September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Mobile & push · September 2026 Edition

Mobile marketing and push

Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
34%
Contested · OneSignal 34%
34Customer.io34OneSignal06Vero26others

34% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01OneSignal34%12%51endorsed leader
02Customer.io34%7%27endorsed leader
03Omnisend4%6%17accepted challenger
04Braze4%34%41criticized challenger
05CleverTap2%18%17accepted challenger
06MoEngage2%18%11accepted challenger
Show the eleven products at 0%, ordered by negative rate
17Iterable0%42%19criticized challenger
16Airship0%32%22criticized challenger
10Attentive0%25%24criticized challenger
11Klaviyo0%24%25accepted challenger
13Pushwoosh0%17%12accepted challenger
14Postscript0%14%14accepted challenger
08Twilio Programmable Messaging0%13%23accepted challenger
15SimpleTexting0%9%11accepted challenger
07Courier0%0%20accepted challenger
09ActiveCampaign0%0%10accepted challenger
12SlickText0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01OneSignal34%
02Customer.io34%
03Omnisend4%
04Braze4%
05CleverTap2%
06MoEngage2%
07Courier0%
08Twilio Programmable Messaging0%
09ActiveCampaign0%
10Attentive0%
11Klaviyo0%
12SlickText0%
13Pushwoosh0%
14Postscript0%
15SimpleTexting0%
16Airship0%
17Iterable0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze
34%
14 of 41 labels negative · 9 of 12 models · 1 hard negative
“Braze: Enterprise-focused, typically $60K-$200K/year—massive overkill for mid-market” MiniMax M2.5, direct prompt
Iterable
42%
8 of 19 labels negative · 7 of 12 models
“Generally too expensive and complex for lean mid-market teams unless you have a dedicated lifecycle marketing team.” Kimi K2, direct prompt
Airship
32%
7 of 22 labels negative · 6 of 12 models · 1 hard negative
“steer clear of "Enterprise" giants (like Salesforce Marketing Cloud or Airship)” Qwen 3.7 Flash, paraphrase prompt
OneSignal
12%
6 of 51 labels negative · 5 of 12 models · 1 hard negative
“Several reviewers explicitly advise avoiding the platform.” Qwen 3.7 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 309 links across 129 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Courier11 answers · 15 citations · 3 models
vendor site · OneSignal9 answers · 16 citations · 3 models
vendor site · Pushwoosh9 answers · 13 citations · 3 models
vendor site · Klaviyo9 answers · 10 citations · 4 models
vendor site · GetVero7 answers · 11 citations · 3 models
vendor site · EngageLab7 answers · 9 citations · 2 models
vendor site · TextUs7 answers · 7 citations · 2 models
7 answers · 7 citations · 3 models
vendor site · Guideflow6 answers · 9 citations · 3 models
6 answers · 7 citations · 3 models
vendor site · Attentive6 answers · 6 citations · 3 models
6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile push notification and sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
OneSignal onesignal.com34%3224,40013329,72638
Customer.io customer.io34%2182,90017415,750$6,920112
Vero getvero.com6%2233,10043,6778,4150
Omnisend omnisend.com4%1999,90010851,545$11366
Braze braze.com4%54027,1006,39555,552$13,11259
CleverTap clevertap.com2%2141,0002420,153$12,75020
MoEngage moengage.com2%1031,6005413,6696
Sender sender.net2%759,90010,34969,078132
TextMagic textmagic.com2%628,1002999,41529
SendPulse sendpulse.com2%191,6001921,8958

Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (courier.com, klaviyo.com). The first result for “best mobile push notification and sms marketing platform” is courier.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best mobile push notification and SMS marketing platform for a mid-market B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Vero
Two alternativesCustomer.io, Knock
no first choiceChangedno first choiceOmnisend, SendPulse
Two alternativesBrevo, OneSignal
no first choiceagainst: Brevo, CleverTap
GPT-5.4 miniBraze
One alternativeCustomer.io
against: Klaviyo, Mobile Text Alerts, OneSignal, PushEngage
Customer.ioChanged
Four alternativesBraze, Iterable, OneSignal, Twilio Programmable Messaging
Airship, OneSignal
Three alternativesAttentive, Klaviyo, Twilio Programmable Messaging
OneSignal
Two alternativesSimpleTexting, Textedly
no first choicenothing named
Gemini 3.5 FlashCustomer.io
Three alternativesCourier, Knock, OneSignal
against: Braze, Iterable
Customer.ioHeld
Four alternativesKnock, OneSignal, PushEngage, Salesmsg
Braze
Five alternativesAttentive, CleverTap, Courier, Klaviyo, OneSignal
OneSignal
Three alternativesBrevo, Omnisend, Pushwoosh
against: Klaviyo
Customer.io, OneSignal
Three alternativesAttentive, Iterable, Klaviyo
against: Braze
against: Airship, Braze, CleverTap, EZ Texting, FCM, Klaviyo, MoEngage, OneSignal, SimpleTexting, Twilio Programmable Messaging
Perplexity SonarCustomer.io
Two alternativesActiveCampaign, Courier
OneSignalChanged
Two alternativesActiveCampaign, Sakari
OneSignal, Pushwoosh
Six alternativesAirship, Attentive, Braze, CleverTap, Courier, Textedly
OneSignal
Three alternativesCourier, EngageLab, Firebase Cloud Messaging
no first choiceagainst: Airship, Braze, Customer.io, Iterable, MoEngage, PushEngage, PushOwl
Grok 4.20OneSignal
Four alternativesActiveCampaign, CleverTap, Customer.io, Pushwoosh
against: Braze, Iterable
Customer.ioChanged
Three alternativesCourier, OneSignal, Vero
OneSignal
Five alternativesAirship, Attentive, Braze, Klaviyo, Omnisend
OneSignal
Three alternativesCourier, Hextom, Omnisend
against: Airship, Braze
no first choiceagainst: BulkSMS.com, EZ Texting, Pushwoosh, Textedly
Mistral SmallCustomer.io
Two alternativesActiveCampaign, OneSignal
against: Braze, Iterable
Customer.ioHeld
Three alternativesActiveCampaign, Braze, Knock
Braze, Omnisend
Eleven alternativesAirship, Attentive, CleverTap, Iterable, Klaviyo, MoEngage, OneSignal, Postscript, Pushwoosh, SimpleTexting, Twilio Programmable Messaging
OneSignal, TextMagic
Five alternativesFirebase Cloud Messaging, PushEngage, Sender, Textla, Twilio Programmable Messaging
no first choiceagainst: Attentive, Mailchimp
DeepSeek V4 FlashCustomer.io
Three alternativesCleverTap, OneSignal, Vero
against: Airship, Attentive, Braze, Iterable, Klaviyo, Postscript
Customer.ioHeld
Three alternativesCourier, OneSignal, Twilio Programmable Messaging
against: Attentive, Braze, Klaviyo, Omnisend, Postscript
OneSignal, Twilio Programmable Messaging
Nine alternativesAirship, Attentive, Braze, CleverTap, Klaviyo, MoEngage, Pushwoosh, SimpleTexting, SlickText
Omnisend, Sender
Two alternativesOneSignal, TextMagic
against: Twilio Programmable Messaging
CleverTap, Customer.io, MoEngage, OneSignalagainst: Airship, Braze, Iterableagainst: Attentive, EZ Texting, Emotive.io, Klaviyo, Push.House, PushGround, RichAds, Springbig, Textedly
Llama 4 Maverickno first choiceCustomer.ioChanged
One alternativeActiveCampaign
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashCustomer.io, Veroagainst: BrazeOneSignalChanged
Two alternativesBraze, Twilio Programmable Messaging
against: Airship, Firebase, Salesforce Marketing Cloud
no first choice
Seven alternativesAttentive, Braze, Customer.io, Iterable, Klaviyo, OneSignal, Postscript
OneSignal
Two alternativesOmnisend, SendPulse
Bird, Plivo, Sinch
Three alternativesAirship, Branch, Braze
against: Twilio Studio, Vonage
against: Attentive, OneSignal, PushGround
Kimi K2Customer.io
Two alternativesOneSignal, Vero
against: Iterable
Customer.ioHeld
Two alternativesActiveCampaign, Iterable
against: OneSignal
OneSignal
Eight alternativesAirship, Attentive, Braze, CleverTap, Klaviyo, MoEngage, Postscript, Twilio Programmable Messaging
OneSignal
Six alternativesOmnisend, PushEngage, Sender, Textedly, WonderPush, textbee
against: Twilio Programmable Messaging
Braze
Five alternativesAirship, CleverTap, Iterable, MoEngage, OneSignal
against: Airship, Braze, CleverTap, EZ Texting, Firebase Cloud Messaging, OneSignal, Podium, Textedly
GLM 4.7 FlashXOneSignal
Three alternativesCustomer.io, Pushwoosh, SendPulse
against: Braze
Customer.ioChanged
Four alternativesKnock, OneSignal, SlickText, SuprSend
OneSignal
Nine alternativesAttentive, Braze, CleverTap, Courier, Firebase Cloud Messaging, Mobile Text Alerts, Omnisend, SlickText, Twilio Programmable Messaging
OneSignal
Five alternativesHextom, Omnisend, SendPulse, TextMagic, Twilio Programmable Messaging
no first choiceagainst: Customer.io, Iterable, OneSignal, Pushwoosh
MiniMax M2.5OneSignal
Two alternativesActiveCampaign, Customer.io
against: Attentive, Braze
VeroChanged
Two alternativesCustomer.io, OneSignal
no first choice
Seven alternativesAttentive, Braze, Klaviyo, Omnisend, OneSignal, Postscript, Twilio Programmable Messaging
OneSignal
Three alternativesCourier, Firebase Cloud Messaging, Twilio Programmable Messaging
no first choiceagainst: Emotive
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:18yes67 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:13yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:36yes1521 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:37yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:29yes012 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:37yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:02yes020 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:23yes041 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:39yes033 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:29yes034 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:28yes027 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:04no03 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:37no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:47yes1326 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:00yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:08yes011 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:50yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 22:54yes017 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:50yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:34no040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:32yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:49yes020 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:18yes038 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:02yes1511 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:38yes810 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:44yes2224 s
ComparativePerplexity Sonarsonar2026-09-14 23:54yes2020 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:10yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:51yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:25yes048 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:05yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:55yes053 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:08yes0152 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:15yes010 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:30yes67 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:34yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:26yes3930 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:41yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:50yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:26yes016 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:12yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:19yes044 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:19yes048 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:09yes0124 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:07yes016 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:22no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:04no013 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:09yes1425 s
Scale constrainedPerplexity Sonarsonar2026-09-14 22:52yes2013 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:06yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 22:52yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:17yes071 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:04yes016 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:47no038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:40yes050 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:50yes0171 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:50no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:45yes208 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:16yes55 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:32yes1925 s
Negative framingPerplexity Sonarsonar2026-09-15 00:52yes209 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:06yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:37yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:27yes026 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:46yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:55yes045 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:58yes048 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:26yes053 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:00yes045 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Unresolved, counted raw
APNs
BulkSMS.com
Emotive.io
Push.House
PushAssist
Springbig
Twilio with AIT guardrails
textbee
Discontinued, still offered
No shut-down product was recommended here.
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