Programmatic and display advertising for small business buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
32%
Contested · AdRoll 21%
32StackAdapt21AdRoll11LinkedIn Campaign Manager36others
32% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models two times of 44. Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07D08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01StackAdapt32%
StackAdapt32%02AdRoll21%
AdRoll21%03LinkedIn Campaign Manager11%
LinkedIn Campaign Manager11%04Choozle9%
Choozle9%05Google Ads4%
Google Ads4%06Hey Sid4%
Hey Sid4%07The Trade Desk4%
The Trade Desk4%08DV3602%
09Meta Ads0%
Meta Ads0%10Amazon DSP0%
Amazon DSP0%11Demandbase Advertising0%
Demandbase Advertising0%12Google Display & Video 3600%
Google Display & Video 3600%What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
The Trade Desk71%
35 of 49 labels negative · 10 of 12 models · 13 hard negative
“Platforms to avoid/be cautious of: The Trade Desk (TTD)... High Spend Minimums: The Trade Desk often requires commitments starting around $100,000 per quarter.” Gemini 3.5 Flash, negative prompt
Google Display & Video 36076%
13 of 17 labels negative · 8 of 12 models · 4 hard negative
“Platforms to avoid/be cautious of: ... Google Display & Video 360 (DV360)... DV360 often requires $25,000+ per month.” Gemini 3.5 Flash, negative prompt
DV360
68%
19 of 28 labels negative · 7 of 12 models · 6 hard negative
“What to Avoid - Enterprise DSPs directly (DV360, The Trade Desk, Amazon DSP direct)” Kimi K2, budget prompt
Amazon DSP26%
7 of 27 labels negative · 5 of 12 models · 2 hard negative
“Skip Trade Desk/Demandbase/Amazon DSP: $20K+/month, too complex/expensive for small B2B.” Grok 4.20, direct prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 283 links across 113 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado11 answers · 15 citations · 3 models
9 answers · 15 citations · 3 models
vendor site · Reddit9 answers · 14 citations · 2 models
vendor site · Vibe.co9 answers · 9 citations · 3 models
7 answers · 7 citations · 2 models
vendor site · Epom7 answers · 7 citations · 3 models
vendor site · SmartyAds7 answers · 7 citations · 2 models
vendor site · Ad Geeks6 answers · 9 citations · 3 models
vendor site · Hey Sid6 answers · 6 citations · 2 models
vendor site · Basis5 answers · 6 citations · 4 models
vendor site · 6sense5 answers · 5 citations · 3 models
vendor site · Adwave5 answers · 5 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
9 answers · 3 models
7 answers · 2 models
6 answers · 3 models
6 answers · 2 models
5 answers · 3 models
5 answers · 2 models
5 answers · 2 models
5 answers · 1 model
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 32% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| AdRoll adroll.com AdRoll 21%, AdRoll ABM 2% | 23% | 204 | 2,900 | 50 | 52,273 | 18 | ||
| LinkedIn parent site LinkedIn Campaign Manager 11%, LinkedIn Advertising 2% | 13% | 118 | 11,100,000 | 77,031 | ||||
| Choozle choozle.com | 9% | 48 | 720 | 12 | 2,161 | $135 | 13 | |
| Google parent site Google Ads 4%, Google Display Network 4% | 9% | 201 | 550,000 | 15,818 | ||||
| Hey Sid heysid.com | 4% | 15 | 70 | 22 | 452 | 15 | ||
| The Trade Desk thetradedesk.com | 4% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| Blasto DSP blasto.ai | 2% | 4 | ||||||
| ad:personam adpersonam.io | 2% | 10 | 0 | 528 | ||||
| DV360 | 2% | 4,400 | 192 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (improvado.io, reddit.com, vibe.co). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for a small B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a small business that sells to other businesses?”Comparative“What are the top programmatic advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5DV360, LinkedIn AdvertisingGoogle Display Network, LinkedIn Campaign ManagerChangedStackAdaptagainst: Basis, Google Display & Video 360AdRoll, Choozleno first choiceagainst: Google's Performance Max
One alternative
The Trade DeskOne alternative
The Trade DeskTwo alternatives
AdLib, Simpli.fiGPT-5.4 miniLinkedIn Campaign ManagerGoogle Ads, Google Display NetworkChangedagainst: DV360, The Trade DeskAdRollagainst: The Trade DeskGoogle Adsagainst: Google Display & Video 360, The Trade Deskno first choicenothing named
Two alternatives
Google Ads, Microsoft AdvertisingOne alternative
StackAdaptThree alternatives
Amazon DSP, Basis, StackAdaptOne alternative
AdRollGemini 3.5 FlashStackAdaptagainst: 6sense, DV360, Demandbase Advertising, The Trade DeskStackAdaptHeldagainst: Google Display & Video 360, The Trade DeskStackAdaptagainst: DV360, The Trade DeskAdRollagainst: AdLib, DV360, The Trade DeskStackAdaptagainst: DV360, The Trade Deskagainst: Adobe Advertising, Amazon DSP, Google Display & Video 360, Google Display Network, Microsoft Advertising, The Trade Desk, Yahoo DSP
Four alternatives
AdRoll ABM, Choozle, LinkedIn Campaign Manager, Pontiac IntelligenceFour alternatives
