Programmatic and display advertising for enterprise buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
43%
Clear leader
43The Trade Desk17Demandbase Advertising09StackAdapt30others
43% of first choices, clear leader.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models two times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01The Trade Desk43%
The Trade Desk43%02Demandbase Advertising17%
Demandbase Advertising17%03StackAdapt9%
StackAdapt9%04Adobe Advertising7%
Adobe Advertising7%05Amazon DSP7%
Amazon DSP7%06Google Display & Video 3604%
Google Display & Video 3604%What they warned about
Five of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Display & Video 36024%
11 of 46 labels negative · 8 of 12 models · 1 hard negative
“a U.S. federal court found Google illegally monopolized the publisher ad server and ad exchange markets... The platform can be opaque about fees and can favor its own supply.” DeepSeek V4 Flash, negative prompt
Amazon DSP27%
9 of 33 labels negative · 7 of 12 models · 2 hard negative
“Named in Adalytics' 2024 MFA report and cited by U.S. senators for ads running on problematic sites. Amazon controls both demand and supply sides.” DeepSeek V4 Flash, negative prompt
Microsoft Invest71%
5 of 7 labels negative · 5 of 12 models · 2 hard negative
“Xandr/Microsoft Invest is being sunset (February 2026 completion)” DeepSeek V4 Flash, comparative prompt
MediaMath
50%
4 of 8 labels negative · 4 of 12 models · 2 hard negative
“Generally not recommended for large enterprises in 2024-2026” MiniMax M2.5, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 286 links across 140 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado11 answers · 22 citations · 3 models
9 answers · 10 citations · 3 models
vendor site · Directive Consulting8 answers · 9 citations · 3 models
vendor site · 6sense7 answers · 9 citations · 3 models
7 answers · 9 citations · 2 models
vendor site · Epom7 answers · 7 citations · 3 models
vendor site · Vibe.co6 answers · 7 citations · 3 models
vendor site · AdManage6 answers · 6 citations · 2 models
5 answers · 5 citations · 1 model
vendor site · Demandbase4 answers · 6 citations · 2 models
vendor site · Basis4 answers · 5 citations · 3 models
vendor site · Reddit4 answers · 5 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
8 answers · 3 models
8 answers · 3 models
7 answers · 3 models
6 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk thetradedesk.com | 43% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| Demandbase Advertising demandbase.com | 17% | 62 | 42,531 | 34 | ||||
| StackAdapt stackadapt.com | 9% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| Adobe parent site Adobe Advertising 7% | 7% | 81 | 1,220,000 | 117,563 | ||||
| Amazon DSP amazon.com | 7% | 139 | 22,200 | 1,498 | 1,681,997,879 | $106,125 | 115 | 5 |
| Google parent site Google Display & Video 360 4%, Google Marketing Platform 0% | 4% | 169 | ||||||
| 6sense 6sense.com 6sense 4%, 6sense Revenue AI 0% | 4% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| Basis basis.com | 2% | 58 | 27,100 | 18,059 | 9,941 | $141 | 15 | |
| DV360 | 2% | 4,400 | 192 | |||||
| AdSovereign | 2% |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (directiveconsulting.com, improvado.io, reddit.com, vibe.co). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for an enterprise B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade programmatic advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5The Trade DeskThe Trade DeskHeldGoogle Display & Video 360, The Trade Deskagainst: Amazon DSPAdobe Advertisingno first choiceagainst: Amazon Advertising, Meta Ads, TikTok Ads, X
Four alternatives
DV360, Demandbase Advertising, Google Marketing Platform, LinkedIn Campaign ManagerFour alternatives
Adobe Advertising, Amazon DSP, Criteo, DV360Two alternatives
Adobe Advertising, StackAdaptGPT-5.4 miniThe Trade DeskGoogle Display & Video 360ChangedGoogle Display & Video 360against: Microsoft InvestThe Trade Deskno first choicenothing named
Two alternatives
Amazon DSP, Google Display & Video 360Two alternatives
StackAdapt, The Trade DeskFour alternatives
Adform DSP, Adobe Advertising, Amazon DSP, The Trade DeskOne alternative
Google Display & Video 360Gemini 3.5 FlashDemandbase Advertising6sense, Demandbase AdvertisingChangedThe Trade Deskagainst: Xandr Invest DSPAdSovereign, Basisagainst: Google Display & Video 360, The Trade Deskno first choicenothing named
Three alternatives
6sense Revenue AI, Google Display & Video 360, The Trade DeskThree alternatives
Google Display & Video 360, StackAdapt, The Trade DeskFour alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, Yahoo DSPThree alternatives
AdLib, Epom DSP, Simpli.fiPerplexity SonarThe Trade DeskDemandbase Advertising, The Trade DeskChangedThe Trade DeskStackAdaptno first choiceagainst: Amazon DSP, Basis, Simpli.fi, StackAdapt, The Trade Desk
Four alternatives
6sense, Adobe Advertising, Demandbase Advertising, Google Display & Video 360One alternative
StackAdaptFive alternatives
