Attribution and marketing mix modeling
Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of a mid-market B2B company. 68 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
29%
Contested · Google Analytics 4 12%
29Dreamdata12Google Analytics 409Recast50others
30% of first choices with no negative labels at all across 22. The incumbents are the criticized half of this category: GA4 at 43% negative, Adobe Marketo Measure at 57%.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models eight times of 44. Google Meridian is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models one time of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Dreamdata vs Triple WhaleDreamdata vs HockeyStackDreamdata vs Google MeridianDreamdata vs CaliberMindGoogle Analytics 4 vs RecastGoogle Analytics 4 vs MeasuredGoogle Analytics 4 vs Triple WhaleGoogle Analytics 4 vs HockeyStackGoogle Analytics 4 vs Google MeridianGoogle Analytics 4 vs CaliberMindRecast vs MeasuredRecast vs Triple WhaleRecast vs HockeyStackRecast vs Google MeridianRecast vs CaliberMindMeasured vs Triple WhaleMeasured vs HockeyStackMeasured vs Google MeridianMeasured vs CaliberMindTriple Whale vs HockeyStackTriple Whale vs Google MeridianTriple Whale vs CaliberMindHockeyStack vs Google MeridianHockeyStack vs CaliberMindGoogle Meridian vs CaliberMind
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Dreamdata29%
Dreamdata29%02Google Analytics 412%
Google Analytics 412%03Recast9%
Recast9%04Measured4%
Measured4%05Triple Whale4%
Triple Whale4%06HockeyStack3%
HockeyStack3%07Google Meridian3%
Google Meridian3%08CaliberMind3%
CaliberMind3%09Improvado3%
Improvado3%10SegmentStream3%
SegmentStream3%11Rockerbox3%
Rockerbox3%12Mutinex3%
Mutinex3%13Ruler Analytics1%
Ruler Analytics1%14HubSpot Marketing Hub1%
HubSpot Marketing Hub1%15Factors.ai1%
Factors.ai1%16Meta Robyn1%
Meta Robyn1%17Lifesight1%
Lifesight1%18Cometly0%
Cometly0%19Northbeam0%
Northbeam0%20Adobe Mix Modeler0%
Adobe Mix Modeler0%21Adobe Marketo Measure0%
Adobe Marketo Measure0%22Analytic Partners0%
Analytic Partners0%What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Triple Whale28%
8 of 29 labels negative · 6 of 12 models · 5 hard negative
“❌ Great for smaller e-commerce stores (Shopify-centric) but lack the deep econometrics and offline/macro modeling required” Gemini 3.5 Flash, scale prompt
Northbeam31%
9 of 29 labels negative · 6 of 12 models · 4 hard negative
“none of the premium all-in-one platforms (Rockerbox, Analytic Partners, SegmentStream, Northbeam) make sense on a limited budget” DeepSeek V4 Flash, budget prompt
Google Meridian24%
9 of 37 labels negative · 6 of 12 models · 1 hard negative
“free/open-source (GA4, Google Meridian: lacks B2B depth)” Grok 4.20, direct prompt
Meta Robyn26%
8 of 31 labels negative · 6 of 12 models · 1 hard negative
“Meta-authored bias risk: Built by Meta; inherently calibrated to favor Meta channels” Kimi K2, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 338 links across 131 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Cometly15 answers · 37 citations · 3 models
vendor site · Improvado15 answers · 20 citations · 3 models
vendor site · HockeyStack8 answers · 11 citations · 3 models
8 answers · 8 citations · 3 models
vendor site · Factors.ai8 answers · 8 citations · 3 models
vendor site · SegmentStream7 answers · 9 citations · 2 models
vendor site · Gartner7 answers · 8 citations · 3 models
vendor site · Funnel6 answers · 6 citations · 3 models
vendor site · Reddit5 answers · 8 citations · 2 models
vendor site · Admetrics5 answers · 6 citations · 2 models
vendor site · MCP Analytics5 answers · 5 citations · 2 models
4 answers · 9 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 3 models
7 answers · 2 models
7 answers · 3 models
5 answers · 3 models
5 answers · 1 model
4 answers · 2 models
4 answers · 2 models
4 answers · 3 models
4 answers · 2 models
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing attribution and marketing mix modeling platform”, “marketing attribution and marketing mix modeling platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Dreamdata dreamdata.io | 29% | 151 | 1,000 | 6 | 4,088 | 20 | ||
| Google analytics.google.com Google Analytics 4 12% | 12% | 473 | 9,900 | 348 | ||||
| Recast getrecast.com | 9% | 75 | 5,400 | 16,436 | 3,125 | 0 | ||
| Measured measured.com | 4% | 83 | 110,000 | 264,524 | 24,514 | $513 | 13 | |
| Triple Whale triplewhale.com | 4% | 70 | 8,100 | 147 | 11,483 | $335 | 62 | |
