September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Webinars › Small business · September 2026 Edition

Webinar and virtual event platforms for small business buyers

Asked as “webinar and virtual event platform”, and as “platform for hosting webinars and virtual events”, on behalf of a small B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
39%
Contested · Zoom Webinars 15%
39Demio15Zoom Webinars13Livestorm33others

39% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Demio39%13%53endorsed leader
02Zoom Webinars15%24%71accepted challenger
03Livestorm13%8%53accepted challenger
04WebinarNinja11%14%37accepted challenger
05WebinarKit9%9%11accepted challenger
06Zoho Webinar7%0%16accepted challenger
07ClickMeeting2%13%23accepted challenger
08EasyWebinar2%7%14accepted challenger
09WebinarJam2%42%24criticized challenger
Show the seven products at 0%, ordered by negative rate
16ON240%61%18criticized challenger
15BigMarker0%60%15criticized challenger
14Webex Webinars0%50%10criticized challenger
13GoTo Webinar0%46%37criticized challenger
12Microsoft Teams0%27%11criticized challenger
11eWebinar0%9%11accepted challenger
10WebinarGeek0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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02
03
04
05
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07
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09
10
11
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13
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16
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Demio39%
02Zoom Webinars15%
03Livestorm13%
04WebinarNinja11%
05WebinarKit9%
06Zoho Webinar7%
07ClickMeeting2%
08EasyWebinar2%
09WebinarJam2%
10WebinarGeek0%
11eWebinar0%
12Microsoft Teams0%
13GoTo Webinar0%
14Webex Webinars0%
15BigMarker0%
16ON240%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
GoTo Webinar
46%
17 of 37 labels negative · 10 of 12 models
“recent reviews (2025-2026) highlight growing frustrations regarding reliability, specifically audio/video lag and data tracking errors” Qwen 3.7 Flash, negative prompt
Zoom Webinars
24%
17 of 71 labels negative · 9 of 12 models
“That doesn't make it "bad," but it does mean a small business should review settings and terms carefully before using it for sensitive sessions.” GPT-5.4 mini, negative prompt
WebinarJam
42%
10 of 24 labels negative · 7 of 12 models · 6 hard negative
“Platforms to Avoid or Use with Caution ### 1. WebinarJam ⚠️ Why to avoid:” GLM 4.7 FlashX, negative prompt
Demio
13%
7 of 53 labels negative · 7 of 12 models · 2 hard negative
“Blocks your own data export after cancellation... Demio is the current worst offender.” DeepSeek V4 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 286 links across 92 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · EasyWebinar16 answers · 33 citations · 3 models
vendor site · WebinarNinja14 answers · 19 citations · 3 models
14 answers · 14 citations · 3 models
vendor site · Zoom12 answers · 14 citations · 4 models
9 answers · 16 citations · 2 models
vendor site · Livestorm9 answers · 10 citations · 3 models
vendor site · Reddit7 answers · 9 citations · 2 models
vendor site · eWebinar7 answers · 8 citations · 2 models
vendor site · Whova7 answers · 8 citations · 2 models
vendor site · YouTube5 answers · 9 citations · 1 model
vendor site · Bizzabo5 answers · 6 citations · 3 models
5 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best webinar and virtual event platform”, “webinar and virtual event platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Demio demio.com39%1023,6002363,2941
Zoom zoom.com
Zoom Webinars 15%
15%1923,350,000120,2992,795,648 company$4,06447
Livestorm livestorm.co13%1331,60023124,27208
WebinarNinja webinarninja.com11%2226003,34302
WebinarKit getwebinarkit.com9%39094341
Zoho parent site
Zoho Webinar 7%
7%315906
ClickMeeting clickmeeting.com2%3018,10058,016365
EasyWebinar easywebinar.com2%3539005,4671
WebinarJam webinarjam.com2%523,600872,0438
WebinarGeek webinargeek.com0%659033,01614

Google's top ten for the two searches hold 13 sites; 5 of them are among the sites the models cited here (learn.g2.com, livestorm.co, reddit.com, ventureharbour.com, webinarninja.com). The first result for “best webinar and virtual event platform” is peoplemanagingpeople.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best webinar and virtual event platform for a small B2B company?”Paraphrase“Which platform for hosting webinars and virtual events would you recommend to a small business that sells to other businesses?”Comparative“What are the top webinar and virtual event platforms for a small team and how do they differ?”Budget-constrained“What is the best webinar and virtual event platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a webinar and virtual event platform. What should we look at?”Negative“Which webinar and virtual event platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Demio, WebinarNinja
Three alternativesGoldcast, Livestorm, Zoom Webinars
DemioChanged
One alternativeLivestorm
