 models
vendor site · Meltwater11 answers · 17 citations · 4 models
vendor site · Guideflow11 answers · 15 citations · 3 models
10 answers · 13 citations · 4 models
9 answers · 9 citations · 4 models
vendor site · Gartner9 answers · 9 citations · 3 models
vendor site · Shadow8 answers · 12 citations · 3 models
vendor site · Onclusive8 answers · 10 citations · 3 models
vendor site · Truescope8 answers · 10 citations · 3 models
vendor site · Muck Rack8 answers · 8 citations · 2 models
vendor site · PR.co7 answers · 13 citations · 2 models
7 answers · 10 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pr and media monitoring platform”, “pr and media monitoring platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Meltwater meltwater.com57%30014,80040552,658$6361
CisionOne cision.com
CisionOne 23%, Cision One 0%
23%1725901150,34058
Brand24 brand24.com6%2182,9006128,164675
Muck Rack muckrack.com4%14327,1005201,830,98371
Determ determ.com4%6
Talkwalker talkwalker.com2%724,4007070,87421
Truescope truescope.com2%6
Onclusive onclusive.com0%42590414,6048
Brandwatch brandwatch.com
Brandwatch 0%, Brandwatch Consumer Intelligence 0%
0%1196,600133119,214$585120
LexisNexis Newsdesk lexisnexis.com0%6903951,707$10755

Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (gartner.com, learn.g2.com, meltwater.com, prlab.co). The first result for “best pr and media monitoring platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best PR and media monitoring platform for an enterprise B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Meltwater
Three alternativesAgility PR Solutions, Muck Rack, TVEyes
CisionOneChanged
Two alternativesAgilityPR Solutions, Meltwater
CisionOne, Meltwater
Two alternativesBrandwatch, Talkwalker
Meltwater
One alternativeCisionOne
no first choiceagainst: Brandwatch, Meltwater
GPT-5.4 miniMeltwater
Three alternativesCisionOne, Muck Rack, Onclusive
CisionOneChanged
Two alternativesMeltwater, Muck Rack
CisionOne, Meltwater
Three alternativesBrandwatch, Onclusive, Talkwalker
Meltwater
One alternativeCisionOne
no first choicenothing named
Gemini 3.5 FlashMuck Rack
Four alternativesCisionOne, Meltwater, Onclusive, PR Newswire
Muck RackHeld
Two alternativesCisionOne, Meltwater
no first choice
Six alternativesAgility PR Solutions, CisionOne, Meltwater, Muck Rack, Notified, Onclusive
Determ, Truescope
Three alternativesEmplifi, Lumen, Muck Rack
against: CisionOne, Meltwater
no first choiceagainst: Brand24, BuzzSumo, CisionOne, Emplifi, Hootsuite, Meltwater, Mention, Semrush AI PR Toolkit, Sprout Social
Perplexity SonarMeltwater
Two alternativesCisionOne, Onclusive
CisionOneChanged
Two alternativesMeltwater, Muck Rack
Meltwater
Six alternativesBrandwatch, CisionOne, LexisNexis Newsdesk, Muck Rack, Onclusive, Talkwalker
Meltwater
Two alternativesCisionOne, Onclusive
no first choiceagainst: Brand24, BuzzSumo, CoverageBook, Mention, Muck Rack, Semrush AI PR Toolkit
Grok 4.20Meltwater
Four alternativesBrandwatch, CisionOne, Muck Rack, Talkwalker
MeltwaterHeld
One alternativeCisionOne
against: Brandwatch, Muck Rack
CisionOne, Meltwater
Six alternativesBrandwatch, Critical Mention / TVEyes, LexisNexis Newsdesk, Muck Rack, Onclusive, Talkwalker
CisionOne, Meltwater
Three alternativesLexisNexis Newsdesk, Onclusive, Signal AI
against: Brand24, Brandwatch, Hootsuite, Sprout Social, Talkwalker
Meltwater
Two alternativesBrandwatch, CisionOne
against: Agility PR Solutions, CisionOne, Meltwater
Mistral SmallMeltwater
Four alternativesBrandwatch, CisionOne, Muck Rack, Onclusive
CisionOne, MeltwaterChangedMeltwater, Onclusive
Six alternativesBrandwatch Consumer Intelligence, CisionOne, LexisNexis Newsdesk, Muck Rack, Signal AI, TVEyes
CisionOne
Two alternativesMeltwater, Onclusive
no first choiceagainst: Brandwatch, CisionOne, Critical Mention, LexisNexis Newsdesk, Meltwater, TVEyes, Talkwalker
DeepSeek V4 FlashMeltwater
Four alternativesCisionOne, Muck Rack, Onclusive, Signal AI
CisionOneChanged
Two alternativesMeltwater, Muck Rack
Meltwater
Six alternativesBrandwatch, CisionOne, LexisNexis Newsdesk, Muck Rack, Onclusive, Signal AI
Brand24
Four alternativesAgility PR Solutions, Critical Mention, Mention, Onclusive
against: CisionOne, Meltwater, Muck Rack
Meltwater
Four alternativesCisionOne, Muck Rack, Onclusive, Talkwalker
against: Brandwatch, Business Wire, CisionOne, Meltwater, PR Newswire, Talkwalker
Llama 4 MaverickMeltwaterMeltwaterHeld
Four alternativesAgility PR Solutions, Brandwatch, CisionOne, Muck Rack
no first choiceCisionOne, Meltwater, Talkwalkerno first choiceagainst: Brandwatch, BuzzSumo, Muck Rack
Qwen 3.7 FlashMeltwater
Two alternativesLaunchmetrics, Newsdata.io API
CisionOneChanged
One alternativeMeltwater
Onclusive
Five alternativesCisionOne, LexisNexis Newsdesk, Meltwater, Signal AI, TVEyes
Brand24
Three alternativesCisionOne, Meltwater, TVEyes
Meltwater
Two alternativesCisionOne, Onclusive
against: BuzzSumo, CisionOne, Hootsuite, Meltwater, Muck Rack, Pressboard, Sprout Social
Kimi K2Meltwater
Four alternativesCisionOne, Muck Rack, Onclusive, Talkwalker
MeltwaterHeld
Two alternativesBrandwatch, CisionOne
Meltwater
Five alternativesBrandwatch, CisionOne, Onclusive, Sprinklr Insights, Talkwalker
Determ
Three alternativesBrand24, Mention, Onclusive
against: Brandwatch, CisionOne, Meltwater
Meltwater
One alternativeMuck Rack
against: CisionOne, Sprinklr Insights
against: Brandwatch, CisionOne, Meltwater, Sprinklr Insights, Talkwalker
GLM 4.7 FlashXMeltwater
Three alternativesBrandwatch, CisionOne, Talkwalker
