September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Marketing CMS › Small business · September 2026 Edition

Content management systems for marketing sites for small business buyers

Asked as “marketing website CMS”, and as “CMS for a marketing site”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
47%
Clear leader
47Webflow CMS35WordPress08HubSpot Content Hub10others

47% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Webflow CMS47%3%59endorsed leader
02WordPress35%14%66endorsed leader
03HubSpot Content Hub8%13%45accepted challenger
04Wix6%41%37criticized challenger
05Squarespace4%35%43criticized challenger
Show the six products at 0%, ordered by negative rate
11Drupal0%83%12criticized challenger
09Shopify0%50%10criticized challenger
10Contentful0%46%24criticized challenger
08Sanity0%30%20criticized challenger
07Framer0%10%10accepted challenger
06Ghost0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Webflow CMS47%
02WordPress35%
03HubSpot Content Hub8%
04Wix6%
05Squarespace4%
06Ghost0%
07Framer0%
08Sanity0%
09Shopify0%
10Contentful0%
11Drupal0%

What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Wix
41%
15 of 37 labels negative · 12 of 12 models · 3 hard negative
“Wix, Squarespace (for growth-focused marketing sites) | Superficial marketing features, SEO limitations, mobile issues, design cookie-cutter effect, hidden costs, limited ownership” GLM 4.7 FlashX, negative prompt
Squarespace
35%
15 of 43 labels negative · 9 of 12 models · 2 hard negative
“Wix and Squarespace restrict deep technical SEO control” GLM 4.7 FlashX, negative prompt
Drupal
83%
10 of 12 labels negative · 8 of 12 models · 5 hard negative
“Open-source but developer-heavy (steep learning curve, needs coding for basics), better for mid-market/gov sites.” Grok 4.20, negative prompt
Adobe Experience Manager
88%
7 of 8 labels negative · 7 of 12 models · 6 hard negative
“Strongly Avoid (Overkill for Small Businesses)... Massive TCO (e.g., $350K license + $100K hosting/year), rigid for non-enterprise use” Grok 4.20, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

17 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 218 links across 136 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Reddit6 answers · 7 citations · 2 models
vendor site · Brightspot5 answers · 6 citations · 2 models
5 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · HubSpot4 answers · 5 citations · 3 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · UnfoldCMS4 answers · 4 citations · 2 models
vendor site · Contentful3 answers · 4 citations · 2 models
3 answers · 4 citations · 2 models
3 answers · 3 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing website cms”, “marketing website cms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
Webflow CMS webflow.com47%130714,656$69059
WordPress wordpress.com35%196201,00042,40649,847,649$1813
HubSpot parent site
HubSpot Content Hub 8%, HubSpot for Marketers 0%
8%318368,0009,776
Wix wix.com6%185673,00021,8814,049,160$1,858119
Squarespace squarespace.com4%80673,00010,9177,819,271$1,83562
Ghost ghost.org0%28550,000379,14448,814
Framer framer.com0%4474,0003,142198,173$13106
Sanity sanity.io0%6127,1003,14249,180115
Brightspot brightspot.com0%8
Storyblok storyblok.com0%464,4005717,0557

Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (blog.hubspot.com, impactplus.com, reddit.com, sellingsignals.com). The first result for “best marketing website cms” is lilbigthings.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best marketing website CMS for a small B2B company?”Paraphrase“Which CMS for a marketing site would you recommend to a small business that sells to other businesses?”Comparative“What are the top content management systems for marketing websites for a small team and how do they differ?”Budget-constrained“What is the best marketing website CMS for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing website CMS. What should we look at?”Negative“Which content management systems for marketing websites should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Squarespace, WixWordPressChanged
One alternativeHubSpot Content Hub
against: Drupal
HubSpot Content Hub
Two alternativesWebflow CMS, WordPress
WordPress
Two alternativesGhost, Weebly
against: Squarespace
no first choiceagainst: Adobe Commerce, Squarespace, Wix
GPT-5.4 miniWebflow CMS
Two alternativesContentful, WordPress
Webflow CMSHeld
One alternativeHubSpot Content Hub
against: Contentful, Strapi, WordPress
Framer, Webflow CMS
Three alternativesHubSpot Content Hub, Sanity, WordPress
against: Contentful
WordPress
Two alternativesSquarespace, Webflow CMS
against: Wix
no first choicenothing named
Gemini 3.5 FlashHubSpot Content Hub
Three alternativesFramer, Webflow CMS, WordPress
against: Divi, Elementor
HubSpot Content Hub, Webflow CMSChanged
One alternativeWordPress
against: Contentful, Squarespace, Strapi, Wix
Framer
Three alternativesHubSpot Content Hub, Squarespace, Webflow CMS
against: WordPress
WordPress
Two alternativesFramer, Squarespace
against: HubSpot Content Hub, Webflow CMS
Webflow CMS
Two alternativesFramer, HubSpot Content Hub
against: Contentful, Sanity, WordPress
against: Adobe Commerce, Adobe Experience Manager, Contentful, Drupal, GoDaddy Website Builder, Joomla, Liferay, Network Solutions/Register.com builders, Optimizely CMS, Salesforce Commerce Cloud, Sanity, Sitecore Experience Platform, Storyblok, Strapi, WordPress
Perplexity SonarWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
Two alternativesHubSpot Content Hub, WordPress
HubSpot Content Hub
Four alternativesSquarespace, Webflow CMS, Wix, WordPress
WordPress
Two alternativesSquarespace, Wix
no first choiceagainst: Adobe Experience Manager, Contentful, GoDaddy Website Builder, Payload, Sanity, Shopify, Strapi, Weebly, Wix
Grok 4.20Webflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
One alternativeWordPress
against: Squarespace
Webflow CMS, Wix
Two alternativesHubSpot Content Hub, WordPress
WordPressagainst: HubSpot Content Hub, Squarespace, WixHubSpot Content Hub, Webflow CMS
One alternativeWordPress
against: Drupal
against: Adobe Experience Manager, Drupal, HubSpot Content Hub, Joomla, Optimizely CMS, Shopify, Sitecore Experience Platform, Squarespace, Wix
Mistral SmallWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
Two alternativesElementor, WordPress
against: HubSpot Content Hub
Webflow CMS
Three alternativesGhost, Squarespace, WordPress
against: HubSpot Content Hub, Wix
WordPress
Three alternativesGhost, Webflow CMS, Wix
no first choiceagainst: Adobe Commerce, Drupal, ExpressionEngine, Frog CMS, ImpressCMS, Joomla, MoinMoin, Sitecore 8 and earlier, Umbraco, WordPress, miaCMS
DeepSeek V4 FlashWebflow CMS
Three alternativesFramer, HubSpot Content Hub, WordPress
Webflow CMSHeld
One alternativeHubSpot Content Hub
against: Framer, WordPress
Webflow CMS, WordPress
Three alternativesSanity, Squarespace, Wix
against: Contentful
Squarespace, Wix
Two alternativesGhost, WordPress.com Personal
against: Webflow CMS, WordPress
HubSpot Content Hub, Webflow CMS, WordPress
One alternativeStoryblok
against: Contentful, Squarespace
against: Adobe Experience Manager, Concrete5, Drupal, Episerver, Frog CMS, Joomla, LokiCMS, Lyceum, MODX, Optimizely CMS, Oracle WebCenter, Sitecore Experience Platform, Sitekit, Squarespace, Textpattern, Wix
Llama 4 MaverickWebflow CMS
Three alternativesLuniq, Protocol80, RankMasters
Webflow CMS, WordPressChanged
Two alternativesHubSpot Content Hub, Sanity
WordPress
Two alternativesHubSpot for Marketers, Sanity
Squarespace, Wix, WordPressno first choiceagainst: Adobe Experience Manager, Optimizely CMS, Shopify, Squarespace, Wix
Qwen 3.7 FlashWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
WordPressChanged
Three alternativesHubSpot Content Hub, Squarespace, Webflow CMS
Webflow CMS
Five alternativesGhost, Sanity, Squarespace, Storyblok, WordPress
Wix
One alternativeSquarespace
against: WordPress
Webflow CMS
Three alternativesHubSpot Content Hub, Squarespace, WordPress
against: Contentful, Sanity
against: Adobe Experience Manager, Contentful, Drupal, Joomla, Oracle Content Management, Sanity, Shopify, Sitecore Experience Platform, Squarespace, Strapi, Wix
Kimi K2Webflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
Two alternativesHubSpot Content Hub, WordPress
Webflow CMS
Four alternativesGhost, HubSpot Content Hub, Squarespace, WordPress
against: Wix
WordPress
Two alternativesSquarespace, Wix
Webflow CMS
Two alternativesHubSpot Content Hub, WordPress
against: Squarespace, Wix
against: Adobe Experience Manager, BigCommerce, Contentful, Drupal, Joomla, Sanity, Shopify, Sitecore Experience Platform
GLM 4.7 FlashXWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