Demio, WebinarNinja
Three alternativesLivestorm, Vimeo, Zoom Webinars
Demio
Two alternativesEasyWebinar, Zoho Webinar
against: WebinarNinja
no first choiceagainst: Livestorm, Zoom Webinars
GPT-5.4 miniDemio, Zoom Webinars
One alternativeLivestorm
Zoom WebinarsChanged
One alternativeLivestorm
against: GoTo Webinar
Microsoft Teams
Three alternativesRingCentral Events, Webex Webinars, Zoom Webinars
Zoom Webinarsagainst: Livestorm, Zoom Webinarsno first choiceagainst: Zoom Webinars
Gemini 3.5 FlashDemio
Three alternativesLivestorm, WebinarGeek, eWebinar
against: Zoom Webinars
DemioHeld
One alternativeLivestorm
against: Goldcast, Zoom Webinars
Demio, WebinarGeek
Four alternativesAirmeet, Livestorm, Zoom Webinars, eWebinar
WebinarKit, Zoho Webinar
Three alternativesGoogle Meet, Livestorm, Microsoft Teams
against: GoTo Webinar, Zoom Webinars
Demio
Four alternativesButter, Livestorm, Luma, Univid
against: Bizzabo, Cvent Event Marketing & Management, Microsoft Teams, ON24, Zoom Webinars, vFairs
against: 6Connex, Cisco Webex Webinars, Cvent Event Marketing & Management, Demio, GoTo Webinar, ON24, Zoom Webinars, vFairs
Perplexity SonarDemio
Three alternativesEasyWebinar, WebinarKit, WebinarNinja
against: Bizzabo, Contrast, ON24
LivestormChanged
Four alternativesDemio, GoTo Webinar, WebinarNinja, Zoom Webinars
Demio, Livestorm, WebinarNinja
Five alternativesBigMarker, ClickMeeting, GoTo Webinar, Zoho Webinar, Zoom Webinars
against: Webex Webinars
WebinarNinja, Zoho Webinar
One alternativeZoom Webinars
no first choiceagainst: BigMarker, ClickMeeting, GoTo Webinar, ON24, Webex Webinars
Grok 4.20Livestorm
Five alternativesClickMeeting, Demio, WebinarNinja, Zoho Webinar, Zoom Webinars
against: Bizzabo, ON24
DemioChanged
Three alternativesClickMeeting, Livestorm, WebinarNinja
against: GoTo Webinar
Demio, Livestorm
Four alternativesCrowdcast, GoTo Webinar, WebinarNinja, Zoom Webinars
against: Airmeet, BigMarker
Zoho Webinar
One alternativeClickMeeting
against: Livestorm, WebinarNinja, Zoom Webinars
Demio, WebinarNinja
Four alternativesClickMeeting, Crowdcast, Livestorm, Zoom Webinars
against: BigMarker, GoTo Webinar, ON24
against: BigMarker, Demio, GoTo Webinar, ON24, WebinarJam, Zoom Webinars
Mistral SmallWebinarNinja
Four alternativesContrast, Demio, RingCentral Events, Zoom Webinars
against: Google Meet, YouTube Live
no first choiceChangedDemio, WebinarNinja
Six alternativesAirmeet, Google Meet, HeySummit, Microsoft Teams, RingCentral Events, Zoom Webinars
against: vFairs
EasyWebinar
Four alternativesClickMeeting, Demio, Zoho Webinar, Zoom Webinars
no first choiceagainst: BigMarker, Cvent Event Marketing & Management, Demio, GoTo Webinar, Mindbody, WebinarJam, Zoom Webinars, vFairs
DeepSeek V4 FlashDemio, Livestorm
Four alternativesAirmeet, Remo Conference, WebinarNinja, Zoom Webinars
DemioChanged
One alternativeLivestorm
against: WebinarNinja
ClickMeeting, Demio, WebinarNinja
Four alternativesAirmeet, Livestorm, RingCentral Events, Zoom Webinars
against: Accelevents, GoTo Webinar, Whova, vFairs
ClickMeeting
Four alternativesAirmeet, WebinarGeek, WebinarNinja, Zoho Webinar
Demio
Four alternativesEasyWebinar, GoTo Webinar, WebinarJam, eWebinar
against: BigMarker, ON24
against: AnyMeeting, BigMarker, ClickMeeting, Crowdcast, Demio, GoTo Webinar, ON24, Webex Webinars, WebinarJam, WebinarNinja, eWebinar
Llama 4 Maverickno first choiceno first choiceHeldLivestorm
Two alternativesDemio, WebinarNinja
WebinarKit
Two alternativesPopup, Zoom Webinars
no first choicenothing named
Qwen 3.7 FlashWebinarKit
Three alternativesDemio, GoTo Webinar, Livestorm
Zoom WebinarsChanged
Three alternativesDemio, GoTo Webinar, Livestorm
Airmeet, Livestorm
Five alternativesCrowdcast, Demio, Eventify, Remo Conference, WebinarKit
Livestorm
Four alternativesClickMeeting, Google Meet, Microsoft Teams, WebinarNinja
against: GoTo Webinar
Demio
Two alternativesLivestorm, WebinarNinja
against: GoTo Webinar, Microsoft Teams, ON24, Zoom Webinars
against: BigMarker, ClickMeeting, GoTo Webinar, ON24, Webex Webinars, WebinarJam, Zoom Webinars
Kimi K2Demio, WebinarNinja
Five alternativesClickMeeting, EasyWebinar, Livestorm, WebinarJam, Zoho Webinar
DemioChanged
Three alternativesClickMeeting, WebinarNinja, Zoho Webinar
WebinarNinja
Five alternativesClickMeeting, Crowdcast, Demio, Livestorm, Zoom Webinars
against: GoTo Webinar
WebinarKit
Five alternativesClickMeeting, EasyWebinar, Livestorm, Zoho Webinar, Zoom Webinars
no first choiceagainst: Demio, GoTo Webinar, Livestorm, WebinarJam, WebinarNinja, Zoom Webinars
GLM 4.7 FlashXDemio, WebinarJam
Four alternativesGoTo Webinar, Livestorm, WebinarGeek, Zoom Webinars
LivestormChanged
One alternativeDemio
Demio, Livestorm
Five alternativesGoTo Webinar, WebinarGeek, WebinarJam, Zoho Webinar, Zoom Webinars
Livestorm
Three alternativesDemio, GoTo Webinar, WebinarJam
against: Zoom Webinars
no first choiceagainst: BigMarker, Demio, GoTo Webinar, Microsoft Teams, WebinarJam, Zoom Webinars
MiniMax M2.5Demio, Zoom Webinars
Three alternativesBigMarker, Circle, RingCentral Events
Zoom WebinarsChanged
