September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Influencer · September 2026 Edition

Influencer platforms

Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
27%
Contested · Afluencer 12%
27Favikon12Afluencer10Ainfluencer51others

27% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Favikon27%0%23accepted challenger
02Afluencer12%16%19accepted challenger
03GRIN10%39%38criticized challenger
04CreatorIQ8%41%37criticized challenger
05Aspire6%29%31criticized challenger
06Modash4%8%36accepted challenger
07Influencity2%0%14accepted challenger
08Traackr2%23%22accepted challenger
09impact.com2%0%12accepted challenger
10Upfluence2%31%32criticized challenger
11Collabstr2%18%11accepted challenger
Show the three products at 0%, ordered by negative rate
12HypeAuditor0%12%24accepted challenger
13Shopify Collabs0%0%13accepted challenger
14Heepsy0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Favikon27%
02Afluencer12%
03GRIN10%
04CreatorIQ8%
05Aspire6%
06Modash4%
07Influencity2%
08Traackr2%
09impact.com2%
10Upfluence2%
11Collabstr2%
12HypeAuditor0%
13Shopify Collabs0%
14Heepsy0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
GRIN
39%
15 of 38 labels negative · 8 of 12 models · 8 hard negative
“Do not sign an expensive annual contract with a legacy B2C influencer platform (like GRIN or CreatorIQ).” Gemini 3.5 Flash, direct prompt
CreatorIQ
41%
15 of 37 labels negative · 8 of 12 models · 6 hard negative
“What to avoid: Most mainstream tools like CreatorIQ, GRIN, and Upfluence are primarily designed for B2C/e-commerce” MiniMax M2.5, paraphrase prompt
Upfluence
31%
10 of 32 labels negative · 7 of 12 models · 7 hard negative
“What to avoid: ... Upfluence ... too expensive or not optimized for B2B LinkedIn-focused campaigns” MiniMax M2.5, paraphrase prompt
Aspire
29%
9 of 31 labels negative · 5 of 12 models · 4 hard negative
“Platforms to AVOID on a Limited Budget - Aspire, Upfluence, CreatorIQ \u2014 typically $2,000+ per month” DeepSeek V4 Flash, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 287 links across 112 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Guideflow8 answers · 8 citations · 3 models
vendor site · Influee8 answers · 8 citations · 3 models
7 answers · 15 citations · 4 models
vendor site · Archive7 answers · 12 citations · 3 models
vendor site · Afluencer6 answers · 9 citations · 2 models
vendor site · Favikon6 answers · 9 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · Skrapp6 answers · 6 citations · 3 models
vendor site · YouTube5 answers · 13 citations · 1 model
vendor site · InfluenceFlow5 answers · 10 citations · 2 models
vendor site · Sprout Social5 answers · 5 citations · 3 models
vendor site · CreatorIQ4 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best influencer marketing platform”, “influencer marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Favikon favikon.com27%581,0002239,3071
Afluencer afluencer.com12%401,300423,337
GRIN grin.co10%10249,5003,38024,8192
Ainfluencer ainfluencer.com10%2039008,022
CreatorIQ creatoriq.com8%1198,100827,166$14423
Aspire aspire.io6%79201,00029,45564,88819
Modash modash.io4%626,6005583,523$47710
Influencity influencity.com2%1672099,30614,112$2175
Traackr traackr.com2%1101,600333,3830
impact.com impact.com2%3341,900153111,771$3,5201174

Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (archive.com, influencermarketinghub.com, sproutsocial.com). The first result for “best influencer marketing platform” is upfluence.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best influencer marketing platform for a mid-market B2B company?”Paraphrase“Which creator and influencer management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Favikon
Four alternativesKolsquare, Modash, Skrapp, Traackr
NaanoChanged
Two alternativesFavikon, Traackr
against: BuzzStream
no first choiceAfluencer, CreatorHunter, ImpulzeAI
Three alternativesInfluencers.club, PartnerStack, Stack Influence
no first choicenothing named
GPT-5.4 miniCreatorIQ
Three alternativesAspire, Upfluence, impact.com
CreatorIQHeld
Two alternativesGRIN, impact.com
no first choice
Five alternativesAspire, CreatorIQ, GRIN, Modash, Upfluence
against: Klear
Ainfluencer
Three alternativesHeepsy, Intellifluence, Modash
no first choicenothing named
Gemini 3.5 FlashFavikon
Three alternativesLimelight, Onalytica, SparkToro
against: AspireIQ, CreatorIQ, GRIN
FavikonHeld
Three alternativesOnalytica, SparkToro, Traackr
CreatorIQ
Five alternativesAspire, Favikon, GRIN, Modash, Upfluence
Ainfluencer, Collabstr
Three alternativesAfluencer, Shopify Collabs, Social Cat
