September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › PR · September 2026 Edition

PR and media monitoring

Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
24%
Contested · Semrush AI PR Toolkit 20%
24Muck Rack20Semrush AI PR Toolkit16Awario39others

24% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Muck Rack24%17%53accepted challenger
02Semrush AI PR Toolkit20%5%39accepted challenger
03Awario16%7%14accepted challenger
04Brand2414%2%41accepted challenger
05Agility PR Solutions12%11%28accepted challenger
06Mention4%17%24accepted challenger
07Meltwater4%43%56criticized challenger
Show the five products at 0%, ordered by negative rate
12CisionOne0%49%53criticized challenger
11Brandwatch0%32%25criticized challenger
08Google Alerts Lab in the set0%19%16accepted challenger
09Talkwalker0%14%14accepted challenger
10Onclusive0%8%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Alerts is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Muck Rack24%
02Semrush AI PR Toolkit20%
03Awario16%
04Brand2414%
05Agility PR Solutions12%
06Mention4%
07Meltwater4%
08Google Alerts0%
09Talkwalker0%
10Onclusive0%
11Brandwatch0%
12CisionOne0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Meltwater
43%
24 of 56 labels negative · 10 of 12 models · 7 hard negative
“Meltwater is notorious for its aggressive auto-renewal clauses... they will legally lock you into another full year” Gemini 3.5 Flash, negative prompt
CisionOne
49%
26 of 53 labels negative · 9 of 12 models · 8 hard negative
“Avoid Meltwater and Cision unless you have specific needs that outweigh their significant contract risks and outdated technology.” Mistral Small, negative prompt
Brandwatch
32%
8 of 25 labels negative · 6 of 12 models
“some platforms are cautioned against, such as Brandwatch if you only care about earned media coverage, not social listening” Llama 4 Maverick, negative prompt
Muck Rack
17%
9 of 53 labels negative · 5 of 12 models · 1 hard negative
“Avoid: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 304 links across 91 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Guideflow15 answers · 18 citations · 3 models
12 answers · 13 citations · 3 models
9 answers · 10 citations · 4 models
vendor site · Improvado9 answers · 9 citations · 2 models
vendor site · Meltwater8 answers · 10 citations · 3 models
vendor site · Brand248 answers · 8 citations · 4 models
vendor site · Cloro8 answers · 8 citations · 3 models
vendor site · Gartner8 answers · 8 citations · 3 models
vendor site · Shadow7 answers · 13 citations · 2 models
7 answers · 9 citations · 3 models
7 answers · 8 citations · 3 models
7 answers · 7 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pr and media monitoring platform”, “pr and media monitoring platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Muck Rack muckrack.com24%14327,1005201,830,98371
Semrush parent site
Semrush AI PR Toolkit 20%, Semrush Media Monitoring 0%
20%9790,5002,055
Awario awario.com16%705901137,633
Brand24 brand24.com14%2182,9006128,164675
Agility PR Solutions agilitypr.com12%52260250,433618
Mention mention.com4%8533,10087,85230,126
Meltwater meltwater.com4%30014,80040552,658$6361
BrandMentions brandmentions.com2%19
PR.co pr.co2%12
Google parent site
Google Alerts 0%
0%13774,0002,448

Google's top ten for the two searches hold 16 sites; 7 of them are among the sites the models cited here (agilitypr.com, brand24.com, gartner.com, learn.g2.com, meltwater.com, prlab.co, reachreport.io). The first result for “best pr and media monitoring platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best PR and media monitoring platform for a mid-market B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a mid-sized B2B company?”Comparative“What are the top PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should I avoid or be cautious about?”
