September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Mobile & push › Enterprise · September 2026 Edition

Mobile marketing and push for enterprise buyers

Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
42%
Clear leader
42Braze12Airship10Courier36others

42% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Braze42%16%57endorsed leader
02Airship12%14%42accepted challenger
03Courier10%9%23accepted challenger
04OneSignal6%31%39criticized challenger
05Twilio Programmable Messaging4%32%25criticized challenger
06Pushwoosh4%31%13criticized challenger
07Customer.io2%10%10accepted challenger
Show the five products at 0%, ordered by negative rate
09Attentive0%27%22criticized challenger
12Salesforce Marketing Cloud0%25%12criticized challenger
11MoEngage0%19%16accepted challenger
08Iterable0%16%32accepted challenger
10CleverTap0%6%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Braze42%
02Airship12%
03Courier10%
04OneSignal6%
05Twilio Programmable Messaging4%
06Pushwoosh4%
07Customer.io2%
08Iterable0%
09Attentive0%
10CleverTap0%
11MoEngage0%
12Salesforce Marketing Cloud0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
OneSignal
31%
12 of 39 labels negative · 9 of 12 models · 2 hard negative
“Why avoid: Per-channel pricing (push, email, SMS billed separately) and support reputation issues” GLM 4.7 FlashX, negative prompt
Braze
16%
9 of 57 labels negative · 7 of 12 models · 1 hard negative
“What to Avoid for Predictable Budgeting | Braze, Airship, MoEngage | Quote-only pricing” GLM 4.7 FlashX, budget prompt
Twilio Programmable Messaging
32%
8 of 25 labels negative · 6 of 12 models · 2 hard negative
“Avoid for This Scale: - Twilio: ... it's infrastructure-heavy—requires engineering to build journeys/UI” Grok 4.20, paraphrase prompt
Airship
14%
6 of 42 labels negative · 6 of 12 models · 1 hard negative
“Braze, Airship, MoEngage | Quote-only pricing; no published rates” GLM 4.7 FlashX, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 323 links across 150 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Courier10 answers · 15 citations · 3 models
vendor site · Guideflow9 answers · 14 citations · 3 models
vendor site · OneSignal7 answers · 10 citations · 3 models
vendor site · Braze6 answers · 10 citations · 3 models
vendor site · EngageLab6 answers · 9 citations · 3 models
vendor site · Pushwoosh6 answers · 8 citations · 2 models
vendor site · Attentive6 answers · 6 citations · 3 models
vendor site · Klaviyo6 answers · 6 citations · 3 models
vendor site · GetVero5 answers · 9 citations · 3 models
vendor site · Airship5 answers · 8 citations · 3 models
vendor site · InsiderOne5 answers · 6 citations · 3 models
vendor site · TextUs5 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile push notification and sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Braze braze.com42%54027,1006,39555,552$13,11259
Airship airship.com12%16922,2003,09323,0067
Courier courier.com10%1174,00039,0357,80951
Staffbase staffbase.com8%61,9004636,25644
OneSignal onesignal.com6%3224,40013329,72638
Twilio parent site
Twilio Programmable Messaging 4%
4%215135,0004,343
Pushwoosh pushwoosh.com4%5117044,4631
Customer.io customer.io2%2182,90017415,750$6,920112
EngageLab engagelab.com2%4
TextUs textus.com2%6

Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (courier.com, klaviyo.com). The first result for “best mobile push notification and sms marketing platform” is courier.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best mobile push notification and SMS marketing platform for an enterprise B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Braze
Three alternativesAirship, Courier, Customer.io
against: OneSignal
StaffbaseChanged
Eight alternativesAlertMedia, Everbridge, Mitratech Preparis Alerts, Omnilert, OnSolve, Rave Mobile Safety, Regroup Mass Notification, Singlewire InformaCast
Braze
Five alternativesAirship, Attentive, Bloomreach, SAP Engagement Cloud, Salesforce Marketing Cloud
Braze, Pushwoosh
Two alternativesCourier, PitchPrfct
no first choice
Two alternativesCourier, Iterable
against: Listrak
GPT-5.4 miniBraze
Two alternativesAirship, Iterable
Twilio Programmable MessagingChanged
One alternativeBraze
Braze
Four alternativesAdobe Journey Optimizer, Airship, Salesforce Marketing Cloud, Twilio Segment Engage / Twilio Communications
against: OneSignal
OneSignal
One alternativeBraze
against: Twilio Programmable Messaging
no first choiceagainst: TeleMessage
Gemini 3.5 FlashBraze
Five alternativesCourier, Customer.io, Iterable, Knock, Salesforce Marketing Cloud
Braze, Staffbase, TextUs, WorkshopChanged
Six alternativesAlertMedia, Customer.io, Everbridge, OneSignal, Poppulo, Sakari
against: Twilio Programmable Messaging
Braze
Seven alternativesAdobe Journey Optimizer, Airship, Attentive, CleverTap, Iterable, MoEngage, Salesforce Marketing Cloud
