Search and social advertising platforms for enterprise buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of an enterprise B2B company. 59 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
42%
Clear leader
42Skai15Marin Software10Google Search Ads 36032others
42% of first choices, clear leader.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the one product at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Search Ads 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models six times of 44. Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Google Ads vs Meta AdsGoogle Ads vs Marin SoftwareGoogle Ads vs SkaiGoogle Ads vs WordStream AdvisorOptmyzr vs LinkedIn Campaign ManagerOptmyzr vs AdzoomaOptmyzr vs Meta AdsOptmyzr vs Marin SoftwareOptmyzr vs SkaiOptmyzr vs WordStream AdvisorLinkedIn Campaign Manager vs AdzoomaLinkedIn Campaign Manager vs Meta AdsLinkedIn Campaign Manager vs Marin SoftwareLinkedIn Campaign Manager vs SkaiLinkedIn Campaign Manager vs WordStream AdvisorAdzooma vs Meta AdsAdzooma vs Marin SoftwareAdzooma vs SkaiAdzooma vs WordStream AdvisorMeta Ads vs Marin SoftwareMeta Ads vs SkaiMeta Ads vs WordStream AdvisorMarin Software vs SkaiMarin Software vs WordStream AdvisorSkai vs WordStream Advisor
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Skai42%
Skai42%02Marin Software15%
Marin Software15%03Google Search Ads 36010%
Google Search Ads 36010%04Adobe Advertising5%
Adobe Advertising5%05Smartly3%
Smartly3%06Sprinklr Marketing3%
Sprinklr Marketing3%07Optmyzr2%
Optmyzr2%08LinkedIn Campaign Manager2%
LinkedIn Campaign Manager2%09Google Ads0%
Google Ads0%What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Marin Software29%
14 of 49 labels negative · 7 of 12 models · 5 hard negative
“Why to Avoid: Marin Software ... Chapter 11 bankruptcy filing in July 2025 ... introduces immense vendor risk.” Gemini 3.5 Flash, negative prompt
Skai10%
6 of 58 labels negative · 5 of 12 models · 1 hard negative
“Red flags: Slow/dated UI... avoid if speed/UI matters.” Grok 4.20, negative prompt
WordStream Advisor100%
4 of 4 labels negative · 4 of 12 models · 3 hard negative
“WordStream: Excellent for local SEO/PPC beginners, but lacks the sophisticated bulk-editing capabilities, rule-based automation engines, and granular permission structures needed for global campaigns.” Qwen 3.7 Flash, negative prompt
Adobe Advertising29%
8 of 28 labels negative · 4 of 12 models · 2 hard negative
“Avoid standalone; caution without deep Adobe ecosystem.” Grok 4.20, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 298 links across 142 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · AdStellar8 answers · 16 citations · 3 models
7 answers · 13 citations · 3 models
vendor site · Skai6 answers · 10 citations · 3 models
5 answers · 13 citations · 2 models
vendor site · Clicks Geek5 answers · 10 citations · 2 models
5 answers · 7 citations · 2 models
vendor site · Optmyzr5 answers · 7 citations · 3 models
vendor site · Reddit5 answers · 6 citations · 2 models
vendor site · Cometly4 answers · 5 citations · 2 models
vendor site · Improvado4 answers · 5 citations · 2 models
vendor site · Influ24 answers · 4 citations · 3 models
vendor site · Madgicx4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
5 answers · 3 models
4 answers · 2 models
4 answers · 2 models
4 answers · 3 models
4 answers · 3 models
4 answers · 2 models
3 answers · 2 models
3 answers · 2 models
3 answers · 2 models
3 answers · 1 model
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Skai skai.io | 42% | 165 | 6,600 | 2,387 | 12,905 | 35 | ||
| Marin Software marinsoftware.com | 15% | 82 | 480 | 72 | 7,694 | 1 | ||
| Google parent site Google Search Ads 360 10%, Google Marketing Platform 2%, Google Ads 0%, Google Display & Video 360 0% | 12% | 201 | 550,000 | 15,818 | ||||
| Adobe parent site Adobe Advertising 5% | 5% | 81 | 1,220,000 | 117,563 | ||||
| Smartly smartly.io | 3% | 212 | 5,400 | 483 | 8,983 | 44 | ||
| Sprinklr Marketing sprinklr.com | 3% | 45 | 30 | 0 | 331,213 | 4 | 5 | |
| Metadata.io metadata.io | 3% | 32 | 170 | 0 | 12,715 | 0 | ||
| LinkedIn parent site LinkedIn Campaign Manager 2%, LinkedIn Ads Manager 2% | 3% | 118 | 11,100,000 | 77,031 | ||||
