Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
57% of first choices, clear leader.
“platforms like HubSpot recently shifted to a strict seat-based pricing model... $75,000 per month ($900,000 per year) just in seat licensing” Gemini 3.5 Flash, budget prompt
“one comparison specifically says to avoid it unless you already have an Eloqua environment” Perplexity Sonar, negative prompt
“Quote-based pricing with no transparency; Growth tier caps at 10 users; costs scale unpredictably” Kimi K2, budget prompt
“it is highly unpredictable when looking for flat-rate, predictable total cost of ownership” Gemini 3.5 Flash, budget prompt
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 287 links across 144 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Adobe parent site Adobe Marketo Engage 57%, Adobe Journey Optimizer 0% | 57% | 311 | 1,220,000 | 117,563 | |||
| Salesforce parent site Salesforce Marketing Cloud 15%, Salesforce Marketing Cloud Account Engagement 4% | 20% | 317 | 550,000 | 60,632 | |||
| HubSpot parent site HubSpot Marketing Hub 15% | 15% | 991 | 368,000 | 9,776 | |||
| Oracle parent site Oracle Eloqua 2% | 2% | 118 | 450,000 | 66,611 | |||
| Acquia mautic.org Mautic 2% | 2% | 12 | 3,600 | 216 | |||
| Maestra maestra.io | 2% | 4 | |||||
| Adobe Campaign adobe.com Adobe Campaign 2%, Adobe Experience Cloud 0% | 2% | 58 | 720 | 69 | 242,010,966 | $9,855 | 119 |
| Braze braze.com | 0% | 540 | 27,100 | 6,395 | 55,552 | $13,112 | 59 |
| Iterable iterable.com | 0% | 136 | 9,900 | 6,286 | 11,545 | $64,478 | 37 |
| Customer.io customer.io | 0% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 |
Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best marketing automation platform” is pipeline.zoominfo.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 05:04 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:57 | yes | 6 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:35 | yes | 19 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 00:00 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:59 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:17 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 02:31 | yes | 0 | 32 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:54 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:03 | yes | 0 | 27 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:54 | yes | 0 | 37 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:02 | yes | 0 | 28 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:25 | yes | 0 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:32 | yes | 14 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:52 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:50 | yes | 7 | 21 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:24 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:34 | yes | 0 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:30 | no | 0 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:54 | yes | 0 | 28 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:09 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:54 | yes | 0 | 24 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:11 | yes | 0 | 39 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:12 | yes | 0 | 30 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:02 | yes | 0 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:07 | yes | 12 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:17 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:52 | yes | 26 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 00:03 | yes | 19 | 23 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:30 | yes | 0 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:59 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:10 | yes | 0 | 42 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:42 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:32 | no | 0 | 40 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:51 | yes | 0 | 38 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:40 | yes | 0 | 126 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:19 | yes | 0 | 13 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:07 | yes | 16 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:41 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:29 | yes | 15 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:25 | yes | 20 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:38 | yes | 0 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:34 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:47 | yes | 0 | 69 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:26 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:06 | no | 0 | 41 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:35 | yes | 0 | 36 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:48 | yes | 0 | 146 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:09 | yes | 0 | 75 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:22 | yes | 17 | 11 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:47 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:57 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:25 | yes | 20 | 12 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:56 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:41 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:58 | yes | 0 | 21 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:45 | yes | 0 | 1 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:31 | no | 0 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:58 | yes | 0 | 57 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:58 | yes | 0 | 48 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:07 | yes | 0 | 30 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:01 | yes | 14 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:07 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:31 | yes | 8 | 28 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:19 | yes | 20 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:32 | yes | 0 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:16 | yes | 0 | 8 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:22 | yes | 0 | 60 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:06 | yes | 0 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:39 | yes | 0 | 30 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:54 | yes | 0 | 54 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:40 | yes | 0 | 159 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:58 | yes | 0 | 31 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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