September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Experimentation › Small business · September 2026 Edition

Experimentation and personalization for small business buyers

Asked as “website experimentation and personalization platform”, and as “A/B testing and personalization tool”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
38%
Contested · Convert Experiences 13%
38VWO13Convert Experiences10Mida38others

38% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01VWO38%15%52endorsed leader
02Convert Experiences13%3%37accepted challenger
03Mida10%0%19accepted challenger
04Mutiny10%36%25criticized challenger
05PostHog8%0%22accepted challenger
06GrowthBook2%5%22accepted challenger
07Personyze2%0%10accepted challenger
08Optimizely CMS2%75%40criticized challenger
Show the six products at 0%, ordered by negative rate
14Adobe Target0%92%25criticized challenger
12Bloomreach0%91%11criticized challenger
13Dynamic Yield0%70%20criticized challenger
11Kameleoon0%55%11criticized challenger
10AB Tasty0%46%24criticized challenger
09Statsig0%11%19accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01VWO38%
02Convert Experiences13%
03Mida10%
04Mutiny10%
05PostHog8%
06GrowthBook2%
07Personyze2%
08Optimizely CMS2%
09Statsig0%
10AB Tasty0%
11Kameleoon0%
12Bloomreach0%
13Dynamic Yield0%
14Adobe Target0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Optimizely CMS
75%
30 of 40 labels negative · 11 of 12 models · 18 hard negative
“Optimizely — multiple sources flag high cost, implementation overhead, and enterprise-focused packaging as a poor fit for smaller teams.” Perplexity Sonar, negative prompt
Adobe Target
92%
23 of 25 labels negative · 9 of 12 models · 19 hard negative
“Why to avoid them: Prohibitive Pricing... To get the most out of platforms like Adobe Target, you almost always require dedicated software engineers” Gemini 3.5 Flash, negative prompt
Bloomreach
91%
10 of 11 labels negative · 9 of 12 models · 5 hard negative
“High-End AI-Driven Personalization Engines (e.g., Dynamic Yield, Bloomreach)... Why to avoid them” Gemini 3.5 Flash, negative prompt
Dynamic Yield
70%
14 of 20 labels negative · 8 of 12 models · 9 hard negative
“High-End AI-Driven Personalization Engines (e.g., Dynamic Yield, Bloomreach)... Why to avoid them” Gemini 3.5 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 308 links across 139 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Convert13 answers · 18 citations · 4 models
vendor site · VWO12 answers · 16 citations · 4 models
vendor site · Statsig7 answers · 16 citations · 3 models
vendor site · Optimizely7 answers · 9 citations · 4 models
vendor site · GrowthBook6 answers · 10 citations · 3 models
vendor site · Growth Method6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Mida5 answers · 10 citations · 3 models
vendor site · Amplitude5 answers · 7 citations · 1 model
vendor site · Guideflow5 answers · 7 citations · 2 models
vendor site · Contentsquare4 answers · 5 citations · 1 model
vendor site · Personizely4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best website experimentation and personalization platform”, “website experimentation and personalization platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
VWO vwo.com38%14722,20044925,874145
ConvertFlow convert.com
Convert Experiences 13%, ConvertFlow 0%
13%79502220,8821
Mida mida.so10%1249,50018,19733,19032
Mutiny mutinyhq.com10%69110,0003,0326800
PostHog posthog.com8%42033,10027125,936120
Zoho parent site
Zoho PageSense 6%
6%402606
OptiMonk optimonk.com4%16
GrowthBook growthbook.io2%872,9001426,64626
Personyze personyze.com2%475015360
Personizely personizely.net2%9

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (guideflow.com, mida.so, optimizely.com, vwo.com). The first result for “best website experimentation and personalization platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best website experimentation and personalization platform for a small B2B company?”Paraphrase“Which A/B testing and personalization tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top experimentation and personalization platforms for a small team and how do they differ?”Budget-constrained“What is the best website experimentation and personalization platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a website experimentation and personalization platform. What should we look at?”Negative“Which experimentation and personalization platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Claspo, Mutiny
One alternativeOptiMonk
no first choiceChangedagainst: Dynamic YieldKlaviyo, VWOagainst: Optimizely CMSOptiMonk
Four alternativesEvolist, HubSpot Content Hub, Personizely, VWO Personalize
no first choiceagainst: Bloomreach, Optimizely CMS
GPT-5.4 miniVWO
One alternativeOptimizely CMS
VWOHeld
Two alternativesAdobe Target, Dynamic Yield
Convert Experiences, VWO
One alternativeAB Tasty
against: Optimizely CMS
Convert Experiences
One alternativeVWO
against: AB Tasty, Optimizely CMS
no first choicenothing named
Gemini 3.5 FlashVWO
Three alternativesConvert Experiences, HubSpot Content Hub, Webflow Optimize
against: Dynamic Yield, Mutiny, Optimizely CMS
