Index › GTM › Products › Trustpilot · November 2026 Edition
4 categories · Ranked

Trustpilot

Trustpilot is a consumer review platform where shoppers read, write and share reviews of companies · trustpilot.com ↗

#4Best rank (mid-market)
14/14Models named it
10First choices
24Warnings
November 2026 Edition · all company sizes counted.
Ranked inReview and reputation management #4 mid-marketCustomer feedback and surveys #123Competitive intelligence tools #63Ecommerce marketing #139

Gane, the publisher, sells software in Competitive intel, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

What AI models recommend in reviews

Read the same way at every company size.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Why models recommend it

“a combination of G2 (for marketplace visibility) + Trustpilot (for brand credibility) provides the strongest coverage”MiniMax M2.5 · Direct question · first choice
“Need industry-recognized social proof for procurement and partner trust → Trustpilot is the dominant B2B standard.”Muse Glimmer 30B · Direct question · first choice
“Best Overall for Brand Credibility: Trustpilot ... Trustpilot is the global standard for B2B trust.”Qwen 3.7 Flash · Direct question · first choice
“the best online review management platform is Trustpilot”Grok 4.20 · Direct question · first choice

What gives them pause

“High monthly fees; accused of hosting fake/defamatory reviews... It can harm reputation without fair moderation.”Grok 4.20 · Negative question · warning
“A review platform itself plagued by fake reviews”Kimi K2 · Negative question · warning
“Useful in some industries, but evaluate it carefully if you need broad review-management functionality. Full response and management capabilities may require paid plans, and its fees can be high.”Perplexity Sonar · Negative question · warning
“Trustpilot review pages for some survey/feedback services include repeated complaints alleging scam behavior or poor fulfillment.”GPT-5.4 mini · Negative question · warning

Also on the shortlist

The products named in the same answers as Trustpilot, over the 86 answers that named it, and how often each was the first choice instead.

What the models named instead of Trustpilot →

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Trustpilot's own site, not checked by Gane.

For
shoppers like you
Certifications
SOC 2 Type II
Customers named
Platformly
Headquarters
Copenhagen, Denmark
Founded
2007
Visit trustpilot.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Trustpilot came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 72 of the 86 answers that named Trustpilot and are not a share of its labels.

Domains cited

g2.com42
softwareadvice.com39
capterra.com34
birdeye.com17
getapp.com16
usa.inquirer.net16
salesdorado.com15
crazyegg.com14
zapier.com12
guideflow.com10

215 of the 215 domain citations in answers naming Trustpilot came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Trustpilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500101
GPT-5.4 mini01012
Gemini 3.5 Flash03014
Perplexity Sonar02035
Grok 4.2012014
Mistral Small10012
DeepSeek V4 Flash01102
Llama 4 Maverick01001
Qwen 3.7 Flash10001
Kimi K200011
GLM 4.7 FlashX00101
MiniMax M2.511103
GPT-6 Luna00011
Muse Glimmer 30B10001

What it publishes

Addresses on trustpilot.com
47,743
subdomains included
Content
163
counted in the table below
Documentation
0
Product · Integration
1 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
News or press71undated
Conference or event31undated
Report or ebook30undated
Comparison22undated
Template or tool4undated
Webinar or virtual event2undated
Glossary or explainer2undated
Blog1undated
How it is countedHide how it is counted

Every page trustpilot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.