| HockeyStack hockeystack.com | 3% | 96 | 3,600 | 46 | 3,061 | 15 | ||
| Google parent site Google Meridian 3% | 3% | 104 | 720 | 46 | ||||
| CaliberMind calibermind.com | 3% | 18 | 260 | 0 | 150 | 6 | ||
| Improvado improvado.io | 3% | 33 | 880 | 2 | 85,809 | 6 | 9 | |
| SegmentStream segmentstream.com | 3% | 17 | 70 | 0 | 781 | 0 |
Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (cometly.com, funnel.io, gartner.com, improvado.io, reddit.com). The first result for “best marketing attribution and marketing mix modeling platform” is cometly.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing attribution and marketing mix modeling platform for a mid-market B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a mid-sized B2B company?”Comparative“What are the top marketing attribution and marketing mix modeling platforms and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should I avoid or be cautious about?”
Claude Haiku 4.5DreamdataDreamdata, HubSpot Marketing HubChangedno first choiceGoogle Analytics 4no first choiceagainst: Google, Meta, Neuralift
Three alternatives
CaliberMind, HubSpot Marketing Hub, NorthbeamTwo alternatives
Northbeam, Ruler AnalyticsThree alternatives
Matomo, Northbeam, Windsor.aiGPT-5.4 miniDreamdataDreamdataHeldno first choiceAttribution Insightsagainst: Kochavano first choiceagainst: Kochava
Three alternatives
Adobe Marketo Measure, CaliberMind, MixModelerThree alternatives
CaliberMind, Google Meridian, HockeyStackTwo alternatives
Adjust, Google Analytics 4Gemini 3.5 FlashCaliberMindCaliberMind, ParamarkChangedno first choiceagainst: Google Meridian, Meta RobynGoogle Meridian, Meta Robyn, Triple WhaleHaus, Lifesight, LiftLab, Measured, Mutinex, Recastagainst: Analytic Partners, Cometly, Google Meridian, Ipsos, Meta Robyn, Nielsen Marketing Mix Modeling, Triple Whaleagainst: Adometry, Google Analytics 4, Nielsen Marketing Mix Modeling, Northbeam, Rockerbox, TikTok Ads, Triple Whale, Visual IQ
Three alternatives
Dreamdata, HockeyStack, RevSureFour alternatives
Dreamdata, Factors.ai, HockeyStack, RecastThree alternatives
Admetrics, PyMC-Marketing, Ruler AnalyticsPerplexity SonarDreamdataDreamdata, ImprovadoChangedno first choiceGoogle Analytics 4against: Admetrics, SegmentStreamno first choiceagainst: Adobe Analytics, Adobe Marketo Measure
Two alternatives
Factors.ai, HockeyStackTwo alternatives
Factors.ai, HockeyStackTen alternatives
Admetrics, Dreamdata, Funnel, HubSpot Marketing Hub, Measured, Northbeam, Rockerbox, Ruler Analytics, SegmentStream, Triple WhaleThree alternatives
AnyTrack, Cometly, Triple WhaleGrok 4.20Dreamdataagainst: Adobe Mix Modeler, Cometly, Google Analytics 4, Google Meridian, Measured, Northbeam, Rockerbox, Triple WhaleDreamdataHeldagainst: Funnel, RecastDreamdata, HubSpot Marketing Hub, MeasuredGoogle Analytics 4against: Google Meridian, Meta RobynMeasuredagainst: Adobe Analytics, Analytic Partners, Arima, Google Meridian, HockeyStack, HubSpot Marketing Hub, LeadsRx, Lifesight, Meta Robyn, Nielsen Marketing Mix Modeling, Northbeam, Rockerbox, Ruler Analytics, Triple Whale
Three alternatives
HockeyStack, Recast, RevSureFour alternatives
Cassandra, HockeyStack, Keen Decision Systems, Ruler AnalyticsNine alternatives
Adobe Mix Modeler, Google Analytics 4, Google Meridian, Hyros, Northbeam, Recast, Ruler Analytics, Triple Whale, Wicked ReportsFour alternatives
Cometly, Forecastr, Triple Whale, Windsor.aiFive alternatives
Improvado, Mutinex, Northbeam, Recast, RockerboxMistral SmallDreamdata, RecastDreamdataChangedno first choiceGoogle Analytics 4, Triple Whaleagainst: Northbeamno first choiceagainst: Analytic Partners, Cometly, Dreamdata, Google Meridian, HockeyStack, Meta Robyn, Nielsen Marketing Cloud, Northbeam, Ruler Analytics, SegmentStream, Triple Whale
Six alternatives
Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler AnalyticsFour alternatives
Adobe Mix Modeler, CaliberMind, HockeyStack, SegmentStreamThree alternatives
Measured, Rockerbox, SegmentStreamSeven alternatives
AnyTrack, Attribution App, Dreamdata, Forecastr, Usermaven, WhatConverts, Windsor.aiDeepSeek V4 FlashDreamdata, HockeyStack, RockerboxDreamdata, RecastChangedagainst: Measuredno first choiceGoogle Analytics 4, Google Meridian, PyMC-Marketingagainst: Analytic Partners, Cometly, Lifesight, Mediaocean, Northbeam, Recast, Rockerbox, SegmentStreamno first choiceagainst: Adobe Marketo Measure, Analytic Partners, Circana, Cometly, Dreamdata, Ekimetrics, Gain Theory, Google Analytics 4, Google Meridian, HockeyStack, Hyros, Kantar, Meta Robyn, NIQ, Nielsen Marketing Mix Modeling, Northbeam, Ruler Analytics, Triple Whale
