Webinar and virtual event platforms · RankedON24
ON24 is an AI webinar and engagement platform for hosting webinars and virtual events · on24.com ↗
Strongest at enterprise, contested with Zoom Webinars. Ranked 58 of 58 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Demio is first at 42%.
Livestorm is first at 34%. 0 of 14 models made it the first choice when asked directly.
Ranked first, contested: Zoom Webinars has 10%.
Why models recommend it
“For a mid-sized B2B company, ON24 is the strongest overall recommendation”Perplexity Sonar · Paraphrase question · first choice
“Shortlist ON24 instead if marketing attribution, personalization, and always-on content conversion justify a higher-priced enterprise platform.”Perplexity Sonar · Direct question · alternative
“ON24 is the better "grow into it" option—but it's typically more of an enterprise purchase and can be overkill for some mid-sized teams”GPT-5.4 mini · Paraphrase question · alternative
“Top alternatives with fewer complaints: Consider Demio, GoTo Webinar, ON24, BigMarker, WebinarGeek, or Microsoft Teams Webinars”Grok 4.20 · Negative question · alternative
What gives them pause
“Enterprise-grade demand gen platform with quote-only pricing — likely overkill (and overpriced) for most mid-sized teams”DeepSeek V4 Flash · Paraphrase question · warning
“Avoid ON24 unless you're a larger enterprise”Kimi K2 · Direct question · warning
“Higher price point, steeper learning curve, and a legacy interface compared to newer platforms like Goldcast.”Gemini 3.5 Flash · Direct question · warning
“Robust for webinars + events, with deep analytics and automation. More enterprise but scalable down.”Grok 4.20 · Scale-constrained question · warning
Also on the shortlist
The products named in the same answers as ON24, over the 125 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 116 | 15 | Compare → | |
| 63 | 14 | Compare → | |
| 62 | 5 | Compare → | |
| 60 | 2 | View → | |
| 50 | 0 | View → | |
| 47 | 4 | View → | |
| 44 | 1 | View → | |
| 42 | 0 | View → | |
| 40 | 11 | Compare → | |
| 39 | 2 | Compare → |
What the models named instead of ON24 →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ON24's own site, not checked by Gane.
- For
- B2B marketing and revenue teams
- Price stated
- Get pricing
- Integrations
- 30
- Certifications
- ISO 27001, ISO 27701, SOC 2 Type II, APEC PRP
- Hosting
- Worldwide
- Customers named
- Microsoft Azure, SAP, Snowflake, Oracle, Plante Moran, NASDAQ, ServiceNow, Thermo Fisher Scientific
- Headquarters
- San Francisco, United States
- Founded
- 1998
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 104 of the 125 answers that named ON24 and are not a share of its labels.
Domains cited
292 of the 338 domain citations in answers naming ON24 came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 3 | 0 | 2 | 5 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 844 | undated | ABM | ||
| Webinar or virtual event | 440 | undated | ABM | ||
| Case study | 158 | undated | |||
| Conference or event | 45 | undated | |||
| Glossary or explainer | 8 | undated | |||
| Report or ebook | 7 | undated | |||
| Comparison | 4 | undated | |||
| News or press | 3 | undated | |||
| Template or tool | 1 | undated | |||
| Podcast or video | 1 | undated |
Events in person
- July 13, 2026 to July 16, 2026Cvent CONNECT 2026Nashville · hybrid · attended
As the event pages on on24.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page on24.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (12); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.