Claude Haiku 4.5Muck Rack
Four alternativesBrand24, CisionOne, Meltwater, Mention
Brand24, Muck RackChanged
Two alternativesAgilityPR Solutions, Mynewsdesk
no first choice
Seven alternativesBrand24, Brandwatch, CisionOne, Meltwater, Mention, Muck Rack, Talkwalker
Mention
Three alternativesBrand24, Google Alerts, Talkwalker Alerts
no first choicenothing named
GPT-5.4 miniMuck Rack
Two alternativesCisionOne, Meltwater
Muck RackHeld
One alternativeMeltwater
against: CisionOne
CisionOne, Meltwater
Four alternativesAgility PR Solutions, Brandwatch, Muck Rack, Talkwalker
Brand24, Mentionagainst: CisionOne, Google Alerts, Meltwaterno first choicenothing named
Gemini 3.5 FlashMuck Rack
Three alternativesMeltwater, Propel PRM, Semrush AI PR Toolkit
Semrush AI PR ToolkitChanged
Two alternativesMuck Rack, Propel PRM
against: CisionOne, Meltwater
Meltwater, Muck Rack
Six alternativesAgility PR Solutions, Brand24, Brandwatch, CisionOne, Prezly, Semrush AI PR Toolkit
Awario
Five alternativesBrand24, BrandMentions, Mention, Semrush AI PR Toolkit, Talkwalker Alerts
against: Brandwatch, CisionOne, Meltwater, Muck Rack
Muck Rack
Three alternativesAgility PR Solutions, Meltwater, Truescope
against: CisionOne
against: Agility PR Solutions, CisionOne, Meltwater, Muck Rack
Perplexity SonarSemrush AI PR Toolkit
Three alternativesBrand24, CisionOne, Meltwater
Semrush AI PR ToolkitHeld
Three alternativesBrand24, Brandwatch, Meltwater
against: Muck Rack
no first choiceBrand24, Semrush AI PR Toolkit
Two alternativesCoverageBook, Google Alerts
no first choiceagainst: Brand24, BuzzStream, CoverageBook, Google Alerts, Mention, Muck Rack, Semrush AI PR Toolkit
Grok 4.20Muck Rack
Three alternativesAgility PR Solutions, Brand24, Semrush AI PR Toolkit
against: CisionOne, Meltwater
Semrush AI PR ToolkitChanged
Two alternativesAgility PR Solutions, Muck Rack
against: CisionOne, Meltwater
CisionOne, Meltwater
Six alternativesBrand24, Brandwatch, Mention, Muck Rack, Semrush AI PR Toolkit, Talkwalker
Awario
Four alternativesBrand24, BrandMentions, Google Alerts, Talkwalker Alerts
against: CisionOne, Hootsuite, Meltwater, Mention, Sprout Social
no first choiceagainst: Brandwatch, BuzzSumo, CisionOne, CoverageBook, Meltwater, Semrush AI PR Toolkit
Mistral SmallMuck Rack
Five alternativesBrand24, CisionOne, Onclusive, Semrush AI PR Toolkit, Semrush Media Monitoring
against: Brandwatch, Meltwater
Muck RackHeldagainst: Brandwatch, CisionOne, Meltwater, PR Newswire, PRWebno first choiceAwario
Three alternativesBrand24, Google Alerts, Talkwalker Alerts
Meltwater
Four alternativesBrandwatch, CisionOne, Muck Rack, Talkwalker
against: Brandwatch, CisionOne, Meltwater
DeepSeek V4 FlashMuck Rack
Three alternativesAgility PR Solutions, Meltwater, Semrush AI PR Toolkit
against: CisionOne
Semrush AI PR ToolkitChanged
One alternativeMuck Rack
against: CisionOne, Meltwater, Prezly
CisionOne, Meltwater
Eight alternativesAgility PR Solutions, Awario, Brand24, Brandwatch, Muck Rack, Onclusive, TVEyes, Talkwalker
Awario, Brand24, BrandMentions
Two alternativesGoogle Alerts, Semrush AI PR Toolkit
against: CisionOne, Mention, Muck Rack
no first choiceagainst: Agility PR Solutions, CisionOne, Meltwater, Mention, Muck Rack, Newswire, Onclusive, PR Newswire
Llama 4 MaverickAgility PR Solutions
Two alternativesMuck Rack, Semrush Media Monitoring
Semrush AI PR ToolkitChangedagainst: Agility PR Solutions, Meltwater, Muck Rackno first choiceAwario
Three alternativesBrand24, Google Alerts, Semrush AI PR Toolkit
no first choiceagainst: Brandwatch, Muck Rack
Qwen 3.7 FlashAgility PR Solutions, Muck Rack
One alternativeSemrush AI PR Toolkit
against: CisionOne, Meltwater
Agility PR SolutionsChanged
Two alternativesMuck Rack, Semrush AI PR Toolkit
against: CisionOne, Meltwater
Meltwater
Six alternativesBrandwatch, CisionOne, Mention, Sprinklr Insights, Sprout Social, Talkwalker
Awario, Brand24
Three alternativesGoogle Alerts, Mention, Semrush AI PR Toolkit
no first choiceagainst: Agorapulse, Brandwatch, CisionOne, Comm100, Hootsuite, Meltwater, Sprout Social
Kimi K2Meltwater, Muck Rack
Four alternativesBrand24, Mention, Semrush AI PR Toolkit, Talkwalker
Semrush AI PR ToolkitChanged
Three alternativesBrand24, Muck Rack, Prezly
no first choice
Six alternativesAgility PR Solutions, Brandwatch, Meltwater, Muck Rack, Onclusive, Semrush AI PR Toolkit
against: CisionOne
Brand24, Semrush AI PR Toolkit
Two alternativesAwario, Google Alerts
against: CisionOne, Meltwater, Muck Rack
no first choiceagainst: Brandwatch, CisionOne, Dataminr, Hootsuite, Meltwater, Talkwalker
GLM 4.7 FlashXAgility PR Solutions
Two alternativesMuck Rack, Semrush AI PR Toolkit
against: CisionOne
PR.co, Semrush AI PR ToolkitChanged
One alternativeMuck Rack
against: Meltwater
CisionOne, Meltwater, Muck Rack, Onclusive
Three alternativesBrand24, Prezly, TVEyes
Awario
Three alternativesBrand24, Mentionlytics, Semrush AI PR Toolkit
no first choiceagainst: CisionOne, Google Alerts, LexisNexis Newsdesk, Meltwater
