September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Marketing CMS · September 2026 Edition

Content management systems for marketing sites

Asked as “marketing website CMS”, and as “CMS for a marketing site”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
33%
Contested · HubSpot Content Hub 22%
33WordPress22HubSpot Content Hub22Webflow CMS22others

44% of first choices at a 7% negative rate. This is the category with the longest criticized tail: seven products draw a quarter or more negative labels.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01WordPress33%24%68endorsed leader
02Webflow CMS22%4%51accepted challenger
03HubSpot Content Hub22%10%48accepted challenger
04Contentful10%8%39accepted challenger
05Sanity6%7%27accepted challenger
06Wix2%41%29criticized challenger
Show the seven products at 0%, ordered by negative rate
13Joomla0%80%10criticized challenger
10Sitecore Experience Platform0%67%15criticized challenger
12Adobe Experience Manager0%65%20criticized challenger
11Drupal0%56%25criticized challenger
09Squarespace0%55%22criticized challenger
08Shopify0%9%11accepted challenger
07Strapi0%0%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01WordPress33%
02Webflow CMS22%
03HubSpot Content Hub22%
04Contentful10%
05Sanity6%
06Wix2%
07Strapi0%
08Shopify0%
09Squarespace0%
10Sitecore Experience Platform0%
11Drupal0%
12Adobe Experience Manager0%
13Joomla0%

What they warned about

Seven of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Drupal
56%
14 of 25 labels negative · 10 of 12 models · 3 hard negative
“Overly Complex Legacy Platforms (Drupal, Joomla, Umbraco) The Verdict: Approach with High Caution (or Avoid).” Gemini 3.5 Flash, negative prompt
WordPress
24%
16 of 68 labels negative · 10 of 12 models · 1 hard negative
“1. WordPress (Most Risky) Why to avoid:” Mistral Small, negative prompt
Wix
41%
12 of 29 labels negative · 9 of 12 models · 7 hard negative
“Systems to be cautious of: Wix, Weebly, GoDaddy Builder, Jimdo... serious marketing teams generally avoid them for scalable growth.” Qwen 3.7 Flash, negative prompt
Adobe Experience Manager
65%
13 of 20 labels negative · 9 of 12 models · 3 hard negative
“AEM unless you have enterprise budget and dedicated team ... Highest TCO in the market” Kimi K2, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

16 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 236 links across 138 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Reddit8 answers · 9 citations · 2 models
vendor site · CoreMedia6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
vendor site · Guideflow5 answers · 6 citations · 3 models
vendor site · LinkedIn5 answers · 6 citations · 1 model
5 answers · 5 citations · 3 models
vendor site · YouTube4 answers · 12 citations · 1 model
4 answers · 6 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · UnfoldCMS4 answers · 4 citations · 2 models
vendor site · Contentful3 answers · 4 citations · 3 models
3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing website cms”, “marketing website cms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
WordPress wordpress.com33%196201,00042,40649,847,649$1813
Webflow CMS webflow.com22%130714,656$69059
HubSpot parent site
HubSpot Content Hub 22%
22%318368,0009,776
Contentful contentful.com10%13012,100128,66899,73075
Sanity sanity.io6%6127,1003,14249,180115
Storyblok storyblok.com2%464,4005717,0557
Wix wix.com2%185673,00021,8814,049,160$1,858119
Weebly weebly.com2%1390,5001,48323,858,692$239
Strapi strapi.io0%154,40020529,4185
Shopify shopify.com0%2991,000,00038,0673,486,997$3,351110

Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (coremedia.com, reddit.com, sellingsignals.com). The first result for “best marketing website cms” is lilbigthings.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best marketing website CMS for a mid-market B2B company?”Paraphrase“Which CMS for a marketing site would you recommend to a mid-sized B2B company?”Comparative“What are the top content management systems for marketing websites and how do they differ?”Budget-constrained“What is the best marketing website CMS for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing website CMS. What should we look at?”Negative“Which content management systems for marketing websites should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Content Hub, WordPress
Two alternativesContentful, Webflow CMS
HubSpot Content Hub, WordPressHeld
Three alternativesContentful, Strapi, Webflow CMS
against: Adobe Experience Manager, Adobe Marketo Engage
WordPress
Four alternativesAdobe Experience Manager, HubSpot Content Hub, Webflow CMS, Wix
Weebly
Three alternativesPixpa, Wix, WordPress
no first choiceagainst: Drupal, Joomla, Payload CMS, WordPress
GPT-5.4 miniContentful, Storyblok
One alternativeDrupal
ContentfulChanged
Two alternativesSanity, Webflow CMS
against: WordPress
Webflow CMS, WordPress
Five alternativesAdobe Experience Manager, Contentful, Drupal, HubSpot Content Hub, Sanity
WordPress
Four alternativesGhost, Squarespace, Webflow CMS, Wix
no first choicenothing named
Gemini 3.5 FlashWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
against: Contentful, Sanity, Storyblok
Webflow CMSHeld
Three alternativesContentful, HubSpot Content Hub, Sanity
against: WordPress
no first choice
Six alternativesContentful, Framer, HubSpot Content Hub, Storyblok, Webflow CMS, WordPress
WordPress
Six alternativesAstro, Framer, Sanity, Squarespace, Webflow CMS, Wix
no first choiceagainst: Adobe Experience Manager, Drupal, Sitecore Experience Platform, WP Engine, WordPressagainst: Adobe Commerce, Adobe Experience Manager, Drupal, Joomla, Shopify, Sitecore Experience Platform, Squarespace, Umbraco, Wix, WordPress
Perplexity SonarHubSpot Content Hub
Four alternativesContentful, Sanity, Webflow CMS, WordPress
HubSpot Content HubHeld
Two alternativesWebflow CMS, WordPress
no first choiceagainst: Adobe Experience Manager, Sitecore Experience Platform, Squarespace, WixWordPress
Three alternativesGhost, Squarespace, Wix
no first choiceagainst: Adobe Commerce, Contentful, Drupal, HubSpot Content Hub, Joomla
Grok 4.20HubSpot Content Hub
Two alternativesWebflow CMS, WordPress
against: Adobe Experience Manager, Squarespace, Wix
HubSpot Content HubHeld
One alternativeWebflow CMS
against: WordPress
WordPress
Three alternativesContentful, HubSpot Content Hub, Webflow CMS
against: Squarespace, Wix
WordPress
One alternativeWix
against: HubSpot Content Hub, Squarespace, WordPress
Contentful, Sanity
Three alternativesContentstack, HubSpot Content Hub, Hygraph
against: Adobe Experience Manager, Drupal, Sitecore Experience Platform, WordPress
against: Adobe Experience Manager, BigCommerce, Drupal, GoDaddy Website Builder, HubSpot Content Hub, Joomla, Squarespace, Wix, WordPress
Mistral SmallWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
Two alternativesContentful, WordPress
against: Drupal, HubSpot Content Hub, Squarespace, Wix
HubSpot Content Hub, Webflow CMS
Eight alternativesAdobe Experience Manager, Contentful, Elementor, Magnolia CMS, Shopify, Sitecore Experience Platform, Storyblok, WordPress
WordPress
Three alternativesHubSpot Content Hub, Webflow CMS, Wix
no first choiceagainst: Adobe Experience Manager, Drupalagainst: Drupal, Ghost, Joomla, Squarespace, Webflow CMS, Wix, WordPress
DeepSeek V4 FlashWebflow CMS
Two alternativesHubSpot Content Hub, WordPress
Webflow CMSHeld
Three alternativesContentful, HubSpot Content Hub, Sanity
against: WordPress
Webflow CMS, WordPress
Five alternativesAdobe Experience Manager, Drupal, HubSpot Content Hub, Shopify, Squarespace
WordPress
Three alternativesHostinger, Squarespace, Wix
against: Webflow CMS, WordPress
no first choiceagainst: Adobe Experience Manager, Sitecore Experience Platformagainst: Adobe Commerce, Adobe Experience Manager, Drupal, Joomla, Sitecore Experience Platform, Squarespace, Wix
Llama 4 MaverickHubSpot Content HubWordPressChangedno first choiceWebflow CMS, Wix, WordPressno first choiceagainst: Adobe Experience Manager, Contentful, Contentstack, Drupal, Magnolia CMS, Optimizely CMS, Sanity, Sitecore Experience Platform, WordPress
Qwen 3.7 FlashHubSpot Content Hub, Webflow CMS
Two alternativesContentful, Sanity
against: Sitecore Experience Platform
HubSpot Content HubChanged
Two alternativesContentful, Webflow CMS
HubSpot Content Hub, WordPress
Four alternativesAdobe Experience Manager, Drupal, Sitecore Experience Platform, Webflow CMS
WordPress
Two alternativesSquarespace, Webflow CMS
Contentful, Sanity
One alternativeWebflow CMS
against: Adobe Experience Manager, Sitecore Experience Platform
against: Adobe CQ, Drupal, GoDaddy Website Builder, IBM WebSphere, Jimdo, Joomla, Oracle UCM, Weebly, Wix, WordPress
Kimi K2Webflow CMS
Three alternativesHubSpot Content Hub, Sanity, WordPress
Webflow CMSHeld
Two alternativesHubSpot Content Hub, WordPress
WordPress
Seven alternativesContentful, HubSpot Content Hub, Sanity, Squarespace, Storyblok, Webflow CMS, Wix
WordPress
One alternativeWebflow CMS
against: HubSpot Content Hub
no first choiceagainst: Adobe Experience Manager, Drupal, Kentico Xperience, Optimizely CMS, Sitecore Experience Platform, Squarespace, Umbraco, Weebly, Wix
GLM 4.7 FlashXHubSpot Content Hub, Webflow CMS
Two alternativesKentico Xperience, WordPress
WordPressChanged
Two alternativesHubSpot Content Hub, Webflow CMS
WordPress
Four alternativesContentful, HubSpot Content Hub, Shopify, Webflow CMS