Adform DSP, Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdaptTwo alternatives
DV360, The Trade DeskGrok 4.20The Trade DeskThe Trade DeskHeldno first choiceGoogle Display & Video 360against: StackAdaptDV360, The Trade Deskagainst: Acuity, Admixer, Amazon DSP, Connatix, Equativ, FreeWheel, Google Ad Exchange (AdX) / DV360 / Google Ad Manager, House of Pubs, Index Exchange, LoopMe, Magnite, Microsoft Xandr, Nexxen, OpenX, Opera Ads, PulsePoint, SmartyAds, Unity Technologies, cadent.tv
Five alternatives
6sense, Demandbase Advertising, Google Display & Video 360, LinkedIn Campaign Manager, StackAdaptOne alternative
Google Display & Video 360Two alternatives
Amazon DSP, The Trade DeskMistral SmallThe Trade DeskThe Trade DeskHeldagainst: Amazon DSP, Google Display & Video 360, Magnite, PubMaticGoogle Display & Video 360, The Trade Deskagainst: Microsoft InvestAmazon DSPno first choiceagainst: AdTheorent, Amazon DSP, Google Display & Video 360, Roku OneView
Four alternatives
Amazon DSP, Google Display & Video 360, LinkedIn Campaign Manager, StackAdaptOne alternative
LinkedIn Campaign ManagerTwo alternatives
Adobe Advertising, Amazon DSPTwo alternatives
Google Display & Video 360, The Trade DeskDeepSeek V4 FlashThe Trade DeskThe Trade DeskHeldagainst: StackAdaptGoogle Display & Video 360, The Trade Deskagainst: MediaMath, Microsoft InvestAdobe Advertisingagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: 33Across, AdTheorent, Amazon DSP, Colossus, Criteo, DoubleVerify, Epsilon Conversant, Google Display & Video 360, GumGum, Index Exchange, Integral Ad Science, Magnite, Microsoft Xandr, Nexxen, Ogury, OpenWeb, OpenX, PubMatic, Roku OneView, Sharethrough, Smart AdServer, Sonobi, Sovrn, Teads, TripleLift, Zeta Global
Three alternatives
6sense, Demandbase Advertising, Google Display & Video 360Three alternatives
6sense, Demandbase Advertising, Google Display & Video 360Three alternatives
Adobe Advertising, Amazon DSP, StackAdaptOne alternative
BasisLlama 4 Maverickno first choiceDemandbase Advertising, StackAdaptChangedThe Trade Deskno first choiceno first choiceagainst: Adobe Advertising, Google Display & Video 360
Four alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdaptQwen 3.7 FlashDemandbase Advertising, TerminusThe Trade DeskChangedThe Trade DeskStackAdaptno first choiceagainst: 33Across, AdTheorent, Adobe Advertising, Amazon DSP, Amobee, Appier, Cognitiv, Colossus, Criteo, DeepIntent, Epsilon Conversant, Google Ad Manager, Google Display & Video 360, GumGum, InMobi, Index Exchange, Magnite, Microsoft Xandr, Nexxen, Ogury, OpenWeb, OpenX, PubMatic, PulsePoint, Quantcast, RTB House, Roku OneView, Sharethrough, Simpli.fi, Smart AdServer, Sonobi, Sovrn, StackAdapt, Teads, TripleLift, Yahoo DSP, Zeta Global, molocoads
Three alternatives
Criteo, Google Display & Video 360, LinkedIn Audience SolutionsOne alternative
Google Display & Video 360Three alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360Two alternatives
Amazon DSP, Google Display & Video 360Kimi K26sense, Demandbase Advertising, The Trade DeskDemandbase Advertising, The Trade DeskChangedagainst: Google Display & Video 360The Trade Deskagainst: MediaMath, Microsoft InvestAdobe Advertisingno first choiceagainst: Amazon Advertising, Cox Media Group, Google Display & Video 360, Google/Alphabet, Meta Ads, The Trade Desk
Two alternatives
Google Display & Video 360, StackAdaptFour alternatives
Adform DSP, Amazon DSP, Basis, Google Display & Video 360Two alternatives
StackAdapt, The Trade DeskGLM 4.7 FlashXThe Trade Deskagainst: Amazon DSPThe Trade DeskHeldGoogle Display & Video 360, The Trade DeskAmazon DSPno first choiceagainst: Amazon DSP, Google Display & Video 360, MediaMath, Microsoft Invest
Four alternatives
6sense, Google Display & Video 360, LinkedIn Campaign Manager, StackAdaptOne alternative
Google Display & Video 360Four alternatives
Adobe Advertising, Amazon DSP, MediaMath, StackAdaptTwo alternatives
Google Display & Video 360, The Trade DeskMiniMax M2.5The Trade DeskDemandbase AdvertisingChangedThe Trade Deskagainst: Adobe AdvertisingAmazon DSP, StackAdaptThe Trade Deskagainst: Google Display & Video 360, MediaMath
Two alternatives
Amazon DSP, Google Display & Video 360Two alternatives
StackAdapt, The Trade DeskThree alternatives
Amazon DSP, Google Display & Video 360, StackAdaptTwo alternatives
DV360, The Trade DeskThree alternatives