Five alternatives
Improvado, Recast, Ruler Analytics, SegmentStream, SellforteSix alternatives
Google Meridian, HubSpot Marketing Hub, Lifesight, MixModeler, Ruler Analytics, Salesforce Sales CloudNine alternatives
Analytic Partners, Google Meridian, Kantar, Measured, Meta Robyn, Northbeam, Recast, Rockerbox, Triple WhaleThree alternatives
Meta Robyn, Triple Whale, Windsor.aiSeven alternatives
Analytic Partners, Google Meridian, Measured, Meta Robyn, Mutinex, Neuralift, RecastLlama 4 MaverickImprovadoDreamdata, Factors.ai, HockeyStackChangedno first choiceForecastrRecastnothing named
Two alternatives
Dreamdata, RockerboxOne alternative
Google Analytics 4Three alternatives
CaliberMind, Google Meridian, MeasuredQwen 3.7 FlashRockerboxagainst: Google Meridian, Meta RobynRuler AnalyticsChangedagainst: DemandbaseMeasurled / Measured, SegmentStreamagainst: Google Analytics 4Google Analytics 4against: Lightsource.ai / HivestackAtmosiagainst: Kantar, Nielsen Marketing Mix Modelingagainst: Adjust, AppsFlyer, Attribution 360, Singular
Two alternatives
Alviss AI, RecastTwo alternatives
Terminus, TripleWhaleSeven alternatives
BlueAlpha, Dreamdata, LiftLab, Northbeam, Rockerbox, Sellforte, Triple WhaleFive alternatives
Cometly, Google LightweightMMM, HubSpot Marketing Hub, Klaviyo, Meta RobynThree alternatives
Terminus, Turntide, WavestoneKimi K2DreamdataDreamdataHeldno first choiceGoogle Analytics 4against: PyMC-MarketingMeasured, Mutinex, Recastagainst: Cometly, Forecastr, Google Analytics 4, Google Meridian, Keen Decision Systems, Meta Robyn, Northbeam, Recast, Triple Whale
Four alternatives
Factors.ai, HockeyStack, Recast, RockerboxFive alternatives
Factors.ai, HockeyStack, Keen Decision Systems, Recast, Ruler AnalyticsSeven alternatives
Attributer, Attribution App, Cometly, Google Meridian, HubSpot Marketing Hub, Meta Robyn, Triple WhaleTwo alternatives
Dreamdata, HockeyStackGLM 4.7 FlashXDreamdata, SegmentStreamagainst: Adobe Marketo Measure, Analytic PartnersDreamdataChangedno first choiceagainst: Adobe Mix Modeler, Analytic Partners, Neuralift, Nielsen Marketing CloudGoogle Analytics 4, RedTrackno first choiceagainst: Adobe Analytics, Dreamdata, Google Analytics 360, HubSpot Marketing Hub, LeadsRx, Northbeam, Rockerbox, Triple Whale
Eight alternatives
Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler AnalyticsFour alternatives
Factors.ai, HockeyStack, Rockerbox, SegmentStreamSeven alternatives
Attribution App, Cometly, Dreamdata, Forecastr, Google Meridian, Meta Robyn, Triple WhaleMiniMax M2.5Dreamdata, Recast, SegmentStreamDreamdata, MixModelerChangedno first choiceDreamdata, Triple Whaleno first choicenothing named
Two alternatives
Analytic Edge, HubSpot Marketing HubTwo alternatives
Adobe Marketo Measure, NorthbeamSix alternatives
Cometly, Forecastr, Google Meridian, Humblytics, Meta Robyn, Windsor.aiBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:28 | yes | 13 | 11 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:47 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:37 | yes | 23 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:16 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:50 | yes | 0 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:35 | yes | 0 | 12 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:15 | yes | 0 | 24 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:19 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:58 | yes | 0 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:16 | yes | 0 | 46 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:29 | yes | 0 | 62 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:08 | yes | 0 | 30 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:56 | yes | 8 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:12 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:08 | yes | 19 | 27 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 01:17 | yes | 20 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:55 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:05 | yes | 0 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:29 | yes | 0 | 23 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:05 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:59 | no | 0 | 47 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:06 | yes | 0 | 41 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:25 | yes | 0 | 46 