WordPressChanged
One alternativeWebflow CMS
against: HubSpot Content Hub
Webflow CMS, WordPress
Three alternativesHubSpot Content Hub, Prismic, Shopify
against: Drupal
WordPress
Four alternativesGhost, Hugo, Squarespace, Wix
no first choice
Six alternativesContentful, Drupal, Sanity, Shopify, Webflow CMS, WordPress
against: Squarespace, Wix, WordPress
MiniMax M2.5Webflow CMS, WordPress
Three alternativesContentful, HubSpot Content Hub, Sanity
WordPressChanged
Two alternativesHubSpot Content Hub, Webflow CMS
against: Squarespace
WordPress
Four alternativesHubSpot Content Hub, Squarespace, Webflow CMS, Wix
WordPress
Two alternativesGhost, Wix
no first choiceagainst: GoDaddy Website Builder, Optimizely CMS, Squarespace, Wix
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:59no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:35yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:35yes1123 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:31yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:24yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:51yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:21yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:08yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:44yes036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes023 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:51yes017 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:03yes012 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:26yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:46yes421 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:12yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:29yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:49no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:21yes039 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:18yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:57no037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:58yes023 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:13yes035 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:05no014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:43yes1910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:47yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:37yes1127 s
ComparativePerplexity Sonarsonar2026-09-15 00:58yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:29yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:27yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:43yes052 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:09yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:01yes031 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:15yes051 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:46yes046 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:04yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:34yes67 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:08no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:35yes1219 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:51yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:27yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:53yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:17yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:31yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46yes056 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:54yes020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:26yes063 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:24no09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:31no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:15no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:07no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:38yes206 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:10yes012 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:24no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:37yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:49yes035 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:04yes038 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:17yes028 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:54yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:35yes126 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:45yes1022 s
Negative framingPerplexity Sonarsonar2026-09-15 05:01yes2018 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:46yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:03yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:53yes022 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:08yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57yes051 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:56yes042 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:16yes044 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:16yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe AEM read as Adobe Experience Manager
HubSpot read as HubSpot Content Hub
Oracle read as Oracle Content Management
Sitecore read as Sitecore Experience Platform
Webflow read as Webflow CMS
Unresolved, counted raw
Bricks
Concrete5
ImpressCMS
Liferay
LokiCMS
Luniq
Lyceum
MODX
MoinMoin
Network Solutions/Register.com builders
Oracle WebCenter
Protocol80
RankMasters
Sitekit
Textpattern
WordPress.com Personal
miaCMS
Discontinued, still offered
No shut-down product was recommended here.
← Competitive intelContent marketing →