Adobe Advertising, Google Marketing Platform, Microsoft AdvertisingBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:42 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:43 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:50 | yes | 20 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 02:46 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:25 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:54 | yes | 0 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 22:59 | yes | 0 | 41 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:22 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:45 | no | 0 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:36 | yes | 0 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:51 | yes | 0 | 104 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:33 | yes | 0 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:37 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:32 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:20 | yes | 8 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:05 | yes | 20 | 8 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:30 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:20 | no | 0 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:25 | yes | 0 | 13 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:44 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:50 | no | 0 | 51 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:17 | yes | 0 | 42 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:31 | yes | 0 | 19 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:15 | yes | 0 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:00 | yes | 14 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:34 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:46 | yes | 19 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:51 | yes | 20 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:16 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:09 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:54 | yes | 0 | 65 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:34 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:16 | yes | 0 | 41 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:28 | yes | 0 | 53 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:15 | yes | 0 | 46 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:29 | yes | 0 | 34 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:35 | yes | 18 | 10 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:46 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:59 | yes | 21 | 37 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:06 | yes | 20 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:22 | yes | 0 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:43 | yes | 0 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:40 | yes | 0 | 43 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:47 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:20 | yes | 0 | 42 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:10 | yes | 0 | 60 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:33 | yes | 0 | 15 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:26 | yes | 0 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:56 | yes | 17 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:01 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:02 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 02:17 | yes | 20 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:24 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:07 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:28 | yes | 0 | 33 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:13 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:08 | yes | 0 | 48 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:14 | yes | 0 | 47 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:10 | yes | 0 | 45 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:12 | yes | 0 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:40 | yes | 14 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:22 | yes | 4 | 9 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:33 | yes | 17 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 03:15 | yes | 20 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:20 | yes | 0 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:01 | yes | 0 | 13 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:31 | yes | 0 | 23 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:13 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:10 | yes | 0 | 63 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:20 | yes | 0 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:37 | yes | 0 | 76 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:39 | yes | 0 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adform read as Adform DSP
Adobe Advertising Cloud DSP read as Adobe Advertising
Demandbase read as Demandbase Advertising
Demandbase One read as Demandbase Advertising
Demandbase One (Demandbase DSP) read as Demandbase Advertising
Epom read as Epom DSP
Google (DV360 / Google Ad Manager / AdX) read as Google Display & Video 360
Google Marketing Platform's Display & Video 360 (DV360) read as Google Display & Video 360
Meta read as Meta Ads
TikTok read as TikTok Ads
Unresolved, counted raw
AdSovereign
Admixer
Advantage Software
Appier
Basis DSP
Cognitiv
Connatix
DeepIntent
DeepSee.io
Google Ad Exchange (AdX) / DV360 / Google Ad Manager
GroupM
House of Pubs
Jounce Media
LinkedIn Audience Solutions
Opera Ads
Unity Technologies
Viant DSP
Walmart DSP
Xandr Invest DSP
Xaxis
Zion Network
cadent.tv
molocoads
Discontinued, still offered
No shut-down product was recommended here.