September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › DAM › Small business · September 2026 Edition

Digital asset management for small business buyers

Asked as “digital asset management system”, and as “DAM platform”, on behalf of a small B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
27%
Contested · Canto 24%
27Filecamp24Canto09Masset40others

27% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Filecamp27%2%42accepted challenger
02Canto24%11%46accepted challenger
03Air7%14%37accepted challenger
04Dash4%0%17accepted challenger
05Daminion4%0%17accepted challenger
06Brandfolder4%63%19criticized challenger
07Adobe Experience Manager Assets2%81%21criticized challenger
Show the four products at 0%, ordered by negative rate
11Bynder0%63%30criticized challenger
09ResourceSpace0%15%13accepted challenger
08Pics.io0%10%21accepted challenger
10Cloudinary0%9%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Filecamp27%
02Canto24%
03Air7%
04Dash4%
05Daminion4%
06Brandfolder4%
07Adobe Experience Manager Assets2%
08Pics.io0%
09ResourceSpace0%
10Cloudinary0%
11Bynder0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Experience Manager Assets
81%
17 of 21 labels negative · 8 of 12 models · 13 hard negative
“enterprise-level Digital Asset Management (DAM) systems like Adobe Experience Manager, Aprimo, or Orange Logic are massive overkill” Gemini 3.5 Flash, comparative prompt
Bynder
63%
19 of 30 labels negative · 8 of 12 models · 6 hard negative
“Bynder is designed for global brand governance. Its rigid database taxonomy ... can frustrate smaller, fast-moving teams” Gemini 3.5 Flash, negative prompt
Brandfolder
63%
12 of 19 labels negative · 6 of 12 models · 3 hard negative
“Avoid: ... or Brandfolder ($25,000+/year starting) unless you have specific enterprise requirements.” Kimi K2, scale prompt
Aprimo
100%
9 of 9 labels negative · 5 of 12 models · 7 hard negative
“A small business will find its features bloated, and its cost is entirely scaled toward enterprise budgets.” Gemini 3.5 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 280 links across 87 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

12 answers · 16 citations · 4 models
vendor site · Canto11 answers · 12 citations · 4 models
10 answers · 14 citations · 3 models
8 answers · 13 citations · 3 models
vendor site · Daminion8 answers · 8 citations · 3 models
vendor site · Frontify8 answers · 8 citations · 3 models
vendor site · Brandfolder7 answers · 14 citations · 2 models
vendor site · Dash7 answers · 11 citations · 3 models
6 answers · 7 citations · 3 models
vendor site · Capterra6 answers · 6 citations · 3 models
vendor site · CELUM6 answers · 6 citations · 3 models
vendor site · Zapier6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital asset management system”, “digital asset management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
Filecamp filecamp.com27%83590011,25217
Canto canto.com24%13822,20011,60981,78465
Masset getmasset.com9%41,3003,272943
Air air.inc7%59201,0001,766,60627,643$1,2754
Dash dash.app4%41165,000126,1235,69444
Daminion daminion.net4%732011,021
Canva canva.com4%18524,900,000183,42181,177,765101
MassetUs4%
Brandfolder brandfolder.com4%1114,4005950,1630
Stockpress Essential stockpress.co2%20