against: Aspire, CreatorIQ, GRIN
CreatorIQ, Traackr
Six alternativesAspire, Brandwatch Influence, GRIN, Meltwater, Modash, Upfluence
against: CreatorIQ, GRIN, Upfluence
Perplexity SonarFavikon, Modash
Three alternativesCreatorIQ, Influencity, Traackr
FavikonChanged
Two alternativesInfluencity, PartnerStack
no first choiceAfluencer
Three alternativesHeepsy, KALO IQ, Shopify Collabs
no first choiceagainst: Afluencer, Brandwatch Influence, Collabstr, GRIN, HypeAuditor, JoinBrands, Kolsquare, Sprout Social, Upfluence
Grok 4.20Favikon
Three alternativesInfluencity, Modash, Upfluence
against: Aspire, CreatorIQ, GRIN, Traackr
GRINChanged
Three alternativesFavikon, Influencity, Naano
GRIN
Six alternativesAspire, CreatorIQ, HypeAuditor, Modash, Traackr, Upfluence
Afluencer, GRIN
One alternativeShopify Collabs
against: Aspire, Modash, Upfluence
no first choice
Five alternativesCreatorIQ, GRIN, Modash, Upfluence, impact.com
against: Afluencer, Ainfluencer, Aspire, GRIN, Influence.co, Later Influence, Upfluence
Mistral SmallFavikon
One alternativeInfluencity
against: Modash
GRINChanged
Four alternativesAspire, Kolsquare, Modash, Upfluence
against: Captiv8, Creator.co, CreatorIQ
CreatorIQ
Eight alternativesAspire, Favikon, GRIN, Later Influence, Meltwater, Modash, Sprout Social Influencer Marketing, Upfluence
Afluencer, Ainfluencer
Five alternativesCollabstr, Elev8or, HypeAuditor, Shopify Collabs, SocialBook
no first choiceagainst: FollowerAudit, IQFluence, Social Blade, The Influencer Marketing Factory
DeepSeek V4 FlashFavikon
Five alternativesGoByline, Kolsquare, Modash, Onalytica, Traackr
against: Aspire, CreatorIQ, GRIN, Upfluence
FavikonHeld
One alternativeModash
against: Aspire, CreatorIQ, GRIN, HypeAuditor, Kolsquare, Traackr
no first choice
Seven alternativesAspire, CreatorIQ, GRIN, Heepsy, HypeAuditor, Modash, Upfluence
Ainfluencer
Three alternativesAfluencer, Scrumball, Shopify Collabs
against: Aspire, CreatorIQ, GRIN, Influencer Hero, Modash, Upfluence
Aspire, GRIN, Upfluence
Four alternativesCreatorIQ, HypeAuditor, Modash, impact.com
against: Ainfluencer, Collabstr, CreatorIQ, Dreaminfluence, GRIN, Shoutcart, Upfluence
Llama 4 MaverickModash
Two alternativesFavikon, Skrapp
GRINChanged
Three alternativesFavikon, Skrapp, Upfluence
CreatorIQ, GRIN, Upfluence
Three alternativesCollabstr, HypeAuditor, impact.com
no first choiceno first choiceagainst: Afluencer Marketing
Qwen 3.7 FlashFavikon
Two alternativesGRIN, Modash
against: CreatorIQ, Klear, Traackr
FavikonHeld
One alternativePassionfroot
against: GRIN, Traackr, Upfluence
CreatorIQ
Twelve alternativesAfluencer, GRIN, Heepsy, HypeAuditor, Influencity, Kolsquare, LTK, Later Influence, Modash, Shopify Collabs, Upfluence, impact.com
InfluenceFlow
Five alternativesAfluencer, Collabstr, Heepsy, JoinBrands, inBeat
no first choice
Six alternativesBillo, CreatorIQ, GRIN, Influence.co, Traackr, Upfluence
against: AspireIQ
against: Aspire, Creator.co
Kimi K2impact.com
Three alternativesAspire, Modash, Traackr
AspireChanged
Three alternativesFavikon, Kolsquare, Onalytica
against: CreatorIQ, GRIN
no first choice
Eight alternativesAspire, CreatorIQ, Favikon, GRIN, HypeAuditor, Klear, Modash, Upfluence
Elev8or
Six alternativesAinfluencer, Collabstr, HypeAuditor, InfluenceFlow, Shopify Collabs, SocialBook
no first choice
Five alternativesGRIN, HypeAuditor, Insense, Later Influence, Upfluence
against: AspireIQ, CreatorIQ, Klear
against: Afluencer, Aspire, Captiv8, CreatorIQ, GRIN, Insense, Klear, Traackr, Upfluence
GLM 4.7 FlashXFavikon, LinkedIn Creator Marketplace
Two alternativesMeltwater, Traackr
AspireChanged
Two alternativesHypeAuditor, Traackr
against: #paid, CreatorIQ, GRIN
CreatorIQ
Seven alternativesAspire, GRIN, HypeAuditor, Modash, Traackr, Upfluence, impact.com
Afluencer
Two alternativesElev8or, SocialBook
against: HypeAuditor
no first choiceagainst: Partipost
MiniMax M2.5Influencity
One alternativeLimelight
FavikonChanged
Three alternativesAspire, Naano, Traackr
against: CreatorIQ, GRIN, Upfluence
no first choice
Eight alternativesAspire, CreatorIQ, GRIN, Heepsy, HypeAuditor, Modash, Shopify Collabs, Upfluence
Afluencer, Ainfluencer
One alternativeElev8or
CreatorIQ
Three alternativesHypeAuditor, Traackr, impact.com
nothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:19yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:32yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:16yes2524 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:11yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:55yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:05yes06 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:13yes021 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:12yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:44yes039 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:56yes018 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:59yes0226 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:12yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:23yes68 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:37yes43 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:21yes1822 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:16yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:10yes011 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:57yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:13yes034 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:14yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:56yes076 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:04yes066 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:08yes057 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:58yes028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:47yes67 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:21yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:57yes1624 s
ComparativePerplexity Sonarsonar2026-09-14 23:35yes1921 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:26yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:19yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:34yes032 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:50yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:11yes031 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:59yes051 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:46yes021 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes021 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:03yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:45yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:41yes2021 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:23yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:55yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:06yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:28yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:54yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:56yes024 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:53yes021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:13yes0125 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:15yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:13no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:04no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:27yes1524 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:08yes198 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:59yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:58yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:06yes036 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:38yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:08yes028 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:24yes084 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:56yes014 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:00yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes157 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:58yes44 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:16yes1223 s
Negative framingPerplexity Sonarsonar2026-09-15 03:45yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:00yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:08yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:44yes039 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:22yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:09yes036 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:37yes056 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:08yes024 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:04yes022 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Brandwatch read as Brandwatch Influence
Brandwatch Influencer Marketing Software read as Brandwatch Influence
Unresolved, counted raw
Afluencer Marketing
CreatorHunter
FollowerAudit
IQ KALO
IQFluence
ImpulzeAI
Influence HQ
Instagram Brand Collabs Manager
Promoty
The Influencer Marketing Factory
Viral Nation Secure
impact.com Creator
Discontinued, still offered
No shut-down product was recommended here.
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