WordPress
Three alternativesGhost, Squarespace, Wix
no first choice
Six alternativesContentful, Craft, Drupal, Sanity, Strapi, WordPress
against: Drupal, Joomla, Squarespace, Wix, WordPress
MiniMax M2.5Contentful, Sanity
Three alternativesStrapi, Webflow CMS, WordPress
HubSpot Content Hub, WordPressChanged
Two alternativesKentico Xperience, Webflow CMS
WordPress
Eight alternativesAdobe Experience Manager, Contentful, HubSpot Content Hub, Sanity, Shopify, Squarespace, Webflow CMS, Wix
WordPress
Three alternativesSquarespace, Webflow CMS, Wix
no first choiceagainst: GoDaddy Website Builder, Squarespace, Wix, WordPress
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:03no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:34yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:25yes1528 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:04yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:31yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:49yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:11yes029 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:49yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:49no036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:39yes034 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:46yes039 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:57yes012 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:07no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:24no04 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:48yes924 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:50yes207 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:08yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:28no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:20yes015 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:31yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:27no032 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:33yes024 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:15yes013 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:21yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:23no06 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:58yes2124 s
ComparativePerplexity Sonarsonar2026-09-15 03:53yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:09yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:34yes014 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:56yes056 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:57yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:40yes034 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:29yes042 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:33yes038 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:20yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:34yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:07no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:20yes1324 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:23yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:33yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:37yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 22:59yes09 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:09yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:05no032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:51yes026 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:41yes053 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:02yes031 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:26no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:17no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:18yes1127 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:33yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:32yes011 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:25no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:46yes058 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:39yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:22no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:39yes055 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:09yes035 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:27no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:44yes1611 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:39no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:08yes1224 s
Negative framingPerplexity Sonarsonar2026-09-15 00:00yes2019 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:04yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:56yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:19yes043 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:20yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:55no035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:29yes052 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:11yes018 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:10yes023 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
2 of 4 flipped
GPT-5.4 mini
3 of 4 flipped
Gemini 3.5 Flash
4 of 4 flipped
Perplexity Sonar
1 of 4 flipped
Grok 4.20
3 of 6 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
3 of 5 flipped
Llama 4 Maverick
2 of 3 flipped
Qwen 3.7 Flash
5 of 6 flipped
Kimi K2
3 of 5 flipped
GLM 4.7 FlashX
3 of 4 flipped
MiniMax M2.5
2 of 5 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Adobe AEM read as Adobe Experience Manager
HubSpot read as HubSpot Content Hub
Kentico read as Kentico Xperience
Magnolia read as Magnolia CMS
Sitecore read as Sitecore Experience Platform
Sitecore XM Cloud read as Sitecore Experience Platform
Webflow read as Webflow CMS
Webflow Enterprise read as Webflow CMS
Unresolved, counted raw
Adobe CQ
Drupal 10+
Nuxt.js
Oracle UCM
Pixpa
Discontinued, still offered
No shut-down product was recommended here.
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