Brevo
Three alternativesCourier, OneSignal, TrueDialog
against: Attentive, Braze, Iterable
no first choiceagainst: Attentive, Bandwidth, Klaviyo, ManyChat, Oracle Responsys, Postscript, Salesforce Marketing Cloud, Telnyx, Twilio Programmable Messaging, Yotpo SMSBump
Perplexity SonarBraze
Three alternativesCourier, Infobip, OneSignal
BrazeHeld
Two alternativesCourier, Textline
Braze
Five alternativesAirship, Attentive, Insider, Iterable, MoEngage
against: Courier, OneSignal, Pushwoosh
EngageLab
Two alternativesCourier, OneSignal
no first choiceagainst: Firebase Cloud Messaging, Notix, OneSignal, PushEngage, PushOwl, Webpushr, WonderPush
Grok 4.20Braze
Five alternativesAirship, Customer.io, Iterable, MoEngage, OneSignal
Airship, BrazeChanged
One alternativeOneSignal
against: Firebase, Omnisend, SlickText, Twilio Programmable Messaging
Attentive, Braze
Five alternativesAirship, CleverTap, Iterable, MoEngage, Twilio Programmable Messaging
against: Klaviyo, OneSignal
Pushwoosh
Three alternativesCourier, EngageLab, OneSignal
against: Airship, Braze, Iterable
Airship, Braze
Three alternativesAttentive, Firebase, OneSignal
against: Attentive, Firebase Cloud Messaging, Textedly, Voyage
Mistral SmallBraze
Seven alternativesActiveCampaign, Customer.io, Iterable, Knock, MessageIQ, Salesforce Marketing Cloud, Salesmsg
no first choiceChangedAttentive, Braze
Eight alternativesAirship, CleverTap, Insider, Iterable, Klaviyo, MoEngage, Omnisend, Salesforce Marketing Cloud
Maestra
Two alternativesAWS SNS, WonderPush
against: Attentive, Braze
no first choicenothing named
DeepSeek V4 FlashBraze
Three alternativesAirship, Courier, Iterable
against: OneSignal
CourierChanged
Four alternativesAlertMedia, Everbridge, OneSignal, Twilio Programmable Messaging
against: Braze
Airship, Braze
Eight alternativesAttentive, CleverTap, Infobip, Iterable, Klaviyo, MoEngage, Sinch, Twilio Programmable Messaging
against: Adobe Journey Optimizer, Omnisend, Postscript, Salesforce Marketing Cloud, Sender
OneSignal
Two alternativesCleverTap, Courier
against: Airship, Braze, MoEngage
Braze
Four alternativesAirship, CleverTap, Iterable, MoEngage
against: OneSignal
against: EZ Texting, Firebase Cloud Messaging, Iterable, Klaviyo, MoEngage, OneSignal, Postscript, SimpleTexting, SlickText, TextMagic, Textedly, Yotpo
Llama 4 MaverickCourier
Three alternativesGetVero, Omnisend, OneSignal
BrazeChanged
Four alternativesActiveCampaign, Customer.io, Iterable, Knock
Attentive, Braze
Four alternativesAirship, Klaviyo, OneSignal, Postscript
no first choiceno first choiceagainst: Airship, Attentive, Klaviyo SMS, Postscript
Qwen 3.7 FlashAirship, Brazeagainst: IterableStaffbaseChanged
Three alternativesBraze, Vibes, Yourco
against: Segment
Braze
Four alternativesAirship, Attentive, Iterable, Twilio Programmable Messaging
against: Salesforce Marketing Cloud
Courier
One alternativeEngageLab
against: Airship, Braze
Airship, Braze
Two alternativesIterable, Twilio Programmable Messaging
against: OneSignal
against: Bulktext.io, HubSpot Marketing Hub, Microsoft Dynamics 365 Sales, OctopusSMS, Plivo, TextMagic, Twilio Programmable Messaging, Vonage
Kimi K2Airship, Braze
Four alternativesMessage IQ, OneSignal, Salesforce Marketing Cloud, Salesmsg
Simpplr, StaffbaseChanged
Six alternativesBird, DeskAlerts, Sinch, SnapComms, Twilio Programmable Messaging, Yourco
Braze
Six alternativesAirship, Attentive, CleverTap, Iterable, OneSignal, Vibes
OneSignal
One alternativeTwilio Programmable Messaging
against: Airship, Braze, Iterable
Airship, Braze
Two alternativesCourier, OneSignal
against: Twilio Programmable Messaging
against: Attentive, Braze, Klaviyo, Leanplum, OneSignal, SendGrid, SendPulse, SimpleTexting, Twilio Programmable Messaging
GLM 4.7 FlashXBraze
Three alternativesAirship, Iterable, OneSignal
Twilio Programmable MessagingChanged
Two alternativesOneSignal, SimpleTexting
Attentive, Braze
Six alternativesAirship, CleverTap, Iterable, Klaviyo, MoEngage, OneSignal
Courier
Three alternativesCleverTap, OneSignal, Pushwoosh
against: Airship, Amazon SNS, Braze, Customer.io, Firebase, MoEngage
no first choiceagainst: ActiveCampaign, Courier, Firebase Cloud Messaging, OneSignal, Pushwoosh, Twilio Programmable Messaging
MiniMax M2.5Braze
Three alternativesAirship, Iterable, OneSignal
Braze, Customer.ioChanged
Two alternativesHubEngage, Twilio Programmable Messaging
Airship, Braze, Vibes
Three alternativesAttentive, Bloomreach, Twilio Programmable Messaging
Courier
Three alternativesAirship, Braze, Twilio Programmable Messaging
against: CleverTap, OneSignal, Pushwoosh
no first choiceagainst: Klaviyo's SMS, Omnisend, Postscript, Pushwoosh, SimpleTexting, TextMagic, Yotpo SMS/Email
