September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Reviews › Small business · September 2026 Edition

Review and reputation management for small business buyers

Asked as “online review management platform”, and as “reputation management tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
18%
Contested · Reviewflowz 14%
18NiceJob14Reviewflowz08Birdeye59others

18% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01NiceJob18%5%40accepted challenger
02Reviewflowz14%0%19accepted challenger
03Birdeye8%62%47criticized challenger
04ReviewTrackers4%8%13accepted challenger
05BrightLocal2%0%18accepted challenger
06ReviewGrower2%0%15accepted challenger
07GatherUp2%7%14accepted challenger
08REVIEWS.io2%8%12accepted challenger
Show the three products at 0%, ordered by negative rate
10Reputation0%69%16criticized challenger
11Podium0%56%39criticized challenger
09Trustpilot0%33%12criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01NiceJob18%
02Reviewflowz14%
03Birdeye8%
04ReviewTrackers4%
05BrightLocal2%
06ReviewGrower2%
07GatherUp2%
08REVIEWS.io2%
09Trustpilot0%
10Reputation0%
11Podium0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
62%
29 of 47 labels negative · 9 of 12 models · 6 hard negative
“Be highly cautious: SaaS platforms with documented predatory contracts ... BBB: ~108–113 complaints in three years, dominated by billing and cancellation issues” DeepSeek V4 Flash, negative prompt
Reputation
69%
11 of 16 labels negative · 9 of 12 models · 4 hard negative
“Reputation.com: Scam accusations (undelivered reviews, refund denials), poor monitoring, inaccurate data. Trustpilot shows "scam" repeatedly.” Grok 4.20, negative prompt
Podium
56%
22 of 39 labels negative · 8 of 12 models · 6 hard negative
“What to Avoid on a Tight Budget - Podium — Starts around $599/month (way too expensive for most small businesses)” DeepSeek V4 Flash, budget prompt
Trustpilot
33%
4 of 12 labels negative · 4 of 12 models · 1 hard negative
“Trustpilot (consumer integrity concerns)” Kimi K2, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 289 links across 130 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

13 answers · 13 citations · 3 models
8 answers · 13 citations · 3 models
vendor site · AppFollow8 answers · 10 citations · 3 models
vendor site · Reddit7 answers · 11 citations · 2 models
7 answers · 10 citations · 4 models
vendor site · Pipedrive7 answers · 7 citations · 2 models
7 answers · 7 citations · 3 models
6 answers · 15 citations · 4 models
vendor site · Birdeye6 answers · 8 citations · 2 models
vendor site · Zapier6 answers · 6 citations · 2 models
vendor site · GatherUp4 answers · 6 citations · 2 models
vendor site · Capterra4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best online review management platform”, “online review management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
NiceJob nicejob.com18%591,6001815,3281
Reviewflowz reviewflowz.com14%2917002,034$46711
HiFiveStar hifivestar.com8%3
Birdeye birdeye.com8%35522,2003806,787,611$1,7351102
StarFlywheel starflywheel.com6%
ReviewTrackers reviewtrackers.com4%531,300626,90605
Thryv thryv.com4%31
Score My Reviews scoremyreviews.com4%5
ReviewGrower reviewgrower.com
ReviewGrower 2%, ReviewGrower Lite 2%
4%163023,963
BrightLocal brightlocal.com2%2029,90010336,25555

