2 categories · RankedGhost
Ghost is an app for professional publishers to create, share, and grow a business around their content · ghost.org ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“Free and open-source, excellent for content-focused marketing sites, though self-hosting requires some technical knowledge.”Claude Haiku 4.5 · Budget-constrained question · alternative
“Lightweight and blogging-focused, excellent for content marketing. Simpler than WordPress but fewer marketing plugins.”Grok 4.20 · Budget-constrained question · alternative
“Ghost (free tier) - Self-hosted blogging platform with basic features at no cost”Claude Haiku 4.5 · Budget-constrained question · alternative
“Ghost is ideal for publisher-style content operations.”Claude Haiku 4.5 · Comparative question · alternative
What gives them pause
“Avoid pure blog-focused (e.g., Ghost) or very basic builders if you need marketing depth.”Grok 4.20 · Scale-constrained question · warning
“Less suitable for complex websites, but excellent for blogs and newsletters”Mistral Small · Comparative question · warning
“Ghost is great for blogging but narrower in scope”Grok 4.20 · Comparative question · warning
Also on the shortlist
The products named in the same answers as Ghost, over the 35 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 34 | 17 | View → | |
| 27 | 8 | View → | |
| 23 | 8 | View → | |
| 23 | 0 | View → | |
| 19 | 0 | View → | |
| 14 | 0 | View → | |
| 11 | 1 | View → | |
| 9 | 0 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → |
What the models named instead of Ghost →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Ghost's own site, not checked by Gane.
- For
- professional publishers
- Price stated
- Starter $15 USD / mo Billed yearly; Publisher $29 USD / mo Billed yearly; Business $199 USD / mo Billed yearly; Custom $Custom
- Starting price
- 15
- Free plan or trial
- Try Ghost completely free for 14 days
- Integrations
- 8000
- Customers named
- Platformer, 404Media, Lever News, Tangle, The Browser, Gone With The Wynns, Creator Science, DESK Magazine
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 28 of the 35 answers that named Ghost and are not a share of its labels.
Domains cited
Ninety-two of the ninety-two domain citations in answers naming Ghost came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 2 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 401 | 0 | 2026-05-03 | ||
| News or press | 29 | 0 | 2021-06-14 | ||
| Comparison | 21 | undated | |||
| Report or ebook | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-05-03Grasping your growth blog
- 2026-04-19Knowing your neighbors blog
- 2026-04-05Saving your subscribers blog
- 2026-03-22Crafting your collabs blog
- 2026-03-01Rekindling your writing blog
- 2026-02-15Checking yourself blog
How it is countedHide how it is counted
Every page ghost.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.