One alternativeGoTo Webinar
EasyWebinar
Five alternativesCrowdcast, Demio, Livestorm, WebinarKit, Zoom Webinars
Zoom Webinars
Three alternativesClickMeeting, WebinarGeek, Zoho Webinar
no first choiceagainst: Demio, EasyWebinar, GoTo Webinar, Webex Webinars, WebinarJam, WebinarKit, Zoom Webinars
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:15yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:53yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:39yes1428 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:52yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:29yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 22:58yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:57yes014 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:07yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:14yes029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:48yes025 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:19yes066 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:00yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14yes87 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:05yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes1221 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:25yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:37yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:36no01 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:07yes048 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:29yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:58yes033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:54yes052 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:25yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:27no08 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:26yes710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:06yes59 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:56yes2529 s
ComparativePerplexity Sonarsonar2026-09-15 04:27yes2011 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:50yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:16yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:09yes023 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:54yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:06yes046 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:44yes026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:28yes028 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:56yes018 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:02yes89 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:28yes47 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:49yes1520 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:01yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:32yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:34yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:21yes033 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:53yes035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:23yes032 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:48yes015 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:57yes012 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:45no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:30no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:17yes1225 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:21yes206 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:34yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:08no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:00yes015 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:53yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:17yes041 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:05yes033 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:50yes078 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:54no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:33yes179 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:52yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:45yes2221 s
Negative framingPerplexity Sonarsonar2026-09-15 00:42yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:49yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:58yes016 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:30yes028 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:28yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:05yes039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:09yes067 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:03yes049 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:40yes026 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cisco Webex read as Cisco Webex Webinars
Cvent read as Cvent Event Marketing & Management
Remo read as Remo Conference
Zoom read as Zoom Webinars
Zoom (Webinars) read as Zoom Webinars
Unresolved, counted raw
AnyMeeting
ProProfs WebinarNinja
Univid
Webinar Geek
Whereby
Zoom Webinar add-on
Discontinued, still offered
No shut-down product was recommended here.
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