Search and social advertising platforms for small business buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of a small B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
16%
Contested · HubSpot Ads 11%
16Google Ads11HubSpot Ads07AdEspresso65others
16% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models nine times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Google Ads vs Meta AdsGoogle Ads vs Marin SoftwareGoogle Ads vs SkaiGoogle Ads vs WordStream AdvisorOptmyzr vs LinkedIn Campaign ManagerOptmyzr vs AdzoomaOptmyzr vs Meta AdsOptmyzr vs Marin SoftwareOptmyzr vs SkaiOptmyzr vs WordStream AdvisorLinkedIn Campaign Manager vs AdzoomaLinkedIn Campaign Manager vs Meta AdsLinkedIn Campaign Manager vs Marin SoftwareLinkedIn Campaign Manager vs SkaiLinkedIn Campaign Manager vs WordStream AdvisorAdzooma vs Meta AdsAdzooma vs Marin SoftwareAdzooma vs SkaiAdzooma vs WordStream AdvisorMeta Ads vs Marin SoftwareMeta Ads vs SkaiMeta Ads vs WordStream AdvisorMarin Software vs SkaiMarin Software vs WordStream AdvisorSkai vs WordStream Advisor
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Ads16%
Google Ads16%02HubSpot Ads11%
HubSpot Ads11%03Optmyzr7%
Optmyzr7%04Adzooma7%
Adzooma7%05AdEspresso7%
AdEspresso7%06LinkedIn Campaign Manager7%
LinkedIn Campaign Manager7%07Meta Ads4%
Meta Ads4%08Ryze AI4%
Ryze AI4%09Semrush Advertising Toolkit2%
Semrush Advertising Toolkit2%10WordStream Advisor2%
WordStream Advisor2%11Madgicx0%
Madgicx0%12Opteo0%
Opteo0%13Marin Software0%
Marin Software0%14Smartly0%
Smartly0%15Skai0%
Skai0%What they warned about
Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Skai71%
12 of 17 labels negative · 9 of 12 models · 7 hard negative
“legacy, enterprise-level search and social PPC management platforms. They require high ad spend minimums” Gemini 3.5 Flash, negative prompt
Marin Software56%
9 of 16 labels negative · 8 of 12 models · 4 hard negative
“legacy, enterprise-level search and social PPC management platforms. They require high ad spend minimums” Gemini 3.5 Flash, negative prompt
Smartly69%
9 of 13 labels negative · 6 of 12 models · 6 hard negative
“Enterprise-Grade Third-Party Ad Management Tools (Avoid Entirely)... typically charging 3% to 5% of your total connected ad spend plus steep monthly minimums” Gemini 3.5 Flash, negative prompt
WordStream Advisor43%
12 of 28 labels negative · 5 of 12 models · 7 hard negative
“Be especially wary of WordStream/LocaliQ (lock-in managed service with a legacy reputation problem)” DeepSeek V4 Flash, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 277 links across 147 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
10 answers · 13 citations · 3 models
vendor site · Clicks Geek9 answers · 23 citations · 3 models
8 answers · 9 citations · 4 models
vendor site · Cometly7 answers · 7 citations · 3 models
6 answers · 8 citations · 2 models
4 answers · 6 citations · 2 models
4 answers · 5 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · HubSpot4 answers · 4 citations · 3 models
vendor site · Google Search3 answers · 5 citations · 1 model
vendor site · YouTube3 answers · 5 citations · 1 model
vendor site · AdFlint3 answers · 4 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 4 models
4 answers · 1 model
4 answers · 2 models
4 answers · 3 models
4 answers · 1 model
4 answers · 1 model
3 answers · 1 model
3 answers · 2 models
3 answers · 1 model
3 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Google parent site Google Ads 16%, Google Ads Smart Campaigns 4% | 20% | 201 | 550,000 | 15,818 | ||||
| HubSpot parent site HubSpot Ads 11%, HubSpot Marketing Hub 2% | 13% | 991 | 368,000 | 9,776 | ||||
| LinkedIn parent site LinkedIn Campaign Manager 7%, LinkedIn Ads Manager 4% | 11% | 118 | 11,100,000 | 77,031 | ||||
| Optmyzr optmyzr.com | 7% | 123 | 1,000 | 16 | 1,519 | 11 | 3 | |
| Adzooma adzooma.com | 7% | 66 | 320 | 3 | 1,259 | 0 | ||
| AdEspresso adespresso.com | 7% | 50 | 480 | 3 | 28,211 | |||
| AdFlint adflint.com | 5% | 31 | ||||||
| Wask wask.co | 5% | 7 | ||||||
| Meta meta.com Meta Ads 4% | 4% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Ryze AI get-ryze.ai | 4% | 3 | 1,000 | 21 | 3,804 | 9 |
Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (blog.hubspot.com, clicksgeek.com, get-ryze.ai). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for a small B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top paid search and social ads management platforms for a small team and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Google Adsagainst: Madgicxno first choiceChangedBuffer AI, Semrush Advertising ToolkitGoogle Ads, Microsoft Advertisingno first choiceagainst: Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk, TikTok Ads
Three alternatives
AdRoll, LinkedIn Campaign Manager, Microsoft AdvertisingFour alternatives
Google Ads, HubSpot Ads, LinkedIn Campaign Manager, Microsoft AdvertisingSix alternatives
AdControlCenter, Adzooma, Marin Software, Opteo, WordStream Advisor, Zoho SocialFour alternatives
Buffer, Hootsuite Ads, Later, Lyfe MarketingGPT-5.4 miniOptmyzragainst: HubSpot Marketing HubHubSpot AdsChangedGoogle Adsagainst: Google Search Ads 360Google Ads Smart Campaignsno first choiceagainst: Google Ad Manager, Microsoft Monetize / Microsoft Invest / Xandr-style enterprise inventory platforms
One alternative
Marin SoftwareOne alternative
AdRollSix alternatives
Adpulse, LinkedIn Campaign Manager, Meta Ads, Microsoft Advertising, Microsoft Advertising Editor, TikTok AdsOne alternative
Meta AdsGemini 3.5 FlashHubSpot Marketing Hubagainst: 6sense, AdEspresso, Adzooma, Demandbase, Metadata.ioHubSpot AdsChangedagainst: Metadata.io, SkaiOptmyzrAdzoomaBirch, Ryze AIagainst: Skai, Smartlyagainst: 6sense, Demandbase, LinkedIn Campaign Manager, Marin Software, Pinterest, Skai, Smartly, Sprinklr Marketing, Terminus, TikTok Ads, X Ads
Three alternatives
Cometly, Optmyzr, Ryze AITwo alternatives
Adzooma, OptmyzrFive alternatives
Adzooma, Birch, Madgicx, Plai, Ryze AIFour alternatives
AdControlCenter, AdEspresso, Google Ads, Meta AdsSix alternatives
AdBot, AdEspresso, Adzooma, Madgicx, Opteo, OptmyzrPerplexity SonarGoogle Ads, HubSpot Ads, LinkedIn Campaign Manageragainst: 6sense, AdRoll ABM, DemandbaseLinkedIn Campaign Manager, OptmyzrChangedOpteo, WordStream AdvisorGoogle Ads, Meta Adsno first choiceagainst: Adext AI, Albert.ai, ClickGUARD, Marin Software, Perpetua, Shape, Skai, Smartly, Trapica
Two alternatives
Optmyzr, WordStream AdvisorOne alternative
AdFlintFour alternatives
AdEspresso, HubSpot Marketing Hub, Meta Ads, OptmyzrOne alternative
AdFlintGrok 4.20Waskagainst: WordStream AdvisorAdzoomaChangedagainst: AdEspresso, Optmyzr, Smartly, WordStream AdvisorAdzoomaagainst: Optmyzr, SkajiAdFlint, Adzoomaagainst: AdEspresso, Fiverr, Google Ads, Meta Ads, Opteo, Optmyzr, WordStream Advisorno first choiceagainst: AdEspresso, Albert.ai, Google Performance Max, Madgicx, Marin Software, Skai, Smartly, WordStream Advisor
Four alternatives
AdEspresso, Google Ads, Meta Ads, RevealbotOne alternative
HubSpot AdsSix alternatives
AdEspresso, Bïrch, Opteo, Ryze AI, Semrush Advertising Toolkit, WordStream AdvisorTwo alternatives
AdControlCenter, WaskMistral SmallAdEspresso, OptymyzrGoogle Ads, LinkedIn Campaign ManagerChangedGoogle Ads, Meta AdsAdFlint, Google Ads, Meta Adsno first choiceagainst: Anoox Ads Network, Google Ads, Meta Ads, RichAds, WordStream Advisor
Four alternatives
ContactLevel, Google Ads, LinkedIn Campaign Manager, Semrush Advertising ToolkitThree alternatives
AdEspresso, Swydo, ZapierSix alternatives
AdEspresso, LinkedIn Campaign Manager, Optmyzr, Semrush PPC Toolkit, TikTok Ads, WordStream AdvisorFour alternatives
AdEspresso, Adzooma Free Plan, Optmyzr, Semrush PPC ToolkitFive alternatives
AdEspresso, Adzooma, AgencyAnalytics, Optmyzr, WordStream AdvisorDeepSeek V4 FlashRyze AIagainst: WordStream AdvisorOptmyzrChangedagainst: WordStream AdvisorSemrush Advertising Toolkitagainst: WordStream AdvisorWaskagainst: AdEspresso, Adalysis, Birch, Madgicx, OpteoOptmyzragainst: Marin Software, SA360, Skaiagainst: AdRoll, WordStream Advisor
Three alternatives
Adzooma, Opteo, OptmyzrThree alternatives
AdEspresso, HubSpot Ads, Semrush Advertising ToolkitFour alternatives
AdEspresso, AdRoll, Madgicx, OptmyzrTwo alternatives
Adzooma, Ryze AIThree alternatives
AdEspresso, Adalysis, Semrush Advertising ToolkitLlama 4 MaverickClicks GeekLinkedIn Ads ManagerChangedno first choiceLocaliQno first choiceagainst: AdEspresso, Albert.ai, Copy.ai, Google Performance Max, Jasper, LinkedIn Campaign Manager, Marin Software, Skai