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14yes1310 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:29yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:21yes1523 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:17yes208 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:03yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:57yes047 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:24yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:35yes062 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:10yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:07yes023 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:56yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:58yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:34yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:05yes1220 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:50yes185 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:56yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:26no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:30yes055 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:36yes03 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:05yes042 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:31yes043 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:36yes044 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:16yes69 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:56yes1313 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:27yes2226 s
ComparativePerplexity Sonarsonar2026-09-15 01:17yes2014 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:40yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:00yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:36yes030 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:57yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:16yes052 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:02yes036 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:35yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:00yes1610 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:15yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:40yes1836 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:12yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:35yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:11yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:02yes074 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:50yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:21yes033 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:28yes0102 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:36yes045 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:35yes045 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:29yes1515 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:09yes211 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:35no016 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:03yes2020 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:22yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:23no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:31yes062 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:38yes06 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:44yes045 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:17yes058 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:38yes069 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:22yes022 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:33yes2511 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:03yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:50yes2030 s
Negative framingPerplexity Sonarsonar2026-09-15 00:17yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:21yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:56yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:33yes081 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:46yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:54no041 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:31yes069 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:28yes060 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:33yes028 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (Enterprise Solutions) read as Twilio Programmable Messaging
Twilio (SMS Infrastructure) read as Twilio Programmable Messaging
Twilio (Segment/Exec) read as Twilio Programmable Messaging
Twilio (SendGrid) read as Twilio Programmable Messaging
Unresolved, counted raw
AWS Pinpoint
Attract
Bulktext.io
CM
DeskAlerts
Happeo
Klaviyo's SMS
MessageMedia
Mitratech Preparis Alerts
NextivaONE
NotificationHub
OctopusSMS
Omnilert
OnSolve
Rave Mobile Safety
Regroup Mass Notification
Simpplr
Singlewire InformaCast
SnapComms
Telesign
Twilio Segment Engage / Twilio Communications
Voyage (SMS-focused)
Workshop
Yotpo SMSBump
Discontinued, still offered
No shut-down product was recommended here.
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