MiniMax M2.5Agility PR Solutions, Brand24
Three alternativesCritical Mention, Mention, Respona
against: Meltwater, Talkwalker
Agility PR SolutionsChanged
Two alternativesBuzzSumo, Muck Rack
against: CisionOne, Meltwater
no first choiceAwario
Three alternativesBrand24, Google Alerts, Mention Solo
no first choiceagainst: Awario, CisionOne, Meltwater
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:32yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:09yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:37yes1934 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:47yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:01yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 22:59yes012 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:54yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:32yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:36yes036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:00yes053 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:51yes097 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:54yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:40yes1410 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:38yes1524 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:10yes207 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:46yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:18no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:02yes022 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:50yes021 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:01yes029 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:58yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:55yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:34yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:35yes88 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:02yes1726 s
ComparativePerplexity Sonarsonar2026-09-15 00:56yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:47yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:28yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:03yes034 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:46yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:53no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:23yes039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:53yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:11yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:24yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:50yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:36yes2122 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:59yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:04yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:05yes016 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:06yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:12yes017 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:24yes019 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:23yes033 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:37yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:25no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:44no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:36yes1123 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:14yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:53yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:58yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 05:00yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:39yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:25yes025 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:17yes079 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:57no025 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:54yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:34yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:57no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:25yes2626 s
Negative framingPerplexity Sonarsonar2026-09-15 04:23yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:53yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:59yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:36yes068 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:53yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39no039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:58yes047 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:04yes026 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:42yes015 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cision read as CisionOne
Cision (CisionOne) read as CisionOne
Semrush read as Semrush Media Monitoring
Sprinklr read as Sprinklr Insights
Unresolved, counted raw
BizWire/GlobeNewswire
CriticalMention
Dataminr
Mention Solo
MentionDrop
Newswire (newswire.com)
Nexis Uni
Peekaboo
Syncly Social
Vuelio
Discontinued, still offered
No shut-down product was recommended here.
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