Two alternatives
Meta Ads, OpteoFive alternatives
Arcads.ai, Birch, Google Ads, Metaflow AI, WordStream AdvisorFour alternatives
Clicks Geek, Hibu, JumpFly, KlientBoostQwen 3.7 FlashWordStream AdvisorON24ChangedHubSpot Advertising, Madgicx, Optmyzragainst: Marin Software, SkaiWaskWevionagainst: AdStellar, Celtraagainst: ActiveCampaign, HubSpot Ads, Optmyzr, Salesforce, Smartly
Three alternatives
AdFlint, Google Search, LinkedIn Campaign ManagerFour alternatives
HubSpot Ads, LinkedIn Campaign Manager, Qeryx, Semrush Advertising ToolkitOne alternative
SmartlyThree alternatives
Google Ads, Meta Ads, Ryze AIThree alternatives
Optmyzr, Pace Ads, ShapeKimi K2AdEspresso, HubSpot AdsHubSpot AdsChangedAdalysis, Hootsuite Ads, Madgicx, Opteoagainst: Buffer, Marin Software, Skai, Sprout SocialAdFlintagainst: Optmyzr, Smartly, Trapica, WordStream Advisorno first choiceagainst: AdRoll, AdRoll ABM, Albert.ai, Google Performance Max, Marin Software, Skai, Smartly, WordStream Advisor
Four alternatives
Adzooma, Google Ads, LinkedIn Campaign Manager, WordStream AdvisorThree alternatives
AdFlint, Fibbler, OptmyzrSeven alternatives
AdEspresso, AdFlint, Adzooma, Google Ads, Meta Ads, Optmyzr, Ryze AIFive alternatives
Adzooma, Google Ads, Madgicx, Meta Ads, PPC.ioGLM 4.7 FlashXHubSpot Ads, LinkedIn Campaign ManagerAdEspressoChangedMeta Ads, OpteoAdzooma, Google Ads Smart Campaignsno first choiceagainst: Emplifi, Hootsuite Ads, Skai, Smartly, Sprinklr Marketing
Four alternatives
AdEspresso, AdRoll, Adalysis, OptmyzrFive alternatives
Google Ads, LinkedIn Ads Manager, Meta Ads, Microsoft Advertising, ReportGardenSeven alternatives
AdEspresso, Adalysis, Adzooma, Birch, Google Ads, Madgicx, OptmyzrTwo alternatives
Buffer, WordStream AdvisorMiniMax M2.5Google Adsagainst: Meta AdsGoogle Ads, LinkedIn Ads ManagerChangedBuffer, Hootsuite AdsGoogle AdsAdEspresso, Semrush Advertising Toolkitagainst: Acquisio, Albert.ai, Copy.ai, Google Performance Max, Jasper, Marin Software, Skai, WordStream Advisor
One alternative
LinkedIn Campaign ManagerTwo alternatives
Looker Studio, Ruler AnalyticsSix alternatives
Google Ads, Meta Ads, ReportGarden, Ryze AI, Semrush Advertising Toolkit, Sprout SocialTwo alternatives
AdFlint, Meta Business SuiteTwo alternatives
Marin Software, OptmyzrBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:04 | yes | 5 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:49 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:37 | yes | 12 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:48 | yes | 19 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:37 | yes | 0 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:19 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:47 | yes | 0 | 37 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:59 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:54 | yes | 0 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:55 | yes | 0 | 34 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:58 | yes | 0 | 66 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:15 | yes | 0 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:06 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:54 | yes | 2 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:34 | yes | 16 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:19 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:55 | yes | 0 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:47 | yes | 0 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:24 | yes | 0 | 40 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:21 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:36 | no | 0 | 46 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:34 | yes | 0 | 28 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:11 | yes | 0 | 12 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:35 | yes | 0 | 9 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:14 | yes | 12 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:19 | yes | 6 | 13 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:38 | yes | 19 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:28 | yes | 20 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:51 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:55 