| Optmyzr optmyzr.com | 2% | 123 | 1,000 | 16 | 1,519 | 11 | 3 | |
| 6sense 6sense.com | 2% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 |
Google's top ten for the two searches hold 16 sites; 7 of them are among the sites the models cited here (adstellar.ai, clicksgeek.com, get-ryze.ai, influ2.com, madgicx.com, optmyzr.com, reddit.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for an enterprise B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade paid search and social ads management platforms and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.56senseagainst: DV360Optmyzr, SkaiChangedSkaiSkaino first choiceagainst: Adzooma, TrueClicks, Upp.ai, WordStream Advisor
Three alternatives
Demandbase, Google Ads, LinkedIn Campaign ManagerFour alternatives
Adobe Advertising, Google Display & Video 360, Marin Software, The Trade DeskOne alternative
FluencyGPT-5.4 miniSkaiSprinklr MarketingChangedagainst: HubSpot AdsGoogle Search Ads 360, Sprinklr SocialMarin Softwareagainst: Sprout SocialGoogle Search Ads 360against: Google Ad Manager, Google Ads API-based custom tooling
Two alternatives
Adobe Advertising, Marin SoftwareOne alternative
SkaiTwo alternatives
Adobe Advertising, Google Display & Video 360Three alternatives
Hootsuite Ads, Sprinklr Marketing, Sprout SocialGemini 3.5 FlashMetadata.ioMetadata.io, SkaiChangedno first choiceagainst: Marin SoftwareTiger Pistolagainst: Adobe Advertising, Marin Software, SkaiSkaiagainst: AdEspresso, Adobe Advertising, Madgicx, Marin Software, Revealbot
Five alternatives
6sense, Demandbase, Google Search Ads 360, Influ2, SkaiThree alternatives
Google Search Ads 360, Revealbot, SmartlyFive alternatives
Google Search Ads 360, Optmyzr, Skai, Smartly, Sprinklr MarketingThree alternatives
Fluency, Hyperlocology, SOCi AdsFive alternatives
Adobe Advertising, Marin Software, Optmyzr, Salesforce Marketing Cloud, SmartlyPerplexity SonarSkaiagainst: Microsoft AdvertisingGoogle Search Ads 360, SmartlyChangedSkaiagainst: Hootsuite AdsGoogle Search Ads 360Google Search Ads 360against: Apple Ads, Broad Display, Google Performance Max, Google Search Ads 360, LinkedIn Campaign Manager, Pinterest, Quora Ads, TikTok Ads, X
Three alternatives
Demandbase, Google Ads, LinkedIn Campaign ManagerTwo alternatives
LinkedIn Campaign Manager, SkaiSix alternatives
Adobe Advertising, Adpulse, Marin Software, Optmyzr, Smartly, Sprinklr MarketingThree alternatives
Skai, Smartly, Sprinklr MarketingThree alternatives
Adobe Advertising, Marin Software, OptmyzrGrok 4.20Marin Software, Skaiagainst: Adobe AdvertisingSkaiChangedSkaiMarin Softwareagainst: ADvendio, Adobe Advertising, Hootsuite Ads, Ryze AI, Skaino first choiceagainst: Acquisio, Adobe Advertising, Marin Software, Pacvue, Skai, Smartly
Three alternatives
Basis, Demandbase, Influ2Two alternatives
Google Search Ads 360, Marin SoftwareFive alternatives
Adobe Advertising, Google Search Ads 360, Marin Software, Smartly, Sprinklr MarketingOne alternative
Google Search Ads 360Mistral SmallAdobe Advertising, SkaiGoogle Marketing Platform, Google Search Ads 360, LinkedIn Campaign ManagerChangedAdobe Advertising, SkaiSkaino first choiceagainst: AdEspresso, Adext AI, Albert.ai, ClickGUARD, Hootsuite Ads, Marin Software, Shape, Skai, Smartly, Sprinklr Marketing, Trapica
Six alternatives
6sense, Demandbase, LinkedIn Campaign Manager, Marin Software, Metadata.io, MindsDBFour alternatives
Meta Ads, Meta Advantage+, Optmyzr, SkaiFive alternatives
AdStellar, Basis, Google Marketing Platform, Marin Software, SmartlyTwo alternatives
Basis, Marin SoftwareDeepSeek V4 FlashSkaiagainst: Adobe AdvertisingSkaiHeldagainst: Marin Software, SmartlyMarin Software, SkaiSkaiagainst: Adobe Advertising, Marin Software, Meta Ads, Smartly, Sprinklr MarketingAdobe Advertising, Skaiagainst: Meta Ads, Microsoft Advertisingagainst: Acquisio, AdEspresso, AdRoll, Bidtellect, Marin Software, QuanticMind, Skai, Smartly, WordStream Advisor
Five alternatives
6sense, Demandbase, Marin Software, Metadata.io, SmartlyOne alternative
Google Search Ads 360Four alternatives
Adobe Advertising, Google Marketing Platform, Smartly, Sprinklr MarketingTwo alternatives