AdRoll ABM, Choozle, Google Display Network (GDN) via Google Ads, LinkedIn Campaign ManagerFour alternatives
AdLib, Blasto, Choozle, Vibe.coFive alternatives
Choozle, Google Ads, Meta Ads, SmartyAds DSP, ad:personamThree alternatives
AdGeeks, AdLib, ChoozlePerplexity SonarStackAdaptagainst: DV360, The Trade DeskStackAdaptHeldagainst: Google AdsStackAdaptagainst: DV360, The Trade DeskAdRollagainst: DV360, The Trade Deskno first choiceagainst: Adobe Advertising, The Trade Desk
Two alternatives
Hey Sid, LinkedIn Campaign ManagerOne alternative
Demandbase AdvertisingFive alternatives
Ad Geeks, AdRoll, Choozle, Hey Sid, Simpli.fiFive alternatives
Choozle, Google Ads, Google Display Network, SmartyAds, StackAdaptGrok 4.20StackAdaptagainst: Amazon DSP, Demandbase Advertising, LinkedIn Campaign Manager, The Trade DeskAdRollChangedagainst: DV360, Demandbase Advertising, The Trade DeskAdRollagainst: Google Display & Video 360, The Trade DeskAdRoll, Choozleagainst: Google Display & Video 360, The Trade DeskLinkedIn Campaign Manager, StackAdaptagainst: DV360, The Trade Deskagainst: Adform DSP, Adobe Advertising, Amazon DSP, Google Display & Video 360, MediaMath, Microsoft Invest, The Trade Desk
Two alternatives
AdRoll, Google Display & Video 360Two alternatives
Epom DSP, StackAdaptFour alternatives
Adwave, Simpli.fi, StackAdapt, Vibe.coOne alternative
Amazon DSPMistral SmallThe Trade DeskLinkedIn Campaign ManagerChangedAdRoll, StackAdaptagainst: The Trade DeskAdRollno first choiceagainst: Amazon DSP, Google Display Network, LinkedIn Campaign Manager, Microsoft Advertising, StackAdapt
Four alternatives
Brandzooka, Choozle, LinkedIn Campaign Manager, StackAdaptTwo alternatives
Hey Sid, StackAdaptFour alternatives
AdLib, Amazon DSP, SmartyAds DSP, Untitled DSPSeven alternatives
AdQuick, Adomni, Adwave, Choozle, SmartyAds DSP, StackAdapt, Vibe.coDeepSeek V4 FlashStackAdaptagainst: 6sense, DV360, Demandbase Advertising, The Trade DeskAdRollChangedagainst: Demandbase Advertising, Google Display & Video 360, The Trade DeskAdRoll, StackAdaptagainst: Adobe Advertising, Amazon DSP, Basis, DV360, The Trade Deskad:personamStackAdaptagainst: DV360, The Trade Deskagainst: AdRoll, Choozle, Google Display & Video 360, MediaMath, The Trade Desk
Seven alternatives
AdRoll, Choozle, Google Ads, Hey Sid, LinkedIn Campaign Manager, Meta Ads, QuantcastThree alternatives
Choozle, N.Rich, StackAdaptFive alternatives
Ad Geeks, AdLib, Choozle, Simpli.fi, SmartyAdsFive alternatives
AdRoll, Choozle, Google Ads, Meta Ads, StackAdaptTwo alternatives
AdRoll, Vibe.coLlama 4 Maverickno first choiceno first choiceHeldno first choiceno first choiceno first choicenothing named
One alternative
Hey SidQwen 3.7 FlashHey Sidagainst: DV360, The Trade DeskStackAdaptChangedStackAdaptagainst: Google Display & Video 360, The Trade DeskAdRollno first choiceagainst: DV360, Microsoft Invest, The Trade Desk
Three alternatives
Google Search Ads, LinkedIn Campaign Manager, StackAdaptFour alternatives
AdRoll ABM, Demandbase Advertising, Google Display Network, LinkedIn Campaign ManagerFive alternatives
Amazon DSP, MatadorIO, Media.net, Taboola, TeadsThree alternatives
Choozle, Meta Ads, StackAdaptKimi K2Hey Sidagainst: DV360, The Trade DeskStackAdaptChangedagainst: DV360, The Trade DeskStackAdapt, Vibe.coagainst: Amazon DSP, Basis, DV360, The Trade DeskAdRollagainst: Amazon DSP, Choozle, DV360, The Trade DeskStackAdaptagainst: The Trade Desknothing named
Four alternatives
AdRoll, LinkedIn Campaign Manager, StackAdapt, Vibe.coThree alternatives
Brandzooka, Hey Sid, LinkedIn Campaign ManagerThree alternatives
AdCritter, AdRoll, SmartyAds DSPOne alternative
Google Display NetworkTwo alternatives
Blasto DSP, ChoozleGLM 4.7 FlashXAdRoll ABMStackAdaptChangedagainst: Google Display & Video 360, The Trade DeskHey Sid, StackAdaptChoozleno first choicenothing named
Five alternatives
AdLib, DemandScience, RichAds, RollerAds, StackAdaptOne alternative
Amazon DSPFive alternatives
Blasto DSP, Google Ads, LinkedIn Campaign Manager, Meta Ads, Simpli.fiFour alternatives
AdRoll, Simpli.fi, SmartyAds DSP, StackAdaptMiniMax M2.5The Trade Deskagainst: Google Ads, Meta AdsLinkedIn Campaign Manager, StackAdaptChangedAdRoll, Choozle, StackAdaptagainst: Google Display & Video 360, The Trade DeskAdRoll, Choozleagainst: Google Display & Video 360Blasto DSP, StackAdaptnothing named
Two alternatives
LinkedIn Campaign Manager, StackAdaptTwo alternatives
Choozle, Epom DSPOne alternative
RokuOne alternative
BidMindOne alternative