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:04 | yes | 0 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:32 | yes | 14 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:08 | yes | 8 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:42 | yes | 22 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:04 | yes | 20 | 10 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:18 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:52 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:08 | yes | 0 | 17 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:23 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:51 | yes | 0 | 28 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:24 | yes | 0 | 44 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:44 | yes | 0 | 50 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:58 | yes | 0 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:24 | yes | 15 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:28 | yes | 5 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:11 | yes | 21 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:16 | yes | 20 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:58 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:30 | yes | 0 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:36 | yes | 0 | 19 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:25 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:35 | yes | 0 | 52 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:43 | yes | 0 | 35 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:44 | yes | 0 | 27 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:49 | yes | 0 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:12 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:07 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:08 | yes | 14 | 22 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 22:52 | yes | 19 | 23 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:45 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:37 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:47 | yes | 0 | 34 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:56 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:28 | no | 0 | 35 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:51 | yes | 0 | 46 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:48 | yes | 0 | 54 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:58 | yes | 0 | 15 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:43 | yes | 19 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:22 | yes | 6 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:56 | yes | 27 | 31 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:28 | yes | 19 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:47 | yes | 0 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:20 | yes | 0 | 14 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:15 | yes | 0 | 31 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:38 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:44 | no | 0 | 33 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 05:08 | yes | 0 | 102 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:02 | yes | 0 | 136 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:11 | yes | 0 | 38 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
ShowHide
Claude Haiku 4.5
1 of 3 flipped
GPT-5.4 mini
2 of 3 flipped
Gemini 3.5 Flash
4 of 5 flipped
Perplexity Sonar
2 of 3 flipped
Grok 4.20
4 of 6 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
5 of 5 flipped
Llama 4 Maverick
3 of 4 flipped
Qwen 3.7 Flash
6 of 6 flipped
Kimi K2
3 of 4 flipped
GLM 4.7 FlashX
3 of 3 flipped
MiniMax M2.5
4 of 4 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Starter Tier) read as HubSpot Marketing Hub
HubSpot Marketing Attribution read as HubSpot Marketing Hub
Keen read as Keen Decision Systems
Nielsen read as Nielsen Marketing Mix Modeling
Ruler read as Ruler Analytics
Salesforce read as Salesforce Sales Cloud
Unresolved, counted raw
Alviss AI
Atmosi
Attribution Insights
Business Layers
Custom Python Scripts
Datamatrix
Google
Google Ads reports
Lightsource.ai / Hivestack
Littledata
Measued
Measurled / Measured
Meta
Scalefu
Turntide
Wavestone
Zignal Labs
Discontinued, still offered
Qwen 3.7 Flash named Google LightweightMMM as alternative on the budget prompt. Deprecated by Google in favor of Meridian.
Kimi K2 named Google LightweightMMM as mention on the budget prompt. Deprecated by Google in favor of Meridian.