Google's top ten for the two searches hold 12 sites; 2 of them are among the sites the models cited here (celum.com, thedigitalprojectmanager.com). The first result for “best digital asset management system” is thedigitalprojectmanager.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best digital asset management system for a small B2B company?”Paraphrase“Which DAM platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top digital asset management systems for a small team and how do they differ?”Budget-constrained“What is the best digital asset management system for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Dropbox, Google DriveCantoChanged
Three alternativesAir, Filecamp, Masset
Canto
Four alternativesAir, Pics.io, ResourceSpace, Stockpress Essential
against: Brandfolder, Bynder
Daminion, Filecamp
Two alternativesDash, Pics.io
no first choiceagainst: Dropbox, Google Drive
GPT-5.4 miniAdobe Experience Manager Assetsagainst: Adobe Experience Manager AssetsCantoChanged
Four alternativesAdobe Experience Manager Assets, Air, Bynder, Frontify
Canto
Three alternativesDash, Frontify, ResourceSpace
against: Bynder
Canva
Three alternativesAirtable, Dash, ResourceSpace
against: Bynder, Canto, Cloudinary, MediaValet, Plytix Cloud PIM & DAM
no first choiceagainst: Acquia DAM, Bynder
Gemini 3.5 FlashMasset
Four alternativesCanto, Filecamp, Lingo, Pics.io
against: Adobe Experience Manager Assets, Aprimo
MassetHeld
Four alternativesCanto, Dash, Filecamp, Pics.io
Pics.io
Four alternativesAir, Canto, Filecamp, Stockpress Essential
against: Adobe Experience Manager Assets, Aprimo, Orange Logic
Filecamp, Stockpress Essential
Four alternativesAir, Pics.io, Playbook, Tagbox.io
against: Brandfolder, Bynder, Canto
Brandfolder, Canto, Dash
Two alternativesAir, Filestage
against: Adobe Experience Manager Assets, Aprimo, Dropbox, Google Drive
against: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, OpenText Media Management
Perplexity SonarCanto
Two alternativesFilecamp, Masset
CantoHeld
Three alternativesDaminion, Filecamp, Image Relay
Canto, Filecamp
Three alternativesAir, Daminion, Pics.io
Filecamp
Two alternativesAir, Canto
no first choicenothing named
Grok 4.20Canto, Filecamp
Two alternativesAir, Daminion
against: Adobe Experience Manager Assets, Bynder
FilecampChanged
Two alternativesDaminion, Masset
Air, Filecamp
Three alternativesCanto, Daminion, Pics.io
Filecamp
Three alternativesAir, Daminion, ResourceSpace
against: Bynder, Canto
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Brandfolder, Bynder
Mistral SmallMassetUs
Two alternativesBynder, Canto
Canto, PaperfliteChanged
Two alternativesFilecamp, HubSpot Content Hub
Canto
Four alternativesAir, Dash, Filecamp, Pics.io
Air, Filecamp
Five alternativesCloudinary, Dash, Pics.io, ResourceSpace, Stockpress Essential
no first choiceagainst: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Launchmetrics, OpenAsset
DeepSeek V4 FlashMasset
Three alternativesCanto, Daminion, Filecamp
against: Air
CantoChanged
Two alternativesBrandfolder, Filecamp
against: Adobe Experience Manager Assets, Aprimo, Bynder
Canto, Filecamp
Five alternativesAir, Cloudinary, Daminion, Pics.io, ResourceSpace
against: Brandfolder, Bynder, Frontify
Filecamp
Four alternativesAir, Brault, Daminion, ResourceSpace
Canto
Three alternativesAir, Filecamp, Tagbox.io
against: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Frontify, MediaValet, Pics.io
against: Adobe Experience Manager Assets, Brandfolder, Bynder, OpenText Media Management, Widen / Acquia DAM
Llama 4 Maverickno first choice
Three alternativesCanto, Filecamp, MassetUs
CantoChanged
Three alternativesAir, Brandfolder, Bynder
Air
Three alternativesCanto, Filecamp, Pics.io
Filecamp
Two alternativesDaminion, Frontify
no first choicenothing named
Qwen 3.7 FlashMassetUs
Two alternativesCanto, Filecamp
BrandfolderChanged
Four alternativesFilestage.io, Onehub, Vidyard, Wistia
against: Box, SharePoint
Pics.io
Three alternativesAir, Canto, MediaValet
Air, Filecamp
Two alternativesDropbox, Google Drive
against: Adobe Experience Manager Assets, Bynder
no first choice
One alternativeHippo
nothing named
Kimi K2Daminion
Four alternativesAir, Baseline, Dash, Filecamp
against: Brandfolder, Bynder, Canto
CantoChanged
One alternativeFilecamp
against: Air
Air, Filecamp
Four alternativesCanto, Ci Media Cloud, ImageKit, Stockpress Essential
against: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, MediaValet, Orange Logic, ResourceSpace
Dash
Six alternativesAir, Cloudinary, Filecamp, Pics.io, Stockpress Essential, Tagbox.io
against: Adobe Experience Manager Assets, Brandfolder, Bynder
no first choice
Five alternativesAir, Canto, Daminion, Filecamp, Pics.io
against: Adobe Experience Manager Assets, Brandfolder
against: Acquia DAM, Adobe Experience Manager Assets, Air, Brandfolder, Bynder, Filecamp, Frontify, OpenText Media Management, Pics.io, ResourceSpace, Sitecore Content Hub, Wedia
GLM 4.7 FlashXFilecamp
Four alternativesBynder, Canto, Pimcore, ResourceSpace
MassetChanged
Three alternativesBrandfolder, Canto, Filecamp
Filecamp
Three alternativesCloudinary, Dash, Pics.io
against: Air
Filecamp
Four alternativesBrandkit, Canva, Dash, Pics.io
against: Air
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Data Dwell Digital Asset Management
MiniMax M2.5AssetUs
Two alternativesBynder, Canto
Plytix Cloud PIM & DAMChanged
Two alternativesAir, Filecamp
Air, Canto
Six alternativesBrandfolder, Cloudinary, Dash, Filecamp, ImageKit, MediaValet
Air, Canva
Two alternativesResourceSpace, XnView MP
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:22yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:45yes1526 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:34yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:12yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 22:54yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:53yes032 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:50yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:49yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:06yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:04yes0160 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:37yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:17yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:52yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:24yes1821 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:12yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:51yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:02yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:44yes016 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:07yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:10no039 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:29yes020 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:48yes026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:21yes79 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:12yes56 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:18yes2128 s
ComparativePerplexity Sonarsonar2026-09-15 00:37yes206 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:35yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:48yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:04yes021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:11yes049 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:21yes067 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:16yes065 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:35yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:43yes86 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:29yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:31yes2223 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:42yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:08yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:30yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:49yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:04yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:29yes044 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:59yes050 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:38yes032 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:18yes014 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:15no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:02no014 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:05no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:31yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:50yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:35no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:35yes018 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:22yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:12no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:26yes023 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:45yes0104 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:04no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:52yes1210 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:31yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:53yes2721 s
Negative framingPerplexity Sonarsonar2026-09-15 02:33yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:34yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:27yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:50yes085 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:49yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:34yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:58yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:09yes0118 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55yes026 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Adobe read as Adobe Experience Manager Assets
Adobe AEM read as Adobe Experience Manager Assets
Adobe Experience Manager read as Adobe Experience Manager Assets
Adobe Experience Manager (AEM) read as Adobe Experience Manager Assets
OpenText Digital Asset Management read as OpenText Media Management
Plytix read as Plytix Cloud PIM & DAM
Unresolved, counted raw
Artwork Flow
AssetUs
Baseline
Data Dwell Digital Asset Management
Filestage.io
Hippo
Onehub
PicaJet
XnView MP
darktable
Discontinued, still offered
No shut-down product was recommended here.
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