Amazon DSPBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:54 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:23 | yes | 4 | 8 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:16 | yes | 23 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:05 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:40 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:30 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:23 | yes | 0 | 17 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:13 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:17 | yes | 0 | 61 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:23 | yes | 0 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:19 | yes | 0 | 30 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:00 | yes | 0 | 14 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:34 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:16 | yes | 4 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:26 | yes | 14 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:47 | yes | 19 | 15 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:25 | yes | 0 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:11 | yes | 0 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:20 | yes | 0 | 16 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:40 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:36 | yes | 0 | 25 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:42 | yes | 0 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:31 | yes | 0 | 16 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:06 | yes | 0 | 26 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:10 | yes | 8 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:30 | yes | 9 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:35 | yes | 19 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-14 22:57 | yes | 20 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:31 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:41 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:49 | yes | 0 | 29 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:34 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:38 | no | 0 | 41 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 22:53 | yes | 0 | 49 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:28 | yes | 0 | 49 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:08 | yes | 0 | 19 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:47 | yes | 14 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:29 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:07 | yes | 16 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:43 | yes | 20 | 20 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:56 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:38 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:45 | yes | 0 | 17 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:41 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:34 | yes | 0 | 47 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:14 | yes | 0 | 22 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:29 | yes | 0 | 19 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:48 | yes | 0 | 12 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:28 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 05:04 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:46 | yes | 12 | 22 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:39 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:38 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:50 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:17 | yes | 0 | 40 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:40 | yes | 0 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:30 | yes | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:14 | yes | 0 | 24 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:56 | yes | 0 | 86 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:30 | yes | 0 | 12 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 05:04 | yes | 16 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:35 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:11 | yes | 19 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 01:50 | yes | 20 | 17 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:48 | yes | 0 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:58 | yes | 0 | 12 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:34 | yes | 0 | 89 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:50 | yes | 0 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:02 | no | 0 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:29 | yes | 0 | 27 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:04 | yes | 0 | 26 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:37 | yes | 0 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adform read as Adform DSP
Adobe read as Adobe Advertising
Demandbase read as Demandbase Advertising
Epom read as Epom DSP
Google read as Google Display & Video 360
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Microsoft Advertising Audience Network read as Microsoft Advertising
Microsoft Audience Network read as Microsoft Advertising
Unresolved, counted raw
AudiencePrime
BidMind
Blasto
Google Ads Display Network
Google Display Network (GDN) via Google Ads
MatadorIO
Pontiac Intelligence
Rocket Fuel
Simpli
Untitled DSP
Discontinued, still offered
No shut-down product was recommended here.