CisionOneChanged
Two alternativesMeltwater, Muck Rack
CisionOne, Meltwater
Six alternativesBrandwatch, LexisNexis Newsdesk, Muck Rack, Onclusive, Signal AI, Talkwalker
Meltwater
Four alternativesAgility PR Solutions, Brandwatch, CisionOne, Talkwalker
against: Muck Rack
no first choiceagainst: Agorapulse, Awario, Brand24, Brandwatch, CisionOne, Crisp, Google Alerts, Hootsuite, Iconosquare, Meltwater, Mention
MiniMax M2.5Meltwater
Three alternativesBrandwatch, CisionOne, Talkwalker
CisionOne, MeltwaterChanged
Two alternativesBrand24, Muck Rack
Cision One, Onclusive
Three alternativesLexisNexis Newsdesk, Meltwater, Signal AI
Brand24
Three alternativesCisionOne, Onclusive, Talkwalker
against: Brandwatch, Meltwater
Meltwater
One alternativeSprinklr Insights
against: Brand24
against: CisionOne, Meltwater, Muck Rack, Onclusive
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:12yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:32yes511 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:48yes1625 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:05yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:41yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:51yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:23yes036 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:55yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:23yes030 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:34yes041 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:45yes040 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:18yes017 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:18yes88 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:06yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes1021 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:07yes195 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:46yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:58no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:15yes027 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:15yes040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:58yes086 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:46yes017 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:13yes013 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:30yes1610 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:50yes88 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:23yes1622 s
ComparativePerplexity Sonarsonar2026-09-15 04:51yes2011 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:24yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:30yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:12yes070 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:25yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:00yes037 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:53yes042 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:18yes012 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:24yes1511 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:38yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:22yes2329 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:50yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:18yes023 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:04yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:07yes051 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:27yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:17yes078 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:52yes061 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:24yes046 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:48yes047 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:01yes1813 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:37yes37 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:56yes726 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:01yes2012 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:39yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:43no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:11yes085 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:53yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:23yes050 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:43yes052 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:45yes0134 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:18yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:35yes2310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:40yes57 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:11yes1330 s
Negative framingPerplexity Sonarsonar2026-09-15 01:22yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:40yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:26yes016 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:04yes032 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:40yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:03no047 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:37yes060 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:01yes024 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:16yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cision read as CisionOne
Cision (CisionOne / Brandwatch) read as CisionOne
Cision (CisionOne) read as CisionOne
Cision (including CisionOne / Brandwatch) read as CisionOne
Sprinklr read as Sprinklr Insights
Unresolved, counted raw
Newsdata.io API
Discontinued, still offered
No shut-down product was recommended here.
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