September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Video ads › Enterprise · September 2026 Edition

Video advertising for enterprise buyers

Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
21%
Contested · The Trade Desk 19%
21LinkedIn Video Ads19The Trade Desk14Demandbase CTV47others

21% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01LinkedIn Video Ads21%6%17accepted challenger
02The Trade Desk19%5%41accepted challenger
03Google Display & Video 360 Lab in the set14%7%28accepted challenger
04Demandbase CTV14%0%20accepted challenger
05Vibe.co7%8%13accepted challenger
06Amazon DSP2%5%20accepted challenger
07YouTube Ads2%35%20criticized challenger
Show the four products at 0%, ordered by negative rate
11TikTok Ads0%93%14criticized challenger
10Meta Ads0%71%14criticized challenger
08StackAdapt0%9%22accepted challenger
09MNTN0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models six times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
M09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LinkedIn Video Ads21%
02The Trade Desk19%
03Google Display & Video 36014%
04Demandbase CTV14%
05Vibe.co7%
06Amazon DSP2%
07YouTube Ads2%
08StackAdapt0%
09MNTN0%
10Meta Ads0%
11TikTok Ads0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads
93%
13 of 14 labels negative · 10 of 12 models · 3 hard negative
“CTV/OTT, programmatic video, TikTok, and MFA sites present elevated risks requiring stronger verification controls and more aggressive exclusion policies.” MiniMax M2.5, negative prompt
Meta Ads
71%
10 of 14 labels negative · 8 of 12 models · 1 hard negative
“should avoid relying on Meta as their primary acquisition channel because of poor audience alignment” Perplexity Sonar, negative prompt
YouTube Ads
35%
7 of 20 labels negative · 7 of 12 models · 1 hard negative
“Highest Caution/Avoid: YouTube (Google)” Grok 4.20, negative prompt
X
80%
4 of 5 labels negative · 4 of 12 models · 2 hard negative
“Avoid entirely unless you have extremely high risk tolerance and comprehensive brand safety monitoring.” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 264 links across 151 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Vibe.co10 answers · 13 citations · 3 models
vendor site · Demandbase7 answers · 11 citations · 3 models
vendor site · Hey Sid5 answers · 6 citations · 3 models
4 answers · 8 citations · 3 models
4 answers · 8 citations · 2 models
vendor site · Improvado4 answers · 5 citations · 2 models
4 answers · 5 citations · 3 models
vendor site · AdRoll4 answers · 4 citations · 2 models
vendor site · Madgicx4 answers · 4 citations · 2 models
vendor site · RichAds4 answers · 4 citations · 2 models
3 answers · 7 citations · 1 model
vendor site · YouTube3 answers · 5 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
LinkedIn parent site
LinkedIn Video Ads 21%, LinkedIn CTV Ads 2%
23%8411,100,00077,031
The Trade Desk thetradedesk.com19%35127,1001,14068,569$8,11318
Google parent site
Google Display & Video 360 14%
14%169
Demandbase CTV demandbase.com14%3442,53134
Vibe.co vibe.co7%511,900413,556$7560
Adobe parent site
Adobe Advertising 5%
5%811,220,000117,563
Amazon DSP amazon.com2%13922,2001,4981,681,997,879$106,125115
6sense 6sense.com2%61849,500316108,788$1,209120
YouTube Ads youtube.com2%11614,8009,2943,335,384,769$407
Goldcast goldcast.io2%714,400426,54924

Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best video advertising platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video advertising platform for an enterprise B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade video advertising platforms and how do they differ?”Budget-constrained“What is the best video advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video Ads
One alternativeYouTube Ads
Demandbase CTVChanged
One alternativeStackAdapt
against: The Trade Desk
Google Display & Video 360, The Trade Desk
Four alternativesAmazon DSP, Roku Advertising, StackAdapt, Teads
Vibe.co
One alternativeThe Trade Desk
no first choiceagainst: Meta Platforms
GPT-5.4 miniGoogle Display & Video 360, LinkedIn Video AdsAmazon DSPChanged
Two alternativesMicrosoft Advertising, The Trade Desk
no first choiceGoogle Display & Video 360no first choiceagainst: Google Video, Google Video Partners, TikTok Ads, YouTube Ads
Gemini 3.5 Flash6sense, Demandbase CTV
Four alternativesLinkedIn Video Ads, MNTN, StackAdapt, YouTube Ads
The Trade DeskChanged
Four alternatives6sense, Demandbase CTV, MNTN, StackAdapt
Magnite, The Trade Desk
Four alternativesAmazon DSP, Comcast FreeWheel, Google Display & Video 360, Publica
against: Google Ad Manager
Mediaocean Prisma
Two alternativesBasis, The Trade Desk
no first choiceagainst: Meta Ads, TikTok Ads, X
Perplexity SonarLinkedIn Video Ads
Three alternativesBrightcove, Demandbase CTV, The Trade Desk
Demandbase CTV, The Trade DeskChanged
Two alternativesGoogle Display & Video 360, StackAdapt
no first choiceAdobe Advertising, The Trade Deskagainst: Vibe.cono first choiceagainst: Meta Ads, Reddit Ads, TikTok Ads, YouTube Ads
Grok 4.20LinkedIn Video Ads
Four alternativesDV360, Demandbase CTV, The Trade Desk, YouTube Ads
against: Meta Ads, TikTok Ads
The Trade DeskChanged
Three alternativesDemandbase CTV, Google Display & Video 360, MNTN
Google Display & Video 360, The Trade Desk
Two alternativesAdobe Advertising, Amazon DSP
against: StackAdapt
Google Display & Video 360
Two alternativesAmazon DSP, The Trade Desk
against: Google Ads, Meta Ads, TikTok Ads
no first choiceagainst: Google Ad Manager, Meta Ads, Snapchat Ads, TikTok Ads, Twitch, YouTube Ads
Mistral SmallGoldcast
Three alternativesBrightcove, Vidyard, Vimeo
Demandbase CTV, The Trade DeskChanged
Two alternativesAmazon DSP, StackAdapt
against: Google Display & Video 360
Google Display & Video 360, The Trade Desk
Five alternativesAdobe Advertising, Amazon DSP, MediaMath, StackAdapt, Xandr Invest
The Trade Desk, Vibe.co
One alternativeAmazon DSP
against: Meta Ads, TikTok Ads, YouTube Ads
no first choiceagainst: Facebook Video, Odysee/LBRY, Rumble, TikTok Ads, Twitch, X
DeepSeek V4 FlashLinkedIn Video Ads
Three alternativesGoogle Display & Video 360, StackAdapt, The Trade Desk
Demandbase CTVChanged
Two alternatives6sense, The Trade Desk
Google Display & Video 360, The Trade Desk
Six alternativesAmazon DSP, MNTN, Meta Ads, Roku Advertising, Vibe.co, YouTube Ads
Vibe.co
Three alternativesBrightcove, Dacast, Paramount Ads Manager
against: Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdapt, The Trade Desk
no first choiceagainst: Google Ads, Meta Ads, Snapchat Ads, TikTok Ads, Twitch, X/Twitter, YouTube Ads
Llama 4 Maverickno first choiceno first choiceHeldVibe.co
Four alternativesBasis, MNTN, Simpli.fi, StackAdapt
no first choiceno first choicenothing named
Qwen 3.7 FlashLinkedIn Video Ads, YouTube Ads
Four alternativesDV360, Google Ads, MNTN, The Trade Desk
The Trade DeskChanged
Two alternativesDemandbase CTV, Google Display & Video 360
Google Display & Video 360, The Trade Desk
Three alternativesAmazon DSP, MNTN, StackAdapt
Google Display & Video 360
Three alternativesPrisma, The Trade Desk, Vibe.co
no first choiceagainst: Meta Ads, TikTok Ads, X
Kimi K2LinkedIn Video Ads
Three alternatives6sense, Demandbase CTV, YouTube Ads
LinkedIn CTV AdsChanged
Three alternativesDemandbase CTV, Google Display & Video 360, The Trade Desk
Google Display & Video 360, The Trade Desk
Six alternativesAmazon DSP, Basis, Demandbase CTV, Innovid, MNTN, StackAdapt
Adobe Advertising, Google Display & Video 360
Two alternativesN.Rich, Vibe.co
no first choiceagainst: Snapchat Ads, TikTok Ads, X
GLM 4.7 FlashXLinkedIn Video Ads
One alternativeYouTube Ads
The Trade DeskChanged
Four alternatives6sense, Amazon DSP, Google Display & Video 360, StackAdapt
Amazon DSP, Google Ads, The Trade Desk, YouTube Ads
Two alternativesMNTN Performance TV, StackAdapt
Google Display & Video 360
Three alternativesAmazon DSP, StackAdapt, The Trade Desk
no first choiceagainst: Meta Ads, Meta Platforms, TikTok Ads, YouTube Ads
MiniMax M2.5LinkedIn Video Ads, VISTY
Three alternativesBrightcove, Demandbase CTV, Wistia
Demandbase CTVChanged
Four alternativesGoogle Display & Video 360, StackAdapt, The Trade Desk, Vibe.co
no first choiceno first choiceArcade, Descriptagainst: HeyGen, Synthesia, Vyondagainst: LinkedIn Video Ads, Meta Ads, Pinterest, Snapchat Ads, TikTok Ads, YouTube Ads
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:27no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:09yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:31yes822 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:26yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:59yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:10yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:14yes021 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:41yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:09yes056 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:41yes041 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:02yes024 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:54yes022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:28yes118 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:34yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:11yes923 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:24yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:02yes010 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:18yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:03yes049 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:32yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:49yes043 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:33yes031 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:24yes0126 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:40yes028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:00yes1114 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:17yes611 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:12yes1423 s
ComparativePerplexity Sonarsonar2026-09-14 23:46yes2011 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:24yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:41yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:38yes051 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:30yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:52yes031 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:16yes049 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:21yes039 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:04yes069 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:09yes88 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:23yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:52yes2045 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:13yes2019 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:21yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:52yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:00yes036 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:01yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:12yes0117 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:23yes054 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:37yes063 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:22yes0102 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:54yes1513 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:46no013 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:36yes1911 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:34yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:18no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:50yes072 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:48yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:01no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:36yes039 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:20yes082 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:51yes020 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:09yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:38yes26 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:36yes1725 s
Negative framingPerplexity Sonarsonar2026-09-14 23:16yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:23yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:44yes015 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:22yes0105 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:18yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:55no035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:28yes049 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:57yes020 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:18yes041 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe Advertising DSP read as Adobe Advertising
Amazon read as Amazon DSP
Demandbase read as Demandbase CTV
Demandbase One read as Demandbase CTV
LinkedIn read as LinkedIn Video Ads
LinkedIn Ads read as LinkedIn Video Ads
LinkedIn Campaign Manager read as LinkedIn Video Ads
LinkedIn Video Advertising read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta Video Ads read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google) read as YouTube Ads
YouTube (via Google Ads or DV360) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
Unresolved, counted raw
Ads Uploader
Comcast FreeWheel
Kick
Madstreet
Magnite’s ClearLine
Mediaocean Prisma
Odysee/LBRY
Prisma (Mediaocean
Publica (by Integral Ad Science)
SellerStack Pro
Xandr Invest
Yahoo Partner Ads
Zefr
Discontinued, still offered
No shut-down product was recommended here.
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