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (appfollow.io, birdeye.com, learn.g2.com, zapier.com). The first result for “best online review management platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best online review management platform for a small B2B company?”Paraphrase“Which reputation management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top review and reputation management platforms for a small team and how do they differ?”Budget-constrained“What is the best online review management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Capterra, G2 Buyer Intent
Three alternativesFeedbackRobot, REVIEWS.io, Trustpilot
Sprout SocialChanged
Two alternativesErase.com, NiceJob
against: Birdeye
NiceJob
Three alternativesBrightLocal, Podium, ReviewGrower
against: Birdeye, Reputation
Bragly
Three alternativesHiFiveStar, Prompt Reviews, Reputigo
no first choiceagainst: Birdeye, Reputation, TripAdvisor, Yellow Pages, Yelp for Business
GPT-5.4 miniBirdeye, Score My Reviewsagainst: TrustpilotBirdeyeChanged
Two alternativesExperience.com, GatherUp
against: Podium
Birdeye
Four alternativesNiceJob, Okendo, Podium, Trustpilot
against: Reputation
Score My Reviews
One alternativeEmbedReviews
against: Birdeye
no first choicenothing named
Gemini 3.5 FlashReviewflowz
Three alternativesAppFollow, GatherUp, Trustmary
against: Birdeye, Podium
ReviewflowzHeld
Four alternativesBrightLocal, Clutch, G2 Buyer Intent, GatherUp
against: Birdeye, Yext
NiceJob
Two alternativesBrightLocal, GatherUp
against: Podium
NiceJob
Three alternativesBlooTrue, Bragly, BrightLocal
against: Birdeye, Podium
NiceJob
Three alternativesGatherUp, REVIEWS.io, Trustpilot
against: Birdeye, Podium
against: Better Business Bureau, Birdeye, Podium, Reputation, Yelp for Business
Perplexity SonarNiceJob
Three alternativesBirdeye, REVIEWS.io, WiserReview
ReviewflowzChanged
One alternativeBrand24
against: Birdeye, NiceJob, Podium
NiceJob, Reviewflowz
Three alternativesEmbedSocial, Podium, WiserReview
against: Birdeye, Reputation
HiFiveStar, WiserReview
One alternativeEmbedReviews
against: NiceJob
no first choiceagainst: Birdeye, Podium, Reputation, ReviewTrackers, Yext
Grok 4.20Reviewflowz
One alternativeNiceJob
against: Birdeye
NiceJob, ReviewTrackersChangedagainst: Birdeye, Podium, TrustpilotBrightLocal, NiceJob
One alternativeReviewTrackers
against: Birdeye, Podium
StarFlywheel
Three alternativesEmbedReviews, Okendo, ReviewGrower
against: Birdeye, Podium
no first choiceagainst: Birdeye, Podium, Reputation
Mistral SmallCustomerGauge, Thryv
Three alternativesBirdeye, Grade.us, REVIEWS.io
BirdeyeChanged
Four alternativesNiceJob, Podium, Reputology, ReviewPush
HiFiveStar, Prompt Reviews
Six alternativesBirdeye, EmbedReviews, NiceJob, Podium, ReviewTrackers, Yotpo
EmbedReviews, StarFlywheel
Four alternativesAppReviewBot, Broadly, NiceJob, Reviewflowz
no first choiceagainst: Complaints Board, Pissed Consumer, Ripoff Report
DeepSeek V4 FlashGatherUp
Three alternativesBrightLocal, NiceJob, ReviewTrackers
ReviewflowzChanged
Two alternativesNiceJob, Trustpilot
against: Birdeye, Podium, Yelp for Business
BrightLocal, NiceJob
Three alternativesBirdeye, Podium, ReviewGrower
against: Reputation, SOCi
HiFiveStar
Four alternativesBrightLocal, EmbedReviews, NiceJob, Reviewflowz
against: Birdeye, Podium, Yext
no first choiceagainst: Birdeye, Podiumagainst: Birdeye, Podium, Yelp for Business
Llama 4 MaverickThryv
Four alternativesCapterra, G2 Buyer Intent, TrustRadius, Trustpilot
no first choiceChangedBirdeye
Four alternativesNiceJob, Okendo, ReviewGrower, Reviewflowz
HiFiveStar
Four alternativesEmbedReviews, Prompt Reviews, Reviewflowz, Womply
no first choiceagainst: Broadly, Trustpilot, Yext
Qwen 3.7 FlashFeedbackRobot, TrueReview
Two alternativesExpert Reputation, ReplyFast
BrightLocalChanged
One alternativeNiceJob
against: Birdeye, Podium
NiceJob
Three alternativesBirdeye, Podium, ReviewGrower
ReviewGrower
Two alternativesStarFlywheel, Yotpo
against: Birdeye, Podium
no first choiceagainst: FivUpReviews, Fiverr, GummyDrop, SocialNinjas, TrustPilot Boost, Upwork
Kimi K2REVIEWS.io, Reviewflowz
Three alternativesOkendo, TrueReview, Yotpo
NiceJobChanged
Three alternativesPodium, Praising.ai, ReviewGrower
ReviewGrower
Four alternativesGatherUp, Grade.us, NiceJob, REVIEWS.io
against: Birdeye, Podium
HiFiveStar, Prompt Reviews
Two alternativesEmbedReviews, Grade.us
against: Birdeye, Podium
NiceJob, Reviewflowz
Two alternativesREVIEWS.io, ReviewGrower
against: Birdeye, GatherUp, GoHighLevel, Podium, REVIEWS.io, Reputation, ReputationStacker, Trustpilot
GLM 4.7 FlashXNiceJob
Two alternativesExpert Reputation, REVIEWS.io
NiceJob, ReviewTrackersChangedagainst: Birdeye, PodiumHiFiveStar, NiceJob
Four alternativesBrightLocal, GatherUp, Google Business Profile, Podium
against: Birdeye
StarFlywheel
Four alternativesOkendo, Opineko, REVIEWS.io, ReviewGrower Lite
no first choiceagainst: Birdeye, Reputation, Reviews Solved, SOCi
MiniMax M2.5Birdeye
Five alternativesCapterra, G2 Buyer Intent, Reputation, Reviewflowz, TrustRadius
NiceJobChanged
Three alternativesPodium, ReviewTrackers, Reviewflowz
NiceJob, ReviewTrackers
Six alternativesBirdeye, Brand24, HiFiveStar, Podium, Prompt Reviews, ReviewGrower
Grade.us, ReviewGrower Lite
One alternativeBrightLocal
no first choiceagainst: Reputation, Ripoff Report
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes1310 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes15 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:31yes2428 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:35yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:44yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:15yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:19yes024 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:30yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:43yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:25yes097 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes010 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:03yes1216 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:06yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:56yes1120 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:28yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:57yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:39yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:20yes047 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes07 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:46yes041 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:56yes036 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:26yes074 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:21yes024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:27yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:31yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:09yes819 s
ComparativePerplexity Sonarsonar2026-09-14 23:42yes2018 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:18yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:24yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:37yes018 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:30yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:45yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:46yes036 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:58yes045 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:32yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes812 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:49yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:47yes1817 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:02yes2019 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:50yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:15yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:57yes022 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:39yes056 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:38yes016 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:03yes042 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:00yes022 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:35no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:46yes922 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:45yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:45yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:11no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:06yes060 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:35yes04 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes044 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:20yes036 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:43yes096 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:02yes021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:07yes1410 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:56yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:45yes2624 s
Negative framingPerplexity Sonarsonar2026-09-15 00:43yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:50yes06 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:09yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:35yes029 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:10yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:24no042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:34yes090 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:18yes025 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:36yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Thryv read as Thryv
Yelp read as Yelp for Business
Unresolved, counted raw
Avvo
BlooTrue
Complaints Board (complaintsboard.com)
Facebook Reviews
FivUpReviews
GradeUs
GummyDrop
Healthgrades
LinkedIn
LoyaltyLoop
Opineko
ReplyFast
Reviews Solved
Social Places
SocialNinjas
TrustPilot Boost
Discontinued, still offered
No shut-down product was recommended here.
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