September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Landing pages › Small business · September 2026 Edition

Landing pages and interactive content for small business buyers

Asked as “landing page builder”, and as “landing page and interactive content tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
26%
Contested · Unbounce 17%
26Leadpages17Unbounce13Carrd43others

26% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Leadpages26%18%57accepted challenger
02Unbounce17%28%53criticized challenger
03Carrd13%0%32accepted challenger
04Landingi9%19%32accepted challenger
05HubSpot Landing Pages8%11%27accepted challenger
06MailerLite6%8%12accepted challenger
07Instapage2%46%37criticized challenger
Show the two products at 0%, ordered by negative rate
09Webflow0%10%10accepted challenger
08Swipe Pages0%7%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Leadpages26%
02Unbounce17%
03Carrd13%
04Landingi9%
05HubSpot Landing Pages8%
06MailerLite6%
07Instapage2%
08Swipe Pages0%
09Webflow0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Instapage
46%
17 of 37 labels negative · 10 of 12 models · 7 hard negative
“strict visitor caps (15K-30K/month) lead to overages; complaints of account cancellations without notice, predatory auto-renewals” Grok 4.20, negative prompt
Unbounce
28%
15 of 53 labels negative · 10 of 12 models · 5 hard negative
“Strongly Avoid or Use Extreme Caution: 1. Unbounce - Why? Harsh Trustpilot score (1.7/5 from 181+ reviews) due to aggressive price hikes” Grok 4.20, negative prompt
Leadpages
18%
10 of 57 labels negative · 9 of 12 models · 3 hard negative
“Trustpilot 2.2/5 (441 reviews) highlights sudden 100-300% price increases, denied refunds, poor support” Grok 4.20, negative prompt
ClickFunnels
89%
8 of 9 labels negative · 8 of 12 models · 4 hard negative
“Verdict: Unless you're already deep in the "funnel hacker" ecosystem, avoid. The billing issues alone are dealbreakers.” Kimi K2, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 262 links across 110 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Zapier11 answers · 11 citations · 3 models
vendor site · Perspective8 answers · 10 citations · 3 models
vendor site · Leadpages7 answers · 10 citations · 4 models
7 answers · 8 citations · 3 models
7 answers · 7 citations · 2 models
6 answers · 8 citations · 3 models
vendor site · LanderLab6 answers · 7 citations · 2 models
vendor site · Prismic6 answers · 7 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Softr6 answers · 6 citations · 3 models
vendor site · Unbounce6 answers · 6 citations · 2 models
vendor site · Zoho6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best landing page builder”, “landing page builder”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Leadpages leadpages.com26%1212,90010223,10546
Unbounce unbounce.com17%1715,40013557,782122
Carrd carrd.com13%8090,5006797,878
Landingi landingi.com9%86720332,5511
HubSpot parent site
HubSpot Landing Pages 8%, HubSpot Marketing Hub 2%, HubSpot Content Hub 0%
9%991368,0009,776
involve.me involve.me8%17720061,47029
MailerLite mailerlite.com6%15049,50031159,716$851156
Outgrow outgrow.co6%253,6004,40310,50836
Zoho parent site
Zoho LandingPage 2%
2%114800
Riddle2%

