September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Native ads › Small business · September 2026 Edition

Native and content advertising for small business buyers

Asked as “native advertising platform”, and as “content recommendation and native ads network”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
37%
Contested · Revcontent 17%
37MGID17Revcontent15StackAdapt31others

37% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01MGID37%15%52endorsed leader
02Revcontent17%18%44accepted challenger
03StackAdapt15%10%30accepted challenger
04LinkedIn Sponsored Content12%7%15accepted challenger
05Taboola8%44%62criticized challenger
06Teads4%37%62criticized challenger
Show the three products at 0%, ordered by negative rate
09Nativo0%60%15criticized challenger
08TripleLift0%50%10criticized challenger
07Meta Audience Network0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01MGID37%
02Revcontent17%
03StackAdapt15%
04LinkedIn Sponsored Content12%
05Taboola8%
06Teads4%
07Meta Audience Network0%
08TripleLift0%
09Nativo0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Taboola
44%
27 of 62 labels negative · 10 of 12 models · 10 hard negative
“Taboola: Frequently criticized for junk/bot traffic, phantom conversions, low-quality clicks (e.g., 99% bounce rates), and poor ROI for non-scale campaigns.” Grok 4.20, negative prompt
Teads
37%
23 of 62 labels negative · 9 of 12 models · 10 hard negative
“Similar issues with low-conversion traffic ("clicks from people who never buy," mostly older demographics), primitive targeting, and high CPCs” Grok 4.20, negative prompt
MGID
15%
8 of 52 labels negative · 8 of 12 models · 3 hard negative
“Platforms to AVOID (Serious Fraud/Low-Quality Concerns) ... 90%+ bot traffic measured via their own tracking tools” DeepSeek V4 Flash, negative prompt
Revcontent
18%
8 of 44 labels negative · 8 of 12 models · 2 hard negative
“Status: Avoid (Unless you are an experienced affiliate marketer)” Gemini 3.5 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 306 links across 145 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Realize13 answers · 14 citations · 3 models
9 answers · 11 citations · 3 models
8 answers · 9 citations · 2 models
8 answers · 8 citations · 2 models
6 answers · 8 citations · 2 models
vendor site · Quora6 answers · 7 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 3 models
vendor site · SmartyAds6 answers · 6 citations · 3 models
vendor site · Brax5 answers · 9 citations · 3 models
5 answers · 7 citations · 2 models
5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best native advertising platform”, “native advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
MGID mgid.com37%122720382,28823
Revcontent revcontent.com17%101590101,047
StackAdapt stackadapt.com15%3938,10016726,512$18,66539
LinkedIn parent site
LinkedIn Sponsored Content 12%
12%5811,100,00077,031
Taboola taboola.com8%18212,10050111,072$3368
Teads teads.com4%1891,9001771,7560
AdLib getadlib.com2%4733,10099712,29403
Microsoft parent site
Microsoft Advertising 2%
2%472,240,000403,136
Dianomi dianomi.com2%23
Paved paved.com2%1

Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (ads.life360.com, g2.com, getadlib.com, nativeadvertisinginstitute.com). The first result for “best native advertising platform” is g2.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best native advertising platform for a small B2B company?”Paraphrase“Which content recommendation and native ads network would you recommend to a small business that sells to other businesses?”Comparative“What are the top native advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best native advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a native advertising platform. What should we look at?”Negative“Which native advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5MGID
Three alternativesQuora Ads, Revcontent, StackAdapt
Paved, StackAdaptChangedMGID, Meta Audience Network
Two alternativesRealize, TripleLift
against: Taboola
MGID
Three alternativesBidVertiser, Meta Audience Network, Taboola
no first choicenothing named
GPT-5.4 miniLinkedIn Sponsored Content
Two alternativesTaboola, Teads
Microsoft AdvertisingChanged
One alternativeTaboola
MGID, Taboola
One alternativeTeads
against: StackAdapt
MGID
One alternativeRevcontent
against: Taboola, Teads
no first choiceagainst: Microsoft Audience Network, Taboola, Teads
Gemini 3.5 FlashStackAdapt
Two alternativesDianomi, Microsoft Audience Network
against: LinkedIn Sponsored Content, Taboola, Teads
DianomiChanged
Three alternativesLinkedIn Audience Network, StackAdapt, Teads
against: Taboola
MGID, Teads
Two alternativesRevcontent, Taboola
against: StackAdapt
MGID
Two alternativesNewsBreak Ads, Revcontent
against: Taboola, Teads
AdLib, StackAdapt
Six alternativesDemandbase, LinkedIn Sponsored Content, Nativo, Sharethrough, Taboola, Teads
against: Content.ad, MGID, Nativo, Revcontent, Taboola, Teads, The Trade Desk, TripleLift
Perplexity SonarLinkedIn Sponsored Content
Three alternativesMGID, Taboola, Teads
LinkedIn Sponsored ContentHeld
Two alternativesNetLine, Taboola
MGID
Five alternativesAdLib, Revcontent, StackAdapt, Taboola, Teads
MGID
One alternativeRevcontent
against: Taboola, Teads
no first choiceagainst: MGID, Plista, Taboola, Teads
Grok 4.20MGID, Revcontent
Three alternativesLinkedIn Sponsored Content, Quora Ads, Taboola
against: StackAdapt, Teads
TaboolaChanged
Three alternativesMGID, Revcontent, Teads
MGID
Two alternativesRevcontent, StackAdapt
against: Taboola, Teads
MGID, Revcontentagainst: Taboola, TeadsStackAdapt
Four alternativesMGID, Revcontent, Taboola, Teads
against: Nativo
against: MGID, Nativo, Revcontent, Taboola, Teads
Mistral SmallStackAdapt
Four alternativesAdRoll ABM, HubSpot ABM, MGID, Revcontent
against: Demandbase
LinkedIn Sponsored Content, StackAdaptChanged
Three alternativesDemandScience, Teads, TechTarget Priority Engine
MGID, Revcontent
Three alternativesRealize, Sharethrough, StackAdapt
Revcontent
Four alternativesCriteo, MGID, Sharethrough, StackAdapt
no first choiceagainst: Adsterra, LinkCollider, MGID, Revcontent
DeepSeek V4 FlashMGID
Two alternativesRevcontent, StackAdapt
against: Nativo, Sharethrough, Taboola, Teads, TripleLift
MGID, RevcontentChanged
Three alternativesQuora Ads, Taboola, Teads
MGID, Revcontent
Two alternativesStackAdapt, Teads
against: Nativo, Sharethrough, Taboola, TripleLift
MGID
Two alternativesReddit Ads, Revcontent
against: Amazon DSP, Nativo, Taboola, Teads, TripleLift
MGID, Revcontent
Three alternativesStackAdapt, Taboola, Teads
against: Nativo
against: Adsterra, ClickAdilla, Evadav, FroggyAds, MGID, Revcontent, RichAds, Taboola, Teads, TrafficStars
Llama 4 Maverickno first choice
Two alternativesMeta Audience Network, Realize
Taboola, TeadsChanged
One alternativeMGID
MGID, Meta Audience Network, Realize
One alternativeRevcontent
MGID
Three alternativesMeta Audience Network, Realize, Taboola
no first choicenothing named
Qwen 3.7 FlashStackAdaptagainst: Revcontent, TaboolaRevcontentChanged
Two alternativesTaboola, Teads
Revcontent
Two alternativesMGID, StackAdapt
against: Taboola, Teads
MGID
One alternativeAdLib
against: Taboola, Teads
Revcontent
Four alternativesMGID, Taboola, Teads, Yahoo Gemini
against: AppNexus, Meta Ads, OpenX, Taboola, Teads
Kimi K2StackAdapt
Five alternativesLinkedIn Sponsored Content, MGID, Revcontent, Taboola, Teads
LinkedIn Sponsored Content, MGIDChanged
Three alternativesQuora Ads, Revcontent, Teads
MGID, Revcontent
Two alternativesMeta Audience Network, StackAdapt
against: Taboola, Teads
MGID
Two alternativesMeta Audience Network, Revcontent
against: Nativo, Taboola, Teads, TripleLift
MGID
Five alternativesRevcontent, StackAdapt, Taboola, Teads, Yahoo DSP
against: Nativo
against: AdNow, MGID, Revcontent, Taboola, Teads
GLM 4.7 FlashXRevcontent
Three alternativesSharethrough, StackAdapt, Teads
against: Taboola
LinkedIn Sponsored ContentChanged
Three alternativesNetLine, Taboola, Teads
no first choice
Seven alternativesAdLib, MGID, Meta Audience Network, Nativo, Realize, Revcontent, Taboola
MGID, Revcontentagainst: Taboola, Teadsno first choiceagainst: MGID, Revcontent, Taboola, Teads
MiniMax M2.5MGID
Four alternativesQuora Ads, Revcontent, Taboola, Teads
TaboolaChanged
Four alternativesGoogle Ads, LinkedIn Sponsored Content, Microsoft Advertising, Teads
against: MGID, Revcontent
MGID
Three alternativesRevcontent, Taboola, Teads
MGID
Two alternativesMeta Audience Network, Realize
against: Taboola, Teads
Taboola, Teads
Three alternativesGoogle Discover, MGID, Revcontent
nothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:10yes1410 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:29yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:37yes2329 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:39yes175 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:47yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:34yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:33yes028 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:42yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:41yes048 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:59yes031 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:24yes026 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:33yes015 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:02yes1711 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:55yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:41yes1321 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:54yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:55yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:13yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:03yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:51yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:49no037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:49yes036 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:31yes0161 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:51yes139 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:06yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:27yes2429 s
ComparativePerplexity Sonarsonar2026-09-14 23:19yes206 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:55yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:50yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:57yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:19yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:05yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:32yes032 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:51yes026 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:44yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:54yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:04yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:47yes2121 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:07yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:07yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:21yes05 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:32yes013 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:41yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:38yes024 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:29yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:37yes069 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:23yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:59no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:46no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:36yes1125 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:55yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:58yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:19no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:14yes056 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:35yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:36yes056 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:36yes031 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:01yes065 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:59no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:33yes167 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:38yes49 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:39yes1424 s
Negative framingPerplexity Sonarsonar2026-09-15 01:41yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:41yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:44yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:09yes045 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:15yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:53yes026 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:25yes046 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:08yes032 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:00yes026 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Facebook read as Meta Ads
LinkedIn read as LinkedIn Sponsored Content
LinkedIn Ads read as LinkedIn Sponsored Content
LinkedIn Campaign Manager read as LinkedIn Sponsored Content
Unresolved, counted raw
Google Discover
INFUSE
adsy.tech
Discontinued, still offered
No shut-down product was recommended here.
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