RightMessageChanged
Four alternativesConvert Experiences, HubSpot Content Hub, VWO, Webflow Optimize
against: Adobe Target, Mutiny, Optimizely CMS
VWO
Six alternativesConvert Experiences, Intelligems, Mutiny, PostHog, Shoplift, Statsig
against: Adobe Target, Dynamic Yield, Optimizely Web Experimentation
Mida
Three alternativesCustomFit.ai, GrowthBook, PostHog
against: AB Tasty, Google Optimize, Optimizely CMS
Convert Experiences
Four alternativesCustomFit.ai, GrowthBook, Humblytics, Mutiny
against: Adobe Target, LaunchDarkly, Optimizely CMS, Statsig
against: Adobe Target, Bloomreach, Dynamic Yield, LaunchDarkly, Mutiny, Optimizely Web Experimentation, Split
Perplexity SonarVWO
Two alternativesMida, Mutiny
against: GrowthBook, Statsig
VWOHeld
Two alternativesMutiny, Zoho PageSense
Statsig
Five alternativesAB Tasty, GrowthBook, LaunchDarkly, PostHog, VWO
GrowthBook
Two alternativesCrazy Egg, Zoho PageSense
no first choiceagainst: AB Tasty, Adobe Target, Google Optimize, Kameleoon, LaunchDarkly, Optimizely CMS, VWO
Grok 4.20Convert Experiences
Two alternativesCrazy Egg, VWO
against: Mutiny
Zoho PageSenseChanged
Two alternativesGrowthBook, VWO
against: Convert Experiences
GrowthBook, PostHog
Four alternativesConvert Experiences, Mida, Statsig, VWO
against: Adobe Target, Optimizely CMS
Zoho PageSense
Five alternativesGrowthBook, Kirro, Mida, Plerdy, PostHog
against: Optimizely CMS, VWO
VWO
Three alternativesAB Tasty, Mida, Optimizely CMS
against: Adobe Target
against: AB Tasty, ABsmartly, Adobe Target, Bloomreach, Dynamic Yield, Insider, Monetate, Optimizely CMS, Salesforce Marketing Cloud Personalization
Mistral SmallVWO
Three alternativesConvert Experiences, PostHog, Statsig
MutinyChanged
Three alternativesConvert Experiences, VWO, Zoho PageSense
Mida
Three alternativesConvert Experiences, Personizely, VWO
against: Optimizely CMS
PostHog, Zoho PageSense
Three alternativesGrowthBook, Personyze, Varify.io
no first choiceagainst: Google Optimizeagainst: AB Tasty, Adobe Target, Bloomreach, Braze, Dynamic Yield, Insider, Iterable, LaunchDarkly, Mutiny, Optimizely CMS, Segment
DeepSeek V4 FlashVWO
Four alternativesConvert Experiences, Mida, Personyze, Recotap
against: 6sense, AB Tasty, Adobe Target, Demandbase, Dynamic Yield, Mutiny, Optimizely CMS
VWOHeld
Two alternativesConvert Experiences, Varify.io
against: Mutiny
GrowthBook, Mida, PostHog
Two alternativesPersonizely, Statsig
against: AB Tasty, Adobe Target, Dynamic Yield, Kameleoon, Optimizely CMS, VWO
OptiMonk
Two alternativesGrowthBook, Plerdy
against: Adobe Target, Bloomreach, Dynamic Yield, Insider, Kameleoon, Optimizely CMS, VWO
VWO
Five alternativesAB Tasty, Convert Experiences, Dynamic Yield, GrowthBook, Statsig
against: Adobe Target, Kameleoon, Optimizely CMS
against: AB Tasty, Adobe Target, Bloomreach, Dynamic Yield, Google Optimize, Kameleoon, Optimizely CMS, Webtrends Optimize
Llama 4 MaverickMutiny, Optimizely CMS, VWOVWOChanged
One alternativeConvert Experiences
no first choice
Three alternativesInsider, Personyze, VWO Personalize
Personizely, PostHogno first choicenothing named
Qwen 3.7 FlashConvert Experiences, VWO
Four alternativesMutiny, PostHog, Statsig, Zoho PageSense
against: Optimizely CMS
VWOChanged
One alternativeMutiny
GrowthBook, Statsig, VWO
Three alternativesAB Tasty, Convert Experiences, PostHog
VWO
Three alternativesConvert Experiences, Keak, PostHog
against: Adobe Target, Google Analytics 4 (GA4) Experiments, Optimizely CMS
PostHog, VWO
Four alternativesAB Tasty, Convert Experiences, Statsig, Zoho PageSense
against: Adobe Target, LaunchDarkly, Optimizely CMS
against: Adobe Target, Bloomreach, Braze, Dynamic Yield, Monetate
Kimi K2Mida, Mutiny
One alternativeGrowthBook
against: Optibase, VWO
VWOChanged
Four alternativesFirebase A/B Testing, Google Analytics 4, GrowthBook, Plerdy
against: Mutiny
GrowthBook, PostHog
Five alternativesAB Tasty, Convert Experiences, Personizely, Statsig, VWO
against: Optimizely CMS
Mida, PostHog
Four alternativesConvertFlow, GrowthBook, OptiMonk, VWO
against: Adobe Target, Dynamic Yield, Optimizely CMS
Convert Experiences, VWO
Two alternativesMida, Personyze
against: AB Tasty, Adobe Target, Optimizely CMS
against: AB Tasty, Adobe Target, Algonomy, Bloomreach, Coveo, Dynamic Yield, Google Optimize, Instapage, Optimizely CMS, Unbounce, VWO
GLM 4.7 FlashXPersonyze
Four alternativesCroct, Hyperise, Proof, RightMessage
against: Intellimize, Mutiny, Optimizely Web Experimentation, VWO
MutinyChanged
Four alternativesAB Tasty, Convert Experiences, GrowthBook, Statsig
Statsig
Three alternativesConvert Experiences, Mida, Varify.io
Mida
Three alternativesConvertFlow, Hyperise, OptiMonk
against: Adobe Target, Optimizely CMS
no first choiceagainst: Adobe Target, Amplitude Web Experimentation, Bloomreach, Kameleoon, Optimizely CMS
MiniMax M2.5Convert Experiences, VWO
One alternativeOptimizely CMS
Convert Experiences, VWOHeld
Two alternativesCrazy Egg, GrowthBook
Mida, VWO
Five alternativesConvert Nexus, HubSpot Content Hub, Klaviyo, Mutiny, Omnisend
against: Optimizely CMS
Mida
One alternativeConvert Experiences
against: AB Tasty, Google Optimize, Optimizely CMS, VWO