Google's top ten for the two searches hold 17 sites; 5 of them are among the sites the models cited here (emailtooltester.com, emailvendorselection.com, perspective.co, unbounce.com, zapier.com). The first result for “best landing page builder” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best landing page builder for a small B2B company?”Paraphrase“Which landing page and interactive content tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top landing page builders for a small team and how do they differ?”Budget-constrained“What is the best landing page builder for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a landing page builder. What should we look at?”Negative“Which landing page builders should a small business avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing Hub
Two alternativesMailerLite, Perspective
HubSpot Landing Pages, UnbounceChanged
Three alternativesInstapage, Leadpages, WordPress
Leadpages
Three alternativesInstapage, Landingi, Unbounce
MailerLite
Three alternativesCarrd, Neo Sites, Wix
against: Leadpages
no first choiceagainst: ClickFunnels, Convertri, Instapage, Leadpages, Unbounce
GPT-5.4 miniLeadpages
Two alternativesUnbounce, Webflow
against: HubSpot Landing Pages
Riddle, UnbounceChanged
One alternativeHubSpot Landing Pages
Leadpages
Three alternativesCarrd, Unbounce, Wix
against: Instapage
Leadpages, Zoho LandingPageagainst: Unbounceno first choiceagainst: Leadpages, Onepage.io
Gemini 3.5 FlashUnbounce
Three alternativesHubSpot Landing Pages, Landingi, Leadpages
involve.meChanged
Three alternativesOutgrow, Paperform, Typeform
Leadpages
Four alternativesCarrd, Kit, Landingi, Unbounce
against: Instapage
Carrd
Three alternativesEmailOctopus, Leadpages, Systeme.io
against: Instapage, MailerLite, Unbounce
Unbounce
Five alternativesFramer, Heyflow, HubSpot Landing Pages, Leadpages, Webflow
against: ClickFunnels, Divi, Elementor, Instapage, Leadpages, Unbounce, WPBakery
Perplexity SonarLeadpages
Three alternativesCarrd, HubSpot Landing Pages, Unbounce
Leadpages, involve.meChanged
One alternativeUnbounce
Unbounce
Five alternativesCarrd, Instapage, Landingi, Leadpages, Swipe Pages
Carrd
Two alternativesLandingi, Leadpages
no first choiceagainst: Brizy, ClickFunnels, Elementor, HubSpot Landing Pages, Instapage, Moosend, Unbounce
Grok 4.20Landingi, Leadpages
Three alternativesCarrd, HubSpot Landing Pages, Unbounce
UnbounceChanged
Two alternativesHubSpot Landing Pages, Outgrow
Leadpages
Five alternativesCarrd, HubSpot Landing Pages, Instapage, Landingi, Unbounce
Carrd
Four alternativesHubSpot Landing Pages, Kit, Leadpages, MailerLite
against: Instapage, Landingi, Unbounce
no first choice
Three alternativesInstapage, Leadpages, Unbounce
against: ClickFunnels, Instapage, Leadpages, PageFly, Shogun, Unbounce
Mistral SmallLeadpages
Three alternativesCarrd, HubSpot Landing Pages, Unbounce
against: Instapage, Webflow
CarrdChanged
Two alternativesOutgrow, Typeform
Leadpages
Four alternativesCarrd, HubSpot Landing Pages, Instapage, Unbounce
Carrd, MailerLite
One alternativeLandingi
against: Google Sites
no first choiceagainst: ClickFunnels, Instapage, Landingi, Leadpages, Unbounce
DeepSeek V4 FlashLeadpages
Two alternativesCarrd, Unbounce
against: Instapage
Landingi, involve.meChanged
Two alternativesLeadpages, Outgrow
against: Ceros, Ion Interactive, Unbounce
Leadpages
Four alternativesCarrd, Swipe Pages, Unbounce, Webflow
against: Instapage
MailerLite
Three alternativesCarrd, Landingi, Systeme.io
against: Leadpages, Unbounce
Leadpages
Two alternativesInstapage, Unbounce
against: Landingi
against: ClickFunnels, GemPages, IONOS, Instapage, Landingi, Swipe Pages, Unbounce, Zoho Landing Pages
Llama 4 Maverickno first choiceInstapage, Unbounce, involve.meChangedLeadpages
Two alternativesCarrd, Landingi
Landingi
One alternativeLeadpages
no first choiceagainst: GetResponse
Qwen 3.7 FlashLeadpages
Three alternativesHubSpot Landing Pages, Unbounce, Zoho LandingPage
Outgrow, UnbounceChanged
Two alternativesLeadpages, Typeform
Leadpages
Four alternativesClickFunnels, Systeme.io, Unbounce, Webflow
Landingi
Two alternativesKit, Leadpages
against: Instapage, Unbounce
no first choiceagainst: Beaver Builder, ClickFunnels, Elementor, GoDaddy Website Builder, GrooveFunnels, Shopify Standard Store, WordPress
Kimi K2HubSpot Landing Pages
Three alternativesLandingi, Leadpages, Unbounce
Leadpages, OutgrowChanged
Two alternativesLandingi, Visme
against: Ceros, Unbounce
Leadpages
Four alternativesLandingi, MailerLite, Swipe Pages, Unbounce
Carrd
Three alternativesLandingi, Mailchimp Landing Pages, Wix
Leadpages
Three alternativesHubSpot Landing Pages, Instapage, Unbounce
against: ClickFunnels, HubSpot Landing Pages, Instapage, Landingi, Leadpages, Unbounce, Weebly, Wix
GLM 4.7 FlashXLeadpages
Two alternativesUnbounce, Zoho LandingPage
Leadpages, OutgrowChanged
Two alternativesInteract, Typeform
Unbounce
Six alternativesBrevo, Instapage, Leadpages, Swipe Pages, Webflow, Zoho LandingPage
Carrd
Three alternativesLeadpages, Swipe Pages, Systeme.io
Unbounce
Four alternativesHubSpot Content Hub, Instapage, Leadpages, Swipe Pages
against: GoDaddy Website Builder, Kickoff Labs, Landingi, Leadpages, Megaphone, PageFly, Squarespace, Unbounce, WordPress with certain plugins, involve.me
MiniMax M2.5HubSpot Landing Pages, Leadpages
Two alternativesLandingi, Unbounce
HubSpot Landing Pages, UnbounceChanged
Two alternativesCalendly, Typeform
Landingi, Leadpages
Five alternativesCarrd, HubSpot Landing Pages, MailerLite, Softr, Unbounce
against: Instapage
Landingi
Three alternativesCarrd, Leadpages, Webflow
no first choiceagainst: Instapage, Leadpages
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:45yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:04yes2323 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:21yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:14yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:25yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:28yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56yes029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:56yes022 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:02yes060 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:39yes015 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:43no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:51yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:32yes821 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:19yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:36yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:39no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:12yes046 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:25no031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:36yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:07yes0120 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:54yes010 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:44yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:57yes06 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:07yes725 s
ComparativePerplexity Sonarsonar2026-09-14 23:15yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:34yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:40yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:50yes017 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:48yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:15yes052 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:54yes031 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:30yes054 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:08yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:28yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27yes33 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:51yes1621 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:13yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:46yes04 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:23yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:06yes018 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:17yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:36yes018 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:59yes020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:53yes033 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:51yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:03no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:44no04 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:22yes824 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:08yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:03yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:53no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:08yes044 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:40yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:10yes039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:27yes027 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:59yes015 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:19yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:04yes138 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:50yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:08yes3024 s
Negative framingPerplexity Sonarsonar2026-09-14 23:06yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:59yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:05yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:25yes024 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:56no037 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:10yes078 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:18yes050 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:23yes019 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Landing Pages
HubSpot (Marketing Hub) read as HubSpot Landing Pages
Mailchimp read as Mailchimp Landing Pages
Unresolved, counted raw
Brizy
GemPages (Shopify)
GrooveFunnels
Kadence Blocks
Kickoff Labs (Original Editor)
Neo Sites
Onepage.io
Riddle
SeedProd
Shopify Standard Store
Spectra
WordPress with certain plugins
Zoho Landing Pages
Discontinued, still offered
No shut-down product was recommended here.
← InfluencerLocal listings →