Google Ads, Google Marketing PlatformLlama 4 MaverickDirective ConsultingMarin SoftwareChangedno first choiceSkaiAdobe Advertisingnothing named
Two alternatives
Clicks Geek, SkaiTwo alternatives
LinkedIn Ads Manager, SmartlyThree alternatives
Hootsuite Ads, Marin Software, Sprout SocialTwo alternatives
Skai, SmartlyQwen 3.7 FlashSkaiMarin Software, SkaiChangedSkaiPermutateagainst: AdRoll, Kenshoo, Marin Softwareno first choiceagainst: Agorapulse, Google Ads, Hootsuite Ads, Kenshoo, Marin Software, Meta Business Manager, Perpetua, Sellics, Sprout Social, WordStream Advisor
Two alternatives
Demandbase, Marin SoftwareFour alternatives
Adobe Advertising, Marin Software, Smartly, Sprinklr MarketingThree alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud, Sprinklr MarketingKimi K2Skaiagainst: Marin SoftwareMarin SoftwareChangedSkaiSkaiagainst: Acquisio, Adobe Advertising, Google SA360, SmartlySkaiagainst: Marin Softwareagainst: Acquisio, Google Search Ads 360, Marin Software, Skai, WordStream Advisor
Four alternatives
6sense, Demandbase, Google Marketing Platform, LinkedIn Campaign ManagerFour alternatives
6sense, Demandbase, Google Search Ads 360, SkaiFour alternatives
Hootsuite Ads, Marin Software, Smartly, Sprinklr MarketingThree alternatives
Marin Software, Optmyzr, Sprinklr MarketingTwo alternatives
Adobe Advertising, SmartlyGLM 4.7 FlashXMarin Software, SkaiSkaiChangedSkaiMarin SoftwareMarin Software, Skai, Smartly, Sprinklr Marketingagainst: Adobe Marketo Engage, Ads Manager, Google Ads, Google Search Ads 360, HubSpot Ads, Madgicx, Marin Software, Optmyzr
Four alternatives
Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, SynterThree alternatives
Adobe Advertising, MarinOne Search, SA360Five alternatives
Google Search Ads 360, LinkedIn Campaign Manager, Marin Software, Meta Ads, SmartlyTwo alternatives
Optmyzr, SkaiThree alternatives
Hootsuite Ads, LinkedIn Campaign Manager, Sprout SocialMiniMax M2.5Salesforce Marketing Cloud, SkaiGoogle Search Ads 360, LinkedIn Ads ManagerChangedMarin SoftwareAdKitSkaiagainst: Google Search Ads 360against: AI-Max for Search, Automatically Created Assets, Google Ads, Google's Performance Max, Meta Ads
One alternative
LinkedIn Campaign ManagerThree alternatives
Adobe Advertising, Skai, The Trade DeskEight alternatives
Google Ads, Google Search Ads 360, LinkedIn Campaign Manager, Meta Ads, Microsoft Advertising, Optmyzr, Skai, SmartlyThree alternatives
AdStellar, Revealbot, SkaiThree alternatives
Adobe Real-Time CDP, Salesforce Marketing Cloud, The Trade DeskBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:03 | yes | 15 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:11 | yes | 3 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:09 | yes | 13 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:34 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:28 | yes | 0 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:32 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:54 | yes | 0 | 79 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:15 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:27 | yes | 0 | 64 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:14 | yes | 0 | 57 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:06 | yes | 0 | 75 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:04 | yes | 0 | 35 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:47 | yes | 17 | 13 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:50 | yes | 4 | 16 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:36 | yes | 13 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:03 | yes | 20 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:44 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:01 | no | 0 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:46 | yes | 0 | 63 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:47 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:18 | yes | 0 | 50 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:44 | yes | 0 | 43 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:20 | yes | 0 | 48 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:03 | yes | 0 | 25 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:01 | yes | 14 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:54 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:56 | yes | 18 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 00:40 | yes | 16 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:49 | yes | 0 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:34 | yes | 0 | 12 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:05 | yes | 0 | 28 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:15 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:34 | yes | 0 | 62 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:21 | yes | 0 | 44 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:53 | yes | 0 | 55 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:54 | yes | 0 | 14 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:49 | yes | 26 | 11 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:09 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:11 | yes | 11 | 32 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:26 | yes | 20 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:02 | yes | 0 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:04 | yes | 0 | 12 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:01 | yes | 0 | 36 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:31 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:58 | no | 0 | 64 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:59 | yes | 0 | 65 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:29 | yes | 0 | 52 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:11 | yes | 0 | 31 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:48 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:50 | yes | 4 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:46 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 01:29 | yes | 20 | 12 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:14 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:37 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:32 | yes | 0 | 35 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:04 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:08 | yes | 0 | 38 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:10 | yes | 0 | 52 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:04 | yes | 0 | 147 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:01 | yes | 0 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:56 | yes | 16 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:39 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:28 | yes | 15 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:23 | yes | 20 | 7 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:23 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:37 | yes | 0 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:04 | yes | 0 | 99 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:57 | yes | 0 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:26 | no | 0 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:51 | yes | 0 | 75 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:54 | yes | 0 | 41 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:31 | yes | 0 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Advertising
Amazon read as Amazon Ads
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot Ads Management read as HubSpot Ads
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta/Facebook read as Meta Ads
Microsoft Ads read as Microsoft Advertising
Sprinklr read as Sprinklr Marketing
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
WordStream (Advisor) read as WordStream Advisor
WordStream (now by LocaliQ) read as WordStream Advisor
YouTube read as YouTube Ads
Unresolved, counted raw
AI-Max for Search
AdKit
Ads Manager
Automatically Created Assets (ACA)
Bidtellect
Broad Display
Google Ads API-based custom tooling
Google SA360
Google’s DV360/SA360
Google’s Search Ads 360
Hyperlocology
MarinOne Search
MindsDB
Permutate
QuanticMind
SOCi Ads
Sellics
Tiger Pistol
Upp.ai
Discontinued, still offered
No shut-down product was recommended here.