no first choiceagainst: Adobe Target, Bloomreach, Dynamic Yield, Oracle, Salesforce Marketing Cloud Personalization
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:09yes188 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:26yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:22yes2226 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:20yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:15yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:47yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:11yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:58yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56yes038 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:46yes038 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:28yes013 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:53yes012 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:59no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:30yes47 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:39yes1826 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:02yes2019 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:07yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:51yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:20yes043 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:32yes03 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:07yes041 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:08yes050 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:55yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:50yes021 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:30yes1611 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:51yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:42yes1730 s
ComparativePerplexity Sonarsonar2026-09-15 00:18yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:55yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:11yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:38yes031 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:33yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:25no033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:47yes053 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:03yes022 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:00yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:22yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:37yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:02yes2422 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:30yes2017 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:35yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:17yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:16yes034 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:05yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:16yes038 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:26yes028 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:54yes040 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:45yes015 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:10no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:56no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:47yes1827 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:28yes1910 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:10yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:13no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:19yes057 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:48yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:37yes055 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:27yes051 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:51yes020 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:36no016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:06yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:22yes1722 s
Negative framingPerplexity Sonarsonar2026-09-15 00:56yes196 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:32yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 22:57yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:11yes025 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:19yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:50yes036 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:03yes099 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:33yes017 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:06yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Convert read as Convert Experiences
Convert (Convert.com) read as Convert Experiences
Convert.com read as Convert Experiences
Convert.com (Convert Experiences) read as Convert Experiences
HubSpot read as HubSpot Content Hub
HubSpot (Smart Content) read as HubSpot Content Hub
Optimizely Web read as Optimizely Web Experimentation
Salesforce Interaction Studio read as Salesforce Marketing Cloud Personalization
Unresolved, counted raw
Amplitude Web Experimentation
Bucket
Claspo
Evolist
Google Analytics 4 (GA4) Experiments
If-So
Kirro
Oracle
Shoplift
Discontinued, still offered
No shut-down product was recommended here.
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