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:59 | yes | 0 | 86 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:31 | yes | 0 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:18 | no | 0 | 40 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:42 | yes | 0 | 61 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:07 | yes | 0 | 32 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:17 | yes | 0 | 21 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:38 | yes | 7 | 6 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:27 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:31 | yes | 16 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:15 | yes | 20 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:23 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:05 | yes | 0 | 9 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:30 | yes | 0 | 39 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:05 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:30 | yes | 0 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:19 | yes | 0 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:39 | yes | 0 | 84 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:06 | yes | 0 | 10 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:55 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:18 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:49 | yes | 11 | 26 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:58 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:00 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:06 | yes | 0 | 11 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:15 | yes | 0 | 16 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:51 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:29 | yes | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:49 | yes | 0 | 42 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:14 | yes | 0 | 36 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:03 | yes | 0 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:02 | yes | 30 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:31 | yes | 3 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:09 | yes | 13 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-14 23:08 | yes | 20 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:21 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:53 | yes | 0 | 11 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:26 | yes | 0 | 21 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:19 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:45 | yes | 0 | 31 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:28 | yes | 0 | 56 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:31 | yes | 0 | 20 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:07 | yes | 0 | 38 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot Ads Integration read as HubSpot Ads
HubSpot's Ad Management Software read as HubSpot Ads
HubSpot's built-in ad management read as HubSpot Ads
HubSpot’s Ad Management Tool read as HubSpot Ads
LinkedIn read as LinkedIn Campaign Manager
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Microsoft Ads read as Microsoft Advertising
SEMrush read as Semrush Advertising Toolkit
Semrush read as Semrush Advertising Toolkit
Semrush (PPC Toolkit) read as Semrush Advertising Toolkit
Sprinklr read as Sprinklr Marketing
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
WordStream (LocaliQ) read as WordStream Advisor
WordStream (by ClickSense) read as WordStream Advisor
WordStream (by LocaliQ) read as WordStream Advisor
WordStream (now LocaliQ by Gannett) read as WordStream Advisor
WordStream (now LocaliQ) read as WordStream Advisor
WordStream (now part of LocaliQ) read as WordStream Advisor
Unresolved, counted raw
99 Dollar Social
AdBot
Adzooma Free Plan
Amazon Ads Console
Anoox Ads Network
Buffer AI
ClicksGeek
HubSpot Ads Add-on
HubSpot Advertising
JumpFly
Microsoft Monetize / Microsoft Invest / Xandr-style enterprise inventory platforms
Optymyzr
PPC Entourage
Pace Ads
Qeryx
Salesforce
Semrush Advertising Hub
Skaji
SocialOomph
Swydo
TikTok Promote
Wevion
WordStream Free Tools
groas
Discontinued, still offered
No shut-down product was recommended here.